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White noise is a sound, which is claimed to mask other sounds that occur naturally in the environment. The white noise has same amplitude throughout its audible frequency range of 20 to 20,000 hertz. It is analogous to white light, which consists every visible wavelength on the color spectrum. For instance, based on the article published in the Journal of Caring Sciences, in June 2016, listening to white noise can help adult patients to fall in a satisfying sleep even in intensive care units, as white noise helps to conceal external sounds, improves, and maintains sleep.

The white noise machines are sound devices, which help to build a more soothing bedroom atmosphere that promotes good sleep. These gadgets frequently provide ambient and natural sounds such as chirping birds and crashing waves in addition to white noise and other noise colors. For instance, according to a report published in Healthy Hearing, a directory of hearing aid clinics on September 2019, a good sound masking strategy is one of the cures for tinnitus and this can be achieved with the use of white noise machines.

Moreover, these machines are frequently used as a sleeping aid for infants. White noise in the background may help babies fall asleep sooner. Some infant white noise machines contain a mode that mimics the mother's heartbeat, which may be calming for the babies.

Global White Noise Sleep Aid Market– Dynamics

The rising incidence of tinnitus and insomnia among adults is expected to drive the global white noise sleep aid market growth. For instance, according to the U.S. Centers for Disease Control and Prevention's (CDC) National Health Interview Survey (NHIS) in 2014, an estimated 21.0 percent of adults aged 18 had difficulty following a conversation amid background noise, 11.2 percent had ringing in the ears (tinnitus), and 5.9 percent were sensitive to everyday sounds. Moreover, as stated in the article in the Hearing Journal 2017, the greater the tinnitus severity, the more likely the patient will have insomnia or a sleep disorder.

Moreover, increasing mergers, agreements, and acquisitions by market players are expected to propel the growth of global white noise sleep aid market over the forecast period.   For instance, on January 16, 2018, Marpac LLC, based in Wilmington, N.C., a sleep products company announced the acquisition of YogabedTM, a proponent in the direct-to-consumer mattress industry. Yogabed mattress products and accessories will be added to Marpac's lineup of a half-dozen sound machines. These factors are expected to support global white noise sleep aid market growth over the forecast period.

Global White Noise Sleep Aid Market– Restraint

However, some drawbacks of white noise machines may hinder growth of the global white noise sleep aid market. For instance, according to article in The Guardian published on October 18, 2020, Mathias Basner, a professor from University of Pennsylvania School of Medicine in Philadelphia conducted some research (published in journal Sleep medicine reviews) which concluded that white noise as sleep aid may do more harm than good, as it was found that white noise may disrupt the sleep. Moreover, he was concerned that the white noise does not let our  auditory system to rest overnight.

Global White Noise Sleep Aid Market– Regional Insights

North America region is expected to account for the highest share, owing to most manufacturing and recent launches of white noise machines in the region. For instance, in January 2021 ,Hatch, the Silicon Valley-based company introduced a new sleep product called Rest Mini which is a sleek, durable sound machine designed to help babies and children fall asleep and sleep properly through the night.

 Furthermore, Europe region is expected to witness a significant growth in the forecast period, owing to increasing partnerships and collaborations by market players to launch new white noise fans and machines. For instance, in June 2016, The Embassy, a sales and marketing company based in Germany partnered with Adaptive Sound Technologies, Inc. (ASTI), a leading supplier of sound machines located in Silicon Valley to introduce and launch ASTI’s LectroFan white noise and fan sound machines into European markets. These factors are expected to support global white noise sleep aid market growth over the forecast period.

Global White Noise Aid Sleep Market – Taxonomy

By Power Source:

  • Battery
    • Rechargeable Batteries
    • Non-rechargeable Batteries
  • Corded Electric

By Indication Type:

  • Insomnia
  • Tinnitus

By Age Group:

  • Pediatrics
  • Adults

By End User:

  • Hospitals
  • Specialty Clinics
  • Home Care Settings
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa

Global White Noise Sleep Aid Market– Competitive landscape

Key players operating in the global white noise sleep aid market include Adaptive Sound Technologies, Inc. (ASTI), Hatch Ltd., BrookStone Company Inc., Homedics Inc., Marpac LLC and Snooz, LLC.

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