Aromatherapy diffuser (also known as essential oil diffuser) is used to disperse essential oils into the air and spread a natural fragrance in a wide area. This means one can inhale and absorb the benefits into the body, which can aid relaxation but also works wonders for user’s senses. Aromatherapy diffuser can positively impact both physical & mental health, easing everything from anxiety to chronic pain. Aromatherapy is a type of alternative medicine that uses essential oils to improve a person's health or mood. It is a holistic healing treatment that uses natural plant extracts to promote health and well-being. Therefore, the use of essential oils as well as aromatherapy diffuser had increased worldwide.
The global aromatherapy diffuser market is estimated to account for US$ 1,970.6 Mn in terms of value by the end of 2022.
Growing usage of essential oils as well as aromatherapy diffuser around the world is expected to aid in the growth of the global aromatherapy diffuser market during the forecast period. For instance, worldwide, aromatherapy diffusers are being used to help improve the quality of air and create a pleasant environment, thereby enhancing the mood while also benefitting health. According to the Centre for the Promotion of Imports (CBI) EU, countries that offer the most opportunities for suppliers of essential oils are France, Germany, the Netherlands, U.K., Spain, and Italy. These countries are the largest importers of other essential oils, which in turn is also expected to increase demand for aromatherapy diffusers.
Increasing awareness among people about the benefits of aromatherapy is expected to provide significant opportunities for players in the global aromatherapy diffuser market. For instance, growing consumer awareness regarding the proven benefits of essential oils on mental health is increasing the usage of essential oils as a natural way to deal with health problems such as anxiety, depression, and attrition. The International Federation of Aromatherapists (IFA) hold an annual campaign that aims to raise awareness of the benefits of aromatherapy. It is held in the second week of June (every year).
Stringent regulations regarding marketing of essential oils and risk factors associated with the aromatherapy are some major factors expected to hamper growth of the global aromatherapy diffuser market. For instance, FDA determines the product’s intended use based various factors as well as what consumers expect it to do. Thus, essential oil manufacturers need to specify the indication for which the essential oil is used such as therapeutic grade or a cosmetic grade.
Furthermore, the Aromatherapy Trade Council (ATC) is the trade association for the specialist aromatherapy essential oil trade, and represents manufacturers and suppliers of aromatherapy products as well as the interest of consumers in the United Kingdom.
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Global Aromatherapy Diffuser Market - Impact of Coronavirus (Covid-19) Pandemic
The outbreak of COVID-19 (pandemic) had a significant impact on the aromatherapy market. The pandemic created havoc on the supply chain of the aromatherapy industry. However, the importance of the aromatherapy products surged during the pandemic as the number of patients with mental health problems increased. Rising stress, anxiety, and depression caused by the containment measures to curb the spread of the virus has increased demand for various stress relief and relaxation therapies. In short, the pandemic has had a dual impact on the growth of the global aromatherapy diffuser market.
The global aromatherapy diffuser market was valued at US$ 1,826.7 Mn in 2021 and is forecast to reach a value of US$ 3,118.4 Mn by 2028 at a CAGR of 7.9% between 2022 and 2028.
Among product type ultrasonic segment held dominant position in the global aromatherapy diffuser market in 2021, accounting for 75.4% share in terms of value, increasing approval and launch of new products is expected to propel growth of the segment during the forecast period.
Major players operating in the global aromatherapy diffuser market include Edens Garden, Saje Natural Wellness, Escents Aromatherapy, Newell Brands Inc., Organic Aromas, dōTERRA, ZAQ, ArOmis Aromatherapy, Puzhen Life Co. Ltd., and NOW Health Group Inc.
In July 2021, Organic Aromas received the new trademark for raindrop design. The essential oil blending lab kit, the attar nebulizing diffuser, and the ultimate blending guide e-book are now available. The kit is packaged in a compact container for easy use on the go.
In October 2019, doTERRA opened a new 2,500-square-foot product centre in the U.S. The product centre is the first of its kind outside of doTERRA's headquarters in Utah, which is equipped to support up to 10,000 orders per month, and help reduce the number of trucks, planes, and fuel required to service doTERRA's Alaskan customer base.