The global aromatherapy diffuser market was valued at US$ 1,826.7 Mn in 2021 and is forecast to reach a value of US$ 3,118.4 Mn by 2028 at a CAGR of 7.9% between 2022 and 2028. The global aromatherapy diffuser market is experiencing strong growth due to the surging demand for essential oils around the world and increase in awareness among people about the benefits of aromatherapy. Moreover, increase in number of spas and wellness centres across the globe is expected to boost the growth of the market. However, factors such as risk factors associated with aromatherapy and stringent regulations regarding marketing of essential oils are expected to hamper growth of the aromatherapy diffuser market.
Global Aromatherapy Diffuser Market: Regional Insights
Based on geography, the global aromatherapy diffuser market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Among regions, North America is expected to gain highest share in the market over the forecast period due to the increasing awareness among people about the benefits of aromatherapy and rising preference for natural ingredients to treat anxiety, stress, and depression. Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. It is a type of alternative medicine that uses essential oils to improve a person's health or mood. Moreover, the favorable law and regulations for essential oil farming are expected to boost the regional product demand in near future.
Furthermore, Europe is also expected to witness significant growth in the global aromatherapy diffuser market owing to the rise in demand for aromatherapy products. Aromatherapy products are gaining popularity in Europe as European consumers are looking for green and natural ways to improve and maintain their health. As a result, the demand for essential oils is increasing in Europe. Europe accounts for the largest share of the global essential oils market.
Figure 1. Global Aromatherapy Diffuser Market Share (%), by Region, 2021
Global Aromatherapy Diffuser Market Drivers:
Increase in number of spas and wellness centres across the globe is expected to augment growth of the global aromatherapy diffuser market during the forecast period. Aromatherapy diffuser plays an important role in creating welcome spa atmosphere in the spa and wellness centres or relaxation sector. A diffuser offers the most relaxing aroma inside the spa and wellness centres or relaxation sector. According to the Global Wellness Institute (GWI), the number of spas had grown worldwide. According to the GWI's 2021 report, in 2020, there were over 160,000 spas around the world, earning US$ 68 billion in revenues.
Surging demand for essential oils around the world is expected to boost the growth of the global aromatherapy diffuser market over the forecast period. For instance, with increasing awareness among people about the benefits of essential oils on mental health, the usage of essential oils is also increasing to deal with problems such as depression, anxiety, and attrition. According to the Centre for the Promotion of Imports (CBI) EU, countries that offer the most opportunities for suppliers of essential oils are Germany, France, the UK, the Netherlands, Italy, and Spain. These countries are the largest importers of other essential oils.
|Base Year:||2021||Market Size in 2022:||US$ 1,970.6 Mn|
|Historical Data for:||2017 to 2020||Forecast Period:||2022 to 2028|
|Forecast Period 2022 to 2028 CAGR:||7.9%||2028 Value Projection:||US$ 3,118.4 Mn|
Saje Natural Wellness, Escents Aromatherapy, Newell Brands Inc., Edens Garden, Organic Aromas, dōTERRA, ZAQ, ArOmis Aromatherapy, Puzhen Life Co. Ltd., and NOW Health Group Inc., among others
|Restraints & Challenges:||
Global Aromatherapy Diffuser Market Opportunities:
Increasing prevalence of mental health disorders (anxiety, depression, stress, etc.) is expected to provide significant growth opportunities for players in the aromatherapy diffuser market. Hectic lifestyle of consumers result in issues such as mental health disorders including anxiety disorders, depression, as well as high level of stress. According to World Health Organization (WHO), depression is one of the common mental health disorder worldwide. Over 280 million people across the world have depression.
Increasing demand for compact aromatherapy diffusers is expected to provide lucrative growth opportunities for players in the global aromatherapy diffuser market. For instance, in March 2022, The Gift of Scent announced the launched of a line of USB diffusers, FlashScent USB Aromatherapy Diffuser. The kit includes the starter bottle of lavender or peppermint essential oil, the diffuser and three absorbent pads. The diffuser plugs directly into any standard USB port and auto-shuts off after four hours. The diffuser can rotate to fit any USB port.
Global Aromatherapy Diffuser Market Trends:
Technological advancements in aromatherapy diffusers are expected to propel growth of the aromatherapy diffuser market. For instance, in April 2021, Scentys announced the launched a connected and intelligent fragrance distribution solution (diffuser) for both fragrance and home comfort brands. Both connected and smart, it combines ease-of-use and high-quality diffusion to create a new ritual for consumers.
Introduction of novel/innovative products by market players is expected to drive growth of the global aromatherapy diffuser market. For instance, in August 2020, Vectair Systems launched new ‘Aromatherapy Collection’ for their SensaMist product range. Available in the Caribbean, North America, and Latin America, the collection comprises of four fragrances chosen for their unique qualities. It can be used with 4 different scent diffuser systems for an array of areas.
Global Aromatherapy Diffuser Market Restraints:
Risk factors associated with the aromatherapy are expected to hamper the growth of the global aromatherapy diffuser market. For instance, an aromatherapy spray, manufactured in India and being sold in the US, has been found to contain a bacteria that sickened four people earlier this year, of which two persons died, according to the Centers for Disease Control and Prevention (CDC). The CDC said laboratory testing has identified the bacteria Burkholderia pseudomallei in the aromatherapy spray.
Stringent regulations by U.S. FDA regarding marketing of essential oils are expected to hinder growth of the aromatherapy diffuser market. FDA determines a product’s intended use based on factors such as claims made in the labeling, on websites, and in advertising, as well as what consumers expect it to do. Stringent approval for new essential oils are posturing noteworthy difficulties to market development, as manufacturers need to specify the indication for which the essential oil is used such as therapeutic grade or a cosmetic grade.
Figure 2. Global Aromatherapy Diffuser Market Share (%), by Product Type, 2021
Global Aromatherapy Diffuser Market Segmentation:
The global aromatherapy diffuser market report is segmented into Product Type, Distribution Channel, and Geography.
Based on the Product Type, the aromatherapy diffuser market is segmented into Ultrasonic, Nebulizer, and Other Product Types. Out of which, Ultrasonic Diffuser Segment is expected to dominate the market over the forecast period due to their characteristics to retain therapeutic properties of essential oils and create a pleasing ambiance. This popular type of diffuser uses water and electronic frequencies to create a fine mist from the essential oil and water.
Nebulizer Segment is also expected to witness significant growth in the near future and this is owing to the increasing demand for aromatic nebulizers around the world. The product offers the best diffusion of essential oils in large rooms without losing the therapeutic value oils. They also disperse the essential oils more quickly than any other diffuser and create a much higher density of essential oils to air.
Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Other Distribution Channels. Out of which, Retail Segment is expected to dominate the market over the forecast period as people prefer retail stores over other options due to the personalized services offered.
Online Retail Segment is also expected to witness significant growth in the near future owing to increasing number of smartphone and Internet users in emerging and developed countries. Moreover, the trend of online shopping is on the rise on account of the ease of accessibility offered by e-commerce websites.
Global Aromatherapy Diffuser Market: Key Developments
In December 2021, Organic Aromas unveiled its Aurora: A Textured Glass Diffuser. Aurora is fitted with a brand new ‘dimmer function’ with a simple touch sensor control that takes the light from 100% brightness to 50% to 30% and then off.
In October 2020, doTERRA announced the launch of new essential oil products and diffusers, including 3 new wellness programs, designed to help people focus on specific health goals.
Global Aromatherapy Diffuser Market: Key Companies Insights
The global aromatherapy diffuser market is highly competitive. This is attributed to the rising awareness among people regarding various benefits of aromatherapy, as a result, players in the market are focusing on launching novel products in the market.
Some of the key players in the global aromatherapy diffuser market are:
Saje Natural Wellness, Escents Aromatherapy, Newell Brands Inc., Edens Garden, Organic Aromas, dōTERRA, ZAQ, ArOmis Aromatherapy, Puzhen Life Co. Ltd., and NOW Health Group Inc., among others.
*Definition: An aromatherapy diffuser, or an essential oil diffuser, disperses essential oils into the air and fills the area with a natural fragrance. Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. It is the practice of using essential oils for therapeutic benefit.
An aromatherapy diffuser, also known as an essential oil diffuser, disperses essential oils into the air and fills the area with a natural fragrance. Aromatherapy is the practice of using essential oils for therapeutic benefit. In addition to infusing the home with a pleasant aroma, diffusers can positively impact both mental & physical health, easing everything from anxiety to chronic pain. The benefits of aromatherapy help improve the quality of mental and physical health. It also help manage stress and anxiety. Moreover, essential oils help lift mood and make people feel good with just a whiff of their fragrance.
Increasing prevalence of mental health disorders, growing awareness among people about the benefits of aromatherapy, growing demand for essential oils, increasing demand for diffusers, and increase in number of spas and wellness centres across the globe are major factors expected to propel growth of the global aromatherapy diffuser market.
In April 2022, Edens Garden launched two new aromatherapy diffusers to its product portfolio, Aromaride Car Diffuser and Ceramic Stone Diffuser. Aromaride Car Diffuser is an on-the-go diffuser that can be clipped onto a car’s air vents. While, another one is a hanging diffuser that emits essential oils into the air through its natural porous texture without using heat or water.
In June 2021, Saje Natural Wellness revealed its collaboration with The Little Market – a non-profit fair-trade shop that features ethically sourced, artisan-made products, with the aim to enhance the distribution of its aroma diffusers.
Key features of the study: