The Global Brain Training Apps Market, By App Type (Memory, Attention, Language, Executive Function, Visual/Spatial, And Others), By User Type (Android, iOS and others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Global Forecast to 2028, is expected to be valued at US$ 30,511.9 million by 2028, exhibiting a CAGR of 23.0% during the forecast period (2021-2028), as highlighted in a report published by Coherent Market Insights.
The brain training apps consist of multiple games that focuses on improving user memory, problem-solving capability and thinking.The increasing smartphone penetration and advancement in the technologies are the major factors that are expected to drive the market growth during the forecast period. Furthermore, adoption of augmented reality technology is expected to drive the market growth during the forecast period.
The global Brain Training Apps market is estimated to account for US$ 5,891.2 Mn by the end of 2020
Rising Adoption of Brain Training Apps For Cognitive Assessment
The brain training apps are designed to improve memory, thinking skills, cognitive capacity, focus, reasoning, and overall intellect, with the ultimate goal of improving the performance of important everyday tasks. The brain training apps offer scientifically validated tasks and turns them into fun games, actionable feedback, and rich insights into human cognition.
For instance, Lumosity is one of the world's popular brain training app used by over 100 million members worldwide. This popular brain games app offers 5-minutes workouts designed on the basis of neuroscience research. This brain training app consists of science-based games designed to train exercise memory, speed, attention, flexibility, and problem-solving. The activities in Lumosity Brain Trainer App were designed by top neuroscientists to improve players' Brain Performance Index (BPI). The simple games tap into cognitive processes like speed, attention, memory, flexibility, and problem solving. Lumosity promotes greater relaxation and focus with mindfulness.
Additionally, Elevate Labs offers Elevate - Brain Training App which provides personalized training program to improve focus, cognitive skills, and processing speed. This brain training app includes more than 40 games intended to boost productivity, self-confidence, and learning ability. By focusing on math, articulation, writing, reading, and listening, the games help to enhance the ability to communicate with others.
Adoption of Different Marketing Strategies by App Developers
The brain training app developer companies focus on developing app marketing strategy to reach desired target audience. The companies also create online marketing community by creating blogs.
Also, the companies operating in the brain training apps market focus on advertisement extensively on television and radio while also marketing the brand via emails, blog posts, and their website. The companies also generate traffic to their websites by buying rights to strategic keywords linking their material to Google searches that includes words related to memory, cognition, dementia, and others.
The companies also make good use of social media platforms by establishing relationships with potential customers. Social media is also instrumental in establishing brand awareness on both, a national and an international level. There are many social media platforms to choose from that makes it easy to promote new brain training apps in the marketplace.
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Key players operating in the global Brain Training Apps market are CogniFit, Elevate, Peak, Rosetta Stone Ltd.m, earningRx, Lumosity, HAPPYneuron, Inc., Wise Therapeutics, Inc., Easybrain and Happify, Inc.
- By App Type
- Executive Function
- By User Type
- By Region
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan
- Middle East and Africa