Personal care packaging is a packaging of personal care products that range from diapers to beauty products. Personal care packaging includes the packaging of personal care products such as cosmetics, skincare, fragrances, lotions, and bath & shower products. The packaging can be done by using plastic, paperboard, glass, aluminum, and other metals to offer protection from contamination and damages. Advanced packaging products include sticks, pumps, pen type, sprays, and roller balls. Various companies have also introduced small packaging for personal care products and are gaining huge demand due to their sustainability, convenience, and ease of use.

Global personal care packaging market is estimated to account for around US$ 25,769.5 million in terms of value in the year 2019 and it predicted to grow at a CAGR of 4.3% during the forecast period (2020-2027)


Growing demand for personal care products around the globe coupled with the improvement in the packaging system is expected to propel the market growth of personal care packaging. Packaging helps in attracting consumer attention and creating brand awareness among consumers. Moreover, the packaging also helps in preventing contamination and damages to the products. Thus, the packaging is expected to be an important part of branding and protection against damages. This is expected to drive the market growth of personal care packaging.

Market Opportunities

The advent of bio plastics as an advanced packaging solution with improved functional properties such as durability and shelf-life is expected to provide lucrative opportunities to the market of personal care packaging. Growing demand for hair care and skin care products is fueling demand for bottle packaging. Moreover, increasing dynamic and young populations is expected to augment the market growth over the forecast period.

Market Restraints 

Strict rules and regulations regarding the production of personal care products as these may contain harsh chemicals that have an adverse effect on the skin is expected to hinder the market growth. For example, The U.S. Food, Drug, and Cosmetic Act have imposed strict rules on the production of personal care products for maintaining consumer safety. The law mandates that every personal care product and its ingredients have to undergo testing before the commercialization of the product.

Key Takeaways:

On the basis of product type, flexible packaging segment dominated the global personal care packaging market in 2019 with a 42.9% of market share in terms of value, followed by rigid plastics and paper respectively. Increasing demand for lightweight and aesthetically appealing packaging is expected to drive demand for flexible packaging over the forecast period.

On the basis of application, the skin care segment dominated the global personal care packaging market in 2019 with 38.3 % of market share in terms of value, followed by hair care and bath & shower respectively. The rising prevalence of skin diseases is driving demand for skin care products globally. Skin care products offer nutrition to the skin and sunscreen lotions provide protection from harmful UV-radiations which helps in the prevention of skin diseases and skin cancer.

Market Trends

The rising trend of lightweight and durable packaging materials for personal care products is expected to accelerate the market growth of personal care packaging. Increasing consumption of gel, hair serum, and lotions among men consumer is expected to foster the market growth over the forecast period. Rising adoption of healthy lifestyle habits among consumers and improving the manufacturing of personal care packaging products is further expected to propel the market growth.

Personal Care Packaging Market - Impact of Coronavirus (Covid-19) Pandemic

The coronavirus outbreak has led to sharpest decline in demand for certain types of packaging which has affected the personal care packaging industry. According to Coherent Market Insights, demand for luxury packaging is expected to decline owing to decreased consumer spending on such products. However, increasing demand for essential products such as hand wash, sanitizers is expected to drive demand for personal care packaging products. As crude oil prices have fallen owing to pandemic’s effect on demand, cost of oil-based raw materials such as plastic resins is expected to fall.

With increasing awareness of hygiene, cleanliness, and immunity among consumers and their concern for prevention of germs & other contaminants is driving demand for safely packaged products. As per Coherent Market Analysis, personal care products that are packaged in ways that will reduce risk of contamination and offer long shelf life are expected to be in high demand by consumers.

Competitive Section:

Company Names 

  1. Albea Group
  2. Amcor Ltd
  3. Ardagh Group
  4. Bemis Company, Inc
  5. Bormioli Rocco Spa
  6. Gerresheimer
  7. Heinz- Glas GmbH
  8. Hindustan National Glass & Industries Ltd.
  9. ITC
  10. Koa Glass Co. Ltd
  11. MeadWestvaco Corp
  12. Mondi plc
  13. Saint-Gobain
  14. Sonoco Products Company
  • Few Recent Developments

Amcor Ltd

  • In June 2019, Amcor announced the acquisition of Bemis Company Inc. The deal valued at $6.8 billion. The combined company will now operate as Amcor Plc (Amcor), trading on the New York Stock Exchange under the ticker symbol “AMCR” and the Australian Securities Exchange under the ticker symbol “AMC.”


By Product Type

  • Flexible packaging
  • Rigid plastics
  • Paper
  • Glass 
  • Metal
  • Others

By Application

  • Skincare
  • Hair care
  • Bath & shower
  • Cosmetics
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa


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