Personal Care Packaging Market is the packaging of personal care products that range from diapers to beauty products. Personal care packaging includes the packaging of personal care products such as cosmetics, skincare, fragrances, lotions, and bath & shower products. The packaging can be done by using plastic, paperboard, glass, aluminum, and other metals to offer protection from contamination and damage. Advanced packaging products include sticks, pumps, pen types, sprays, and roller balls. Various companies have also introduced small packaging for personal care products and are gaining huge demand due to their sustainability, convenience, and ease of use.
Global personal care packaging market is estimated to account for around US$ 602.2 Billion in terms of value in the year 2022 and it is predicted to grow at a CAGR of 8.5% during the forecast period (2023-2030)
Growing demand for personal care products
Growing demand for personal care products around the globe coupled with the improvement in the packaging system such as uv resistant packaging is expected to propel the market growth of personal care packaging. Packaging helps in attracting consumer attention and creating brand awareness among consumers. Moreover, the packaging also helps in preventing contamination and damages to the products. Thus, packaging is expected to be an important part of branding and protection against damage. This is expected to drive the market growth of personal care packaging.
The advent of bio plastics as an advanced packaging solution with improved functional properties such as durability and shelf-life is expected to provide lucrative opportunities to the market of personal care packaging. Growing demand for hair care and skin care products is fuelling demand for bottle packaging. Moreover, increasing dynamic and young populations are expected to augment the market growth over the forecast period.
Strict rules and regulations regarding the production of personal care products as packaging material may contain harsh chemicals that have an adverse effect on the skin are expected to hinder the market growth. For example, the U.S. Food, Drug, and Cosmetic Act have imposed strict rules on the production of personal care products for maintaining consumer safety. The law mandates that every personal care product and its ingredients have to undergo testing before commercialization of the product.
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On basis of region, Asia Pacific is dominating the personal care packaging market, followed by Europe and North America. Whereas North America is the fastest growing region as demand for beauty and cosmetic products is increasing among women due to increasing per capita expenditure and penetration of high-value brands in this region
On the basis of application, the skin care segment dominated the global personal care packaging market in 2022 with 39% of the market share in terms of value, followed by hair care and bath & shower respectively. The rising prevalence of skin diseases is driving demand for skin care products globally. Skin care products offer nutrition to the skin and sunscreen lotions protect against harmful UV radiation which helps in the prevention of skin diseases and skin cancer.
The rising trend of lightweight and durable packaging materials for personal care products is expected to accelerate the market growth of personal care packaging. Increasing consumption of gel, hair serum, and lotions among men consumers is expected to foster market growth over the forecast period. The rising adoption of healthy lifestyle habits among consumers and improving the manufacturing of personal care packaging products is further expected to propel market growth.
Personal Care Packaging Market - Impact of Coronavirus (COVID-19) Pandemic
The coronavirus outbreak has led to the sharpest decline in demand for certain types of packaging which has affected the personal care packaging industry. According to Coherent Market Insights, demand for luxury packaging is expected to decline owing to decreased consumer spending on such products. However, increasing demand for essential products such as hand wash, and sanitizers is expected to drive demand for personal care packaging products. As crude oil prices have fallen owing to the pandemic’s effect on demand, the cost of oil-based raw materials such as plastic resins is expected to fall.
Increasing awareness of hygiene, cleanliness, and immunity among consumers and their concern for the prevention of germs & other contaminants is driving demand for safely packaged products. As per Coherent Market Analysis, personal care products that are packaged in ways that will reduce the risk of contamination and offer long shelf life are expected to be in high demand by consumers.
- Albea Group
- Amcor Ltd
- Ardagh Group
- Bemis Company, Inc
- Bormioli Rocco Spa
- Heinz- Glas GmbH
- Hindustan National Glass & Industries Ltd.
- Koa Glass Co. Ltd
- MeadWestvaco Corp
- Mondi plc
- Sonoco Products Company
- Few Recent Developments
- In September 2021, International beauty major Estée Lauder Companies partnered with French molding specialist Beauty Pack to develop a reduced-waste prestige skincare bottle.
- By Product Type
- Flexible packaging
- Rigid plastics
- By Application
- Hair care
- Bath & shower
- By Region
- North America
- Asia Pacific
- Latin America
- Middle East