"Text Analytics Market by Deployment Model (Cloud, On-Premises), by Application (Competitive Intelligence, Customer Relationship Management, Predictive Analytics, Fraud Detection and Brand Reputation), by Organization Size (Small and Medium Enterprises and Large Enterprises), by End Users (Banking, Financial Services, and Insurance, Retail and E-Commerce, Government and Defense, Healthcare and Life Sciences, Manufacturing, Telecommunications and Information Technology.), and Geography-Global Forecast to 2025". The text analytics is a process of converting unstructured text to meaningful data to understand the customer demand, product description, and market trend. The increasing demand for insights from unstructured data is one of the major drivers for growth of the text analytics market. Due to increasing stiff competition in the market, it become important for the companies to analyze the demand of their customer, and marketing strategy, which raised the demand for unstructured data. The company extracts the insights from unstructured data with the help of text analytics. The social media industry plays a major role for providing unstructured data to the companies. Moreover, the increasing demand for predictive analytics, growing requirement for social media analytics and changing business trends are some of the key drivers which fuels the market of text analytics globally.
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