AUSTRALIA ADVENTURE TOURISM MARKET companies

Market Concentration and Competitive Landscape

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Diversification of Adventure Tourism Offerings

Another prominent driver for the Australia adventure tourism market is the diversification taking place in experience offerings. Beyond the standard tours, operators are innovating to cater to varied interests, budgets, seasons and group sizes. Specialized packages tailored to niche interests like wildlife encounters, surf lessons, stargazing, 4WD trips, kayaking, cycling, and others are expanding the appeal further. Short weekend getaways centered on adrenaline pumping or relaxation activities are also gaining popularity for time-strapped travelers or couples.

Regions within Australia too are diversifying their draws beyond the known icons. While the Great Barrier Reef and Kakadu National Park will likely remain top draws for nature and wildlife, other lesser-known spots are introducing new activities to entice visitors. The Outback especially is innovating to appeal beyond just the mundane drive through sparse lands. Experiences like multiday camel treks, searching for ancient rock art, spotting rare bird species and sampling indigenous cuisine immerse travelers more meaningfully in the local culture and history. Coastal towns are promoting water-based adventures from sailing to snorkeling. Even cities are riding the adventure wave through activities like skydiving and indoor rock climbing.

Drawing in niche special interest groups also allows for the better utilization of infrastructure across seasons. Family packages, girls-only trips, photography tours, stargazing cruises, outdoor yoga, and surfing retreats are examples diversifying the client profiles. Multi-day event-based tours during seasonal celebrations like outdoor music festivals and sporting matches further spread visitations beyond holidays. This prevents seasonality issues and low occupancies commonly affecting tourism in regions with extreme climates. With diversification, Australia's adventure tourism industry is better able to sustain growth all year around across experiences, locations and traveler demographics.

• AAT Kings Tours Limited
• Contiki
• Discovery Nomads
• G Adventures
• Insight Vacations
• Inspiring Journeys
• Intrepid Group, Ltd
• Intro Travel
• Ultimate Adventure Travel Pty Ltd
• Trafalgar Travel