FISHING APP MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Fishing App Market Size and Forecast – 2025-2032

The Global Fishing App Market is estimated to be valued at USD 1.28 Bn in 2025 and is expected to reach USD 2.35 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 9.1% from 2025 to 2032.

Key Takeaways of the Global Fishing App Market

• The maps & navigation segment is expected to lead the market, holding a share of 28.3% in 2025.
• North America, holding an estimated share of 36.2% in 2025, is projected to dominate the market.
• Asia Pacific, holding an expected share of 24.8% in 2025, shows the fastest growth in the market.

Market Overview

The market is seeing a growing preference for integrated fishing apps that combine features such as weather forecasting, fish activity predictions, and social networking among anglers. Innovations in AI and machine learning are allowing more personalized recommendations and improved catch success rates, attracting a broader user base. Also, the move towards eco-friendly and sustainable fishing practices is encouraging app developers to incorporate conservation-focused features. These trends are together shaping the future of the fishing app market, ensuring continuous growth and technological integration.

Current Events and Its Impact

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Segmental Insights

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Global Fishing App Market Insights, By Offering – Maps & Navigation Leads Because of its Critical Role in Enhancing Fishing Efficiency and User Experience

The maps & navigation segment is expected to dominate the global fishing app market, holding the largest share of 28.3% in 2025 because of its vital role in helping anglers identify optimal fishing spots and navigate safely. Advanced mapping tools visualize underwater contours, submerged structures, and fish habitats, allowing users to plan strategically and improve catch rates.

The segment sees growth because of the integration of GPS and real-time satellite mapping, offering precise positioning and route tracking in both familiar and remote waters.

A notable example is Navionics (by Garmin), whose mobile app combines high-definition bathymetric charts with GPS-based navigation and community-sourced fishing spots—features that have made it one of the most widely used mapping tools among anglers worldwide. Also, apps like Fishidy have maps with sonar and fish-finder data, giving users a complete situational awareness toolkit.

Pricing Analysis of the Fishing App Market

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Regional Insights

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North America Fishing App Market Analysis and Trends

North America, holding a share of 36.2% in 2025, is expected to dominate the global fishing app market because of a well-established digital ecosystem, high smartphone penetration, and an avid fishing community that actively adopts technology to enhance their experience. The presence of big technology firms and outdoor recreation brands has made a competitive environment pushing innovation in app functionalities like GPS mapping, weather updates, and catch logging.

Trade dynamics also favor North America because of strong infrastructure and easy access to app distribution platforms. Big companies like Fishbrain, Navionics, and Angler use advanced AI and user-generated data to give personalized and community-driven experiences, making their foothold stronger in the region.

Asia Pacific Fishing App Market Analysis and Trends

The Asia Pacific region, holding a share of 24.8% in 2025, is projected to show the fastest growth in the fishing app market because of rising disposable incomes and increasing smartphone adoption. Government initiatives to support sustainable fishing practices, and growing awareness about digital tools, have accelerated app adoption. Fast urbanization and improvements in telecom infrastructure support wider market penetration across diverse demographic segments.

The growing coastal economies and vibrant outdoor culture in countries like Japan, China, and Australia create a fertile environment for growth. Big players such as Tacklebox, Deeper, and local startups tailor their offerings to suit regional requirements, incorporating multilingual support and region-specific data, thus driving rapid uptake and innovation.

Fishing App Market Outlook for Key Countries

U.S. Fishing App Market Analysis and Trends

The U.S. fishing app market sees a mature and highly competitive landscape led by companies with strong innovation pipelines. Leading apps like Fishbrain and Angler come with big databases, community features, and advanced fish-finding technology. Government support through agencies like NOAA ensures compliance with fishing regulations can be smoothly added to these platforms, enhancing user trust. The U.S. also sees active angling communities that add to app usage for trip planning and social engagement.

Japan Fishing App Market Analysis and Trends

Japan fishing app market grows because of a strong cultural affinity for both traditional and sport fishing. The extensive coastline and numerous fishing hotspots drive demand for apps that offer precise depth mapping and tidal forecasts. Local companies and international players make offerings aligned with Japanese language preferences and fishing customs. Also, government policies focused on preserving marine biodiversity push app features that support responsible fishing, contributing to their popularity.

Australia Fishing App Market Analysis and Trends

Australia continues to lead in integrating technology for recreational fishing, with a high density of coastal fishers and an environment that supports innovation. The market sees active participation from companies like Navionics and Deeper, which provide detailed hydrographic maps made for Australian waters. Supportive government initiatives for promoting ecotourism and sustainable fishing practices also add to app adoption. Australia’s diverse fishing conditions, from freshwater lakes to open seas, need multifunctional apps, making it a hotspot for growth and product development.

Brazil Fishing App Market Analysis and Trends

Brazil fishing app market is growing fast, driven by a large fishing community centered around both commercial and recreational fishing. Increased smartphone penetration and the growing importance of mobile applications in daily life spur adoption. Despite infrastructural challenges in some regions, rising environmental awareness and government efforts to regulate fishery practices push users to look for digital solutions. Companies focusing on localized content and Portuguese language support, including international firms adapting to the market nuances, play a big role in market growth.

China Fishing App Market Analysis and Trends

China fishing app market sees a huge population and rising leisure fishing activities alongside a long-standing commercial fishing sector. The government’s push for technological modernization in fisheries and marine resource management creates interest in advanced fishing apps. Domestic companies innovate by adding social networking e-commerce elements, helping fishermen share knowledge and purchase gear directly through apps. Challenges like regulatory compliance and data security are being resolved, making China a fast growing market.

Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In June 2025, Catch, a U.K.-based fishing app, expanded into the U.S., bringing its community-first, tech-driven model to the region.
• In June 2025, onWater Fish, an app for anglers and water-based exploration, launched its Summer 2025 update with a suite of next-gen tools made to help users better understand their fishing patterns, make more informed decisions on the water, and support conservation efforts. The trio of enhancements include a smart Journal, a patented AI Trout Measuring Tool, and a MyWaters feature for personalized insights that include notifications when conditions align with past fishing success.
• In March 2025, Viam partnered with technology provider Kongsberg Discovery, aiming to use AI for sonars in commercial and recreational fishing.
• In December 2024, Humminbird introduced the XPLORE series and MEGA Live 2 forward-facing sonar. The XPLORE Series offers seamless integration with the One-Boat Network, advanced waypoint management, 1-foot contour LakeMaster and CoastMaster maps included, and a customizable, intuitive user-interface for enhanced fishing performance.

Top Strategies Followed by Fishing App Market Players

• Established players in the market use their strong financial resources to invest a lot in research and development (R&D).
  • Garmin (Navionics) invests a lot in R&D for continuous upgrades to its marine mapping ecosystem. The 2025 updates to the Navionics Boating App added improved satellite overlays, high-resolution bathymetry, and seamless integration with Garmin’s sonar hardware, adding to its technological leadership.

• Mid-level players in the fishing app market use a distinct approach by focusing on delivering cost-effective solutions that strike a balance between quality and affordability.
  • FishAngler follows a freemium model, offering extensive features like catch logging, weather forecasts, and community access for free, with optional paid add-ons.

• Small-scale players in the global fishing app market distinguish themselves by making niche segments through specialized features or uniquely innovative products.
  • Deeper targets the smart sonar integration niche, providing hardware-linked mobile apps designed for serious anglers. Its specialized sonar data visualization features and high appeal among tech-savvy users help it stand apart from general-purpose fishing apps.

Market Report Scope

Fishing App Market Report Coverage

Market Dynamics

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Global Fishing App Market Driver – Rising Smartphone Penetration and Interest in Outdoor/Recreational Fishing

The surge in global smartphone adoption has been a major catalyst for the fishing app market, enabling users to access real-time weather forecasts, GPS-based maps, and fish activity analytics. This digital move aligns with the worldwide growth of outdoor recreation, making fishing more accessible and engaging for both hobbyists and professionals. For example, Fishbrain leverages smartphone connectivity to deliver location-based fishing forecasts, social sharing, and community engagement features.

Global Fishing App Market Opportunity – Deeper Hardware & App Bundling through OEM Partnerships and Subscription Bundles

A big growth opportunity lies in the use of fishing apps with hardware devices through OEM partnerships. Combining smart sonar, GPS, and mobile applications gives a unified experience that improves fishing precision and user convenience.

For instance, Deeper exemplifies this synergy by bundling its castable sonar devices with the Deeper Smart Sonar App, providing real-time underwater mapping and fish detection directly via smartphones. Similarly, Garmin’s Navionics app smoothly syncs with its marine electronics, strengthening recurring subscription models. Such app–hardware ecosystems improve functionality and data accuracy and open recurring revenue opportunities through subscription-based bundles, making long-term customer engagement.

Analyst Opinion (Expert Opinion)

• Despite strong user engagement, many fishing apps struggle to effectively convert free users into paying subscribers. A lot of anglers choose free versions with basic features, forcing developers to rely a lot on ads or limited premium upgrades — a model that often caps profitability and long-term growth potential.
• A major challenge lies in maintaining consistent app performance in remote fishing zones where network connectivity is weak. Inaccurate or delayed GPS and weather data can frustrate users and affect confidence, especially in professional anglers who need precision.
• The proliferation of niche apps offering overlapping functionalities has made a fragmented ecosystem. With a lot of small players competing on similar features rather than innovation, users face decision fatigue. Many abandon apps altogether when data synchronization or integration across platforms becomes cumbersome.

Market Segmentation

• Offering Insights (Revenue, USD Bn, 2020 - 2032)
  • Maps & Navigation
  • Hardware-integrated Apps
  • Community & Social
  • Forecasts, Solunar & Weather
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Fishbrain
  • ANGLR
  • FishAngler
  • Fishidy
  • FishTrack
  • Fishing Points
  • Pro Angler
  • Navionics
  • Garmin
  • Deeper
  • Lowrance
  • Humminbird
  • Simrad
  • Raymarine
  • onX Fish

Sources

Primary Research Interviews

Stakeholders

• Fishing App Developers
• Marine Electronics and Sonar Device Manufacturers
• Recreational Fishing Clubs and Associations
• Charter and Commercial Fishing Companies
• Outdoor & Recreational Equipment Retailers
• Environmental and Fisheries Sustainability Experts

Databases

• Global Fisheries Analytics Database (GFAD)
• Oceanic Recreation Statistics Repository (ORSR)
• MarineTech Industry Insights
• World Angler Market Data Platform

Magazines

• Fishing Industry Today
• Marine Electronics Monthly
• Angler & Outdoors Magazine
• Recreational Fishing World

Journals

• Journal of Marine Technology and Innovation
• Journal of Fisheries Science & Application
• International Journal of Recreational Angling
• Marine Electronics and Navigation Journal

Newspapers

• The Angler’s Gazette
• Fishing Times Online
• Outdoor Life (Recreation Section)
• The Maritime Observer

Associations

• International Recreational Fishing Association (IRFA)
• Global Angling Technology Consortium (GATC)
• National Marine Electronics Association (NMEA)
• World Recreational Angling Federation (WRAF)
• Ocean Conservation and Fisheries Society (OCFS)

Public Domain Sources

• Food and Agriculture Organization (FAO) – Fisheries Statistics
• U.S. National Oceanic and Atmospheric Administration (NOAA) – Fisheries Data
• European Marine Observation and Data Network (EMODnet)
• World Bank – Blue Economy and Fisheries Reports
• ResearchGate – Marine Tech & Recreational Fishing Publications

Proprietary Elements

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for the last 8 years