HAIR GROWTH SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 to 2032)

Hair Growth Supplements Market Size and Trends

The Global Hair Growth Supplements Market share is estimated to be valued at USD 940.1 Mn in 2025 and is expected to reach USD 2,581.1 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 15.5% from 2025 to 2032.

Key Takeaways

• Based on Product Type, the Single Ingredient Supplements segment is expected to contribute the highest share of the market with 52. 1%in 2025, owing to consumer preference for supplements with a single.
• Based on Formulation, the Capsules segment is expected to contribute the highest share of the market with 23.5% in 2025, as it provides the most convenient form of supplementation.
• Based on Functionality, the Hair Re-Growth segment is expected to contribute the highest share of the market with 33.1% in 2025, owing to its focus on consumers' primary hair care goal.
• Based on Distribution Channel, the Online segment is expected to hold the largest share of the market in 2025, owing to the wider availability and customizations.
• Based on End User, the Women segment is expected to hold the highest share of the market in 2025, driven by the higher prevalence of hair concerns in women.
• North America is expected to top the global market with 34.3% share in 2025, attributed to the strong existing healthcare infrastructure and high consumer awareness. While, Asia Pacific with 27.7% share is considered to be the fastest growing region during the forecast period.

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Market Overview

The increasing hair growth supplements market demand for natural and herbal hair growth supplements especially among millennials owing to rising hair fall and baldness problems is driving the market growth. The market is witnessing lucrative opportunities owing to rising need among consumers for speedy and effective hair regrowth formulations. With increasing focus on personal grooming and appearance, a greater number of people are opting for hair growth supplements as an affordable and convenient solution to thinning hair and baldness. The availability of these supplements on e-commerce platforms with attractive offers is also boosting their uptake significantly.

Current Events and their Impact on the Hair Growth Supplements Market

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Role of Artificial Intelligence (AI) in Hair Growth Supplements Market

AI is playing a transformative role in the development, recommendation, and optimization of hair growth supplements. AI analyzes individual data—such as age, genetics, diet, lifestyle, medical history, and hair condition—to recommend the most suitable supplements tailored to a person’s specific hair growth needs. Also, machine learning models evaluate vast amounts of clinical data and user feedback to identify the most effective combinations and dosages of vitamins, minerals, and botanical extracts for promoting hair growth.

In April 2025, Cureskin, an AI-driven skincare and haircare startup, will launch what it claims is the world’s first AI-powered hair analyzer to address baldness. By uploading a selfie, users will receive instant insights into their hairline health and potential hair loss patterns. The feature uses AI and machine learning to detect early signs of hair thinning and provide personalized treatment recommendations.

Segmental Insights

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Hair Growth Supplements Market Insights, By Product Type

Consumer preference for purity and efficacy drives the dominance of single-ingredient supplements

In terms of product type, the single ingredient supplements segment is expected to contribute the highest share of the market with 52.1% in 2025 owing to consumer preference for supplements with a single, clearly defined active ingredient. Many consumers associate single-ingredient supplements with greater purity and a more targeted effect. They believe focusing on one key nutrient allows for higher potency and more reliable results. Manufacturers of single-ingredient supplements are also able to precisely formulate products and substantiate claims when only one substance is involved. This targeted approach builds trust with consumers seeking rapid hair growth or specific issues like thinning. Some popular single-ingredient supplements are biotin, collagen peptides, and vitamins D, C and B. Their simple formulations allow consumers to confidently choose options tailored to individual hair care needs and consumption habits.

In May 2025, Sareen Hair Clinic unveiled Hair Collagen Supplement, marking a significant advance in natural hair care. The hydrolyzed marine collagen formula is enriched with DHT‑blocking botanicals (stinging nettle, beta‑sitosterol, soya protein) and essential nutrients—biotin, zinc, copper, and vitamin E to support hair strength, shine, and scalp health.

Hair Growth Supplements Market Insights, By Formulation

Capsules Acquires the Largest Market Share On account of its Ease of consumption

In terms of formulation, the capsules segment is expected to contribute the highest share of the market with 23.5% in 2025 for providing the most convenient form of supplementation. Capsules offer a compact, packaged dosage that is hygienic, discreet, and simple to incorporate into daily hair care routines. Their small, neat size makes them very portable and easy to bring along when traveling or commuting. Capsules are also odorless and disintegrate quickly once swallowed with water, allowing for hassle-free ingestion anywhere, anytime. Both casual users and frequent consumers prefer the ease of popping a daily capsule versus other options requiring effort to consume or prepare. Capsule supplements therefore see high compliance rates that help maximize hair growth results over time.

In May 2025, Garden of Life unveiled its men’s hair‑growth supplements under the Dr. Formulated line, with capsule and gummy formats now available. The range features Actrisave®, a clinically tested blend of black rice and prickly pear cactus flower extracts, alongside supportive nutrients. The Hair Growth Capsules for Men include saw palmetto, vitamin B12, folate, zinc, and 1 billion CFU of probiotic.

Hair Growth Supplements Market Insights, By Functionality, Hair re-growth - Focus on hair re-growth addresses core consumer need for fuller, thicker hair

In terms of functionality, the hair re-growth segment is expected to contribute the highest share of the market with 33.1% in 2025 owing to its focus on consumers' primary hair care goal. Re-growing lost hair tops concerns of thinning, fall or other issues for the majority of supplement users. Formulations highlighting ingredients that stimulate the hair follicle growth cycle directly target this need. An emphasis on clinically-backed ingredients to stimulate the scalp and produce visible regrowth offers hopeful results consumers seek. Supplements with renew, repair and rebuild at their core cater to those struggling with recession, post-partum shedding, or other causes of fine, sparse hair lacking volume. They present a solution aligned with the visual outcome most important for hair confidence and satisfaction.

TruVarin, a new enriched hair-regrowth spray, the gender-inclusive topical mist combines plant-based ingredients including varin-rich hemp oil, saw palmetto, caffeine, and peppermint oil—to target bald spots and thinning hair in both men and women. Marketed as non-greasy and easy to apply, TruVarin aims to support a healthier scalp environment and stimulate follicle vitality.

Hair Growth Supplements Market Insights, By Distribution Channel

Online Segment Drives the Overall Market Share

In terms of distribution channel, the online segment is expected to contribute the largest share of the market in 2025, owing to the wider product availability and customization. Online platforms offer access to both global and niche brands, including personalized hair supplements based on AI-based diagnostics or quiz formats (e.g., companies like Nutrafol, Moon Juice, or Vegamour). Online purchase of hair supplements offers great discounting and bundling, online retailers frequently offer bundle deals, flash sales, and loyalty benefits, which are less common in physical retail stores. Additionally, there is a growth in health-conscious millennials and Gen Z, the tech-savvy demographics prefer buying supplements online after reading reviews, watching tutorials, and comparing ingredients.

In April 2023, Divi, the powerful scalp health and hair care brand, launched To the Roots Hair Vitamins, the newest addition to its product line. Developed with clean, innovative ingredients, Divi’s Hair Vitamins are specially designed by experts to provide nourishment from the inside out. To the Roots Hair Vitamins are available online at diviofficial.com.

Hair Growth Supplements Market Insights, By End User

Women Holds the Largest Market Share

In terms of end user, the women segment is expected to contribute the highest share of the market in 2025, due to the high prevalence of hair growth in women. In comparison to men, women experience hair, thinning, and post-pregnancy hair issue more frequently which increases the demand for hair supplements. Women are also more likely to invest in personal care and wellness products including beauty and dietary supplements. Many brands focus entirely on women offering gender-specific formulation and aesthetic packaging.

In June 2025, Telehealth company Hims & Hers unveiled the first FDA‑approved prescription gummy for women experiencing chronic hair loss. The Biotin + Minoxidil Gummy targets density and fullness, combining clinically backed minoxidil with biotin in a convenient, green‑apple flavored format.

Regional Insights

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North America Hair Growth Supplements Market Analysis & Trends

In North America, the dominance in the hair growth supplements market with a projected share of 34.3% in 2025 can be attributed to strong existing healthcare infrastructure and high consumer awareness regarding personal care products. Traditional Ayurveda and herbal supplements have been popular for hair growth in this region. Large retailers and wellness brands such as country life vitamins have further boosted the market through extensive distribution and spending on new product development. According to National Institutes of Health, a study showed that 92.5% read about the safety warnings of the cosmetic product before they use and only 39.5% of them were aware of the organization responsible for the cosmetic industry. This is further accelerating the hair growth supplements market demand.

Asia Pacific Hair Growth Supplements Market Analysis & Trends

Meanwhile, the Asia Pacific region is expected to exhibit the fastest growth in the market with a share of 27.7% in 2025, driven by rising disposable incomes, growing health and wellness trend among millennials, and increasing availability of natural hair care products in major countries like India, China, and South Korea. E-commerce has emerged as a key sales channel for dietary supplements across both urban and rural areas. For instance, in August 2024, Mamaearth launched its Kerala Thaali Hair Care Range, a tribute to the cultural heritage and natural bounty of Kerala. The line harnesses traditional botanicals such as hibiscus, shikakai and amla, ingredients revered in Kerala for their strengthening and shine-enhancing properties. This is further adding to the hair growth supplements market share.

Hair Growth Supplements Market Outlook for Key Countries

U.S. Hair Growth Supplements Market Trends

The U.S. hair growth supplements market is driven by a high prevalence of hair loss conditions, particularly androgenic alopecia. The American Academy of Dermatology reported that approximately 80 million Americans experience hair loss, leading to increased demand for effective supplements. For instance, in March 2025, UCLA researchers unveiled a promising small molecule, PP405 to revolutionize hair regrowth. Developed over a decade at UCLA, PP405 inhibits key proteins in follicle‑stem cells, awakening them into active growth. The team has launched Pelage Pharmaceuticals, backed by USD 16.4 million from Google Ventures, to fund larger trials and pursue FDA approval. This is further propelling the hair growth supplements market revenue.

Germany Hair Growth Supplements Market Trends

The Germany hair growth supplements market forecast remains exceptionally strong, propelled by a health-conscious population prioritizing preventive care and nutritional solutions for hair health. The country's advanced healthcare infrastructure and demand for scientifically backed products contribute to market growth. Furthermore, the increasing popularity of vegan and cruelty-free options resonates with Germany's sustainability-focused consumers.

China Hair Growth Supplements Market Trends

Hair loss is among the most prevalent health issues in China. For instance, a survey by Daxue Consulting China Promotion and Education revealed that over 250 million Chinese experience hair loss, with one in six people affected by thinning hair. Official data show that in China about 250 million people suffer hair loss or thinning hair, with 130 million of them affected by a condition called androgenetic alopecia, also known as pattern hair loss. This further propels the adoption of hair growth supplements.

U.K.

Hair Growth Supplements Market Trends

The U.K. hair growth supplements market is driven by growing concerns about hair loss due to stress, and environmental factors, health conditions. Consumers increasingly prefer clinically validated formulations that deliver visible results. Additionally, the influence of beauty influencers and the expansion of e-commerce platforms have enhanced product accessibility and awareness. A survey by Hair Gain found that 75% of UK women have experienced hair loss or thinning, and 50% of those cite stress and anxiety as a major cause.

Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In June 2025, CelluHair launched its new Advanced Hair Wellness Formula, a science-backed supplement designed to combat hair thinning and promote healthier growth. Crafted with natural ingredients like saw palmetto, biotin, and marine collagen, the formula targets hormonal imbalances and nutrient deficiencies the root causes of hair loss.
• In January 2025, Soulflower unveiled its Tetragain™ Rosemary Redensyl Hair Growth Serum, in India. The serum combines advanced actives Redensyl, AnaGain, MelanoGray and rosemary oil to target hair loss, encourage regrowth, and combat premature greying.
• In November 2024, Hum Nutrition, a wellness company known for its clinically-backed supplements, launched its new Hair Strong Capsule. This innovative formula is designed to promote hair growth and enhance strength, providing a comprehensive solution for healthier, more resilient hair.
• In November 2024, Lemme, a wellness company focused on natural supplements, introduced its new hair growth supplement. The product features a keratin formula enriched with amino acids, vitamins, and minerals to support optimal hair health.
• In September 2024, NiceTop, a U.S.-based anti-aging research organization, launched a new hair growth supplement. This product aims to reduce Dihydrotestosterone DHT-induced hair loss, supply vital nutrients for hair growth, and enhance results with biotin for accelerated improvement.

Market Report Scope 

Hair Growth Supplements Market Driver

Increasing prevalence of hair loss conditions

Hair loss has become a growing concern among people across different age groups and genders. There has been a noticeable rise in cases of alopecia, thinning hair, and other forms of hair shedding in recent times. Genetics is known to play a major role in hair fall but changing lifestyle habits and environmental factors are also aggravating the situation. Chronic stress, less physical activity, more pollution, certain medical conditions, and treatments can deplete hair follicles over time. Even developing issues like polycystic ovary syndrome, anemia, and thyroid disorders are adding to stress levels inside hair bulbs. Research from Annual Meeting of the Academy of Managed Care Pharmacy (AMCP), showed a rise in alopecia areata prevalence among those with employer-based insurance, increasing from 0.199%. Prevalence was higher in women than men and in adults over children.

Growing consumer awareness about hair health

Growing consumer awareness about hair health is significantly shaping the global hair growth supplements market. Consumers are no longer just focused on appearance; they are increasingly educated about the biological and nutritional factors affecting hair growth and scalp health. Recent articles, such as one from The Times of India, emphasize how factors like dehydration can weaken hair follicles and contribute to hair loss, offering practical, science-backed tips for prevention. This expanding awareness has led to a surge in demand for scalp-focused products, including LED therapy devices, microneedling tools, and herbal serums.

Moreover, ingredient-conscious buyers are turning toward natural solutions, such as amla, aloe vera, rosemary oil, and even unconventional ingredients like bitter gourd (karela), which has recently trended for its hair-strengthening benefits. Technology is also fueling this shift, AI-driven scalp diagnostics and virtual consultations are enabling hyper-personalized hair wellness routines. Collectively, these developments reflect a more informed, proactive consumer base that prioritizes long-term hair health, safety, and product transparency.

Hair Growth Supplements Market Opportunity

Rising demand for natural and organic hair growth products

One major opportunity for the global hair growth supplements market research is the rising consumer demand for natural and organic hair growth products. Today's consumers are increasingly health-conscious and prefer using personal care products that are free from harsh chemicals and contain only natural ingredients. This trend is driving strong growth for natural hair growth supplements made from plant-based extracts and herbs. The clean label and organic positioning of such products allows manufacturers to command a premium. Many consumers also believe that natural products are safer and more effective over the long run compared to synthetic alternatives. By expanding their portfolio of natural and organic hair growth supplements, companies can capitalize on this fast-growing consumer segment.

Analyst Opinion (Expert Opinion)

The hair growth supplements market value is undergoing a critical inflection point, shifting from a cosmetic adjunct to a quasi-medical intervention, driven by a consumer base that is more informed, less patient, and highly demanding of evidence-based results. In my view, the market is overcrowded with low-efficacy, commoditized products, and only those brands that can scientifically substantiate claims through clinical-grade data and novel delivery systems will command long-term loyalty and pricing power.

Consider this: over 60% of men and 50% of women globally experience some form of hair thinning by age 40 (American Hair Loss Association, 2023). Yet, the majority of hair growth supplements rely on a generic mix of biotin, zinc, and B-vitamins compounds that, while essential, are insufficient on their own to reverse follicular miniaturization or DHT-driven hair loss. The problem is biochemical complexity, and consumers are increasingly realizing that throwing milligrams at the issue is not enough.

A prime example of market maturation is the rapid success of Nutrafol, which built its entire proposition around physician-formulated blends with clinical trials backing their efficacy. Their patented Synergen Complex®, targeting inflammation, stress, hormones, and nutrition—goes far beyond the traditional “vitamin for hair” model. A 2022 study published in the Journal of Drugs in Dermatology found that 80% of women taking Nutrafol experienced visible hair improvement after six months. This isn't marketing—it’s quantifiable efficacy.

In contrast, traditional supplement brands often sold in bulk formats through pharmacies or e-commerce aggregators are hitting a performance ceiling. They're cheap, easily substitutable, and perceived as outdated. The rise of D2C (Direct-to-Consumer) brands using blood or hair follicle diagnostics to personalize supplementation (e.g., Hims & Hers, Keeps, Function of Beauty) signals a departure from one-size-fits-all. Personalization is no longer a value-add; it's table stakes.

From a formulation standpoint, we’re seeing a pivot toward nutraceuticals with endocrine-modulating and anti-inflammatory properties, such as saw palmetto (a natural 5-alpha-reductase inhibitor), ashwagandha, and marine collagen peptides. For example, Viviscal’s marine complex AminoMar C™ is now under scrutiny in dermatological circles for its measurable impact on anagen phase extension. These ingredients are aligning hair growth supplements closer to the dermatology and functional medicine space than wellness aisles.

Market Segmentation

• By Product Type Insights (Revenue, USD Mn, 2020 2032)
• • Single Ingredient Supplements
  • Multi Ingredient Supplements
• By Formulation Insights (Revenue, USD Mn, 2020 2032)
• • Capsules
  • Gummies
  • Tablets
  • Powders
  • Softgels
• By Functionality Insights (Revenue, USD Mn, 2020 2032)
• • Hair Re-growth
  • Hair Thinning
  • Hair Fall
  • Dandruff
• By Distribution Channel Insights (Revenue, USD Mn, 2020 2032)
• • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Convenience Stores
    • Departmental Stores
    • Drug Stores & Pharmacies
    • Health & Wellness Stores
  • Online
    • E-commerce
    • Others
• By End User Insights (Revenue, USD Mn, 2020 2032)
• • Men
  • Women
  • Children
• Regional Insights (Revenue, USD Mn, 2020 2032)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
• • Nature’s Bounty
  • Viviscal
  • Country Life
  • Hairfinity Advanced Hair Care
  • L’Oréal S.A.
  • New Chapter
  • Parapharmacie Parapharmanet
  • Elvanveda
  • Foshan Dezhong Pharmaceutical
  • Tianjin Tongrentang Group
  • Nutrafol
  • Biotin Beauty
  • Swisse Wellness
  • GNC Holdings
  • Herbalife Nutrition Ltd.

Sources

Primary Research Interviews from the following stakeholders

Stakeholders

• Interviews with dermatologists, trichologists, cosmetic formulators, nutraceutical manufacturers, retail pharmacists, e-commerce platform managers, clinical trial coordinators, wellness brand managers, and procurement leads across major global markets.

Databases

• U.S. Food & Drug Administration (FDA) Dietary Supplement Label Database
• EFSA (European Food Safety Authority) Food Composition Database
• Indian Food Composition Tables (IFCT) – National Institute of Nutrition
• USDA FoodData Central
• Codex Alimentarius (WHO/FAO) – Nutrition and Supplement Standards
• Global Trade Atlas – Export/Import data of dietary supplements
• China Food and Drug Administration (CFDA) Supplement Database
• Directorate General of Commercial Intelligence and Statistics (DGCIS), India

Magazines

• Nutrition Insight
• Nutraceuticals World
• WholeFoods Magazine
• Cosmetics & Toiletries
• Happi Magazine (Household and Personal Products Industry)
• Beauty Packaging
• Natural Products Insider
• InsideCosmeceuticals

Journals

• Journal of Cosmetic Dermatology
• International Journal of Trichology
• Clinical, Cosmetic and Investigational Dermatology
• Phytotherapy Research
• Journal of Dietary Supplements
• International Journal of Cosmetic Science
• Journal of the American Academy of Dermatology
• Nutrients (MDPI)

Newspapers

• The Wall Street Journal – Health & Wellness
• The Economic Times – FMCG & Healthcare
• Mint – Consumer Goods & Retail
• The Guardian – Lifestyle & Wellness
• The Times of India – Beauty & Health Supplement News
• Business Standard – Healthcare and Consumer Markets
• Nikkei Asia – Nutritional Products Trade and Regulation

Associations

• International Alliance of Dietary/Food Supplement Associations (IADSA)
• Council for Responsible Nutrition (CRN)
• Personal Care Products Council (PCPC)
• Indian Drug Manufacturers' Association (IDMA) – Nutraceutical Division
• American Herbal Products Association (AHPA)
• Natural Products Association (NPA)
• Cosmetics Europe – Personal Care Association

Public Domain Sources:

• Ministry of AYUSH (Government of India)
• U.S. National Institutes of Health – Office of Dietary Supplements
• Food Safety and Standards Authority of India (FSSAI)
• European Commission – Food and Nutrition Reports
• Department of Health and Human Services (HHS), USA
• Ministry of Health, Labour and Welfare (Japan)
• National Center for Complementary and Integrative Health (NCCIH), USA
• Department of Consumer Affairs (India) – Product Labelling Guidelines

Proprietary Elements:

• CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for last 8 years