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  • Published In : Dec 2023
  • Code : CMI6297
  • Pages :150
  • Formats :
      Excel and PDF
  • Industry : Pharmaceutical

The global biotin liquid drops market size is expected to reach US$ 246.0 Mn by 2030, from US$ 140.8 Mn in 2023, at a CAGR of 8.3% during the forecast period. Biotin liquid drops are supplements containing biotin, also known as vitamin B7. Biotin is a water-soluble vitamin that plays a key role in maintaining healthy hair, skin, and nails. It also supports energy levels, cognitive function, mood, and cardiovascular health. The liquid format allows for easy absorption and consumption without having to swallow pills. The rising health consciousness and growing use of dietary supplements are the key factors driving the demand for biotin drops.

The global biotin liquid drops market is segmented based on application, packaging type, distribution channel, end user, and region. The application segment accounts for the largest market share due to higher absorption rate and easy consumption. By distribution channel, the market is segmented into online stores, drug stores & pharmacies, supermarkets & hypermarkets, specialty stores, and others. The online segment is expected to grow at the fastest rate owing to increasing proliferation of e-commerce platforms and doorstep delivery.

Global Biotin Liquid Drops Market Regional Insights:

  • North America is expected to be the largest market for biotin liquid drops during the forecast period, accounting for over 35% of the market share in 2023. The growth of the market in North America is attributed to the rising usage of dietary supplements, high disposable income, and increasing health consciousness.
  • Europe is expected to be the second-largest market for biotin liquid drops, accounting for over 25% of the market share in 2023. The growth of the market in Europe is attributed to the growing geriatric population and increasing prevalence of chronic diseases.
  • Asia Pacific is expected to be the fastest-growing market for biotin liquid drops, which is expected to grow at a CAGR of over 10% during the forecast period. The growth of the market in Asia Pacific is attributed to the expanding supplement industry, large population base, and increasing awareness regarding biotin supplements.

Figure 1. Global Biotin Liquid Drops Market Share (%), by Region, 2023


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Analyst’s Views:

The global biotin liquid drops market is expected to witness steady growth over the forecast period. Increasing consumer awareness regarding nutritional supplements is a key factor driving the demand for biotin liquid drops globally. Biotin plays an important role in various bodily functions and its deficiency can lead to health issues. The liquid form of biotin makes it easy for consumers to incorporate it into their daily diet.

However, the availability of alternative delivery forms of biotin like capsules and tablets could restrain the growth of the biotin liquid drops market to some extent. Also, lack of awareness about biotin deficiency in underdeveloped regions poses a challenge.

Global Biotin Liquid Drops Market Drivers:

  • Growing health and wellness trend: The growing health and wellness trend is a major driver for the biotin liquid drops market. Consumers are increasingly focused on preventive healthcare and proactively managing their wellbeing. Biotin is an essential micronutrient that supports energy metabolism, cognitive health, immunity and healthy hair, skin, and nails. The liquid delivery format offers optimal and easy absorption compared to pills and tablets. The rising popularity of clean-label supplements made from natural ingredients is also favoring the biotin liquid drops adoption. Market players are launching innovative products like vegan biotin drops and gummies to cater to the evolving consumer preferences.
  • Increasing prevalence of biotin deficiency: Biotin deficiency is becoming more common due to factors like unhealthy diets, gastrointestinal disorders, and certain medications. Pregnant women, older adults, athletes, and alcoholics are at high risk of biotin deficiency. The rising incidence of deficiency is fueling the demand for biotin supplements including liquid drops that offer optimal absorption and efficacy. Manufacturers are creating targeted products like biotin drops for pregnancy and hair loss induced by biotin deficiency.
  • Expanding applications in cosmetics: The use of biotin in cosmetic products for hair, skin, and nails is rising steadily. Biotin promotes the keratin infrastructure and collagen production in skin to increase hydration, smoothness, and elasticity. It stimulates hair growth and strengthens brittle nails when applied topically. The growing adoption of biotin in cosmetic formulations like serums, gummies and shampoos is driving the growth of the overall biotin market including liquid supplements.
  • Surging e-commerce sales: The sale of supplements through e-commerce channels has surged exponentially in recent years. Online shopping provides more options, discounts, and convenience compared to brick-and-mortar stores. Social media marketing is also boosting brand awareness and enabling direct-to-consumer reach. Market leaders are selling biotin directly through their websites and optimizing products for search engine rankings. The e-commerce boom coupled with smartphone penetration is propelling the supplements market growth, especially in emerging economies.

Global Biotin Liquid Drops Market Opportunities:

  • Increasing demand from millennial and gen Z consumers: The millennial and gen Z population is expected to drive the demand for biotin liquid drops owing to greater emphasis on self-care and proactive health management. These demographics are more aware of biotin's benefits for beauty, wellness, and cognition. They are also more likely to research, try and consistently take supplements as preventive care. Brands have an opportunity to engage better with younger generations through digital marketing and clean-label, sustainable products.
  • Untapped potential in developing regions: Developing regions like Asia Pacific, Latin America, and the Middle East & Africa represent largely untapped markets for biotin liquid drops. These regions are witnessing rising disposable incomes, higher consumer awareness and easier access to supplements, creating significant growth opportunities for manufacturers. Market players can focus on educating consumers, creating localized products, and expanding distribution networks to tap into the high-growth emerging markets.
  • Innovative delivery formats: Biotin liquid drop manufacturers have the opportunity to introduce innovative and differentiated delivery systems like gummies, sublingual strips, powders and gels to gain greater market share. Novel flavors, sustainable packaging and added health benefits in biotin products can also attract new consumers. For instance, biotin gummies with added vitamins and minerals cater to the growing demand for convenience and taste.
  • Strategic partnerships and collaborations: Strategic partnerships between biotin supplement brands and retailers, e-commerce platforms, contract manufacturers as well as technology and data analytics firms provide immense opportunities for business expansion. Such collaborations allow companies to enhance production capabilities, expand into new geographies, gather consumer insights and optimize products for higher market share. Partnerships also enable launching new innovations and delivery mechanisms.

Biotin Liquid Drops Market Report Coverage

Report Coverage Details
Base Year: 2022 Market Size in 2023: US$ 140.8 Mn
Historical Data for: 2018 to 2022 Forecast Period: 2023 - 2030
Forecast Period 2023 to 2030 CAGR: 8.3% 2030 Value Projection: US$ 246 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel,  and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa 
Segments covered:
  • By Application: Skin & Hair Health, Energy & Metabolism, Immune Health, Digestive Health, Pregnancy & Fertility, and Others
  • By Packaging Type: Bottle, Jar, Pouch, Blister Pack, and Others
  • By Distribution Channel: Online Stores, Drug Stores & Pharmacies, Supermarket & Hypermarket, Specialty Stores, and Others 
  • By End User: Adults, Pregnant & Nursing Women, Geriatric Population, and Others
Companies covered:

Sports Research, Zhou Nutrition, Zenwise Health, Natrol, Bronson, Country Life, Pure Research Products, Physician's Choice, Horbaach, iHerb.com, Binta Beauty Organics, and Ubuy Co.

Growth Drivers:
  • Growing health and wellness trend
  • Increasing prevalence of biotin deficiency
  • Expanding applications in cosmetics 
  • Surging e-commerce sales
Restraints & Challenges:
  • Lack of product differentiation
  • Negative perceptions regarding supplements
  • Price sensitivity

Global Biotin Liquid Drops Market Trends:

  • Increasing demand for vegan supplements: Vegan supplements are witnessing high popularity owing to rising veganism and consumer preference for clean, plant-based ingredients. Leading biotin liquid drop brands are launching vegan offerings made from natural sources and sans allergens to capture this growing category. Market players are also using vegan-certified manufacturing processes. The shifting perception towards plant-based products being healthier and more sustainable is fueling the vegan supplement adoption.
  • Surge in social media marketing: Biotin liquid drop brands are increasingly utilizing social media platforms like Instagram and TikTok for brand building and customer engagement. Social media provides a cost-effective channel for generating awareness about biotin benefits, running promotional campaigns and influencing purchase decisions. Influencer marketing on social media also helps establish trust and credibility. Market players are creating social media content focused on biotin for beauty, hair health and cognition.
  • Personalized supplements: Customized or personalized supplements tailored to individual consumer needs are an emerging trend. Players are offering questionnaires and diagnostic tools to help consumers determine the optimal biotin dosage, combination products and delivery format based on health goals, lifestyle, and deficiencies. Personalization also increases supplement effectiveness and adherence. Brands are also using tools like Artificial Intelligence (AI) and big data analytics to provide tailored product recommendations to each consumer.
  • Premiumization: Premium, high-quality biotin liquid drops with clean-label claims, superior formulations and added health benefits are witnessing high demand and sales. Consumers are willing to pay more for products made using natural, non- genetically modified organisms (GMO) ingredients and ethical sourcing. For instance, organic biotin drops command a premium price. Upmarket packaging, creative flavors, and transparency around sourcing also enable premium product positioning. This creates a lucrative opportunity for manufacturers.

Global Biotin Liquid Drops Market Restraints:

  • Lack of product differentiation: The biotin liquid drops market faces the restraint of lack of differentiation across products with most players offering similar formulations, dosages, and packaging. This results in high competition and difficulty in customer acquisition and retention for brands. Companies have the opportunity to implement effective differentiation strategies focusing on science-backed formulations, consumer-centric design, creative delivery systems, and transparent ingredient sourcing practices.
  • Negative perceptions regarding supplements: The supplements industry faces challenges due to negative public perception regarding safety and efficacy stemming from misleading claims and doubtful quality of some products. Stringent regulatory actions can also dent consumer trust. Biotin liquid drop brands need to proactively self-regulate, disclose ingredients clearly, and educate consumers about proper usage to address misconceptions. Robust safety testing and certifications can further improve consumer confidence.
  • Price sensitivity: While the demand for biotin is increasing, price sensitivity remains a restraining factor especially in developing economies and low-income groups. Consumers are inclined to choose lower-priced options. To address this, market players can introduce minimalistic economy ranges catering to price-conscious segments and drive awareness about the health impacts of deficiencies. Developing lower-priced but high-quality products can also aid adoption.

Figure 2. Global Biotin Liquid Drops Market Share (%), by Packaging Type, 2023


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Recent Developments:

New product launches:

  • On October 6, 2023, an Ayurvedic brand, Rasayanam launched liquid biotin with collagen 25000 mcg for enhanced hair and skin health
  • In February 2022, Unived, a nutraceutical firm, announced the launch of the Elite Hydration Mix. It is formulated with an optimal balance of electrolytes, biotin, betaine, carbohydrates, and sodium bicarbonate.
  • In July 2020, Zhou Nutrition, maker of high-quality, lab-verified supplements for holistic wellness, debuted an innovative new line, Zhou Nutrition Water Enhancers. Zhou Nutrition Water Enhancers are available in six delicious natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.

Funding and Agreements:

  • On June 14, 2023, Gorgie’s line of sparkling and caffeinated beverages raises US$ 6.5 million in pre-seed funding. The funds will be used to help grow Gorgie’s team and strengthen its focus on retail expansion, distribution, marketing, and product innovation.
  • In January 2022, a biotech company, Biosyntia and the WACKER Group, announced the signing of a contract to develop a large-scale production process for fermentation-based biotin

Top Companies in the Global Biotin Liquid Drops Market

  • Sports Research
  • Zhou Nutrition
  • Zenwise Health
  • Natrol
  • Bronson
  • Country Life
  • Pure Research Products
  • Physician's Choice
  • Horbaach
  • com
  • Binta Beauty Organics
  • Ubuy Co.

Definition: The global biotin liquid drops market refers to the industry and commercial activities involved in the development, production, distribution, and sale of biotin supplements in liquid drop formats. Biotin, also known as vitamin B7, is an essential nutrient required for energy metabolism, cognitive health, and immune function and maintaining healthy hair, skin and nails. The liquid delivery format provides optimal absorption over capsules and tablets. Key activities in the biotin drops market include research & development, strategic partnerships, mergers & acquisitions, marketing initiatives and regulatory compliance. The market caters to a wide consumer base including general health-conscious adults, pregnant women, athletes, geriatric population and beauty supplement users. North America, Europe and Asia Pacific are the key regional markets, with high growth expected in developing economies. The market is competitive with presence of several established players.

Frequently Asked Questions

High cost, low consumer awareness in untapped markets, competition from generics and alternatives, side effects concerns, and lack of regulation in some regions are some the key factors hampering the market growth.

Increasing use of supplements, growing health & wellness trend, rising beauty-from-within trend, increasing biotin application in cosmetics, and new product development and launches are the major factors driving the biotin liquid drops market growth.  

The application segment leads the global biotin liquid drops market owing to the higher absorption rate and ease of consumption of biotin in the liquid format.   

Some major players operating in the global biotin liquid drops market are Sports Research, Zhou Nutrition, Zenwise Health, Natrol, Bronson, Country Life, Pure Research Products, Physician's Choice, Horbaach, iHerb.com, Binta Beauty Organics, and Ubuy Co.  

North America is the largest market for global biotin liquid drops market, followed by Europe and the Asia Pacific region.

The CAGR of the global biotin liquid drops market is estimated to be around 8.3% from 2023 to 2030.

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