MASTIC GUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The Mastic Gum Market size is expected to reach US$ 587.9 million by 2030, from US$ 345.3 million in 2023, at a CAGR of 7.9% during the forecast period. Mastic gum is a resinous exudate obtained from the stem and leaves of Pistacia lentiscus tree. It contains beneficial nutrients and bioactive compounds that exhibit antimicrobial, antioxidant, and anti-inflammatory properties. The key drivers of the mastic gum market include rising demand for natural ingredients, increasing health consciousness, growing geriatric population, and rising spending on dental and oral hygiene.

The Mastic Gum Market is segmented by type, application, distribution channel, and region. By type, the chewing gum segment accounted for the largest share in 2023. The growth is driven by rising awareness about oral health and teeth whitening properties of mastic chewing gums.

Mastic Gum Market Regional Insights

• North America is expected to be the largest market for Mastic Gum Market during the forecast period, accounting for over 30.5% of the market share in 2023. The growth of the market in North America is attributed to the high consumption of dietary supplements and functional food products containing mastic gum.
• The Europe market is expected to be the second-largest market for Mastic Gum Market, accounting for over 27.2% of the market share in 2023. The growth of the market in Europe is attributed to the high demand for natural oral care products.
• The Asia Pacific market is expected to be the fastest-growing market for Mastic Gum Market, with a CAGR of over 16.8% during the forecast period. The growth of the market in Asia Pacific is attributed to the rising health consciousness and increasing per capita incomes. 

Figure 1. Global Mastic Gum Market Share (%), by Region, 2023

Mastic Gum Market Drivers

• Increasing health consciousness among consumers: The rising focus on preventive healthcare and growing awareness regarding the medicinal benefits of natural products are driving the demand for mastic gum. Consumers are increasingly looking for natural and organic solutions for overall wellbeing. Mastic gum is known to possess antimicrobial, antioxidant, anti-inflammatory and other therapeutic properties. Its ability to promote oral health makes it an attractive natural remedy. The trend of clean-label and plant-based products will further push adoption.
• Growing geriatric population and age-related health problems: The global geriatric population is expanding rapidly. Older adults are more susceptible to dental problems, gastrointestinal diseases and other age-related health issues. Mastic gum is considered helpful in maintaining dental and gut health. Its wound healing and antimicrobial properties also aid elderly patients. The rising geriatric population across the globe presents significant opportunities for mastic gum suppliers.
• Increase in lifestyle diseases and demand for natural supplements: Lifestyle diseases like diabetes, cholesterol and hypertension are on the rise globally. Consumers are looking for natural plant-based supplements to manage these chronic ailments. Mastic gum contains compounds like antioxidants and antimicrobials that can potentially help prevent and treat such diseases. The demand for mastic gum as a health supplement is expected to grow as consumers look for safe and effective natural alternatives.
• Growth of the natural cosmetics industry: There is a rising consumer preference for chemical-free personal care products. Mastic gum is increasingly being added to oral care and skincare products for its anti-inflammatory and antimicrobial properties. Its use as a natural fragrance and flavor ingredient is also gaining traction. The steady growth of the natural cosmetics industry and clean beauty movement will drive the adoption of mastic gum.

Mastic Gum Market Opportunities

• New product development: There is potential for innovation in mastic gum products targeting health-conscious consumers. Supplements with specialty ingredients like probiotics, vitamins or adaptogens can be introduced. Unique delivery formats like gummies, chewable and effervescent tablets are also gaining popularity. Such innovations present an opportunity for mastic gum manufacturers to attract new consumers and expand their market share.
• Growing popularity of natural pet care: The demand for natural remedies and supplements for pets is increasing. Mastic gum is considered helpful in promoting dental health in dogs. Its antimicrobial properties also help treat bad breath and oral infections. Pet food, treats and healthcare products infused with mastic gum present a major growth opportunity for manufacturers.
• Emerging application in regenerative medicine: Early research indicates mastic gum may aid wound healing and tissue regeneration. Its anti-inflammatory and antimicrobial properties are beneficial for wounds, burns and ulcers. Players in the regenerative medicine space can explore the potential of mastic gum. Positive research outcomes in this application will give a major boost to the mastic gum market.
• Untapped demand in developing regions: Mastic gum is native to the Mediterranean region. The markets with high awareness and establishment are Europe and North America. However, the demand potential in developing regions of Asia Pacific, Latin America and Middle East & Africa is still untapped. Increasing health awareness and rise of natural products in these regions provide an excellent expansion opportunity for mastic gum companies.

Mastic Gum Market Trends

• Growing popularity of online sales: The shift towards online shopping is benefitting the mastic gum market. Leading e-commerce retailers are promoting mastic gum supplements and cosmetics on their portals. Social media influencers are also generating awareness about mastic gum through blogs and videos. Busy lifestyles and convenience make online sales channels the preferred choice for time-strapped consumers.
• Rise of sustainable and ethical consumerism: Consumers today value ethical and eco-friendly business practices. Mastic gum's image as a natural and sustainable ingredient appeals to such environmentally conscious buyers. Companies that ethically source mastic gum and minimize environmental impact will gain a competitive edge. Traceability, quality assurance and sustainability certifications are becoming key differentiators.
• Increasing use in food and beverages: Mastic gum is gaining adoption as a natural food additive and flavoring agent. It is being used to flavor barbecue sauces, ice creams, chocolates, spirits and more. Dairy, confectionery and F&B players are incorporating mastic gum to add a unique flavor profile and increase the functional value of products. The trend will further boost mastic gum consumption globally.
• Premiumization across end-use sectors: Premium high-quality mastic gum products are witnessing increasing demand. Oral care, cosmetics and pet food segments are shifting towards premium ingredients like organic and wild-harvested mastic gum. Consumers are willing to pay a price premium for products with pure and ethically sourced ingredients. This presents an opportunity for manufacturers to target high-value market segments.

Mastic Gum Market Restraints

• High costs compared to substitutes: Mastic gum is relatively expensive compared to other natural gums and resins. For certain applications, buyers may opt for more economical substitutes like guar gum, xanthan gum or gum arabic. Manufacturers need to highlight mastic gum's unique properties and differentiation to justify the pricing. New production technologies and economies of scale can help reduce costs.
• Complex regulatory policies: Mastic gum falls under the food additive category in many countries. Complex and inconsistent regulatory policies across countries act as a barrier for mastic gum producers. Lack of clarity on usage levels, product testing and quality standards in emerging markets affects the adoption among manufacturers. Alignment of regulations will encourage innovation and product development.
• Limited awareness among potential users: Mastic gum is still an unfamiliar ingredient to several consumer segments and industries. For instance, its potential in animal feed, nutraceuticals and natural medicine is constrained by low awareness. Suboptimal marketing and promotion limit the understanding of mastic gum's functional benefits and commercial potential. Targeted educational campaigns are vital to drive greater adoption across user industries.

Recent Developments

New product launches

• In September 2022, Naturevibe Botanicals launched organic mastic gum capsules made from wild harvested mastic gum resin. It helps strengthen teeth and gums.
• In January 2021, Meridian Foods launched mastic chewing gums under its brand name Livante. The gum contains 100% natural Chios mastic gum that helps strengthen teeth.
• In November 2020, Lee Labs launched Mastic Gum lozenges containing mastic gum powder that helps alleviate stomach discomfort.

Acquisition and partnerships

• In October 2021, Henry Lamotte Oils entered into an exclusive distribution agreement with Chios Mastiha Growers Association to distribute Chios mastic gum products across Germany.
• In August 2020, Gum Technology partnered with Latzinos SA to bring authentic mastic gum from Greece into Gum Technology's oral care line of products.
• In May 2019, Hi-Food acquired a majority stake in Norevo, a German company offering mastic gum products. The acquisition helped expand Hi-Food's portfolio into the European mastic gum market.

Figure 2. Global Mastic Gum Market Share (%), by Distribution Channel, 2023

Top companies in Mastic Gum Market

• Meridian Foods
• Norevo
• Chios Mastiha
• Latzinos
• Gum Technology
• Nature's Goodness
• Tree Hut
• The Mastic Spa
• Amidon Family Enterprises
• Henry Lamotte Oils
• Naturevibe Botanicals
• Lee Labs
• Hi-Food
• Mastiha Exports
• Venkatesh Naturals
• Shaanxi Sangherb Bio-Tech
• Mazaya Global
• Mediterranea Phytoest

*Definition: The mastic gum market refers to the industry and trading activities related to mastic gum, which is a resinous exudate obtained from the stem and leaves of Pistacia lentiscus tree. Mastic gum contains active compounds like antioxidants, antimicrobials, and anti-inflammatories. It finds uses in a range of products including chewing gums, dental products, dietary supplements, pharmaceuticals, personal care items, food and beverages, etc. The mastic gum market is driven by growing consumer demand for natural ingredients with health benefits. Key end-use industries are food, pharmaceuticals, and personal care.

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