MOUTH SPRAY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Mouth Spray Market Size and Forecast – 2025 to 2032

The global mouth spray market is estimated to be valued at USD 3.42 Bn in 2025 and is expected to reach USD 5.64 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 7.4% from 2025 to 2032. This steady growth is driven by increasing consumer awareness about oral care, rising prevalence of oral infections, and the convenience offered by mouth sprays compared to traditional oral care products. Market expansion is further supported by innovations in product formulations and growing demand for herbal and natural ingredients.

Key Takeaways of the Global Mouth Spray Market

• The medicated/therapeutic sprays segment is expected to hold the largest market share of 60.4% in 2025.
• The non-alcohol-based mouth sprays segment is expected to account for 70.3% of the market share in 2025.
• The dry mouth (xerostomia) segment is projected to account for 42.3% share in 2025.
• North America is expected to lead the market, holding a share of 38.2% in 2025. Asia Pacific is anticipated to be the fastest-growing region, with an estimated market share of 24.5% in 2025.

Market Overview

In terms of market trends, there is a significant shift towards multifunctional mouth sprays that not only provide fresh breath but also offer medicinal benefits such as antibacterial, anti-inflammatory, and pain relief properties. Consumers are increasingly seeking products with natural and organic ingredients, driving manufacturers to introduce herbal variants. Additionally, rising urbanization and busy lifestyles have increased the preference for easy-to-use and portable oral care solutions, further propelling market demand. The advent of e-commerce is also facilitating greater product accessibility and market penetration globally.

Currents Events and their Impact

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Segmental Insights

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Mouth Spray Market Insights, by Product Type - Medicated/Therapeutic Sprays Contribute the Highest Market Share Owing to their Focused Health Benefits and Growing Awareness of Oral Health Conditions

The medicated/therapeutic sprays segment is projected to account for 60.4% share in 2025, due to the specific health value attributed to them and the rise in awareness of the oral health problems. The sprays are formulated to pass on active ingredients that respond to particular oral health problems including infections, inflammations, and pain relieving. The growing rate of oral diseases like gingivitis, periodontitis, and oral ulcers has led to the need to find solutions that deliver effective and immediate solutions. Medicated sprays usually include antibacterial, antiseptic and analgesic ingredients, which aids in quicker healing and longer-lasting coverage against the development of microbes.

For instance, in January 2020, Enzymatica AB, a Swedish life science company, announced it has entered into a seven-year exclusive distribution agreement with Keyuan Xinhai (Beijing) Medical Products Trade Co. Ltd., a subsidiary of Shanghai Pharmaceuticals. The agreement aims to market and sell Enzymatica’s ColdZyme, a mouth spray against common cold. in China, one of the world’s largest healthcare markets

Mouth Spray Market Insights, by Formulation Type - Non-Alcohol-Based Mouth Sprays Contribute the Highest Market Share Driven by Heightened Consumer Awareness Regarding the Potential Side Effects of Alcohol in Oral Care Products

The non-alcohol-based mouth sprays segment is expected to capture 70.3% share in 2025, driven by heightened consumer awareness regarding the potential side effects of alcohol in oral care products. While alcohol-based formulations are traditionally valued for their antimicrobial properties and quick drying effect, there is mounting concern over their possible association with oral mucosal irritation, dryness, and exacerbation of sensitive oral tissues. This has led both consumers and healthcare professionals to seek gentler alternatives that maintain efficacy without compromising oral comfort.

Non-alcohol-based sprays typically leverage ingredients such as essential oils, natural extracts, and moisturizing agents that provide a soothing effect while maintaining antimicrobial action. These formulations are favored among diverse consumer groups including children, elderly individuals, and patients with compromised oral mucosa because of their milder profile. The growing demand from populations with oral sensitivity and particular health conditions, such as xerostomia or dry mouth, also supports the preference for alcohol-free options.

Mouth Spray Market Insights, by Application - Dry Mouth (Xerostomia) Contributes the Highest Market Share Due to the Growing Recognition of this Condition as a Widespread Oral Health Issue

In comparison with breath freshening sprays that are mostly used in cosmetic oral care, the dry mouth (xerostomia) segment is projected to hold 42.3% share in 2025, and covers all age categories but is especially common in the elderly, undergoing some medical procedures (chemotherapy or radiation) or taking drugs with anticholinergic properties. Dry mouth is the cause of discomfort, speech and swallowing problems, and high risk of dental caries, which has spearheaded interest in specific treatment solutions.

For instance, in February 2021, Sunstar Americas, Inc. issued a voluntary nationwide recall of its GUM Hydral Dry Mouth Relief Oral Spray due to potential microbial contamination with the bacteria Burkholderia cepacia. The recall affects products with expiration dates from November 2021 to May 2022. While no adverse events have been reported, the company warned that use of the contaminated product could lead to oral or systemic infections, particularly in immunocompromised individuals.

Regional Insights

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North America Mouth Spray Market Analysis and Trends

The dominance of North America in the global mouth spray market, with a share of 38.2% in 2025, can be attributed to the presence of leading multinationals, strong consumer awareness of oral health, and a highly developed healthcare infrastructure. The area has favorable government policies of oral health awareness and preventive care.

Moreover, the sophisticated retail environment, such as extensive prescription access via pharmacy, supermarkets, and the Internet, is highly beneficial to the penetration of the market. The major players in the industry like GlaxoSmithKline (GSK), Johnson and Johnson and Prestige Consumer Healthcare have developed a solid presence in this region through introduction of new mouth spray solutions that meet various consumer demands like refreshing breath, gum care, and dry mouth relief.

Asia Pacific Mouth Spray Market Analysis and Trends

The Asia Pacific region is the fastest-growing market, with an estimated share of 24.5% in 2025, driven by increased urbanization, rising disposable income, and growing health awareness. Also, the highly developing retail infrastructure comprising of modern trade and e-commerce can reach more deeply through urban and semi-urban population. The international and regional players are emerging in countries such as India and China.

For instance, in February 2023, Arlak Biotech, a prominent pharmaceutical company from India, introduced its Arlak Melatonin Spray. This convenient oral spray helps supplement the body’s natural melatonin production, offering a fast-acting solution for individuals struggling with sleep issues such as difficulty falling asleep, staying asleep, or adjusting to new sleep schedules.

Global Mouth Spray Market Outlook for Key Countries

U.S. Mouth Spray Market Analysis and Trends

The U.S mouth spray market is extremely competitive with such international corporations like Johnson and Johnson, GlaxoSmithKline, and Church and Dwight leading innovations and significant advertising campaigns. This high adoption of easy-to-use oral care products and well-developed regulatory systems that ensure safety of products increases stability in the market. Also, the increasing popularity of natural and organic tooth sprays are playing some role in product portfolios, motivating firms to expand their products.

For instance, in September 2024, Kenvue Inc., the world’s largest pure-play consumer health company, has announced the publication of clinical trial results demonstrating that its nicotine mouth spray, Nicorette® QuickMist, is effective for relieving vaping cravings

Germany Mouth Spray Market Analysis and Trends

Germany is one of the most promising markets in Europe because it is a developed country with a great healthcare system and high expenditure of consumer money on personal care. Large players of this market, such as Beiersdorf and GlaxoSmithKline, focus on the quality of products and the clinical effect. Strict regulatory measures are enforced in the country that protects the quality of the mouth spray products and this increases consumer confidence. The growing focus on preventive oral care among the public health authorities and the players in the private sector also contributes to the stable market demand.

For example, Enzymatica AB, a Swedish life science company, announced a collaboration with STADA, a German pharmaceutical company, to market and sell a new mouth spray in Germany. The product was based on Enzymatica's proven barrier technology, which had been previously used in their existing products. STADA had placed a first order worth USD 209,300, and the mouth spray was expected to launch in early 2020.

China Mouth Spray Market Analysis and Trends

China remains a leader in the Asia Pacific mouth spray market where fast urbanization and the emerging middle-class segments are the drivers of market demand. Local brands like Lion Corporation and Yunnan Baiyao, are broadening their product range through innovative herbal and functional mouth sprays, to suit the local tastes. The market is also further spurred by government campaigns on oral health and enhancing the availability of dental care services. The emerging e-commerce market in China also offers a valuable opportunity, as the manufacturers can access a wide range of customers through e-commerce.

In April 2025, GMEP Medical Technology GmbH announced that its product, Gogolox (Ambroxol Hydrochloride Oral Spray), has received regulatory approval from China's National Medical Products Administration (NMPA) as a Class 5.1 drug. The design of the spray is particularly beneficial for elderly, children, and bedridden patients, as it requires no swallowing—an essential feature given that swallowing difficulties affect a significant portion of adults and seniors.

India Mouth Spray Market Analysis and Trends

The oral health awareness and the high penetration of modern retail stores in major cities are driving a booming growth of the mouth spray market in India. Local firms such as Dabur and Himalaya use their name of providing natural and ayurvedic products to serve the health-conscious market. Market growth is also positively affected by government programs initiated in the effort to educate the public on oral hygiene both in the rural and urban regions.

In October 2022, Vestige Marketing Pvt. Ltd., India’s leading direct selling company, launched its innovative Vestige Prime Absorvit Sublingual Oral Spray. This easy-to-use product promises quick absorption of essential vitamins like B12, C, and D, offering a convenient alternative to conventional vitamin tablets, which often have lower bioavailability.

End User Feedback and Unmet Needs in the Global Mouth Spray Market

• End users in the global mouth spray market, especially those out of industries like healthcare and wellness, have been giving both positive reviews and issues with regards to the performance and functionality of the products. Positively, there are numerous users who found the convenience and quick relief that mouth sprays provide helpful, most of the mouth sprays utilized to help with a dry mouth or sore throats. As an example, many medical workers have acclaimed sprays that have a moisturizing effect, reduce the symptoms of Xerostomia, and how they are much faster and more efficient in hydrating than traditional lozenges or syrups. Also there are users within the wellness sector who express high satisfaction with those mouth sprays that are made of natural ingredients, such as herbal extracts, which are preferred amongst those who want more organic solutions.
• But user feedback also exposes some of the issues that are regularly coming up and should be addressed. One of the most frequent issues is the short lifetime of use, with many users being upset that the effect of such sprays may fade rather fast. The other problem that is often cited is that they are not customized with regards to flavor and dosage, which limits their relevance in different consumer needs and preferences. Moreover, affordability continues to be a major impediment particularly to cost conscious users who need to engage these products often. Innovating formulations with increased duration, providing a wider diversity of flavors and dosage, and enhancing cost-effectiveness is a potential way to meet these unmet needs, which can then open new growth prospects. Along with responding to these issues, manufacturers have not only the opportunity to increase customer satisfaction but also become leaders of the market in an environment that is more and more preoccupied with personalization and sustainability.

Market Players, Key Developments, and Competitive Intelligence

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Key Developments

• In August 2025, Tinnitrol, a tinnitus treatment spray, gained attention for its claims to help alleviate ringing in the ears. This oral spray, which is sublingually delivered, bypasses the digestive system for faster absorption. Tinnitrol has received praise for targeting the root neurological causes of tinnitus, such as overactive auditory cortex signals and inflammation in the cochlear nerve.
• In December 2024, Thai-born global superstar Lisa of BLACKPINK teamed up with premium oral care brand DENTISTE' for a global marketing campaign. The collaboration kicked off with Lisa's first solo fan meetup in Bangkok, where over 7,000 fans attended. The event, which included an exclusive after-party, marked the beginning of DENTISTE'’s global expansion. As the brand's ambassador, Lisa's confident smile is set to help introduce DENTISTE's premium products worldwide, reinforcing its position as a top player in oral care.
• In November 2024, Troikaa Pharma, a prominent pharmaceutical company, launched the world’s first zolpidem sublingual mouth spray, Zolswift-SL, designed to treat insomnia. This innovative mouth spray provides a faster and more effective solution for those struggling with sleep disorders by allowing quicker absorption through the sublingual method. The launch of Zolswift-SL marks a significant advancement in the mouth spray market, offering patients an alternative to traditional oral medications and enhancing the treatment experience. For more details, visit the full announcement on ANI News.
• In July 2024, Aspargo Labs, a specialty pharmaceutical company, announced the results of a Phase 1 study on its investigational oral spray for Erectile Dysfunction (ED), ASP-001. The study, published in the International Journal of Science and Research, showed that ASP-001, containing sildenafil, is absorbed twice as fast as traditional Viagra tablets, with initial absorption occurring within five minutes.

Top Strategies Followed by Global Mouth Spray Market Players

• The competitive landscape of the global mouth spray market is characterized by a dynamic interplay of strategies tailored to the scale and capabilities of market players. Established companies dominate the industry by investing heavily in research and development (R&D) to drive innovation and create high-performance products that meet evolving consumer needs. These market leaders prioritize the continuous improvement of product efficacy, flavor variety, and delivery mechanisms to differentiate themselves in a crowded marketplace.
  • Large players like Procter & Gamble (P&G) and Colgate-Palmolive dominate the market through substantial investments in R&D. These companies focus on continuous innovation to enhance product efficacy, flavor variety, and delivery mechanisms. For example, P&G's Crest brand offers a range of mouth sprays designed to cater to diverse consumer preferences, ensuring they maintain a competitive edge in the evolving oral health market.

• Mid-level players in the mouth spray market adopt a distinctly pragmatic approach by focusing on delivering cost-effective solutions that balance acceptable quality with affordability. Targeting price-sensitive consumers, these companies position their products as value-for-money alternatives to premium offerings. They often capitalize on consumer segments such as young adults and budget-conscious buyers who seek functional mouth care solutions without a premium price tag. To enhance their competitiveness, mid-sized players frequently engage in collaborations and strategic partnerships with technology providers, contract manufacturers, or distribution firms.
  • Companies like Dr. Fresh and Oxyfresh take a more pragmatic approach by offering affordable mouth spray solutions targeting cost-sensitive consumers. These companies focus on maintaining a balance between quality and price, offering products that appeal to young adults and budget-conscious buyers.

• Small-scale players, meanwhile, carve out specialized niches within the global mouth spray market by focusing on highly targeted or innovative product features that differentiate them from larger competitors. These players often emphasize natural or herbal ingredients, specialized health benefits, or novel delivery systems to appeal to specific consumer groups. By adopting cutting-edge technologies such as nanotechnology or bioactive compounds, small firms seek to introduce unique value propositions that resonate with niche markets.
  • Smaller firms, such as Herbalife or the Green Company, often focus on niche segments of the market. These companies emphasize the use of natural or herbal ingredients, targeting specific health benefits. For example, The Green Company markets its herbal mouth spray as a solution for consumers looking for natural alternatives to synthetic oral care products.

Market Report Scope

Mouth Spray Market Report Coverage

Mouth Spray Market Dynamics

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Mouth Spray Market Driver - Rising Prevalence of Oral Health Problems

The rising number of oral health problems like bad breath, gum diseases, tooth decay, and dry mouth are greatly contributing to the demand in mouth sprays among different demographics. With increased cases of people experiencing difficulties on oral hygiene, there is progressively an inclination towards convenient and efficient oral care items that can be carried along. Mouth sprays are also a good substitute to regular mouthwashes as they are easy and convenient in treating symptoms such as halitosis and dry mouth. Moreover, other lifestyle behavioral aspects such as unhealthy eating habits, smoking and stress reduce the quality of oral health even further, increasing the demand of new oral products. The growing consciousness on early preventive measures and maintenance of oral hygiene also promotes the use of the mouth sprays by people as an element of their daily routine.

For instance, in March 2025, oral diseases, which affect nearly 3.7 billion people globally, remain a major health burden despite being largely preventable. Conditions like dental caries, periodontal diseases, and oral cancer are growing due to poor access to dental care, unhealthy diets, and harmful habits like tobacco and alcohol use. Companies like Colgate-Palmolive, a leading global oral care brand, continue to innovate in the market, offering mouth sprays that provide effective solutions for prevention and treatment. Procter & Gamble, with its Crest line, also focuses on expanding its product range to cater to diverse oral health needs, emphasizing prevention through products like mouth sprays.

Mouth Spray Market Opportunity - Innovation in Product Formulations and Delivery Mechanisms

Global mouth spray market will be very advantageous as long as there are continuous innovations in product formulae and modes of delivery, which is an attractive prospect to both manufacturers and investors. The progress in pharmaceutical and biotechnology has also helped to create mouth sprays that are more effective, have better taste and can longer effects, thus dealing with the major consumer needs and adherence issues. Newer recipes using natural ingredients, herbs and active ingredients like antimicrobial agents, vitamins, breath freshening agents etc., are appealing to health-conscious consumers demanding safer and multipurpose oral care products.

For Instance, In April 2023, ErasaVir launched its innovative nasal and mouth sprays in India to help combat seasonal respiratory infections. Developed during the COVID-19 pandemic, these sprays are designed to cleanse the upper respiratory tract from harmful pathogens. The product uses plant-based polyunsaturated fatty acids to mimic the action of soap on viruses like SARS-CoV-2 and Influenza, effectively reducing viral load.

Analyst Opinion (Expert Opinion)

• The mouth spray market is experiencing a significant growth which is being fueled by some major reasons. Mouth sprays have been made more convenient and effective by technological advancements in delivering and formulation systems hence are a favorite amongst consumers. Also, the market is influencing the dynamics of the market, which is characterized by growing health awareness and rising demand of alcohol-free and natural products in oral care. Legal assisting, especially in areas such as Europe and North America, is also becoming very critical, offering safety on the product and proving a cleaner and healthier substitute. Innovation is enabling companies to respond to changing consumer demands including the use of multifunctional sprays that can address more than one oral care issue at the same time.
• Emerging opportunities in the market include the increasing need of customized oral care products and the rise of online stores offering customers more options in terms of finding mouth sprays. Nevertheless, there are some problems, such as the competition with traditional oral care products and the inefficiency of some of the formulations. Some of the prominent industry events, including the Global Health and Wellness Summit and regional oral care exposes have given the companies room to deliver innovations and share knowledge. Such events play a vital role in the development of industry dialogue, development of a policy, and the promotion of the latest solutions, which will shape the future of the mouth spray market.

Market Segmentation

• Product Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Medicated/Therapeutic Sprays
  • Breath Freshening Sprays
• Formulation Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Non-alcohol-based Mouth Sprays
  • Alcohol-based Mouth Sprays
• Application Insights (Revenue, USD Bn, 2020 - 2032)
  • Dry Mouth (Xerostomia)
  • Bad Breath (Halitosis)
  • Oral Infections/Pain Relief
  • Dental/Throat Care
  • Other Oral Hygiene
• Ingredients Insights (Revenue, USD Bn, 2020 - 2032)
  • Natural Ingredients
  • Synthetic Ingredients
• Packaging Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Spray Bottles
  • Aerosol Cans
  • Pump Dispensers
• Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Prescription (Rx)
  • Over-the-Counter (OTC)
• Age Group Insights (Revenue, USD Bn, 2020 - 2032)
  • Adults
  • Elderly
  • Pediatric
• End User Insights (Revenue, USD Bn, 2020 - 2032)
  • Hospitals and Clinics
  • Dental Practices
  • Homecare Settings
  • Specialty Pharmacies
  • Others
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Online
  • Offline
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Johnson & Johnson Services, Inc.
  • GlaxoSmithKline plc
  • Procter & Gamble Co.
  • Reckitt Benckiser Group plc
  • Prestige Consumer Healthcare Inc.
  • Haleon plc
  • Sun Pharmaceutical Industries Ltd.
  • Cipla Ltd.
  • The Himalaya Drug Company
  • Fresh, LLC
  • Xlear, Inc.
  • Aquoral (K Pharmaceuticals)
  • Cinoll
  • Health & Beyond

Sources

Primary Research Interviews

• Industry Stakeholders List
• Oral care product manufacturers
• Retailers and distributors in the healthcare sector
• End Users List
• Consumers (households)
• Healthcare professionals (dentists, hygienists)

Government and International Databases

• World Health Organization (WHO)
• U.S. Food and Drug Administration (FDA)
• European Medicines Agency (EMA)
• Centers for Disease Control and Prevention (CDC)
• National Institutes of Health (NIH)
• Food Safety and Standards Authority of India (FSSAI)

Trade Publications

• The Journal of Clinical Dentistry
• Dental Tribune International
• Oral Health Journal
• Dental Products Report
• The Journal of Oral Health and Dental Management
• International Journal of Oral Science

Academic Journals

• International Journal of Oral and Maxillofacial Surgery
• Journal of Periodontology
• Journal of Dentistry
• The Journal of Clinical Periodontology
• Journal of Oral Rehabilitation
• BMC Oral Health

Reputable Newspapers

• The New York Times (Health section)
• The Guardian (Healthcare and Medicine section)
• The Wall Street Journal (Health & Wellness)
• BBC News (Health)
• Financial Times (Healthcare Industry)
• Reuters (Health & Wellness)

Industry Associations

• American Dental Association (ADA)
• International Dental Federation (FDI)
• European Federation of Periodontology (EFP)
• International Association for Dental Research (IADR)
• The British Dental Association (BDA)
• World Health Organization (WHO) Oral Health Programme

Public Domain Resources

• U.S. National Library of Medicine
• European Medicines Agency (EMA) Database
• Centers for Disease Control and Prevention (CDC) Website
• National Institute of Dental and Craniofacial Research (NIDCR)
• National Health Service (NHS) Resources
• World Health Organization (WHO) Reports

Proprietary Elements

• CMI Data Analytics Tool: Proprietary analytics tool to analyze real-time market trends, consumer behavior, and technology adoption in market
• Proprietary CMI Existing Repository of Information for Last 8 Years