OFF ROAD TIRES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Off Road Tires Market Size and Trends

The global off road tires market is estimated to be valued at USD 19.85 Bn in 2025 and is expected to reach USD 30.66 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.4% from 2025 to 2032.

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Key Takeaways

• Based on Vehicle Type, Agricultural vehicles segment is projected to account for 40. 0% of the global market in 2025, owing to increased focus on agricultural productivity.
• Based on Tire Type, Radial Tires segment is expected to capture 65.6% share of the market in 2025, due to their better performance characteristics compared to bias tires. 
• Based on Application, Agriculture segment is projected to command 46.8% share of the market in 2025, due to rising number of infrastructure development projects globally.
• Based on Region, North America is set to dominate the global off road tires market with a 42. 8% share in 2025.

Market Overview

The increasing sales of SUVs, pickup trucks, and crossover vehicles globally is driving the off road tires market demand. Off road driving has become a popular recreational activity which is further pushing the need for tires that can handle tough terrains and provide better traction and control.

Current Events and their Impact on the Off Road Tires Market

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Pricing Analysis of Off Road Tires Market

1. All-Terrain (A/T) Tires

• Light truck and SUV applications
• Price range: $120-$450 per tire
• Most popular segment representing 45% of off-road tire sales

2. Mud-Terrain (M/T) Tires

• Aggressive tread patterns for extreme conditions
• Price range: $180-$650 per tire
• Premium segment with 25% market share

3. Rock Crawling Tires

• Specialized for extreme rock terrain
• Price range: $250-$800 per tire
• Niche segment with high-value applications

4. Sand/Desert Tires

• Designed for sand dune and desert racing
• Price range: $200-$750 per tire
• Regional demand variations significant

5. Agricultural Off-Road Tires

• Farm and construction equipment
• Price range: $300-$2,500 per tire
• Size-dependent pricing structure

Market Drivers

Increasing popularity of off road vehicles and adventures

Off road vehicles have gained tremendous popularity in the past decade especially in developed regions. More and more people now prefer to spend their weekends exploring new terrains and enjoying adventures away from the city life. Off roading has become a favorite hobby and recreational activity for many. They purchase specialized off road vehicles such as SUVs, pickup trucks,

For instance, in November 2023, Continental, showcased the VF TractorMaster Hybrid, a tire tailored for agricultural contracting. Developed by Continental's research teams in Germany and Portugal, this tire enhances comfort on roads while providing excellent traction on both hard and soft soils. The VF TractorMaster Hybrid is equipped with an integrated sensor that continuously tracks tire pressure and temperature, promoting longevity and optimal performance. Its distinctive hybrid tread pattern ensures superior traction in the field while maintaining a comfortable ride on the road.

Segmental Insights

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Off Road Tires Market Insights By Vehicle Type - Higher Agricultural Activities Drive the Demand for Agricultural Vehicles

In terms of vehicle type, agricultural vehicles are expected to contribute 40.0% share of the market in 2025 owing to increased focus on agricultural productivity. Tractors and other farm vehicles require robust tires that can withstand wear and tear from plowing tough soils and hauling heavy loads of crops. Larger tractors are being used on bigger farm plots, demanding tires with greater load-bearing capacity.

The aftermarket for agricultural tires is also significant as farm vehicles operate for extended hours throughout the year across varied terrains. Moreover, governments worldwide are supporting farmers through subsidies for machinery and equipment upgrades. This has driven higher demand for new agricultural vehicles fitted with rugged off road tires optimized for specific soil and crop conditions.

The growing world population is putting pressure on global food supply, necessitating higher agricultural output through mechanization and use of tools like tractors on which off road tires play a crucial role.

For instance, in August 2023, CEAT Specialty unveiled its latest tire for agri tanks and trailers, FLOATMAX CARGO PLUS, at the Farm Progress Show in Decatur, IL. Designed with input from dealers and OEM partners, the tire offers high traction, stubble puncture protection, uniform pressure distribution, and minimal soil/crop damage.  Such developments are accelerating the off road tires market share.

Off Road Tires Market Insights by Tire Type - Superior Performance and Durability Boosts Radial Tire Adoption

In terms of tire type, radial tires are expected to contribute 65.6% share of the market in 2025 owing to their better performance characteristics compared to bias tires. Radial construction provides greater strength and puncture resistance due to reinforced cords running at angles across the tread. This translates to improved traction, handling and load-bearing abilities especially for heavy-duty applications.

Radial tires also last longer and offer improved fuel efficiency since they maintain shape and pressure over long-distance runs. Their self-cleaning tread pattern allows for better evacuation of mud and debris stuck in deep tread grooves.

Additionally, radial construction results in a more comfortable ride. These advantages have made radial tires increasingly popular for off road vehicles engaged in rough terrain operations in construction, mining, farming and forestry.

For instance, in July 2024, PT Gajah Tunggal Tbk launched its latest technology innovation in off-road tires, the GT Radial SAVERO M/T Pro. Designed for 4x4 and SUV enthusiasts, this new tire sets a new standard in performance, durability, and design, allowing adventurers to feel comfortable when exploring uncharted paths.

Off Road Tires Market Insights by Application - Growing Infrastructure Projects Spur Construction Vehicle Purchases

In terms of application, agriculture is expected to contribute 46.8% share of the market in 2025. However, the construction segment is growing rapidly owing to the rising number of infrastructure development projects globally.

Many countries are investing heavily in road and highway construction, residential and commercial real estate, bridges and dams to meet the needs of a growing population and boost economic growth. This has driven higher sales of construction vehicles such as excavators, loaders, dump trucks, graders and crawler cranes that heavily utilize off road tires for their mobility across work sites.

Durable off road tires with sharp tread patterns provide the traction needed for these vehicles to navigate challenging terrain and harsh weather conditions at construction locations. Their self-cleaning tread also allows machines to operate continuously without issues from mud clogging. Hence, growing infrastructure spending is a key factor propelling the construction vehicles segment and subsequent demand for suitable off road tires.

For instance, in June 2024, TVS Srichakra Limited introduced new Steel-Belted Agro-Industrial Radial Tyres at The Tire Cologne 2024, one of the world’s foremost trade fairs for the tyre industry.

Regional Insights

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North America Off Road Tires Market Analysis & Trends

North America has dominated the global off road tires market, and the region is expected to hold 42.8% of the market share in 2025 owing to a strong presence of the manufacturing and automotive industries in the region. Countries like the U.S. and Canada have large automotive production bases and the highest vehicle ownership per capita globally.

Major automakers have their manufacturing plants as well as testing facilities in these countries for developing off road vehicles. This has ensured steady demand for off road tires from both OEMs and aftermarket channels in North America. The dominance of full-sized pickup trucks and SUVs for both personal and commercial applications further augment the demand.

Another factor for North America's prominence is the enthusiastic off roading culture among masses. Off roading is a popular recreational activity with organized racing events and trails across states. This supplements continuous consumption of tires for pleasure vehicles and replaces worn-out tires regularly.

Additionally, mining and construction industries rely heavily on off road equipment and vehicles for activities, keeping the replacement market buoyant. The availability of wide product range at competitive prices from regional as well as global brands have made North America an attractive market for off road tire manufacturers.

For instance, in October 2024, Pirelli North America launched the new Scorpion XTM line. It is designed to meet the demands of electric, plug-in hybrid, and internal combustion engine trucks and off-road vehicles. 

Asia Pacific Off Road Tires Market Analysis & Trends

Among growing regions, Asia Pacific is emerging as the fastest expanding market for off road tires globally. Countries like India, China, and Indonesia are experiencing substantial increase in the sales of utility vehicles, small commercial vehicles and tractors that require off road capabilities. The infrastructure development activities across regions along with use of construction equipment is consistently rising. This has augmented demand from both replacement and OEM sales channel.

With growing economies and disposable income, demand for recreational vehicles and off roading as an activity have picked up momentum in the Asia Pacific region. Along with improving trade relationships, the Asia Pacific off road tires market presents lucrative prospects for investments and expansion by global as well as regional off road tire manufacturers.

For instance, in May 2023, Yokohama Off-Highway Tires (YOHT) recently announced the launch of AGRI STAR II R – I, a technologically advanced agricultural tire in India. 

Off Road Tires Market Outlook Country-Wise

China Off Road Tires Market Trends

China’s off road tires market is rapidly growing, driven by expanding infrastructure projects, technological advancements, and increasing demand for durable and efficient radial tires. The market is shifting towards eco-friendly solutions, with greater use of natural rubber and recyclable materials, supported by government incentives promoting sustainability.

Smart tire technologies, such as sensors for monitoring pressure and wear, are becoming more common to enhance safety and operational efficiency in industries like mining and construction. Additionally, strong domestic manufacturing growth, fueled by Industry 4.0 innovations, is positioning China as a dominant player in the Asia Pacific off-road tire market.

For instance, in April 2025, The ZC Rubber Chaoyang Tire has secured a partnership with Toyota as the Original Equipment (OE) tire supplier for the bZ3X in China. This partnership marks Toyota’s first collaboration with a mainland Chinese tire brand.

Japan Off Road Tires Market Trends

Japan's off-the-road (OTR) tire market is experiencing steady growth, driven by robust infrastructure development and advancements in agricultural mechanization. The market is evolving with a strong emphasis on technological advancements aimed at improving traction, longevity, and all-weather reliability. Manufacturers are enhancing tread design, material composition, and structural integrity to withstand varied terrain and maximize service life.

For instance, in May 2024, Yokohama Rubber unveiled the Geolandar A/T4 all-terrain tyre for SUVs and pickup trucks in Japan, Europe and the North American markets.

Market Concentration and Competitive Landscape

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Analyst Opinion (Expert Opinion)

The global off road tires market is highly fragmented with the presence of several big and small manufacturers. North America dominates the market currently, however demand from the Asia Pacific region is growing at a rapid pace over the past few years.

Factors such as increasing ownership of SUVs, pickup trucks and sports utility vehicles for both personal and commercial use are driving the adoption of off road tires globally. Additionally, growth in recreational activities in rural areas supported by economic development is supporting the usage of off terrain vehicles which is positively impacting the demand.

On the other hand, stringent emission norms in developed nations for vehicles used on roads could negatively impact the sales of off road tires intended for on road use only. Availability of used and retreaded tires at lower costs also poses a threat to new off road tire sales. However, opportunities lie in expanding production capacity in developing Asian countries by major players to address the rising local demand. Growing construction, mining and infrastructure development projects also widens the scope for off road commercial vehicle tires.

Off Road Tires Industry News

• In June 2025, BKT unveiled a five-year strategic plan targeting INR 23,000 Crores (~$2.6 billion) in revenue by 2030. The company will invest INR 3,500 Crores (~$400 million), primarily from internal sources, focusing on strengthening its off-highway tire leadership, expanding its carbon black business, and introducing new tire categories in India.
• In May 2024, Bridgestone India introduced the Dueler All-Terrain (A/T) 002 tire, featuring enhanced grip and stability. This tire represents an advancement in tire technology, crafted to deliver a smooth driving experience both on-road and off-road.

Market Report Scope

Off Road Tires Market Report Coverage

Market Opportunity - Expansion into emerging markets with growing off road vehicle sales

One of the significant opportunities for the global off road tires market is the expanding customer base in emerging economies owing to rising sales of off road vehicles. Countries such as India, Brazil, Mexico, Indonesia and others are witnessing strong economic growth which has increased disposable incomes. This has boosted the demand for off road vehicles such as UTVs, SUVs, trucks and construction equipment among both private and commercial customers in these markets.

As infrastructure and construction activities are increasing, the need for transportation and machinery movement on uneven terrains is driving the sales of off road vehicles. In order to cater to the specific applications of such vehicles, appropriate off road tires are required.

Tire manufacturers can leverage this opportunity by enhancing their presence in emerging markets through appropriate product offering, distribution partnerships and promotion of brands dedicated to off road segment. This would enable them to tap the rising replacement market as well.

Market Segmentation

• By Vehicle Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Agricultural Vehicles
  • Construction Vehicles
  • Mining Vehicles
  • All-Terrain Vehicles (ATVs)
  • Others (Forestry, Military, etc.)
• By Tire Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Radial Tires
  • Bias Tires
• By Application Insights (Revenue, USD Bn, 2020 - 2032)
• • Agriculture
  • Construction
  • Mining
  • Outdoor Recreation
  • Others (Forestry, Military, etc.)
• By Regional Insights (Revenue, USD Bn 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
• • Bridgestone Corporation
  • CEAT Ltd.
  • Cheng Shin Rubber Ind. Co., Ltd. (Maxxis)
  • Continental AG
  • Goodyear Tire & Rubber Company
  • Hankook Tire & Technology Co., Ltd.
  • Kumho Tire Co., Inc.
  • Michelin
  • Nokian Tyres plc
  • Pirelli & C. S.p.A.
  • Toyo Tire Corporation
  • Triangle Tire Co., Ltd.
  • Uniroyal Tires
  • Ventus Rubber Co., Ltd.
  • Yokohama Rubber Company

Sources

Primary Research Interviews

• Off-road tire manufacturers and suppliers
• Automotive aftermarket distributors
• Off-road vehicle enthusiasts and professional racers
• Tire retail chain executives
• Others

Databases

• Global Trade Atlas
• Euromonitor International
• IBISWorld Industry Reports
• Others

Magazines

• Tire Review Magazine
• Off-Road Magazine
• Four Wheeler Magazine
• Tire Business Magazine
• Peterson's 4-Wheel & Off-Road
• Others

Journals

• Journal of Terramechanics
• Tire Science and Technology
• International Journal of Automotive Technology
• Others

Newspapers

• Automotive News
• Tire & Rubber Recycling
• Modern Tire Dealer
• Rubber & Plastics News
• Automotive Fleet
• Others

Associations

• Tire Industry Association (TIA)
• Rubber Manufacturers Association (RMA)
• Specialty Equipment Market Association (SEMA)
• International Off-Highway & Powerplant Congress
• European Tyre & Rubber Manufacturers Association (ETRMA)
• Others

Public Domain Sources

• U.S. Department of Transportation statistics
• European Commission automotive industry reports
• China Association of Automobile Manufacturers data
• Japan Automobile Tire Manufacturers Association reports
• International Trade Administration automotive sector analysis
• Others

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years