PET DNA TESTING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Pet DNA Testing Market Size and Forecast – 2025 to 2032

The Global Pet DNA Testing Market is estimated to be valued at USD 451.2 Mn in 2025 and is expected to reach USD 901.8 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 10.4% from 2025 to 2032. This robust growth reflects increasing consumer awareness about pet health, breed identification, and hereditary disease detection, driving the demand for advanced genetic testing solutions.

Key Takeaways of the Global Pet DNA Testing Market

• The breed identification tests are expected to account for the largest share within the global pet DNA testing market by test type at 40.3%share in 2025
• The dogs segment is projected to represent the leading segment by pet type, contributing 34.8% of the market share in 2025
• The saliva/buccal swab kits segment is expected to hold the highest share among sample types, holding 58.9% of the global pet DNA testing market share in 2025
• North America is expected to lead the market, holding a share of 40.3% in 2025. Asia Pacific is anticipated to be the fastest-growing region, with an estimated market share of 24.3% in 2025.

Market Overview

A key trend shaping the pet DNA testing market  is the rising adoption of personalized pet healthcare based on genetic insights. Pet owners are increasingly leveraging DNA testing to make informed decisions about nutrition, breeding, and preventive care. Additionally, advancements in technology have made these tests more accessible and affordable, while growing e-commerce platforms are facilitating wider product availability, further accelerating market expansion and adoption globally.

Current Events and Its Impact

Uncover macros and micros vetted on 75+ parameters: Get instant access to report

Segmental Insights

To learn more about this report, Download Free Sample

Pet DNA Testing Market Insights, by Test Type - Breed Identification Tests Lead Growth by Addressing Pet Owners’ Curiosity and Health Concerns

The breed identification tests are the largest consumer of the global pet DNA testing market with an estimated market share of 40.3% in 2025 due to the great interest of pet owners in their pets concerning their breed lineage. Breed identification is still the point of entry into pet DNA testing to most consumers as it fulfills a fundamental, but strong, need to learn the origin of that animal, which further affects behavioral perceptions, care requirements, and health predispositions. Adoption of pet breeds is on the increase especially the ones that are rescued or adopted in shelters where breed histories may be unknown or doubtful.

In April 2022, EasyDNA released the PetGen Canine DNA Test, a low-cost and comprehensive DNA analysis service to dog owners and breeders. This is an all-inclusive test which gives the information regarding the breed identification of a dog, temperament, anticipated size and life span, genetic tendencies toward illnesses, hair and coat features and behavior.

Pet DNA Testing Market Insights, by Pet Type - Dogs dominate the pet DNA testing market due to strong emotional bonds with owners and a growing demand for health transparency

The dogs segment will also have the greatest percentage at 34.8% share in 2025 by pet type segment in the global pet DNA testing market, which is mainly due to the special emotional connection that people have towards dogs and the need to be transparent in health. The dogs are considered the best friend of a man, and the world has a significant number of loyal pet owners who have strong interest in knowing all the information about the life of their dogs including the genetics. It is this emotional attachment that drives the owners to find solutions to the questions about breed make-up, hereditary health risk factors and those factors that may affect their behavioral inclinations so as to manage the welfare of their pet proactively.

In February 2025, The Kennel Club, one of the leading organizations that advocate the welfare of dogs and responsible breeding, introduced two novel DNA testing programs of gangliosidosis (GM12 and GM22) in Japanese Shiba Inu dogs. These tests are used to discover carriers and infected people, which contribute to healthy breeding and contribute to the mitigation of the danger of this lethal neurological illness.

Pet DNA Testing Market Insights, by Sample Type - Saliva/Buccal Swab Kits Drive Market Share by Offering Convenience and Reliability

The saliva/buccal swab kits are expected to capture the largest share of the global pet DNA testing market, with 58.9% market share in 2025. The kits offer an easy and painless method of collecting genetic material at home that does not require veterinary care or complex procedures, although pet owners still have to spend a lot of money. The convenience of self-administering, in which case it may be as simple as a cheek swab is especially appealing to frightened or violent animals and their owners who would prefer to keep handling trouble to a minimum.

Scientifically, buccal swabs provide good quality DNA samples that can easily be genetically profiled and therefore a favorite of the laboratories in the breed identification, disease risk examination, and identifying traits.

Regional Insights

To learn more about this report, Download Free Sample

North America Pet DNA Testing Market Analysis and Trends

The market dominance of North America in the global pet DNA testing market can be attributed to its well-developed ecosystem, which includes technologically advanced infrastructure. Additionally, the region is expected to hold an estimated market share of 40.3% in 2025, driven by high levels of pet ownership and increased consumer awareness about pet health and genetics.

For example, in October 2023, Basepaws, a feline DNA testing pioneer, entered the pet DNA testing market with its all-inclusive Breed + Health Dog DNA Test. The new test is capable of early identification of health risks as it examines more than 280 genetic markers associated with hereditary diseases in dogs than any other pet DNA test. The oral swab test which is simple to use offers the valuable information about the similarities of the breeds and the genetic features such as the coat color and body structure.

Asia Pacific Pet DNA Testing Market Analysis and Trends

Asia Pacific is expected to see the highest growth rate in the global pet DNA testing market, with a projected market share of 23.4% in 2025. This growth is driven by increasing disposable income, the humanization trend of pets, and the rapid urbanization in countries like China, India, Japan, and South Korea. The increasing consciousness of urban populations about pet health and genetics is driving the demand for personalized and preventative care solutions of pets. Although the market ecosystem remains immature, the government programs to facilitate biotech innovation and more investments in veterinary healthcare infrastructure are ensuring that the environment is conducive.

Pet DNA Testing Market Outlook for Key Countries

U.S. Pet DNA Testing Market Trends

The U.S. pet DNA testing market still takes the lead with the introduction of some innovative companies, like Embark Veterinary and Wisdom Panel. Demand is being fueled by high rates of pet ownership and consumer interest in tailor-made pet health. The nation enjoys an advanced regulatory environment that promotes genetic testing on pets and intensive innovativeness by biotech companies. Veterinary practitioners and testing companies have partnerships that increase credibility and uptake.

In September 2023, Ancestry, a global leader in consumer DNA testing and family history, launched Know Your Pet DNA, a dog DNA test that provides an in-depth analysis of a pet's genetic makeup. This test is designed to give dog owners a comprehensive understanding of their pets, enabling them to provide better care and make informed decisions for their pet's well-being.

China Pet DNA Testing Market Trends

The pet DNA testing market in China is undergoing a dynamic process because the number of pets is increasing, and their owners are becoming more concerned about their pets and their health. The orientation of the government towards the development of the biotechnology industry and developing the modernization of veterinary services promotes the development of the market. Local startups are coming up with international entities like Wisdom panel who are growing their operations by forming partnerships.

In December 2024, Mrs. Liu Lina, a dedicated pet owner from Xi'an, China, is eagerly awaiting genetic disease screening results for her three cats. As a passionate pet lover, Liu, who runs a land surveying service company, recently spent around USD 579.60 on molecular diagnostic kits during China's "Double 11" shopping festival to ensure her cats' health.

Japan Pet DNA Testing Market Trends

Japan has a developed market with advanced consumer tastes to high end health products of the pets. The aging population of the country with pets considers DNA testing as an extension of overall care of the pets. Large companies such as Mars Petcare and local corporations are actively selling the services of breed identification and the screening of hereditary diseases. The combination of the pet DNA testing with veterinary clinical services increases the appeal and practical use of the product.

In May 2020, Wisdom Health Genetics, a part of Mars, Incorporated, launched two enhanced dog DNA tests globally: the Wisdom Panel Essential and Wisdom Panel Premium. These tests offer dog owners worldwide more comprehensive insights into their pet’s genetic makeup, including breed identification, health risks, and genetic traits.

India Pet DNA Testing Market Trends

The pet DNA testing industry in India is still in the initial stages of growth owing to the growing middle class in the urban population and adoption of pets. Consumer awareness is on the rise but industry penetration is still low as compared to other more established markets. The most important global businesses are joining in via partnerships with domestic vets chains and web services. The growing interest from governments in biotechnology and animal health creates a favorable environment for market growth. However, regulatory frameworks are still under development. Targeted marketing and educational programs are expected to further boost market expansion.

In December 2022, Urban Animal, a leading pet health company, launched DNA testing kits to help pet parents identify over 130 genetic health conditions and potential medical risks in dogs. The company, with a presence in Bangalore, India, offers DIY, pain-free tests using Next Generation Sequencing (NGS) technology. The tests provide valuable insights into dogs' genetic predispositions, health risks, and physical traits like coat color and length.

End User Feedback and Unmet Needs - Global Pet DNA Testing Market

• Global pet DNA testing market response may focus on end user market where there is a mixture of interest in quick access to test kits and practical information particularly in veterinary clinics, breeders, and interested owners of pets. The importance of saliva to genetic panel testing to simplify the breed identification process, complement more specific disease screening strategies and minimizing diagnostic ambiguity were often discussed by veterinary professionals who noted that seamless interoperability between the results and patient management systems would enable active management of health and effective communication with the owners. Nevertheless, one common objection expressed by breeders and individual pet owners alike has been the inconsistency in accuracy and interpretation of the tests which, despite being user-friendly, results in uncertainty or over-confidence to use inconclusive information. Other users indicate obstacles in the form of absence of multilingual assistance or live customer care when going through with the guidance which poses a hassle to first time adopters or to foreign purchasers.
• Residual needs include: affordability, improved accuracy with identifying rare breeds and more versatile reporting features to support different end-user segments such as veterinarians who might want clinical-grade data or owners that would want to receive a straightforward lifestyle change recommendation. Existing solutions are also inadequate in providing modular or customizable panels that would respond to the varying interests of animal shelters, breeders, and researchers. The presence of these gaps offers a chance to manufacturers to reinforce brand loyalty by means of personalization and long-term education and introduces new markets to underserved segments. Furthermore, a coordinated effort on the part of policymakers and developers to make testing easier and more accessible may help to increase the rate of adoption, create health innovations in the market, and positively impact the health of the entire populations of companion animals.

Market Players, Key Developments, and Competitive Intelligence

To learn more about this report, Download Free Sample

Key Developments

• In August 2025, Mrs. Molly Higgins tested two popular at-home pet DNA test kits, Basepaws and Wisdom Panel, on her cats to assess their health and genetic insights. The process was simple: she swabbed her cats' mouths, sent the samples to a lab, and awaited results sent to her inbox after a few weeks. While these tests provide valuable data on breed ancestry, health risks, and blood type, Higgins found that the results varied significantly due to factors like sample size and comparison methods.
• In March 2025, Wisdom Panel celebrated a significant milestone, having tested the DNA of USD 5 million pets. With over 20 years of experience, Wisdom Panel has become the leading pet DNA service, helping pet owners understand their pets' genetic backgrounds and strengthening the bond between them. To mark this achievement, the company surveyed over 10,000 pet parents, revealing the deep emotional connection people have with their pets.
• In September 2024, Embark Veterinary Inc. launched a new line of veterinarian and geneticist-backed dog supplements, aimed at providing personalized care for pets. These supplements are built upon Embark's canine genetic research and their database of over 2 million dogs.
• In March 2024, the Canine Genetics Centre (CGC) launched a new DNA test for Progressive Retinal Atrophy (PRA) in the English Shepherd dog. This breed, related to the Border Collie, Rough Collie, and Australian Shepherd, has been identified as carrying a genetic mutation responsible for this progressive and blinding disease.

Top Strategies Followed by Global Pet DNA Testing Market Players

• Established players dominate the sector by leveraging substantial investments in research and development (R&D) to continuously innovate and deliver high-performance, accurate, and user-friendly pet DNA testing products. These innovations often include enhanced genetic panels, faster processing times, and integration with digital platforms for seamless consumer experience. To further consolidate their market leadership, these companies form strategic partnerships and alliances with major industry stakeholders, including Original Equipment Manufacturers (OEMs), veterinary networks, and pet retail chains.
  • For instance, in June 2024, the Dublin SPCA (DSPCA) partnered with DNA tracing company Ancestry to launch the 'Know Your Pet' DNA testing kits for dogs. These kits allow dog owners to uncover more about their pet’s ancestry, breed, traits, and behavior. The test uses a simple saliva sample, which is mailed to Ancestry for analysis.

• Mid-level market participants adopt a more cost-sensitive yet quality-driven approach to gain traction in this competitive environment. Recognizing a substantial demographic of price-conscious consumers, these companies focus on delivering reliable pet DNA tests that balance affordability with acceptable accuracy and coverage. This strategy enables them to appeal to pet owners who seek essential genetic insights without the premium pricing associated with top-tier brands.
  • Companies like Embark Veterinary Inc. and Wisdom Panel exemplify mid-level participants in the pet DNA testing market. These firms focus on providing a balanced offering, catering to a large segment of price-conscious pet owners.

• Small-scale players navigate the pet DNA testing market by carving out specialized niches to differentiate themselves amid intense competition. These companies typically focus on unique product features, such as tests tailored for specific breeds, rare genetic traits, or applications like ancestry and wellness combined with behavioral insights. By adopting cutting-edge technologies such as next-generation sequencing or AI-powered data analysis small-scale enterprises can offer innovative solutions that appeal to discerning pet owners seeking advanced or customized testing options.
  • Smaller companies like MyDogDNA and DNA My Dog target specialized segments within the pet DNA testing market. MyDogDNA, for instance, offers genetic testing tailored to specific breeds, providing deep insights into breed-related traits, genetic conditions, and overall wellness.

Market Report Scope

Pet DNA Testing Market Dynamics

To learn more about this report, Download Free Sample

Pet DNA Testing Market Driver - Increasing Pet Adoption Rates

The increasing pet ownership trend that is growing among the populations in the entire world is playing a significant role in the demand of the pet DNA testing services. With an increasing number of people and families adopting pets in their homes, there is some mounting emphasis of the need to know more about the genetic history and health susceptibility of their newly adopted pets. Owners of pets are becoming more interested in in-depth information about breed make-ups, genetic disorders, and possible behavioral disorders with the goal of delivering specific care that can promote the wellbeing of their pets. This influx in the number of kept pets especially in the urban communities and the younger generations increases the urge to seek in-depth genetic details to make an informed choice with regard to food consumption, medication and preventive healthcare.

An example can be given of the American Pet Products Association (APPA) in March 2025, which released its 2025 State of the Industry report, which showed that U.S. pet ownership had reached 94 million households, compared to 82 million in 2023. The pet business remains one that has been on the increase, with it spending a total of USD 152 billion in 2024 and USD 157 billion in 2025. The trend is being fueled by Gen Z, and pet ownership of this generation is on an upward trend by 43.5%. It is important to note that Gen Z men and Millennial men are at the forefront in dog and cat ownership. Affordability and access to veterinary services have also been raised as an issue through the report as 60 percent of pet owners identify cost as a central problem. Also, one out of 14 workplaces is currently pet-friendly, which is an indication of a positive change towards pet-friendly workplaces.

Pet DNA Testing Market Opportunity - Emergence of AI-Powered Test Analytics in the Global Pet DNA Testing Market

Artificial intelligence (AI) being incorporated into the pet DNA testing is a major expansion prospect in the worldwide market of pet DNA testing. AI-based test analytics can be used to interpret complex genetic data more accurately, faster, and at a lower cost than the traditional methods of testing, overcoming the major challenges of the traditional approach to testing. With the help of machine learning algorithms, AI systems can examine large amounts of data to detect nuanced genetic indicators of breed, hereditary conditions, and characteristics more accurately. This technological development does not only improve the diagnostic abilities but also provides the personalized health and wellness information about specific pets.

An example is in August 2025, scientists at Icahn School of Medicine at Mount Sinai proposed an alternative method of using Artificial Intelligence (AI) with regular lab tests to identify the risk of genetic diseases, particularly when unusual DNA mutations are at play. Conventional genetic testing does not always answer the question on whether a mutation will result in disease. The group created AI models that can give a more detailed analysis of genetic risk based on electronic health records and regular examinations such as cholesterol and kidney function.

Analyst Opinion (Expert Opinion)

• The pet DNA testing market in the global pet sector is witnessing a healthy growth that has a number of driving forces. The market is being propelled by the technological developments in genetic testing, which are the cheaper and more precise methods of testing. The declining trend toward genetically influenced health problems among pet owners is leading to the rising requirements of DNA testing services, as well as the growing output of concern among the population regarding breed-related diseases. Besides, the regulatory support within the major markets, including the U.S., is giving the market an excellent ground to grow. Even though there is also a high potential, there are still challenges like data privacy issues and low availability of testing in some areas. Nevertheless, the market is likely to clear these obstacles as innovations are further advanced and more people in the industry adopt them.
• There has been the influence of major conferences and the industry events in the recent years that have largely influenced the pet DNA testing industry. Conferences such as the Pet Care Innovation Summit, International Pet Conference among others have created the forums where key debates are created regarding market dynamics, technology changes and market regulations. These events have helped in sharing of knowledge by industry gurus, not mentioning the fact that companies have had the opportunity of presenting innovative solutions. On the ground, projects such as the partnership of Anicom Pafe and Anicom Insurance in Japan have preconditioned personalized pet care solutions combining genetics with big data, improving the knowledge of pet health and taking the market to the next more advanced and custom-made services.

Market Segmentation

• Test Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Breed Identification Tests
  • Genetic Disease Risk Tests
  • Ancestry and Lineage Tests
  • Trait and Physical Characteristics Tests
  • Others
• Pet Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Dogs
  • Cats
  • Horses
  • Others (birds, reptiles, small mammals)
• Sample Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Saliva/Buccal Swab Kits
  • Blood Sample Kits
  • Hair/Fur Sample Kits
• Application Insights (Revenue, USD Mn, 2020 - 2032)
  • Health Screening and Preventive Care
  • Ancestry and Pedigree Verification
  • Behavioral Trait Analysis
  • Others (Breeding Management)
• Service Type Insights (Revenue, USD Mn, 2020 - 2032)
  • At-Home DNA Test Kits
  • Veterinary/Clinic-Based DNA Testing
  • Laboratory Partnerships and Custom Services
• End User Insights (Revenue, USD Mn, 2020 - 2032)
  • Individual Pet Owners
  • Veterinary Clinics and Hospitals
  • Pet Breeders and Animal Shelters
  • Research and Academic Institutions
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Zoetis Inc.
  • Mars Petcare
  • Orivet Genetic Pet Care Limited
  • Embark Veterinary Inc.
  • Dognomics (Clinomics)
  • DNA MY DOG (Canadian Dog Group Ltd.)
  • Neogen Corporation
  • EasyDNA (Genetic Technologies)
  • Prenetics Global Limited
  • Macrogen Inc.
  • Wisdom Panel
  • Basepaws
  • IDEXX Laboratories
  • Animal Genetics
  • ViaGen Pets

Sources

Primary Research Interviews

• Industry Stakeholders
  • U.S. Department of Agriculture (USDA)
  • Centers for Disease Control and Prevention (CDC)
• End Users
  • American Veterinary Medical Association (AVMA)
  • Petco Foundation

Government and International Databases

• United Nations Food and Agriculture Organization (FAO)
• World Health Organization (WHO)
• European Food Safety Authority (EFSA)
• Indian Council of Agricultural Research (ICAR)
• U.S. National Institutes of Health (NIH)
• World Organization for Animal Health (OIE)

Trade Publications

• Veterinary Practice News
• Pet Business
• Pet Age
• Pet Product News International
• Veterinary Times
• Animal Pharm News

Academic Journals

• Journal of Veterinary Internal Medicine
• Veterinary Research
• Journal of Animal Science
• Frontiers in Veterinary Science
• PLOS ONE – Veterinary Medicine
• BMC Veterinary Research

Reputable Newspapers

• The New York Times – Science Section
• The Guardian – Science and Environment
• The Washington Post – Health and Science
• BBC News – Health
• Reuters – Health News
• Associated Press – Science

Industry Associations

• American Pet Products Association (APPA)
• Pet Industry Federation (PIF)
• National Animal Health Monitoring System (NAHMS)
• World Small Animal Veterinary Association (WSAVA)
• International Society for Animal Genetics (ISAG)
• European Pet Food Industry Federation (FEDIAF)

 Public Domain Resources

• U.S. National Animal Health Monitoring System (NAHMS)
• European Centre for Disease Prevention and Control (ECDC)
• United Nations Environment Programme (UNEP)
• Centers for Disease Control and Prevention (CDC) – One Health
• World Health Organization (WHO) – Zoonoses
• Food and Agriculture Organization (FAO) – Animal Health

Proprietary Elements

• CMI Data Analytics Tool: Proprietary analytics tool to analyze real-time market trends, consumer behavior, and technology adoption in market
• Proprietary CMI Existing Repository of Information for Last 8 Years