PET FRIENDLY HOTEL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Pet Friendly Hotel Market Size and Forecast – 2025-2032  

The Global Pet Friendly Hotel Market is estimated to be valued at USD 28,644.5 Mn in 2025 and is expected to reach USD 49,091.6 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 8% from 2025 to 2032.

Key Takeaways of the Pet Friendly Hotel Market

• The dog segment is the leading category in the global pet friendly hotel market, accounting for an estimated 49.3% of the market share in 2025, surpassing other categories like cats and smaller pets such as birds and fish.
• The pet grooming segment is expected to hold a 45.1% share of the market in 2025, driven primarily by increasing awareness among pet owners about the importance of proper pet care during travel.
• The mid-range segment is projected to hold 45.6% share of the global pet friendly hotel market in 2025, due to its ability to balance affordability and quality, making pet friendly travel accessible to a wide range of consumers.
• North America is set to lead the global pet friendly hotel market in 2025 with an estimated share of 37.1%, driven by increasing pet ownership, rising demand for pet friendly travel options, and evolving hospitality standards. Europe, with an estimated 26.3% share in 2025, will be the fastest-growing region, fueled by growing pet ownership trends, expanding tourism, and increasing awareness around pet friendly accommodations.

Market Overview

A key market trend is the growing emphasis on integrating specialized pet amenities and services, such as pet grooming services, pet sitting, and pet friendly recreational areas within hotels, enhancing the overall guest experience. Additionally, digital platforms promoting pet-friendly accommodations and personalized services, including pet-related products and pet care products, are gaining popularity, encouraging hotels to innovate and differentiate themselves. Sustainability and hygiene concern post-pandemic also push operators to maintain high standards, further supporting market growth in pet-friendly services, pet products, and pet care products.

Current Events and Its Impact

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Segmental Insights

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Pet Friendly Hotel Market Insights, By Pet Type – Dog Segment Dominates as it is Driven by Human-Animal Bond and Lifestyle Integration

The dog segment is expected to dominate the global pet friendly hotel market, contributing 49.3% share in 2025, holding the highest share among the categories of dogs, cats, and other pets such as birds and fish. The primary driver behind this dominance lies in the deep-rooted companionship dogs provide and the lifestyle preferences of dog owners. Dogs are often regarded as integral family members, leading travelers to seek accommodations that welcome their canine companions comfortably.

The dog segment is expected to grow at a CAGR of 7.8%. Unlike cats or smaller pets that may remain indoors or travel less frequently, dogs often require outdoor activities, exercise, and social interaction, which align perfectly with hotel environments offering expansive spaces and pet friendly amenities.

Pet Friendly Hotel Market Insights, By Service - Pet Grooming Segment Dominates due to Enhanced Pet Care and Convenience

The pet grooming segment is expected to occupy a 45.1% share of the market in 2025, with a projected CAGR of 8.3%. This segment’s growth is propelled predominantly by the rising awareness among pet owners regarding the importance of proper pet care while traveling. Traveling can be stressful for pets, and grooming services provide essential health and hygiene maintenance that contributes to the animal’s comfort and well-being during their stay.

The convenience factor plays a pivotal role here: pet owners often prefer hotels offering grooming services so they do not need to find external providers, allowing seamless travel logistics and more enjoyable vacation experiences. Grooming services encompass a range of offerings such as bathing, hair trimming, nail clipping, and even specialized spa treatments, positioning hotels as comprehensive care centers for pets, which elevates customer satisfaction and loyalty.

Pet Friendly Hotel Market Insights, By Hotel Type - Mid-Range Segment is Capturing More Market Share Through Accessible Amenities and Balanced Offerings

The mid-range segment is expected to command 45.6% share in the global pet friendly hotel market in 2025, with a projected CAGR of 7.9%. This prominence stems from their ability to strike a balance between affordability and quality, making pet friendly travel accessible to a broad demographic of consumers. Mid-range hotels often provide essential pet accommodation features such as pet welcome kits, safe outdoor spaces, and flexible policies without the high costs associated with luxury properties, appealing to practical travelers.

Regional Insights

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North America Pet Friendly Hotel Market Analysis and Trends

The North America region is projected to lead the market with a 37.1% share in 2025, driven by a mature hospitality industry closely aligned with the growing trend of pet humanization. The region is projected to grow at a 7.5% CAGR. This dominance is further supported by a well-established network of pet friendly accommodations, stringent animal welfare regulations, and proactive government initiatives that encourage inclusive tourism. High disposable incomes and widespread pet ownership fuel consumer demand for pet-centric travel services. Industry presence is robust, with notable hospitality chains such as Kimpton Hotels & Restaurants, Marriott International, and extended stay brands like Hilton actively incorporating pet friendly policies and amenities.

Europe Pet Friendly Hotel Market Analysis and Trends

The Europe region is expected to exhibit the fastest growth in the market contributing 26.3% share in 2025, driven by rising pet ownership, urbanization, and increasing disposable incomes across key economies. Changing cultural attitudes towards pets, along with an expanding middle class willing to spend on lifestyle enhancements, fuel demand for pet-inclusive hospitality options. This region is projected to grow CAGR at 7.8%.

Government policies such as Urban Pet Regulations are gradually adapting, with increased focus on urban pet regulations and tourism incentives promoting diversified travel experiences. The hospitality sector is witnessing rapid innovation from local chains and international brands expanding their pet friendly offerings. Trade dynamics in the region benefit from growing pet-related retail markets, boosting ancillary services such as grooming, pet health, and customized travel solutions. This synergy between increased awareness, improving infrastructure, and evolving consumer preferences propels Europe's fast-paced market expansion.

Pet Friendly Hotel Market Outlook for Key Countries

Japan Pet Friendly Hotel Market Trends

Japan's pet friendly hotel market leads in the Asia Pacific region, driven by extensive pet ownership and a travel culture that emphasizes inclusivity. Major players like Toyoko Inn, Hotel Nikko, and Hilton set industry standards with flexible pet policies, pet amenities, and loyalty programs. Supported by comprehensive pet laws and partnerships with pet service providers, the market continues to innovate with technology-enabled services. The market is projected to grow at a 9.8% CAGR.

China Pet Friendly Hotel Market Trends

China’s pet friendly hotel market showcases rapid growth fueled by changing perceptions of pets from traditional utility roles to companions, coupled with rising urban affluence. The hospitality sector, led by brands such as Jinjiang International and Shangri-La Hotels, is increasingly integrating pet friendly policies to capture this emerging demand.

Government encouragement of domestic tourism and lifestyle diversification supports these initiatives, while challenges around pet regulations remain under gradual reform. Innovative local startups are pioneering pet travel services, including pet taxis and pet care support on travel routes. The market is projected to grow at a 9.4% CAGR, and China’s vast consumer base and evolving market practices position it as a critical driver of regional expansion.

U.K. Pet Friendly Hotel Market Trends

The U.K. presents a well-established market reflecting a strong cultural affinity towards pets and outdoor travel. Chains like Premier Inn and Hilton operate with clear pet policies, while boutique hotels offer tailored services such as pet menus and in-room pet amenities. The U.K. government regulations strongly safeguard animal welfare, influencing hotel standards and encouraging pet friendly certifications.

Consumer demand is further driven by a significant number of pet owners seeking domestic travel options. The market is projected to grow at an 8.6% CAGR, and trade ties with pet accessory suppliers and pet care brands enrich the market supply chain, supporting diversified services offered by hotels to attract pet owners.

India Pet Friendly Hotel Market Trends

India’s pet friendly hotel market is emerging with increasing pet ownership in metropolitan areas and growing awareness of pet wellness. Chains such as Lemon Tree Hotels are pioneering in adopting pet friendly policies within a hospitality sector traditionally less focused on this niche. Government policies are evolving to regulate urban pet ownership and tourism frameworks, encouraging hotels to diversify offerings.

The rise of digital platforms facilitating pet travel bookings and services, alongside grassroots campaigns promoting animal welfare, support market development. The market is projected to grow at a 10.4% CAGR, and India’s rising middle class with disposable income fosters demand for travel options inclusive of pets, signaling long-term growth potential.

Germany Pet Friendly Hotel Market Trends

Germany features a market shaped by a high rate of pet ownership and a strong emphasis on outdoor lifestyle preferences, leading to consistent demand for pet-inclusive lodging. Key players like Accor Hotels and Steigenberger Hotels have incorporated pet friendly accommodation across regional and urban locations, emphasizing outdoor pet activities and safety.

German government policies prioritize animal welfare and encourage tourism models that integrate ecological sustainability and pet inclusion. The trade ecosystem benefits from well-established pet service providers offering complementary products such as pet cams and travel gear. The market is projected to grow at an 8% CAGR, and these factors combine to sustain steady market activity, driven by consumer preference for pet friendly vacation experiences.

Consumer Behavior Analysis in the Pet Friendly Hotel Market

• Consumer behavior analysis in the pet friendly hotel market highlights how evolving attitudes toward pets are reshaping demand for hospitality services. With pets increasingly considered family members, there is a growing expectation among travelers for hotels to not only permit pets but also offer amenities that ensure their animals’ comfort and well-being. Key drivers include the rising rate of pet ownership, especially among Millennials and Generation Z, who value experiences and are more likely to travel with pets. These groups actively seek accommodations with specialized offerings such as pet beds, treats, play areas, grooming services, and even pet-sitting, seeing these features as part of an enhanced travel experience.
• Furthermore, emotional attachment plays a significant role; travelers experience higher satisfaction and loyalty when their pets are accommodated, leading to stronger brand identification and favorable word-of-mouth. Even consumers without pets express a willingness to stay in pet-friendly hotels, associating such environments with positive emotions and greater comfort. Social media also amplifies this trend, as pet owners share their experiences online, influencing peers and expanding demand. Consequently, hotels differentiate themselves by investing in pet-focused services and marketing, gaining a competitive edge in a rapidly expanding market segment that is projected to witness robust growth in the coming years.

Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In February 2025, Cambridge emerged as the most dog-friendly city in the U.K., according to a study by Dog-FriendlyHotels.com. The research highlights that 46.3% of the city's hotels, or 113 out of 244 hotels listed on TripAdvisor, welcome canine guests, making it a top destination for pet owners. This insight underscores the growing demand for pet friendly accommodations across the U.K., with Cambridge leading the way. Notably, London, despite its large number of hotels, is falling behind in offering pet friendly options, indicating a shift in travel preferences towards more inclusive and pet friendly destinations.
• In March 2025, The Langham, one of the Gold Coast's most luxurious hotels, unveiled a new pet friendly initiative, opening its doors to dogs. This new package offers a five-star experience tailored specifically to the comfort and needs of canine guests. With luxury offerings designed for pets, the hotel aims to cater to dog owners seeking high-end accommodation that includes their furry companions. The initiative was immediately endorsed by Pomeranian Isla, showcasing the appeal of this new pet friendly offering.

Top Strategies Followed by Global Pet Friendly Hotel Market Players

• Established players dominate the landscape by heavily investing in research and development (R&D) to innovate high-performance amenities and services tailored to pet owners’ evolving needs. These companies prioritize enhancing guest experiences through state-of-the-art pet care facilities, eco-friendly materials, and smart technology integrations such as app-based pet monitoring and booking systems.
  • For instance, Hello Ruby Doodle has become a leader in luxury pet accommodations by offering dedicated pet floors, plush pet beds, gourmet pet menus, and spa treatments. Furthermore, Four Seasons offers unique pet experiences like personalized dog walking services and exclusive pet parties.

• Mid-level competitors in the pet friendly hotel segment concentrate on offering cost-effective solutions that balance quality with affordability, thereby appealing to a large segment of price-sensitive consumers. These players often target younger pet owners and middle-income travelers who seek reliable pet friendly accommodations without the premium pricing associated with established brands. Strategic collaborations are a cornerstone of their growth strategy; by partnering with technology firms, local service providers, and hospitality platforms, mid-level players enhance their production efficiency, technological adoption, and market reach.
  • For example, La Quinta Inns & Suites is known for its pet friendly approach, offering competitive pricing while providing essential pet amenities like designated pet areas and pet-walking services. These mid-tier players often target younger pet owners and middle-income travelers looking for dependable pet friendly options without the premium costs of luxury brands.

• Small-scale players in the pet friendly hotel market adopt a more niche approach, differentiating themselves through specialized features or innovative offerings. One such example is The Pet friendly Inn, a boutique hotel chain that focuses on providing ultra-personalized pet services, such as custom pet packages that include pet portraits, pet birthday celebrations, and special pet friendly tours of local attractions.

Market Report Scope

Pet Friendly Hotel Market Report Coverage

Pet Friendly Hotel Market Dynamics

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Pet Friendly Hotel Market Driver - Increasing Pet Ownership and Demand for Pet friendly Travel Options

The increasing trend of pet ownership worldwide has significantly influenced consumer preferences, particularly in the travel and hospitality sectors. As more households welcome pets as integral family members, travelers are increasingly seeking accommodations that cater not only to themselves but also to their pets' comfort and well-being. This growing attachment leads to a stronger demand for pet friendly hotel options that provide dedicated amenities such as pet beds, special menus, designated play areas, and pet care services.

For example, in recent years, hotel chains such as Lemon Tree Hotels in India have pioneered the inclusion of pet friendly policies, offering amenities like pet beds, grooming services, and designated pet areas to cater to the increasing number of pet travelers.

Pet Friendly Hotel Market Opportunity - Expansion of Marketing Strategies Targeting Pet Owners

The global pet friendly hotel market presents a significant opportunity for growth through the expansion of targeted marketing strategies aimed specifically at pet owners. As the number of pet owners continues to rise worldwide, driven by changing lifestyles and an increasing emphasis on pets as family members, hotels that effectively reach and engage this demographic can capture a loyal and expanding customer base. Tailoring marketing campaigns to emphasize pet friendly amenities, such as dedicated pet play areas, in-room pet services, and pet-centric events, can enhance brand differentiation. Utilizing digital platforms, social media, and influencer collaborations focused on pet communities enables hotels to connect authentically with pet owners, while personalized promotions and loyalty programs can increase repeat business. Furthermore, integrating pet-related partnerships, such as with pet food brands or veterinary services, into marketing initiatives can deepen consumer trust and broaden reach.

For instance, Petco, a leading pet care brand, recently partnered with hotel chains like Kimpton Hotels to offer exclusive pet packages that include pet care services and pet friendly amenities. This kind of partnership enhances the overall pet-owner experience and fosters consumer loyalty by tapping into existing pet brand relationships.

Analyst Opinion (Expert Opinion)

• The global pet friendly hotel market is witnessing remarkable growth, fueled by the increasing trend of pet ownership and the desire for inclusive travel experiences. Leading hotel chains like Marriott and Hilton are enhancing their offerings by incorporating amenities specifically designed for pets, such as pet beds, grooming services, and dedicated play areas.
• Recent events, including the Pet Friendly Travel Expo (2023) and the Global Pet Expo (2022), have underscored this trend, showcasing innovative strategies that hotels are adopting to attract pet owners. Case studies presented at these conferences highlighted properties that have not only increased occupancy rates through pet friendly policies but also reported higher customer satisfaction and loyalty.
• The rise of online platforms like BringFido has facilitated easier access to pet friendly accommodations, broadening market reach. As more travelers seek to include their pets in their adventures, the market is poised for sustained expansion. The combination of evolving consumer preferences, enhanced service offerings, and strategic marketing will be critical in shaping the future of the pet friendly hotel sector, making it an increasingly vital segment within the hospitality industry.

Market Segmentation

•  Pet Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Dog
  • Cat
  • Other Pets (Birds, Fish, etc.)
•  Service Insights (Revenue, USD Mn, 2020 - 2032)
  • Pet Grooming
  • Pet Dining
  • Pet Walking & Running
  • Others (Pet Siting Services, etc.)
•  Hotel Type Insights (Revenue, USD Mn, 2020 - 2032)
  • Mid-Range
  • Economic
  • Luxury
•  Booking Mode Insights (Revenue, USD Mn, 2020 - 2032)
  • Online
  • Offline
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Best Western
  • La Quinta Inn & Suites
  • Hilton Hotels
  • Marriott International
  • Red Roof Inn
  • Kimpton Hotels
  • Holiday Inn
  • Residence Inn by Marriott
  • Motel 6
  • Super 8
  • Westin Hotels & Resorts
  • Comfort Inn
  • Fairfield Inn & Suites
  • Pet Friendly Hotels
  • Aloft Hotels

Sources

Primary Research Interviews

• Hotel Operations Manager – Leading Pet friendly Hotel Chain
• Customer Experience Lead – Pet friendly Travel Agency
• Marketing Head – Major Hotel Group with Pet friendly Services
• Sales Manager – Global Hotel Booking Platform specializing in pet friendly accommodations

Stakeholders

• Hotel Owners and Operators
• Pet Owners and Travelers
• E-commerce Platforms and Hotel Booking Websites (e.g., Booking.com, Airbnb)
• Pet friendly Service Providers (e.g., Pet-sitting services, Pet grooming)
• Tourism and Travel Agencies
• Regulatory Bodies governing pet-related travel policies

Databases

• STR Global Database – Hotel industry performance data, including pet friendly segment analysis
• TripAdvisor Data – Reviews and trends for pet friendly accommodations worldwide
• Hotel Data Conference – Reports on trends in hospitality, including pet friendly market insights

Magazines

• Hotel Business Magazine – Focused on hospitality trends, including pet friendly accommodations
• Travel + Leisure – Trends in pet travel and accommodation preferences
• Pet Business – Industry updates on pet friendly services and hospitality
• Luxury Travel Magazine – Reports on luxury pet friendly travel accommodations
• Hospitality Magazine – Industry trends in hotel services, including pet friendly offerings

Journals

• Journal of Hospitality and Tourism Management – Impact of pet friendly policies on hotel customer satisfaction
• International Journal of Hospitality Management – The market for pet friendly hotel services and consumer behavior
• Journal of Travel Research – Trends in pet-inclusive travel and accommodation
• Tourism Management – Analysis of pet-friendliness as a growing niche in the hospitality industry

Newspapers

• The Financial Times – Trends in the hospitality sector, including pet friendly tourism
• The Guardian – Insights on the growing trend of pet friendly accommodations
• USA Today – Reports on the rise of pet friendly travel and tourism in the U.S.
• The New York Times – Focus on pet friendly tourism and hotel industry shifts
• The Telegraph – Analysis of pet travel trends in Europe, focusing on the hospitality industry

Associations

• Pet Industry Federation (PIF) – Advocacy for pet friendly services in hospitality
• American Hotel & Lodging Association (AHLA) – Reports on trends in hotel amenities, including pet friendly accommodations
• European Hospitality Association (HOTREC) – Insights into the rise of pet friendly hotels in Europe
• National Pet Owners Association – Surveys and trends on pet owners' travel preferences

Public Domain Sources

• U.S. Travel Association – Reports on trends in pet friendly tourism and accommodations
• European Commission – Tourism Policies – Guidelines on pet friendly tourism in the EU
• World Tourism Organization (UNWTO) – Global tourism data, including the rise of pet friendly services

Proprietary Elements

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for last 8 years.