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  • Published On : Sep 2023
  • Code : CMI6353
  • Pages : 140
  • Formats :
      Excel and PDF
  • Industry : Packaging

The Seal Paper Market size is expected to reach US$ 25.43 billion by 2030, from US$ 15.84 billion in 2023, at a CAGR of 7% during the forecast period.

Seal paper refers to paper materials coated with an adhesive layer and backing material, used for labeling and decoration purposes. The adhesive allows the paper to stick to surfaces while the backing material enables easy peeling. Seal papers are majorly used for labeling in food, beverage, pharmaceutical, and transit applications due to their high printability, adaptability, and ability to conform to irregular shapes.

The Seal Paper Market is segmented by material type, product type, printing technology, application, adhesive type, and region. By material type, the market is segmented into release liner, linerless, direct thermal, thermal transfer, and others. The release liner segment accounted for the largest share in 2023 owing to its wide usage in pressure-sensitive label applications across various end-use industries.

Seal Paper Market Regional Insights

  • North America is expected to be the largest market for Seal Paper Market during the forecast period, accounting for over 41.2% of the market share in 2023. The growth of the market in North America is attributed to the established food and beverage and pharmaceutical industries driving label demand.
  • The Asia Pacific market is expected to be the second-largest market for Seal Paper Market, accounting for over 22.1% of the market share in 2023. The growth of the market in is attributed to the expanding manufacturing sector and e-commerce industry in the region.
  • The Middle East & Africa market is expected to be the fastest-growing market for Seal Paper Market, with a CAGR of over 7.2% during the forecast period. The growth of the market in Middle East & Africa is attributed to increasing demand from the oil and gas, food and beverage, and chemicals industries.

Figure 1. Global Seal Paper Market Share (%), by Region, 2023


Seal Paper Market Drivers

  • Surging demand from food and beverage sector: The food and beverage industry is a major end-user of seal papers for labeling and packaging applications. Seal papers provide excellent printability, abrasion resistance, and conformity to irregular shapes, making them ideal for labeling food containers, cans, bottles as well as fresh produce. The rising demand for packaged foods, driven by changing lifestyles, urbanization, and convenience trends is fueling volume growth for seal papers. Manufacturers are launching specialty seal papers with enhanced moisture resistance, strength and adhesive power to meet the unique needs of food labeling. Moreover, the shift towards cleaner, informative and sustainable packaging in foods and beverages provides significant opportunities for innovation in seal papers.
  • Growth of pharmaceutical and healthcare industries: Seal papers are extensively used in pharmaceutical packaging and labeling of drugs, medicines and medical devices. Stringent regulations mandating tamper-evident packaging of pharmaceuticals make seal papers an ideal choice. Properties such as high adhesion, chemical inertness, and resistance to sterilization boost the utility of seal papers in drugs and healthcare packaging. The expanding global pharmaceuticals market, aging populations, and growth of contract manufacturing are likely to generate substantial demand. Manufacturers are developing specialty seal papers with security features and digital connectivity for anti-counterfeit and traceability needs in the pharmaceuticals supply chain.
  • Logistics and transportation industries depending on seal papers: The logistics, transportation and delivery sectors rely extensively on seal papers for cargo unitization and branding. Features like good printability, tear resistance and abrasion durability make seal papers suitable for pallet wrap, bottle neck labeling and taping applications during cargo shipment and warehousing. Growth of the global logistics industry, expanding e-commerce deliveries and focus on supply chain efficiency are driving up consumption volumes of seal papers for transit applications. Digitally printed variable barcodes and QR codes on seal papers also enable tracking and inventory management.
  • Sustainability trends and green packaging: There is a growing preference for recyclable, compostable and sustainably sourced packaging, which provides opportunities for eco-friendly seal papers made using renewable fibers. Manufacturers are developing seal papers using agricultural residues like bagasse as an alternative to wood pulp. Recyclable linerless seal papers and mono-polymer seal papers are also gaining traction. Government policies promoting sustainable packaging and corporate sustainability goals will further influence the development and uptake of green seal papers.

Seal Paper Market Opportunities

  • Smart and functional papers for intelligent packaging: Intelligent packaging utilizing printed electronics, sensors and connectivity on paper substrates is an emerging opportunity for seal papers. Manufacturers are incorporating near field communication, QR codes and RFID tags onto seal papers to create smart labels that can enable consumer interaction, boost brand experience and enhance traceability across supply chains. Temperature and time-temperature indicator seal papers can also help monitor product freshness and safety. Such value addition expands the application scope of seal papers in industries like pharmaceuticals, foods and chemicals.
  • Developing seismic and anti-counterfeiting features: Incorporating tamper evidence, anti-counterfeit and brand protection features onto seal papers through security inks, holograms and forensic markers presents a key opportunity for manufacturers. This allows seal papers to help address counterfeiting problems faced by industries like pharmaceuticals, tobacco, cosmetics and electronics. Securities like embedded DNA, microscopic taggants and chemical tracers provide forensic protection against counterfeiting. Such specialty seal papers would see high demand from brand conscious end-use industries.
  • Demand from emerging economies: Rapid industrialization, expanding manufacturing and growing consumer markets in developing economies like China, India, Indonesia and Brazil offer attractive opportunities for seal paper suppliers. Higher investments, favorable demographics, rising incomes and urbanization in these markets is likely to spur demand for seal papers from the food, pharmaceuticals, chemicals and industrial sectors. Local manufacturing and strategic partnerships would help suppliers capitalize on the high growth emerging markets.
  • Labeling applications in consumer durables: Seal papers are increasingly being used by the electronics, appliances and consumer durables industries for branding, product information, certification labeling and decoration purposes. Tamper-proofing, counterfeit prevention and evolving aesthetic needs also drive adoption of seal papers in consumer durables packaging. Manufacturers equipped to provide short runs, multi-color printing and just-in-time delivery can leverage the growth of consumer durables in both developed and emerging markets.

Seal Paper Market Report Coverage

Report Coverage Details
Base Year: 2022 Market Size in 2023: US$ 15.84 Bn
Historical Data for: 2018 to 2021 Forecast Period: 2023 - 2030
Forecast Period 2023 to 2030 CAGR: 7% 2030 Value Projection: US$ 25.43 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East & Africa:  GCC Countries, Israel,  South Africa, North Africa, and Central Africa and Rest of Middle East
Segments covered:
  • By Material Type: Release Liner, Linerless, Direct Thermal, Thermal Transfer, Others
  • By Product Type: Labels, Tapes, Others
  • By Printing Technology: Flexography, Digital Printing, Gravure, Others
  • By Application: Food & Beverage, Pharmaceuticals, Transit, Logistics, Others
  • By Adhesive Type: Acrylic, Rubber, Silicone, Others
Companies covered:

Avery Dennison, 3M, Henkel, UPM Raflatac, CCL Industries, WS Packaging Group, Constantia Flexibles, R.R. Donnelley & Sons, Mondi, Amcor, Seiko Holdings, Reflex Labels, Coveris Holdings, Lintec Corporation, Stickythings, Torraspapel Adestor, Polylabel, Multi-Color Corporation, Secura Labels, Etisoftware

Growth Drivers:
  • Growing demand from food and beverage industry
  • Rising demand for product labeling
  • Increasing urbanization and literacy rates
  • Growth of the e-commerce industry
Restraints & Challenges:
  • Volatility in raw material prices
  • High competition among vendors
  • Stringent regulations

Seal Paper Market Trends

  • Rising popularity of linerless seal papers: Linerless seal papers are gaining rapid popularity as an eco-friendly alternative to conventional release liner seal papers. Linerless seal papers avoid the extra liner waste and related disposal challenges. Their smooth adhesive coatings allow direct adhesion onto containers. The growing trend towards linerless technology driven by sustainability factors provides lucrative opportunities for manufacturers of linerless seal papers. New production processes, printable coatings and applicator compatibility allow linerless seal papers to meet most end-user needs.
  • Increasing use of bioplastics for facestocks: Bioplastics derived from renewable feedstocks are emerging as eco-friendly alternatives to plastic facestocks used in seal paper production. Bioplastics like PLA and PHA enable the development of compostable seal papers in response to circular economy trends. Manufacturers are investing in bioplastics capacity to cater to the sustainability-driven demand. However, properties like heat and moisture resistance require improvement for viability in some applications. Bio-based adhesives also offer potential for further greening seal papers.
  • Digital printing gaining traction: Digital printing technologies are enabling shorter runs, versioning and customization of seal papers allowing brands to target smaller customer segments and enhance engagement. The combination of digital printing and linerless seal papers can provide an optimal sustainable solution. Product decoration and branding applications are driving adoption of digital printing of seal papers. Manufacturers are developing specialized inkjet inks, integrated printing-slitting systems and software integration to maximize print quality and productivity.
  • Consolidation among global manufacturers: The seal papers market is witnessing a trend of mergers, acquisitions and consolidations among the top global manufacturers. Companies are acquiring regional players and specialty providers to expand product portfolios, enter new geographies and increase production capacities. Vertical integration, economies of scale, broader distribution networks and access to technologies are driving the consolidation. Key manufacturers are also expanding into emerging markets through local partnerships and joint ventures.

Seal Paper Market Restraints

  • Volatility in prices of raw materials: Seal papers rely on raw materials like paper, plastics, adhesives and silicones which experience price volatility due to factors like crude oil pricing, forestry policies, supply-demand imbalances and macroeconomic uncertainty. Fluctuating raw material costs make it difficult for seal paper manufacturers to maintain stable profit margins and require periodic price adjustments which can affect competitiveness. Uncertainty over raw material availability and pricing makes production planning and budgeting challenging.
  • Requirement of high initial investments: Setting up seal paper production facilities involves substantial capital investments in equipment like extruders, slitters, printing presses and coating machines. Significant costs are also associated with R&D, product design and integration of printing, coating and finishing stages. The need for regular upgrades to incorporate new materials and printing technologies adds to the investment load. The high capital requirements pose entry barriers for new players and limit prospects for smaller manufacturers with limited financial capabilities.
  • Growing competition from flexible packaging alternatives: Seal papers face increasing competition from flexible packaging solutions like films, pouches and bags which are gaining traction due to enhanced performance, shelf appeal and sustainability trends. Packaging films offer higher resistance to moisture and gases compared to seal papers. However, seal papers continue to remain cost competitive, provide good printability and line speeds. Manufacturers are investing in R&D around materials, coatings and production processes to enhance the properties and performance capabilities of seal papers.

Recent Developments

New product launches

  • In March 2022, UPM Raflatac announced the launch of RAFNXT+ range of sustainable labeling solutions made with recycled and recyclable materials. The new range aims to support circular economy with improved recycling and waste reduction.
  • In January 2021, Avery Dennison launched a new range of label products suitable for reuse and recycling applications. The polypropylene label materials enable easy separation during the recycling process.
  • In October 2020, 3M announced the launch of 3M Envision Print Wrap Film 1080 series, a new sustainable printing media for fleet and vehicle applications. The films enable installation without heat or tools.

 Acquisition and partnerships

  • In January 2022, Avery Dennison acquired Vestcom, a provider of shelf-edge pricing, promotions and labeling capabilities to retailers. The $1.45 billion acquisition enhances Avery Dennison's retail branding and analytics offerings.
  • In August 2021, UPM Raflatac partnered with PragmatIC to develop ultra-thin flexible electronics labels using PragmatIC's connectivity technology. The smart labels can be used for product authentication and supply chain tracking.
  • In March 2021, CCL Industries acquired Slovenia-based Eti-Textil, a pressure-sensitive label producer focused on wines, spirits and pharmaceuticals. The acquisition expands CCL's labeling capabilities in Eastern Europe.

Figure 2. Global Seal Paper Market Share (%), by Application, 2023


Top companies in Seal Paper Market

  • Avery Dennison
  • 3M
  • Henkel
  • UPM Raflatac
  • CCL Industries
  • WS Packaging Group
  • Constantia Flexibles
  • R. Donnelley & Sons
  • Mondi
  • Amcor
  • Seiko Holdings
  • Reflex Labels
  • Coveris Holdings
  • Lintec Corporation
  • Stickythings
  • Torraspapel Adestor
  • Polylabel
  • Multi-Color Corporation
  • Secura Labels
  • Etisoftware

Definition: Seal paper refers to paper materials that have an adhesive coating and backing to enable sticking onto surfaces. The adhesive layer allows seal paper to adhere firmly while the backing allows easy peeling off. Seal papers are primarily used for labeling applications across various industries such as food and beverage, pharmaceuticals, consumer durables, and transit. Key properties of seal papers include high printability, good conformity to product shapes, ability to work with high-speed label applicators and resistance to moisture, abrasion and temperature fluctuations. Major types of seal papers include release liner papers, linerless papers, direct thermal papers and thermal transfer papers. Seal papers are an integral component of product packaging and branding across industries.

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Frequently Asked Questions

Volatility in raw material prices, high competition among vendors, stringent regulations, and slow growth in some end use industries are the key factors hampering the growth of the Seal Paper Market.

Growing demand from food and beverage industry, rising demand for product labeling, increasing urbanization and literacy rates, and growth of the e-commerce industry are the major factors driving the Market growth.

The release liner segment accounted for the largest share in the Market in 2022 owing to its wide usage in pressure-sensitive label applications.

Some of the major players operating in the Market are Avery Dennison, 3M, Henkel, UPM Raflatac, CCL Industries, WS Packaging Group, Constantia Flexibles, R.R. Donnelley & Sons, and Mondi among others.

North America is expected to lead the Market during the forecast period.

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