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  • Published On : Dec 2021
  • Code : CMI4812
  • Industry : Food Ingredients
  • Pages : 120
  • Formats :

Barley flakes are made from pearl barley which have been steamed and rolled. Barley flakes can be cooked like oatmeal for hot cereal, used in a muesli mix or used as an ingredient in baked goods such as breads, muffins, and cookies.

The global barley flakes market is estimated to surpass US$ 9,382.1 million by the end of 2028 in terms of revenue, exhibiting a CAGR of 4.20% during the forecast period (2021 to 2028).

Drivers

Barley flakes are ideal for breakfast, making granola or to add texture to muffins or cookies. The organic barley flakes are stabilized by neutralizing the enzymes that stimulate rancidity. They also have a more chewy texture. The rising demand for the nutritious breakfast cereals among health conscious consumers, particularly youth population is expected to be a key driving factor for the barley flakes industry growth over the forecast period. Moreover, excellent nutritional properties, coupled with the ease of cooking associated with flakes, are projected to prompt the product consumption among the working class population over the forecast period.

Among regions, Europe held dominant position in the global barley flakes market in 2020, accounting for 34.23% market share, in terms of revenue, followed by Asia Pacific and North America.

Figure 1. Global Barley Flakes Market Revenue Share (%), By Region, 2020

Barley Flakes  | Coherent Market Insights

Market Restraints

Lesser awareness regarding health benefits associated with barley flakes in the emerging economies such as majority of African countries is expected to hamper the market growth over the forecast period. Moreover, lack of universal directives pertaining to applications of barley flakes is expected to restrain the market growth during forecast period.

Market Trends

The rising prevalence of chronic diseases such as high blood pressure, diabetes, and cardiovascular diseases has fuelled the demand for barley-based flakes in daily meals. Barley itself is a rich source of soluble fibre beta-glycan, which helps to promote the absorption of the nutrients in the human body. This helps to lower the bad cholesterol and blood sugar level of the body as well as increase the good bacteria, which helps in improving the digestive system of the human body.

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Barley Flakes Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2020: US$ 6,800 Mn
Historical Data for: 2017 - 2019 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 4.20% 2028 Value Projection: US$ 9,382.1Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, ASEAN, South Korea, Australia, and Rest of Asia Pacific
  • Middle East: GCC Countries and Rest of Middle East
  • Africa: North Africa, Central Africa, and South Africa
Segments covered:
  • By Product: Conventional and Organic
  • By Distribution Channel: Supermarket, Hypermarket, and Online
Companies covered:

King Arthur Flour Company, Inc., Honeyville, Inc., Nestlé, Kellogg, Cereal Food Manufacturing Company, Bob’s Red Mill Natural Food, Rude Health, Naturally Yours, Gaurang Foods, VLS Foods Pvt. Ltd., VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED, Nith River Milling, and Hodmedod's British Pulses & Grains

Growth Drivers:
  • Shifting consumer preferences towards healthy and nutritious on-the-go snacks
  • Rich nutritional properties including fiber, vitamins, minerals, copper, magnesium, selenium, and antioxidants
Restraints & Challenges:
  • Less awareness regarding barley flakes

Figure 2. Global Barley Flakes Market – Opportunity Analysis

Barley Flakes  | Coherent Market Insights

On the basis of product, in 2020, conventional segment accounted for 72.80% of the revenue share, in the global barley flakes market. These products are projected to remain a preferred choice among the consumers owing to their low price and easy availability through various channels including brick and mortar stores and e-commerce portals. Moreover, the ability of barley flakes to improve the nutritional value of food is further expected to drive its demand over the forecast period.

Figure 3. Global Barley Flakes Market Revenue Share (%), By Product Type, 2020

Barley Flakes  | Coherent Market Insights

Global Barley Flakes Market - Impact of Coronavirus (COVID-19) Pandemic

The global market for barley flakes has been impacted due to the ongoing COVID-19 pandemic. Several governments across the globe have imposed nationwide lockdowns to limit the spread of the virus, which resulted in the shutting down of businesses and ceasing of several economic activities. For instance, according to the International Monetary Fund’s 2020 report, the global economy contracted sharply by 3.0% in 2020, which is worse than the 2008-09 financial crisis. Moreover, the supply chain disruption has indirectly led to low demand for the barley flakes.

Competitive Section

Key players operating in the global barley flakes market include King Arthur Flour Company, Inc., Honeyville, Inc., Nestlé, Kellogg, Cereal Food Manufacturing Company, Bob’s Red Mill Natural Food, Rude Health, Naturally Yours, Gaurang Foods, VLS Foods Pvt. Ltd., VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED, Nith River Milling, and Hodmedod's British Pulses & Grains.

Barley flakes are high in fiber, especially beta-glycan, which may reduce cholesterol and blood sugar levels. It may also aid weight loss and improve digestion. Whole-grain, hulled barley is more nutritious than refined, pearled barley. It can be substituted for any whole grain and easily included in the diet. Barley flakes can use be in bread, beverages, stews, and other dishes. As a whole grain, barley provides fiber, vitamins, and minerals. Barley flakes offers various health benefits. Barley flakes are also a rich source of vitamin B, including niacin, thiamin, and pyridoxine (vitamin B-6). It also contains beta-glycan, a type of fiber that scientists have linked trusted source to various health benefits.

Market Dynamics

The number of chronic disease patients are increasing across the globe due changing lifestyle. Barley is itself a rich source of soluble fiber beta-glycan, which helps to promote the absorption of the nutrients in the human body. This helps to lower the bad cholesterol and blood sugar level of the body as well as increase the good bacteria, which helps in improving the digestive system of the human body.

Though, less awareness regarding barley flakes in various emerging and underdeveloped countries such as Bangladesh, South Africa, Namibia, Ghana etc. is expected to restrain the market growth. The lack of universal directives pertaining to applications of barley flakes is also restraining the market growth.

Key features of the study:

  • This report provides in-depth analysis of barley flakes market, and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2021-2028), considering 2020 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global barley flakes based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include King Arthur Flour Company, Inc., Honeyville, Inc., Nestlé, Kellogg, Cereal Food Manufacturing Company, Bob’s Red Mill Natural Food, Rude Health, Naturally Yours, Gaurang Foods, VLS Foods Pvt. Ltd., VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED, Nith River Milling, and Hodmedod's British Pulses & Grains.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future products launches, technology up gradation, market expansion, and marketing tactics
  • The global barley flakes market report caters to various stakeholders in this industry including investors, suppliers, cotton pad manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global barley flakes market

Detailed Segmentation:

  • Global Barley Flakes Market, By Product Type:
    • Conventional
    • Organic
  • Global Barley Flakes Market, By Distribution Channel:
    • Supermarket
    • Hypermarket
    • Online
  • Global Barley Flakes Market, By Region:
    • North America
      • By Product Type:
        • Conventional
        • Organic
      • By Distribution Channel:
        • Supermarket
        • Hypermarket
        • Online
      • By Country:
        • U.S.
        • Canada
    • Latin America
      • By Product Type:
        • Conventional
        • Organic
      • By Distribution Channel:
        • Supermarket
        • Hypermarket
        • Online
      • By Country:
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Europe
      • By Product Type:
        • Conventional
        • Organic
      • By Distribution Channel:
        • Supermarket
        • Hypermarket
        • Online
      • By Country:
        • U.K.
        • Germany
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Product Type:
        • Conventional
        • Organic
      • By Distribution Channel:
        • Supermarket
        • Hypermarket
        • Online
      • By Country:
        • China
        • India
        • Japan
        • ASEAN
        • South Korea
        • Australia
        • Rest of Asia Pacific
    • Middle East
      • By Product Type:
        • Conventional
        • Organic
      • By Distribution Channel:
        • Supermarket
        • Hypermarket
        • Online
      • By Country:
        • GCC
        • Rest of Middle East
    • Africa
      • By Product Type:
        • Conventional
        • Organic
      • By Distribution Channel:
        • Supermarket
        • Hypermarket
        • Online
      • By Country:
        • North Africa
        • Central Africa
        • South Africa
  • Company Profiles
    • King Arthur Flour Company, Inc. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Honeyville, Inc.
    • Nestlé
    • Kellogg
    • Cereal Food Manufacturing Company
    • Bob’s Red Mill Natural Food
    • Rude Health
    • Naturally Yours
    • Gaurang Foods
    • VLS Foods Pvt. Ltd.
    • VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED
    • Nith River Milling
    • Hodmedod's British Pulses & Grains

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

The global barley flakes market is estimated to surpass US$ 9,382.1 million by 2028 and is expected to exhibit a CAGR of 4.20% between 2021 and 2028.
Shifting consumer preferences towards healthy and nutritious on-the-go snacks are the major factors that are expected to drive growth of the market.
Rising prevalence of chronic diseases including high blood pressure, diabetes, and cardiovascular diseases has fueled the demand for barley-based flakes in daily meals.
Less awareness regarding barley flakes is expected to act as a restraining factor for the market.
Major players operating in the market include King Arthur Flour Company, Inc., Honeyville, Inc., Nestlé, Kellogg, Cereal Food Manufacturing Company, Bob’s Red Mill Natural Food, Rude Health, Naturally Yours, Gaurang Foods, VLS Foods Pvt. Ltd., VEE GREEN ORGANIC LIFE CARE PRIVATE LIMITED, Nith River Milling, and Hodmedod's British Pulses & Grains.
The market was valued at US$ 6,800 million, in terms of revenue in 2020.

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