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Behenyl Alcohol Market 2017-2027
Definition of Market/Industry:
Behenyl alcohol is also referred to as docosanol, is a large fatty straight-chain alcohol. It is used as thickener, emulsifier, and opacifying ingredient. It is used to reduce the clear or transparent appearance of the cosmetic product as an opacifying agent. As a thickener it offer products to attain more desirable and spreadable texture.
The global behenyl alcohol market was valued at US$ 142.8 Mn in 2018 and is anticipated to reach US$ 199.8 Mn by the end of 2027, growing at a CAGR of 3.7% during the forecast period (2019 to 2027).
The growing market of personal care product industry in the U.S region a prominent factor expected to fuel the market growth of the behenyl alcohol. According to LoudCloudHealth.com the cosmetics industry was worth $93.5 billion in the US market in 2019. Women in the USA spend around $3,000 on cosmetics annually and 4 out of 5 American women follow beauty industry trends and regularly use fragrance products. Hence, expanding personal care product industry is expected to foster the market growth of behenyl alcohol over the forecast period.
Increasing demand for the organic cosmetic product in the Europe region is expected to propel the market growth of behenyl alcohol. For instance, according to the premium beauty news, in Europe, sales of natural and organic cosmetics have grown at an average of +7% per year over the past five years and are expected to reach 5 billion euros by 2023. It was recorded 757 million euros in 2018, a leap of +18.7% compared to 2017. Hence, the rising demand for organic cosmetics is expected to fuel market growth over the forecast period.
Asia Pacific region dominated the global behenyl alcohol market in 2018, accounting for 38.8% share in terms of value, followed by North America and Western Europe, respectively
Figure 1. Global Behenyl Alcohol Market Share, By Region, 2018
High cost of behenyl alcohol products is a major factor expected to hinder the market growth over the forecast timeframe. Manufacturer of cosmetics in Brazil is highly dependent on the import of behenyl alcohol products from suppliers in Asia and price fluctuation in rapeseed oils could impact overall sales of behenyl alcohol in Brazil. Hence, the high cost of the behenyl alcohol-based products is projected to hamper the market growth in the near future.
Growing consumption of stearyl alcohol as a substitute of behenyl alcohol could decrease the demand for behenyl alcohol in cosmetic products. The Asia Pacific has witnessed a strong demand for stearyl alcohol from the cosmetic industry that could impact the demand for behenyl alcohol and in turn market growth of behenyl alcohol. Stearyl alcohol has widely used in manufacturing of anti-aging products as it has excellent lubricant properties.
Rising investment by major players on the research and development of new cosmetics and cosmeceuticals products is projected to foster market growth over the forecast period. Players are investing heavily in innovations like hypoallergenic creams, which have minimal impact on health. Hence, rising investment in the innovation in a cosmetic product is projected to boost the market growth of behenyl alcohol over the forecast period.
The increasing availability of small, handy and affordable cosmetic products coupled with the growing number of working women is expected to foster the market growth over the forecast period. Growing consumer interest towards herbal and Ayurveda cosmetic products coupled with the rising demand for premium cosmetic beauty products due to the changing lifestyle of the consumer and rapid urbanization is projected to propel the market growth over the forecast period.
Figure 2. Global Behenyl Alcohol Market - Opportunity Analysis
Market Trends/Key Takeaways
The rising trend of innovative packaged cosmetic products is fueling the demand for cosmetic products, in turn accelerating the market growth of the behenyl alcohol. Currently, innovative packaging is playing a very crucial role in increasing the sales of cosmetics. Moreover, advanced feature such as easy to open caps, packs which could stand up better in showers, pump packs which are convenient and easy to use is further projected to fuel the market growth of behenyl alcohol.
Increasing usage of behenyl alcohol in anti-aging creams is anticipated to augment the market growth over the forecast period. For instance, in September 2018, SkinCeuticals, a leader in advanced skincare technology, has announced the launch of Retinol 0.3. This new concentrated facial cream with pure retinol improves the appearance of visible signs of aging and skin discoloration while minimizing breakouts and refining pores. Hence, the increasing launch of anti-aging creams is expected to fuel the demand for behenyl alcohol.
Figure 3. Global Behenyl Alcohol Market Share, By Grade, 2018
Based on end users, the behenyl alcohol market is segregated into cosmetics, pharmaceuticals, and nutritional supplements. Wherein, cosmetics segment dominated the global market and contributed for 84.7% in 2018, followed by pharmaceuticals and nutritional supplements.
Figure 4. Global Behenyl Alcohol Market – Value Chain Analysis
Players active in the market are BASF SE, Kao Corporation, Godrej Industries, VVF Chemicals, Sasol Ltd, and Nikko Chemicals, Co. Ltd.
Few Recent Developments
- BASF SE
- BASF SE has a major global presence and leverages its strong distribution network in over 80 countries for effective marketing of its products
- The company has adopted the strategy of acquisition of similar businesses/companies to further strengthen its presence in the market
- Kao Corporation
- Kao Chemicals has a significant presence in the Asia Pacific and emphasizes catering to various industries in the region through its strong distribution network. Out of 18 subsidiaries engaged in the chemical business segment, 12 are present in the Asia Pacific.
- Godrej Industries
- Godrej industries label its product as environmentally friendly. Confederation of Indian Industry (CII) has awarded Valia Plant with ‘GreenCo Silver’ under the Green Company Rating System. This is expected to boost the adoption of the company’s behenyl alcohol products, especially for the manufacture of natural cosmetic products.