Bidet Seat Market, by Bidet Type (Electronic Bidet and Non-electronic Bidet), by End-use Industry (Residential and Commercial), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018-2026

  • Published On : Mar 2019 |
  • Pages : 120 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

­­­Global Bidet Seat Market - Insights

Bidet seats are attachable toilet seats, which are utilized to wash the intimate body parts. Two types of bidet seats, electric bidet seats and non-electric bidet seats, are offered by companies in the global market. Non-electronic bidet seats with one option, which is cold water wash. This type of bidet seat is economical and affordable, as it costs below US$ 100. The non-electronic bidets also comes with additional features such as warm water feature, self-cleaning, and feminine wash. The feminine wash facilitates female to adjust spray nozzle according to their requirement.

Electronic bidet seats are costlier, however, have numerous features including deodorizer, air dryer, adjustable water pressure, temperature options, etc. Such features are controlled via remote, which are provided by companies along with the seat bidet. For instance, companies such as Coway Co. Ltd. provides remote controlled bidet seat with features such as energy saving mode, sensors system, advanced oil damping systems, warm water temperature control, toilet seat temperature control, and others. Therefore, making electronic bidet costlier when compared to non-electronic bidet.

The bidet seat market is expected to grow significantly during the forecast period, owing to rising commercial construction activities and increasing awareness about hygiene amongst people worldwide. According to the United Nations report on zero-emission, efficient, and resilient buildings and construction sector 2017, by 2060, the global building sector is expected to build 230 square meters of new construction across the globe. Therefore, rising building & construction activities is expected to propel demand for latest bidet seats in washrooms of these buildings.

However, the high cost of electronic bidet is a major restraining factor affecting the global bidet seat market growth. The electronic bidet seat may cost over US$ 1000 due to its technologically advanced features.

Figure 1. Global Bidet Seat Market Share (%), By End-use Industry, 2018

Source: Coherent Market Insights, 2018-19

Asia Pacific is expected to have significant growth over the forecast period in the global bidet seat market. The growth is attributed to the Japanese economy, which is a global leader in the bidet seat market. Recent technological advancements in bidet seats by major market players in Japan is a key factor driving the market growth of bidet seat in this economy. For instance, in 2013, LIXIL Corporation launched plasmacluster technology that generates negative and positive ions, which is released into the air to disinfect it. The technology also helps to remove bacteria from the surroundings. The toilet seat also comes with smartphone remote control features. The company also offers the PASSO shower toilet seat, which is considered to be affordable. This bidet seat has features such as plasmacluster air purification, energy saving features, automatically closing and opening of seat along with easy cleaning, which makes it comfortable, stylish, and hygiene. Thus, the advancements in bidet seats is expected to propel the market growth in the near future.

Figure 2. Global Bidet Seat Market Share (%), By Region, 2018

Source: Coherent Market Insights, 2018-19

Major players in the market are focusing on key strategies such as product launches with advancements in bidet seats to sustain their market position, globally. For instance, in 2016, LIXIL Corporation launched Air Shield Deodorization technology-based bidet seat, which helps in reducing odor by 43% unlike conventional toilets.

Key players operating in the global bidet market include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., TOTO USA, Inc., and others.

Bidet seats are detachable toilet seats with advanced features, which maintains hygiene and comfortable toilet use. Bidet seats are classified into electronic bidet and non-electronic bidets, wherein electronic bidets are technologically advanced bidet with numerous advanced features including warm water feature, self-cleaning, and feminine wash. The feminine wash facilitates female to adjust spray nozzle according to their requirement.

Furthermore, bidet seats have been accepted by numerous government organizations. For instance, companies such as Bio Bidet requested for approval for its electronic bidet toilet seat from the Water Regulations Advisory Scheme (WRAS). The company’s bidet seats have been also approved by American UL and European CE.

Market Dynamics

Increasing awareness pertaining to paper and water wastage is one of the key driving factors for the development of bidet seats. According to the Natural Resource Defense Council, China ranks first in toilet roll consumption, followed by the U.S. The rising use of toilet rolls is resulting in forest degradation, which is effecting the climate. Thus, increasing use of advanced bidet toilet seats will reduce the use of toilet papers and in turn, will drive the market growth.

Increasing initiatives for improving sanitation and hygiene is also boosting the demand for bidet seats, globally. An initiative was launched by the government of India in 2016 under the name of Swachh Swasth Sarvatra, which aimed at spreading awareness pertaining to hygiene, healthy lifestyles, and improved sanitation.

Key features of the study:

  • This report provides in-depth analysis of bidet seat market and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global bidet seat market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies and future plans
  • Key companies covered as a part of this study include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., TOTO USA, Inc., and others
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launch, technology up-gradation, market expansion and marketing tactics
  • The global bidet seat market report caters to various stakeholders in this industry including investors, suppliers, bidet seat manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the bidet seat market

Detailed Segmentation:

  • Global Bidet Seat Market, By Bidet Type:
    • Electronic Bidet
    • Non-electronic Bidet
  • Global Bidet Seat Market, By End-use Industry:
    • Residential
    • Commercial
  • Global Bidet Seat Market, By Region:
    • North America
      • U.S.
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Canada
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
    • Europe
      • U.K.
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Germany
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Italy
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • France
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Type:
          • Residential
          • Commercial
      • Russia
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Rest of Europe
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
    • Asia Pacific
      • China
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • India
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
          •  
        • By End-use Industry:
          • Residential
          • Commercial
      • Japan
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • ASEAN
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Australia
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • South Korea
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Rest of Asia Pacific
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
    • Latin America
      • Brazil
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Mexico
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Rest of Latin America
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
    • Middle East
      • GCC
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Israel
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • Rest of Middle East
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial Africa
    • Africa
      • Northern Africa
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
          •  
        • By End-use Industry:
          • Residential
          • Commercial
      • Central Africa
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
      • South Africa
        • By Bidet Type:
          • Electronic Bidet
          • Non-electronic Bidet
        • By End-use Industry:
          • Residential
          • Commercial
  • Company Profiles
    • Bio Bidet.*
      • Company Overview
      • Bidet Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Kohler Co., Inc.
    • HomeTECH
    • Toshiba
    • LIXIL Corporation
    • Coway Co., Ltd
    • Roca Sanitario SA
    • Panasonic Corporation of America
    • RinseWorks, Inc
    • Brondell Inc
    • TOTO USA

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Bidet Type
      • Market Snippet By End-use Industry
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Bidet Seat Market, By Bidet Type, 2019 – 2027(US$ Billion)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Electronic Bidet
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Non- electronic Bidet
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
  5. Global Bidet Seat Market, By End-use Industry, 2019 – 2027(US$ Billion)
    • Introduction
      • Market Share Analysis, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, 2019 - 2027
      • Segment Trends
    • Residential
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
    • Commercial
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Billion)
  6. Global Bidet Seat Market, By Region, 2019 – 2027(US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Region, 2019 - 2027
    • North America
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
          •  
        • Canada
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • France
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • China
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
    • Latin America
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
    • Middle East
      • Market Share Analysis, By Country, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Country, 2019 - 2027
        • GCC
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
    • Africa
      • Market Share Analysis, By Sub-region, 2018 and 2027 (%)
      • Y-o-Y Growth Analysis, By Sub-region, 2019 - 2027
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Bidet Type, 2019-2027(US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2019-2027(US$ Billion)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Bio Bidet
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kohler Co., Inc.
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • HomeTECH
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Toshiba 
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • LIXIL Corporation
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Coway Co., Ltd
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Roca Sanitario SA
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Panasonic Corporation of America
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • RinseWorks, Inc
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Brondell Inc.
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • TOTO USA, Inc
        • Company Overview
        • Bidet Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 36 market data tables* and 25 figures* on "Bidet Seats Market” - Global forecast to 2027.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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