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  • Published On : Mar 2023
  • Code : CMI2543
  • Industry : Consumer Goods
  • Pages : 120
  • Formats :

Global Bidet Seat market was valued at US$ 3.53 Billion in 2022 and is projected to reach US$ 5.93 Billion by 2030,  exhibiting a CAGR of 6.7% from 2023 to 2030. Global bidet seat market is expected to witness a steady growth in the near future due to the  rising hygiene awareness among consumers.  Due to increasing genital diseases, among the young population, bidet seat are mostly preferred by the consumers. And specifically electronic bidet seat are in demand, due to its benefits such as warm water temperature control, toilet seat temperature control, its drying property, adjustable water pressure, and others.  Due to these benefits of electronic bidet seat, steady growth of market can been in near future.

Global Bidet Seat Market- Regional Insights

Based on region, the Electric Bidet market is segregated into North America, Europe, Asia Pacific, Middle East,  Africa, and Latin America. Globally, Asia Pacific accounted for a major share i.e. 32% of the market, followed by North America.  Asia Pacific market is projected to expand at high CAGR, followed by Middle East & Africa, during the forecast period. Asia Pacific accounted for a major market share in 2020 and 2021. Japan accounts for a key share of the market in the region. More than 75% of the houses in the country have bidet seat. The market in Asia Pacific is expected to grow, due to  increasing awareness regarding hygiene and  rising disposable income. The need for electronic bidet seat is increasing, due to the rising  aging population in the region. In 2021, the Bidet Market of Europe was anticipated to dominate the global market, due to the usage of bidets in the bathroom of various European hotels and households. Moreover, the demand in the European market was expanding during the assessment period 2022, due to increasing precautions for bacterial growth and allergies in human genital areas and increasing importance of personal hygiene. According to the Bidets Market Analysis, Asia Pacific regional market is the most contributing in terms of revenue. This region brings huge opportunities for the existing market player as the population in China, Southeast Asia, and Indian countries has increased sources of income. Moreover, growing awareness among consumers about product benefits and personal hygiene is boosting up the regional market growth.

Figure 1. Global Bidet Seat Market Share (%), By Region, 2018

Bidet Seat  | Coherent Market Insights

Global Bidet Seat Market- Growth Drivers

  • Growing Number of Commercial and Residential Construction Activities

 Growing number of commercial  and residential construction activities, changing lifestyle along with increasing levels of disposable income of people, growing environmental concerns along with rising levels of maintaining hygiene and comfort level among consumers, and contribution of electronic bidet seat in maintaining ecological balance owing to its ability to reduce paper waste and consume less water are some of the major as well as important factors that is likely to augment the growth of the global bidet seat market in the projected timeframe of 2023-2030.

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Bidet Seat Market Report Coverage

Report Coverage Details
Base Year: 2022 Market Size in 2022: US$ 3.53 Bn
Historical Data for: 2017 to 2021 Forecast Period: 2023 to 2030
Forecast Period 2023 to 2030 CAGR: 6.7% 2030 Value Projection: US$ 5.93 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Bidet Type: Electronic Bidet, Non-electronic Bidet
  • By End-use Industry: Residential, Commercial
Companies covered:

Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., and TOTO USA, Inc., 

Growth Drivers:
  • Growing number of commercial  and residential construction activities 
  • Growing importance of personal hygiene among consumers globally
Restraints & Challenges:
  • High cost of the product and raw material 
  • Growing Importance of Personal Hygiene among Consumers

 Global Bidet Seat Market is expanding because of growing importance of personal hygiene among consumers globally. Moreover, launches of innovative products and convenient usage of the bidet  is booting up the bidet seat market growth during the forecast period. Moreover, increasing growth of the organized retail sector in various developing countries is driving the market's growth. The Japanese government has announced that more than 76% of Japanese homes have installed electronic bidets (e-bidets). Also, approximately 60% of Korean homes have installed the product.  Increasing installation in the Asia Pacific region generates a higher market value during the forecast period. 

Global Bidet Seat Market- Restraints

  • High Cost of Product and Raw Material can hamper the global market growth during the forecast period.
  • Another factor that can hinder the market is limited awareness of bidet among consumers

Figure 2. Global Bidet Seat Market Share (%), By End-use Industry, 2018

Bidet Seat  | Coherent Market Insights

Global Bidet Seat Market- Market segmentation

The global Bidets market has been classified into manual and electronic in terms of category segment. In 2021, the electronic segment was accounted to generate more sales due to the advancements in the electronic industry that resulted in the power-saving device's launch. For instance, this segment is anticipated to acquire a higher growth rate in the review period due to introducing consumer-friendly innovative and new features. 

Based on the type of segment, the worldwide market has been categorized into Over the Rim Bidets, Portable Bidets, Toilet Seat Bidets, Handheld Bidets, Ceramic Bidets, and others.In 2021, the ceramic bidets segment was predicted to account for the largest Bidets Market Share, and it is estimated to expand at a moderate pace in the review period. 

The worldwide market has been segregated into non-store-based and store-based, depending on the distribution channel segment. Of these two, the store-based retailers are holding the dominant position to sell most of the bidets during the forecast period. Further, this segment is sub-divided into supermarkets & hypermarkets, and others. In 2021, the supermarkets & hypermarkets segment was projected to lead. 

The current Bidets Market has been classified into commercial and residential based on the end-user segment.In 2021, the residential segment was accounted to register the larger Bidets Market Share and is estimated to expand the market growth at a moderate rate in the assessment period. In the countries like the Asia Pacific and Europe, the demand for bidets is high. Thus, the residential segment is estimated to grow in the forecast timeframe due to the number of households.

Global Bidet Seat Market- Impact of Coronavirus (Covid-19) Pandemic

In 2020, swift spread of COVID-19 largely impacted the global business operations, disrupting the supply chain and impairing various industries. The global trading activities were declined severely owing to the nationwide lockdowns, international border seals, and strict social distancing measures. This had a drastic impact on the global economy, as the companies across the globe were forced to either fully close or partially close their operations, leading to disruption in the supply-demand ratio. Moreover, in 2021 several key markets such as U.S., India, and Brazil among others witnessed a second wave of COVID-19 that further disrupted the market. However, it is expected that reopening of trade activities, the market will witness steady growth in demand in the coming years. The impact of COVID-19 on the market demand is considered while estimating the current and forecast market size and growth trends for all the regions and countries.

Global Bidet Seat Market- Recent Developments

  • In January 2019, Kohler Co., launched a smart toilet with features including ambient lighting, built- in speakers, Amazon Alexa, and google assistant support

  • In November 2018, Xiaomi Corporation, launched a smart toilet seat under its smart home brand. This product comes with Xiaomi’s XiaoAI voice assistant and artificial intelligence features.

Global Bidet Seat Market- Key Companies

Key players operating in the global bidet seat market include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., and TOTO USA, Inc., s.

Definition: Bidet seat are attachable toilet seat, which are utilized to wash the intimate body parts. Two types of bidet seat, electric bidet seat and non-electric bidet seat, are offered by companies in the global market.

Bidet seat are detachable toilet seat with advanced features such as warm water temperature control, toilet seat temperature control, its drying property, adjustable water pressure, and others that helps maintains hygiene and comfortable toilet use. Bidet seat are classified into electronic bidet and non-electronic bidet.   Electronic Bidet is a technologically advanced bidet with numerous advanced features including warm water feature, self-cleaning, and feminine wash. The feminine wash facilitates females to adjust spray nozzle according to their requirement.

Furthermore, bidet seat have been accepted by numerous government organizations. For instance, companies such as Bio Bidet requested for approval for its electronic bidet toilet seat from the Water Regulations Advisory Scheme (WRAS). The company’s bidet seat have been also approved by American UL(Underwriters Laboratories) and European CE(Conformité Européenne).

Market Dynamics

Increasing awareness about paper and water wastage is one of the key driving factors for the development of bidet seat. According to the Natural Resource Defense Council, China ranks first in toilet roll consumption, followed by the U.S. Rising use of toilet rolls is resulting in forest degradation effects  the climate. Thus, increasing use of advanced bidet toilet seat will reduce the use of toilet papers and will drive the market growth.

Increasing initiatives for improving sanitation and hygiene is also boosting the demand for bidet seat globally. An initiative was launched by the government of India under the name of Swachh Swasth Sarvatra that aimed at spreading awareness pertaining to hygiene, healthy lifestyles, and improved sanitation.

Key features of the study:

  • This report provides in-depth analysis of bidet seat market and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023 –2030), considering 2022 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global bidet seat market based on the following parameters–company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies and future plans
  • Key companies covered as a part of this study include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., and TOTO USA, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, technology up-gradation, market expansion and marketing tactics
  • Global bidet seat market report caters to various stakeholders in this industry including investors, suppliers, bidet seat manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the bidet seat market

Detailed Segmentation:

  • Global Bidet Seat Market, By Bidet Type:
    • Electronic Bidet
    • Non-electronic Bidet
  • Global Bidet Seat Market, By End-use Industry:
    • Residential
    • Commercial
  • Global Bidet Seat Market, By Region:
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • Italy
      • France
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • ASEAN
      • Australia
      • South Korea
      • Rest of Asia Pacific
    • Latin America
      • Brazil
      • Mexico
      • Rest of Latin America
    • Middle East
      • GCC
      • Israel
      • Rest of Middle East
    • Africa
      • North Africa
      • Central Africa
      • South Africa
  • Company Profiles
    • Bio Bidet.*
      • Company Overview
      • Bidet Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Kohler Co., Inc.
    • HomeTECH
    • Toshiba
    • LIXIL Corporation
    • Coway Co., Ltd
    • Roca Sanitario SA
    • Panasonic Corporation of America
    • RinseWorks, Inc
    • Brondell Inc
    • TOTO USA, Inc

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

The global bidet seat market is estimated to surpass US$ 5.93 Billion by 2030.
Major players operating in the market include Bio Bidet, Kohler Co., Inc., HomeTECH, Toshiba, LIXIL Corporation, Coway Co., Ltd, Roca Sanitario SA, Panasonic Corporation of America, RinseWorks, Inc, Brondell Inc., and TOTO USA, Inc., 
 High cost of the product and raw material and limited awareness of bidet among consumers might hamper the market growth during the forecast period
Growing number of commercial as well as residential construction activities and growing importance of personal hygiene among consumers globally are the key factors driving growth of the market.
The global bidet seat market is estimated to exhibit a CAGR of 6.7% over the forecast period.
Among region, Asia Pacific is expected to hold dominant position in the market during the forecast period.

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