Dressing Vinegar & Condiments Market 2017–2027
Dressing vinegar is mainly used as a salad dressing but can also be used as a marinade. Dressing vinegar is available in a different form such as lemon, apple, raspberries, garlic, and cherries. Dressing vinegar is used in the preparation of different salads and are popular due to its various health benefits. Moreover, dressing vinegar can be also added to cold meat and fish. Condiments can be defined as sauce or ingredient that is used to enhance the flavor of the food. It can be served prior to serving food or during cooking. Examples of condiments are table dips and seasonings.
The global dressing vinegar & condiments market is estimated to account for 347.5 kilo tons in terms of volume by the end of 2027, growing at a CAGR of 3.5% during the forecast period (2019-2027)
Increasing application of balsamic vinegar across various food to enhance the flavor of the food is expected to foster the market growth of dressing vinegar & condiments. Balsamic vinegar is produced from grapes and is widely used in salad dressings, sauces, marinades, and dips. Moreover, balsamic vinegar is also in marinating beef and tofu and in preparation of soda7 cocktails. This factors are propelling the market growth of dressing vinegar & condiments.
Rising demand for natural and organic sauces and dressings due to growing health concerns among consumer and rising prevalence of obesity is expected to foster the market growth of dressing vinegar & condiments. Some of the organic dressing vinegar available in markets are low-calorie salad dressings, creamy salad dressings, liquid salad dressings, and potato salad toppings. Demand for natural and organic sauces are gaining huge demand because it promotes good health and weight management and also consider safer and healthier.
On the basis of region, Europe dominated the global dressing vinegar & condiments market in 2018, reporting 48.6% market share in terms of revenue, followed by North America and Asia-pacific, respectively.
Figure 1. Global Dressing Vinegar & Condiments Market, Revenue Share (%), By Region, 2018
Vinegar and condiments have certain side-effects on human health are expected to hamper the market growth over the forecast period. Vinegar and condiments are carcinogenic in nature which is expected to restrict the consumption of vinegar and condiments. Moreover, few people are allergic to vinegar and sauces and also have a bad impact on the intestine of humans. This factor is expected to hinder the market growth of vinegar and condiments.
Contamination of raw materials used in the preparation of dressing vinegar as raw materials are a major source of contamination during the production of vinegar which is expected to contaminate the food. This factor is expected to hinder the market growth. According to the Coherent Market Insights, in 2015, 120 companies recalled products due to food contamination; of these, 11 companies had multiple events. The stringent regulations by the FDA (Food and Drug Administration) have made it mandatory for manufacturers to follow stringent safety and hygiene measures.
Growing demand for vinegar-centered dietary supplements among consumers is expected to offer immense growth opportunities. For example, apple cider vinegar is used in the preparation of medicines and herbal treatment is a projected demand for vinegar. Moreover, vinegar has medicinal properties along with the other nutritional benefits, these products are gaining demand in the pharmaceutical industry. Therefore, rising aforementioned application of vinegar is expected to foster market growth.
Rising demand for premium dressings owing to the increasing disposable income of the people is projected to propel the market growth of dressing vinegar & condiments. Consumers are willing to spend on organic and fresh brands in these segments which are also expected to propel the market growth. Moreover, premium dressings don't have additive and additives and these sauces are claimed to popular among health-conscious people, which in turn augmenting the market growth.
Figure 2. Global Dressing Vinegar & Condiments Market – Opportunity Analysis
Increasing launch in the variety in condiments is gaining traction in the market and this factor is expected to foster market growth. For instance, in March 2016, Cremica launched a new range of premium condiments and an all-new RTC range of food products at Aahar 2016. The product range includes flavors such as Rozana Masala, Makhani Masala, Rajma Masala, Chana Masala, Subz Masala, and Roganjosh Masala and the best quality of its ingredients to ensure flavors that are natural and closely replicate the taste.
The rising focus of manufacturers to launch innovation in vinegar dressing is projected to propel the market growth over the forecast period. For instance, in June 2019, Eat Smart introduced a unique lineup of vineyard collection salads with proprietary O Olive Oil & Vinegar Dressings. The Eat Smart Vineyard collection is a new and differentiated line of salad kits that thoughtfully pairs Olive Oil & Vinegar dressings from California wine country with refreshing greens and delicious toppings for an extraordinary tasting salad.
Figure 3. Global Condiments Market, Revenue Share (%), By Type, in 2018
On the basis of type, in 2018, balsamic vinegar registered the largest market share in global dressing vinegar market and accounted a market share of 32.9% in terms of volume, followed by red wine vinegar and white wine vinegar, respectively.
Figure 4. Global Dressing Vinegar & Condiments Market – Value Chain Analysis
Key players operating in the global dressing vinegar & condiments market are Fleischmann's Vinegar Company, Inc., The Kraft Heinz Company, Mizkan Group, Annie's Homegrown, Inc., Borges Branded Foods S.L.U, Australian Vinegar, Cecil Vinegar Works, BRIANNAS, Del Sol Food Co., Newman's Own Inc., and Puget
Few Recent Developments
Fleischmann's Vinegar Company, Inc.
- In October 2016, Green Plains II LLC., acquired SCI Ingredients Holdings, Inc. (SCI) and its wholly-owned operating subsidiary Fleischmann's Vinegar Company, Inc. This acquisition was done by Green Plains II LLC in order to add a new product line to its offerings and to target the food and feed ingredients industry.
- In 2015, Mizkan Group expanded its product portfolio by launching balsamic vinegar under its Sarson’s brand. This sauce can be used as a dipping sauce and also enhance the flavor of both, desserts and savory dishes.
- In September 2016, the company increased production capacity of vinegar by 20-fold at its Southern Queensland's Granite Belt facility to cater to increasing demand for vinegar-based products.