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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Flavored and functional water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of minerals water with various fruit juices concentration.

The global flavored and functional water market is estimated to account for US$ 36,708 Mn in terms of value by the end of 2019.

Drivers:

Increasing obesity rate around the globe is predominantly fueling the market growth of the flavored and functional water. In 2016, more than 1.9 billion adults, 18 years and older, were overweight. Of these over 650 million were obese. Moreover, 38 million children under the age of 5 were overweight or obese in 2019. Thus, growing obesity rate around the globe is projected to propel the market growth of the flavored and functional water.

Rapid urbanization coupled with the increasing adoption of healthy lifestyle among urban people and thus they highly preferred flavored and functional water is propelling the market growth. According to the United Nations, today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that rapid urbanization, the gradual shift from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050.

Figure 1. Global Flavored and Functional Water Market Share (%) in terms of Value, By Region, in 2019

Flavored & Functional Water  | Coherent Market Insights

Asia Pacific region dominated the global flavored and functional water market in 2019, accounting for 44.5% share in terms of value followed by Middle East and Latin America.

Market Restraints

The market of flavored and functional water is facing a challenge from substitute products such as soft and sports drinks. Also, strong distribution channel for such substitute products is hampering the demand for flavored and functional water, thereby hindering the market growth over the forecast period.

Lack of awareness regarding the health benefits of such beverages across developing countries is expected to hamper the market growth of the flavored and functional water. Also, balancing flavor and sugar quantity in the product is one of the major challenges for the functional water market.

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Flavored and Functional Water Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 36,708 Mn
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 11.5% 2027 Value Projection: US$ 87,446.8 Mn
Geographies covered:
  • North America: U.S., Canada
  • Latin America: Brazil, Argentina, Mexico, Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Africa
Segments covered:
  • By Product: Flavoured Water, and Functional Water
Companies covered:

Groupe Danone, Nestle SA, The Coca-Cola Company, PepsiCo, Hint Water, New York Spring Water, Kraft Foods, Balance Water Company, and Sunny Delight Beverages Company

Growth Drivers:
  • Increasing obesity rate around the globe is predominantly fuelling the market growth of the market
  • increasing adoption of healthy lifestyle among urban people drives the market growth
Restraints & Challenges:
  • Wider availability of substitute products such as soft and sports drinks

Market Opportunities

Product innovation by manufacturers is expected to bring new market opportunities over the forecast period. For instance, in January 2019, the Canadian spring water company launched functional water. The new product is a Flow Glow, a spring water brand infused with CBD. It hydrates and nourishes the cells to the fullest with naturally occurring minerals, powerful antioxidants, and the qualities of CBD.

Expansion of retail industry due to the development of various hypermarket and supermarkets across the Asia Pacific region is expected to offer lucrative opportunities to the market of flavored and functional water. According to the India Brand Equity Foundation, retail industry touched US$ 950 billion in 2018 at CAGR of 13 percent and is projected to reach US$ 1.1 trillion by 2020. Thus, growth in the retail industry will favor market growth. 

Figure 2. Global Flavored and Functional Water Market– Opportunity Analysis

Flavored & Functional Water  | Coherent Market Insights

Market Trends/Key Takeaways

Shifting preferences of consumer towards flavored and functional water due to growing health wellness trend is augmenting the market growth. Increasing disposable income coupled with the improving lifestyle of the consumers is propelling demand for premium products, thereby fueling the market growth of flavored and functional water. Moreover, the growing demand for this beverage among athletes as functional water possess various health benefits that are further expected to foster market growth.

Penetration of key players into a new market for business expansion is a key trend in the market and this is expected to bolster the market growth. For instance, in August 2019, Bisleri ties with US co Minerva Group to tap the flavored water market. Bottled water major Bisleri, apart from launching enhanced water in the domestic market, has announced that it is entering the US market with flavored water and vitamin water.

Figure 3. Global Flavored and Functional Water Market Share (%) in terms of Value, By Product, in 2019

Flavored & Functional Water  | Coherent Market Insights

On the basis of product in 2019, the flavoured water segment has accounted the largest market share of 62.3% in terms of value, followed by functional water.

Global flavored and functional Water Market - Impact of Coronavirus (Covid-19) Pandemic

The sales of bottled water is highest among all the nonalcoholic beverages as people across the world are stocking up the essential products including the bottled water. There is an increase in the consumption of packed drinking water globally due to increasing health-consciousness among the consumers. The aforementioned factors are the key reasons for the growth of the flavored and functional water market over the forecast period.

Competitive Section:

Company Names 

  1. Groupe Danone
  2. Nestle SA
  3. The Coca-Cola Company
  4. PepsiCo
  5. Hint Water
  6. New York Spring Water
  7. Kraft Foods
  8. Balance Water Company
  9. Sunny Delight Beverages Company

Flavored and functional water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of minerals water with various fruit juices concentration.

The global flavored and functional water market is estimated to account for US$ 36,708 Mn in terms of value by the end of 2019.

Market Dynamics

Increasing international trade of such beverages coupled with the expansion of the food and beverage industry is projected to serve major growth opportunities over the forecast period. Growing awareness regarding the health benefits of such healthy drinks is propelling demand for flavored and functional water. Moreover, the rising prevalence of vitamin deficiency disease among consumers is further expected to augment the market growth of flavored and functional water.

Rapid urbanization coupled with the increasing adoption of healthy lifestyle among urban people thereby increasing preference for flavored and functional water is propelling the market growth. According to the United Nations, today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that rapid urbanization, the gradual shift from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050.

Key features of the study:

  • This report provides in-depth analysis of the global flavored and functional water  market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
  • This study also provides impact analysis of Coronavirus (Covid-19) pandemic on global flavored and functional water market.
  • It profiles key players in the global flavored and functional water  market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study Groupe Danone, Nestle SA, The Coca-Cola Company, PepsiCo, Hint Water, New York Spring Water, Kraft Foods, Balance Water Company, and Sunny Delight Beverages Company Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The global l flavored and functional water  market report caters to various stakeholders in this industry including investors, suppliers, global flavored and functional water  manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global flavored and functional water  market

Detailed Segmentation:

  • Global flavored and functional water Market, By Products:
    • Flavored Water
    • Functional Water
  • Global flavored and functional water  Market, By Region:
    • North America
      • U.S.
        • By Products:
          • Flavored Water
          • Functional Water
      • Canada
        • By Products:
          • Flavored Water
          • Functional Water
    • Europe
      • U.K.
        • By Products:
          • Flavored Water
          • Functional Water
      • Germany
        • By Products:
          • Flavored Water
          • Functional Water
      • France
        • By Products:
          • Flavored Water
          • Functional Water
      • Italy
        • By Products:
          • Flavored Water
          • Functional Water
      • Spain
        • By Products:
          • Flavored Water
          • Functional Water
      • Russia
        • By Products:
          • Flavored Water
          • Functional Water
      • Rest of Europe
        • By Products:
          • Flavored Water
          • Functional Water
    • Asia Pacific
      • China
        • By Products:
          • Flavored Water
          • Functional Water
      • India
        • By Products:
          • Flavored Water
          • Functional Water
      • Japan
        • By Products:
          • Flavored Water
          • Functional Water
      • ASEAN
        • By Products:
          • Flavored Water
          • Functional Water
      • Australia
        • By Products:
          • Flavored Water
          • Functional Water
      • South Korea
        • By Products:
          • Flavored Water
          • Functional Water
      • Rest of Asia Pacific
        • By Products:
          • Flavored Water
          • Functional Water
    • Latin America
      • Brazil
        • By Products:
          • Flavored Water
          • Functional Water
      • Mexico
        • By Products:
          • Flavored Water
          • Functional Water
      • Rest of Latin America
        • By Products:
          • Flavored Water
          • Functional Water
    • Middle East & Africa
      • Middle East
        • By Products:
          • Flavored Water
          • Functional Water
      • Africa
        • By Products:
          • Flavored Water
          • Functional Water
  • Company Profiles
    • Groupe Danone*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Nestle SA
    • The Coca-Cola Company
    • PepsiCo
    • Hint Water
    • New York Spring Water
    • Kraft Foods
    • Balance Water Company
    • Sunny Delight Beverages Company

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Mergers and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Flavored and Functional Water Market – Impact of Coronavirus (Covid-19) Pandemic
    • Impact of Coronavirus – Overview
    • Impact Analysis, By Region
      • North America
      • Latin America
      • Europe
      • Asia Pacific
      • Middle East
      • Africa
  5. Global Flavored and Functional Water Market, By Product, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027
      • Y-o-Y Growth Analysis, 2020 – 2027 (%)
      • Segment Trends
    • Flavored Water
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
    • Functional Water
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2027, (US$ Million)
  6. Global Flavored and Functional Water Market, By Region, 2017- 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027
      • Y-o-Y Growth Analysis, By Region, 2020 – 2027 (%)
    • North America
      • Market Share Analysis, By Country, 2017 and 2027
      • Y-o-Y Growth Analysis, By Country, 2020 – 2027 (%)
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2027
      • Y-o-Y Growth Analysis, By Country, 2020 – 2027 (%)
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • France
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2027
      • Y-o-Y Growth Analysis, By Country, 2020 – 2027 (%)
        • China
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • India
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
          • )
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2027
      • Y-o-Y Growth Analysis, By Country, 2020 – 2027 (%)
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
    • Middle East & Africa
      • Market Share Analysis, By Sub-Region, 2017 and 2027
      • Y-o-Y Growth Analysis, By Sub-Region, 2020 – 2027 (%)
        • Middle East
          • Sub-region Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
        • Africa
          • Sub-region Trends
          • Market Size and Forecast, By Product, 2017- 2027 (US$ Million)
  7. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Groupe Danone
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Nestle SA
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Coca-Cola Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • PepsiCo.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Hint Water
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • New York Spring Water
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kraft Foods
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Balance Water Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Sunny Delight Beverages Comapny
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
  8. Section
    • References
    • Research Methodology
    • About us and Sales Contact

Frequently Asked Questions

The market for flavored and functional water is estimated to surpass US$ 87,446.8 million by 2027, exhibiting a CAGR of 11.5% between 2020 and 2027.
Rapid urbanization coupled with the increasing adoption of healthy lifestyle among urban people and thus they highly preferred flavored and functional water is propelling the market growth. According to the United Nations, today, 55% of the world’s population lives in urban areas, a proportion that is expected to increase to 68% by 2050. Projections show that rapid urbanization, the gradual shift from rural to urban areas, combined with the overall growth of the world’s population could add another 2.5 billion people to urban areas by 2050
The optical market is expected to exhibit a CAGR of 11.5% during the forecast period (2020-2027).
Major players operating in the global flavored and functional water market include Groupe Danone, Nestle SA, The Coca-Cola Company, PepsiCo, Hint Water, New York Spring Water, Kraft Foods, Balance Water Company, and Sunny Delight Beverages Company
Lack of awareness regarding the health benefits of such beverages across developing countries is expected to hamper the market growth of the flavored and functional water. Also, balancing flavor and sugar quantity in the product is one of the major challenges for the functional water market.
Penetration of key players into a new market for business expansion is a key trend in the market and this is expected to bolster the market growth. For instance, in August 2019, Bisleri ties with US co Minerva Group to tap the flavored water market. Bottled water major Bisleri, apart from launching enhanced water in the domestic market, has announced that it is entering the US market with flavored water and vitamin water.
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