Polyol Sweeteners Market – Insights
Polyols are non-sugar carbohydrates and are considered as potential sweeteners with reduced calorific value. Polyol sweeteners are also termed as ‘sugar replacers’ or ‘sugar alcohols’ as their chemical structure resembles to sugar. According to Calorie Control Council, polyols provide fewer calories per gram as compared to sugar. Currently available polyols sweeteners include erythritol, maltitol syrups, isomalt, lactitol, maltitol, mannitol, sorbitol, and xylitol.
Among product types, sorbitol segment held significant market share in global polyol sweeteners market in 2018. This is attributed to pleasant taste sorbitol offers to the products. Moreover, sorbitol provides fewer calories, accounting 2.6 calories per gram of sorbitol as compared to 4 calories per gram of normal sugar. Therefore, sorbitol is considered as a potential alternative to sugar for individuals diagnosed with diabetes. For instance, according to data released by the World Health Organization in October 2018, number of people with diabetes were 108 million in 1980 globally, which has increased to 422 million in 2014.
Moreover, Europe is expected to hold significant market share in the global polyol sweeteners market over forecast period. This can be attributed to increasing governmental initiatives in the region to reduce sugar content in food products as higher sugar intake can have adverse effects on human health and lead to diseases such as diabetes. According to the report, ‘Sugar Reduction: Achieving the 20%’ published in March 2017 by department of ‘Public health England’ of government of U.K, in August 2016, the U.K. government set the aim to reduce overall sugar content of food and beverage products by at least 20% by 2020. Therefore lowering sugar consumption is expected to shift consumer preference towards non-sugar-based sweeteners, which in turn is expected to drive growth of global polyol sweeteners market in the region.
However, stringent labeling requirements imposed on polyol containing products is expected to hinder growth of global polyol sweeteners market. For instance, according to U.S. Food and Drug Administration regulation, 21CFR184.1835, any sorbitol-containing foods whose consumption would add 50 grams (1-3/4 ounces) of sorbitol to a person’s diet must be labeled with the statement, ‘excess consumption may have a laxative effect’.
According to Coherent Market Insights, the global polyol sweeteners market was valued at US$ 2,890.9 million in 2018 and is expected to register a CAGR of 5.0% in terms of revenue, over the forecast period (2019–2027), to reach US$ 4,476.2 million by 2027.
Figure 1. Global Polyol Sweeteners Market Share, By Region, 2018
Source: Coherent Market Insights, 2018-19
According to Coherent Market Insights, Asia Pacific is the fastest growing region in the global market. Asia Pacific held significant revenue share in global polyol sweeteners market in 2018, owing to growth of end-use industries such as bakery and dairy industries in the region. For instance, according to the India Brand Equity Foundation (IBEF) report on ‘Agriculture & Allied industries’ published in April 2018, in India, dairy sector is expected to register a CAGR of 15% during the period of 2016-2020 to reach US$ 146.2 billion by 2020.
Furthermore, various key players are focused on new product development and product launches, which is a key factor for driving growth of the global polyol sweeteners market. For instance, in 2015, B Food Science Co., Ltd. released new product Erythritol, which is a zero-calorie sugar sweetener product. The company offers it as powder or granules, which finds application in food as well as pharmaceutical formulations.
Figure 2. Global Polyol Sweeteners Market Share, By Function, 2018
Source: Coherent Market Insights, 2018-19
Key Players operating in the global polyol sweeteners market are adopting various growth strategies such as mergers and acquisitions to cater increasing demand for polyol sweeteners. For instance, in May 2017, Cargill Inc. acquired vegetable-based polyol product line ‘Agrol’ from the U.S.-based ‘BioBased Technologies, LLC’. This acquisition is expected to strengthen Cargill’s product portfolio of vegetable-based polyols.
Major players operating in the global polyol sweeteners market include, Cargill Inc., Archer Midland Daniels Company, Ingredion Incorporated, Roquette Freres, B Food Science Co. Ltd., Tereos Starch and Sweeteners, DuPont de Nemours, Inc., Gulshan Polyols Ltd., Jungbunzlauer Suisse AG, and Merck Group.
Polyols are naturally occurring chemical compounds which are found in mammalian tissues. These are ubiquitous sugar alcohols, and are formed by the reduction of aldoses and ketoses during intermediary carbohydrate metabolism reactions. They are widely used in bakery products, owing to benefits they offer such as softness to the final product, maintaining moisture level, overall taste, and sweetness of the product.
Among function, flavoring or sweetening agents segment held highest market share in global polyol sweeteners market in 2018. According to European Association of Polyol Producers, polyols are low glycemic and low insulinemic sweetening agents. Furthermore, polyols help to provide sugar-free products with great taste, which in turn is expected to increase its demand from end-use industries such as bakery & dairy.
North America held a significant market share in 2018, owing to presence of prominent players in the region such as Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, and DuPont de Nemours, Inc. These key players are focused on R&D activities and launching new products, in order to attract larger consumer base. For instance, according to DuPont de Nemours, Inc. annual report 2016, DuPont’s investment in overall research and development (R&D) activities was US$1.6 billion in 2016, US$1.9 billion in 2015, and US$2.0 billion in 2014.
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