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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Loyalty management or loyalty program is a marketing strategy that offers rewards to customers for their purchases. Loyalty programs main objective is to retain customer and increase customer base by providing multiple loyalty offers and benefits. Loyalty management is an important part of many organizations that helps them to increase their customer base and business to a next level. Loyalty management solution enables enterprises to enhance customer base and ultimately leads to an increase in the number of sales and revenue. Loyalty management organizations offer various loyalty programs such as rewards points, cashback, travel program, gift card, dining vouchers, and fuel purchase. These organizations had faced many challenges in managing same loyalty programs across the different locations in order to provide similar services and solutions to the customers. Loyalty management software solutions are used to manage all these loyalty programs with less human intervention and provide consistent services and solution across the world. These factors are expected to drive market growth during the forecast period.

The global loyalty management market is expected to witness significant growth during the forecast period (2020–2027) due to the increasing demand for advanced solutions to monitor customer score and behaviors and to enhance customer engagement. In today’s scenario growth of the business is determined by the success of its customers. More customer engagement and more will be the level of customer satisfaction. Hence, loyalty management software are used to monitor customers' scores simultaneously. For instance, in May 2019,  Kobie, U.S. based loyalty marketing company launched Kobie Alchemy X, a real-time loyalty platform to enhance customer/user experiences. This latest platform is helpful to drive desired customer behavior and provide marketers with the tools to increase their revenue through loyalty program. The customer scores can be customer lifetime value ratings and customer score types will be Customer Satisfaction score, Customer Effort Score, Net Promoter Score, Recency, Frequency, And Monetary (RFM) analysis scores. Customer satisfaction scores help companies to know whether customer is satisfied with their product or services, net promoter score is used to know how likely customers recommend the brand to other companies and purchase product from the same company in the future. On the other hand, Recency, Frequency, and Monetary (RFM) analysis indicate how frequently the customer purchase drives the revenue of the company.

Moreover, loyalty management software helps companies to create a profile of the customers based on their behavior and analyze the same to understand customer engagement, subscription utilization, and usage frequency. This helps the customer service manager to develop strategies and create campaigns to target customers for increasing customer engagement, customer retention, and customer satisfaction. Thus, in turn, it helps organization to increase revenue and economic volume of the investment firm.

However, stringent government regulations is expected to hamper the loyalty management market growth. Various regulations such as credit card and Durbin Amendment of 2010, are forcing banking sectors to restructure its reward program portfolio. For instance, in January 2018, Ontario Protecting Rewards Points Act came into existence and changed the loyalty management program and reward point process in Canada.  These factors are expected to hamper the market growth during the forecast period.

Moreover, Most of the countries across the globe are also asking all Loyalty management solution provider to keep all the customer PII(personal identifiable information) on soil and to fulfill this requirement lots of solutions provider are changing their system and this is also going to impact the growth of the market.

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Loyalty Management Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 7.6 Bn
Historical Data for: 2017 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 15.9% 2027 Value Projection: US$ 21.3 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East and Africa: GCC Countries, South Africa, and Rest of Middle East and Africa
Segments covered:
  • By Component: Solution and Services
  • By Deployment Type: On-premise and Cloud
  • By Organization Size: Large Enterprises and SMEs
  • By End-user: Retail, Healthcare, Telecom, BFSI, Media & Entertainment, Hospitality, Education and Others
Companies covered:

BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others

Growth Drivers:
  • Increasing adoption of advanced technologies such as machine learning and artificial intelligence to enhance loyalty programs
  • Increasing demand for advanced solutions to monitor customer score and to enhance customer engagement
Restraints & Challenges:
  • Stringent government regulations

Loyalty Management Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 pandemic is expected to drive the growth of the market during the forecast period. The outbreak of COVID-19 has majorly impacted various sectors such as BFSI, retail, transportation, tourism, hospitality, and others. The shutdown of banks and financial institutions has led to the decline in customer footfall. Now to attract customer and to increase the sales of product, organization are leveraging loyalty management solutions. However, during lockdown demand for e-commerce, media & entertainment has been increased and companies are leveraging this opportunity by providing offers on the products to increase the sales. For instance, in September 2020, Walmart, U.S. based retail company launched a new loyalty program that offers free shipping. The objective of this loyalty program was to provide the good service to the customers and to increase their customer base.

North America is expected to held dominant position in the global loyalty management market during the forecast period

Statistics:

North America held dominant position in the global loyalty management market in 2019, accounting for 38.2% share in terms of value, followed by Asia Pacific and Europe.

Figure 1: Global Loyalty Management Market Share (%), By Region, 2019

Loyalty Management  | Coherent Market Insights

North America is expected to account for the largest market share during the forecast period, owing to the presence of key players in the region such as BOND BRAND LOYALTY INC., Brierley, Epsilon Data Management, LLC., IBM Corporation, and Oracle. For instance, in October 2019, Oracle, U.S. based multinational computer technology company acquired CrowdTwist, U.S. based loyalty Management Company. Through this acquisition, CrowdTwist offer discount, points, check-ins or rewards to the customers. Companies deliver personalized experience and customer loyalty programs to brand’s most beneficial customers.

Asia Pacific region is expected to exhibit highest growth during the forecast period, owing to increasing usage of mobile technologies and increased focused on customer centric approach to provide value added services to the customers. Growing competition and penetration of brands expected to boost adoption of loyalty program across region. For instance, in June 2019, Flipkart upgrades its loyalty program by adding new program called superCoins. This new program allow customers to redeem all points earned through online shopping on Flipkart. Moreover, the advanced loyalty program offerings are easy to use and available at affordable process. Many retailers companies are adopting new loyalty programs due to improved return on investment programs. Furthermore, increasing digitization and penetration of smartphone is expected to drive market growth in this region.

Cloud segment is expected to drive the market growth during the forecast period

Among deployment type, the cloud segment is expected to held dominant position in the global loyalty management market during the forecast period. The is due to growing need for  real time and automated solution increases the deployment of cloud based solution. The automated marketing tools such as gmail, web conferencing and many other platforms are gaining popularity. These tools are providing opportunities for brands to enhance their loyalty services by sensing emails and messages. However, these tools are not that much effective and does not provide good customer experience. Hence, demand for cloud based solution is increased to analyze customer buying behavior and to track real time updates regarding customer queries, retention rates and many others. For instance, in February 2019, vPromos, Inc., U.S. based mobile marketing company launched new innovation loyalty program vLoyalty SMB to enroll, engage and reward their customers in order to increase their revenue.

Figure 2: Global Loyalty Management Market Value (US$ Bn) Analysis and Forecast, 2017 - 2027

Loyalty Management  | Coherent Market Insights

The global loyalty management market was valued at US$ 7.6 Bn in 2019 and is expected to reach US$ 21.3 Bn by 2027 at a CAGR of 15.9% between 2020 and 2027.

Major players operating in the global loyalty management market include BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others.

Loyalty Management solution is used by retailers and corporations to offer multiple loyalty programs for customer retention and cross-selling. Loyalty management solution is adopted by many companies to retain customers and maintain sustainable customer relationships. This is attributed to growing competition in the market, and all the companies across the globe are trying their best to retain customer by providing Loyalty offers and benefits. Brands and retailers across the globe are focusing on expanding their business plans and trying to increase their customer base by providing multiple offers. Various organizations are focusing on adopting loyalty programs to gain competitive edge in market and increase the sales for brands. The evolution of loyalty programs has led to the creation of an Omni channel platform to encourage customers to earn points across a different channel such as websites, applications, and in-store. Loyalty management companies have the capacity to boost sales and revenue by increasing customer satisfaction and made personalized loyalty programs favorable among businesses.

Market Dynamics

The global loyalty management market is expected to grow significantly during the forecast period, owing to increasing demand from the BFSI sector. The adoption and implementation of digitalized technologies such as EVM chip cards and the internet of things (IoT) provide easy and convenient access to users for various complex services such as fund transfer, check balance, and others. The increasing use of digitalized payment options is expected to drive the market growth over the forecast period. Various companies are providing loyalty offers on every transaction to encourage people to opt for digital transactions instead of cash transactions. For instance, ElectraCard Services, a leading payment solution company launched a loyalty management solution for Barclay Bank in India. ElectraCard Services Private Limited enables Barclay bank customers to get rewards through various channels such as debit card, credit cards, internet banking, and mobile banking services.

Moreover, major global players across different regions are focusing on developing new products with new features and technologies to remain competitive in the market. Industries are focusing on developing new product with new features to cater to the demand from the end-users. For instance, in September 2019, Target Brands Inc. launched new loyalty program named Target Circle to increase customer retention and customer loyalty to their brands. This program provide many benefits such as birthday rewards, personalized offers and 1% saving on purchases that attract more customers towards brands.

Key features of the study:

  • This report provides in-depth analysis of global loyalty management market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the global loyalty management market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global loyalty management market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global loyalty management market

Detailed Segmentation

  • Global Loyalty Management Market, By Component:
    • Solutions
    • Services
  • Global Loyalty Management Market, By Deployment Type:
    • On-premise
    • Cloud
  • Global Loyalty Management Market, By Organization Size:
    • Large Enterprises
    • SMEs
  • Global Loyalty Management Market, By Vertical:
    • Retail
    • Healthcare
    • Telecom
    • BFSI
    • Media & Entertainment
    • Hospitality
    • Education
    • Others
  • Global Loyalty Management Market, By Region:
    • North America
      • By Component:
        • Solutions
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud
      • By Organization Size:
        • Large Enterprises
        • SMEs
      • By Vertical:
        • Retail
        • Healthcare
        • Telecom
        • BFSI
        • Media & Entertainment
        • Hospitality
        • Education
        • Others
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Component:
        • Solutions
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud
      • By Organization Size:
        • Large Enterprises
        • SMEs
      • By Vertical:
        • Retail
        • Healthcare
        • Telecom
        • BFSI
        • Media & Entertainment
        • Hospitality
        • Education
        • Others
      • By Country:
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Component:
        • Solutions
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud
      • By Organization Size:
        • Large Enterprises
        • SMEs
      • By Vertical:
        • Retail
        • Healthcare
        • Telecom
        • BFSI
        • Media & Entertainment
        • Hospitality
        • Education
        • Others
      • By Country:
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest of Asia Pacific
    • Latin America
      • By Component:
        • Solutions
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud
      • By Organization Size:
        • Large Enterprises
        • SMEs
      • By Vertical:
        • Retail
        • Healthcare
        • Telecom
        • BFSI
        • Media & Entertainment
        • Hospitality
        • Education
        • Others
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East and Africa
      • By Component:
        • Solutions
        • Services
      • By Deployment Type:
        • On-premise
        • Cloud
      • By Organization Size:
        • Large Enterprises
        • SMEs
      • By Vertical:
        • Retail
        • Healthcare
        • Telecom
        • BFSI
        • Media & Entertainment
        • Hospitality
        • Education
        • Others
      • By Country/Region:
        • GCC Countries
        • South Africa
        • Rest of Middle East and Africa
  • Company Profiles
    • BOND BRAND LOYALTY INC.
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments/ Updates
    • Kobie
    • Brierley
    • Epsilon Data Management, LLC.
    • Aimia Inc.
    • Annex Cloud
    • ICF International Inc.
    • Apex Loyalty
    • Apptivo Inc.
    • Fivestars
    • IBM Corporation
    • Oracle
    • Comarch SA
    • SAP
    • TIBCO Software Inc.
    • Maritz Holdings Inc.
    • MicroStrategy Incorporated
    • Others

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Component
      • Market Snippet, By Deployment Type
      • Market Snippet, By Organization Size
      • Market Snippet, By Vertical
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New system Launch/Approvals
      • Value Chain Analysis
      • Porter’s Analysis
      • PEST Analysis
    • Impact of COVID-19
  4. Global Loyalty Management Market, By Component, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • Solutions
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Services
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  5. Global Loyalty Management Market, By Deploymnet Type, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Cloud
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  6. Global Loyalty Management Market, By Organization Size, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • SMEs
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  7. Global Loyalty Management Market, By End-user, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, 2020 and 2027 (%)
      • Segment Trends
    • Retail
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Telecom
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • BFSI
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Media  & Entertainment
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Hospitality
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Education
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Billion)
  8. Global Loyalty Management Market, By Region, 2020-2027 (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
      • Billion)
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
      • Billion)
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • U.K.
        • Germany
        • Spain
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
      • Billion)
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
      • Billion)
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country, 2020 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
      • Billion)
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Billion)
      • Market Share Analysis, By Country/Region, 2020 and 2027 (%)
        • South Africa
        • GCC Countries
        • Rest of the Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • BOND BRAND LOYALTY INC.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Kobie
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Brierley
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Epsilon Data Management, LLC.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Aimia Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Annex Cloud
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ICF International Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Apex Loyalty
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Apptivo Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Fivestars
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • IBM Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Oracle
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Comarch SA
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SAP
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • TIBCO Software Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Maritz Holdings Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • MicroStrategy Incorporated
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Others
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
    • Analyst Views
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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Frequently Asked Questions

The global loyalty management market is expected to reach US$ 16.5 billion by 2022.
The market is expected to witness a CAGR of 15.9% during the forecast period (2020-2027).
The growing adoption of advanced technologies such as artificial intelligence and machine learnings is expected to drive growth of the loyalty management market during the forecast period.
The cloud segment held the largest market share among verticals, contributing 52.2% in terms of value in 2019.
North America region held the largest share in the global loyalty management market in 2019, accounting for 38.2% share in terms of value.
Key players operating in the global loyalty management market include BOND BRAND LOYALTY INC., Kobie, Brierley, Epsilon Data Management, LLC., Aimia Inc., Annex Cloud, ICF International Inc., Apex Loyalty, Apptivo Inc., Fivestars, IBM Corporation, Oracle, Comarch SA, SAP, TIBCO Software Inc., Maritz Holdings Inc., MicroStrategy Incorporated and others.
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