Menstrual Cup Market is estimated to be valued at USD 876.5 Mn in 2025 and is expected to reach USD 1,249.9 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 5.2% from 2025 to 2032.
The global menstrual cup market has been growing swiftly and the growth is expected to continue in the coming years. The major factors driving market growth are growing awareness regarding the availability of different options during menstruation, large number of campaigns conducted by government, women communities and educational institutes to increase awareness regarding menstrual cups. Additionally, the availability of menstrual cups in different sizes and affordable price ranges is again helping in stimulating the growth of this market. Other factors such as safety, comfort, practicality, ease of use, cleanliness, affordability and eco-friendly are further expected to augment the growth of this market.
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Current Event |
Description and its Impact |
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Regulatory Changes in Women's Health Products |
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Rising Environmental Consciousness and Sustainability Movements |
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In 2025, rules and policies will have an immense effect on the menstrual cup market in different parts of the world. The FDA classifies menstrual cups as Class II medical devices in the US. New designs, like Sunny's cup, need FDA 510(k) clearance. This sets a standard for FemTech startups, making sure that safety and customer trust are high while also encouraging new ideas. Menstrual cups must meet the EU Medical Device Regulation and get CE marking in Europe. This means that once approved in one country, companies are permitted to market their products in all EU member states. This unified system makes it easier for new businesses to grow quickly while remaining safety standards high.
In India, the government and non-governmental organizations (NGOs) are encouraging people to use menstrual products by running awareness campaigns, giving out funds, and sending products to rural areas. These efforts help make reusable menstrual products more available to underserved communities by breaking down cultural barriers, making them more affordable, and making them easier to get. These rules show that the U.S. puts a lot of emphasis on safety and innovation, Europe makes it easy to grow quickly, and India focuses on making people aware of and making menstrual cups more accessible. All of these things are helping menstrual cups grow around the world.
Based on product type, the reusable segment is expected to dominate the global market over the forecast period and this is attributed to the high adoption rate of menstrual cups by women in emerging economies due to their affordability. Additionally, the rising focus on environment conservation is further anticipated to boost the demand for menstrual cups over the forecast period.
For instance, in July 2025, Thiruvananthapuram City Corporation launched a project to distribute menstrual cups to students, aiming to promote sustainable menstrual hygiene. The initiative seeks to reduce plastic waste, encourage eco-friendly practices, and provide affordable alternatives for young women. Awareness campaigns and training sessions will support adoption and ensure safe, effective usage.
Based on material type, the silicon segment is expected to dominate the global market over the forecast period and this is attributed to the fact that silicones are Class VI certified and categorized under short term implantable category. The Class VI approved materials are medical grade and are suitable for producing medical application products.
For instance, October 2025, Researchers made silicone menstrual cups easier to clean by adding a silicone oil coating that keeps bacteria and blood away. When combined with biodegradable alginate absorbent tablets, the new product improves hygiene, cuts down on spills, and safely dissolves, making it a more user-friendly and environmentally friendly way to take care of menstrual health around the world.
Based on distribution channel, the Pharmacies & retail stores segment is also expected to witness significant growth in the near future and this is owing to the growing number of pharmacies and retails stores that offers menstrual cups. Consumers often prefer purchasing menstrual products from trusted physical stores. Along with that, pharmacies provide professional guidance and expert advice.
For instance, in February 2024, Catalonia unveiled free reusable menstrual products in pharmacies, aiming to fight menstrual poverty and promote sustainability. By offering menstrual cups and cloth pads at no cost, the initiative ensures accessibility, reduces waste, and empowers women with eco-friendly hygiene solutions supported by trusted pharmacy distribution.
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North America is expected to dominate the global menstrual cup market over the forecast period owing to the significant income per capita supporting the market growth in this region. Moreover, the widespread availability of sustainable female hygiene products in the region is also contributing to the growth of the menstrual cup market in the North America region.
For instance, in May 2025, the Bfree Cup from Canada is the world's first antibacterial menstrual cup that requires nothing to be boiled. It changes the way we think about hygiene and convenience. It has built-in antibacterial properties, so it does not require to boil it. This makes it safer and easier to get, especially in places where sanitation is inadequate. This new idea helps the environment, cuts down on waste, and improves menstrual health around the world.
Asia Pacific is expected to witness fastest growth over the forecast period owing to the rapid urbanization, growing awareness among women, rising environmental concerns, and increasing number of working women. For instance, in May 2025, Perfectfit Indonesia made a medical-grade silicone menstrual cup that can be used repeatedly instead of pads and tampons. The reusable cup lowers long-term costs, reduces waste, and raises awareness of sustainable menstrual health while promoting eco-friendly period care. The project shows that Southeast Asia is increasingly looking for affordable and eco-friendly options.
In 2025, more people in the U.S. are using menstrual cups as they are better for the environment, save funds, and are good for your health. FDA-approved new products, eco-friendly materials, and more places to buy them, like pharmacies and online stores, are all reasons why people are using them. Government programs and consumers' preference for reusable products are driving market growth, making menstrual cups more and more common.
For instance, in June 2024, the FDA approved Sunny's menstrual cup with a reusable tampon-style applicator. Sunny is a new company that makes period care products. The Sunny Cup + Applicator is made of medical-grade silicone, which makes it easier to insert, holds more fluid than tampons, and can be used again for a year. This is an important leap forward in menstrual health technology.
The market for menstrual cups in China in 2025 is anticipated to be driven by more people knowing about eco-friendly feminine hygiene, government programs that help, and changing consumer tastes. The market is expected to grow steadily because more people want eco-friendly alternatives to disposables, new technologies are being developed, and more products are becoming available. This is good for both the environment and health.
For instance, in November 2025, Furuize, a Chinese company that makes menstrual cups, opened an international reception hall to welcome partners from all over the world and grow its business. As part of its growing international business strategy, Furuize is using this project to show that it cares about long-term menstrual health, working together, and spreading the word about eco-friendly menstrual cups around the world.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 876.5 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.2% | 2032 Value Projection: | USD 1,249.9 Mn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, S.R.O., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna Gmbh, Saalt, Llc, Sterne (Si-Line), The Flex Company, And Yuuki Company S.R.O. |
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| Restraints & Challenges: |
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A growing focus on women’s health is expected to augment demand for menstrual cups. In addition, rising environmental consciousness among people is again likely to propel the demand for reusable menstrual cups. Women can wear a menstrual cup for up to ten times longer than their original size. Additionally, these cups are easy to clean and can be stored in a refrigerator or a cooler, unlike other disposable menstrual products that can only be stored in a warm place.
Today menstrual cup is available in different size like small (35-43 mm) and large size (43- 48 mm) based on its diameter of the rim of the cup. Moreover, the small and large size is divided into size 1, size 0, size 2, and size 3. These sizes of menstrual cup differ depending on the women’s age group such as small cups are for teenagers (age group 15-19 years), particularly designed for women with low or lower than average cervix or shorter vaginal canals. Whereas, the large size cups are designed for the women with the age over 30 years and more. Thus, the availability of different sizes of the cups and colors in the market help attract the attention of the women motivating them to try using menstrual cups instead of traditional menstrual products, which in turn augmenting the adoption of menstrual cups.
Growing awareness regarding the benefits of menstrual cups over sanitary and tampons is expected to offer significant market growth opportunities. Menstrual cups are an eco-friendly alternative to tampons and pads. They’re made of either silicone or latex and collect flow instead of absorbing it, which creates a seal that prevents leaks. The cup can be worn for up to 12 hours at a time and can be emptied and cleaned with water.
Growing initiatives to raise awareness regarding these cups across developing countries is expected to serve additional market growth opportunities. There is a rise in number of initiatives taken by NGO and government to raise awareness regarding the benefits of using menstrual cups that would help increase the adoption rate of the menstrual cup, which in turn is projected to propel the market growth across developing region. For instance, in 2019, there were many campaigns launched to rise in awareness toward usage of menstrual cups in India. These include ‘Project Thinkal’ and ‘Cup and Cloth’ to encourage people and government to replace disposable sanitary napkins with reusable menstrual hygiene products. Such campaigns are expected to help open new avenues for the growth of the menstrual cup market in the developing countries.
Increasing disposable income and a rise in awareness about the environmental impact of menstrual products are further fueling the demand for reusable menstrual cups. These products help reduce the amount of waste generated by disposable sanitary products, as they are reused for up to 10 years. Furthermore, the reusable nature of menstrual cups helps to reduce the burden on landfills.
Key players are entering into partnership to expand their distribution channel. This is expected to augment the market growth. For instance, in June 2019, the Alappuzha Municipality in Kerala in a joint venture with HLL Lifecare Limited distributed 5,000 menstrual cups to women in Kerala for free. The objective of this project was to encourage and spread awareness toward people to use these cups instead of non-biodegradable sanitary pads.
*Definition: A menstrual cup is a flexible funnel-shaped feminine hygiene product made of medical grade silicone or elastomer that collects menstrual fluid during periods. It can be worn for up to 12 hours at a time and is reusable, which helps in reducing menstrual care waste.
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About Author
Vipul Patil is a dynamic management consultant with 6 years of dedicated experience in the pharmaceutical industry. Known for his analytical acumen and strategic insight, Vipul has successfully partnered with pharmaceutical companies to enhance operational efficiency, cross broader expansion, and navigate the complexities of distribution in markets with high revenue potential.
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