MOBILE PHONE ACCESSORIES MARKET ANALYSIS

Mobile Phone Accessories Market Size and Trends

Global mobile phone accessories market is estimated to be valued at US$ 108.23 Bn in 2024 and is expected to reach US$ 172.03 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.

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The widespread adoption of smartphones around the world boosts demand for mobile phone accessories such as protective cases, screens, and power banks.

Market Driver - Growing prevalence of online shopping

With the proliferation of internet and smartphones, online shopping witnessed tremendous growth globally. Various factors like convenience, huge product selection, easy price and product comparisons, cashback offers, and doorstep delivery have made online shopping increasingly popular among consumers. People can now easily browse through a huge range of phone cases, chargers, headphones, screen guards, power banks and other accessories online from the comfort of their homes and get them delivered within a few days.

Online retailers have made shopping for phone accessories much more convenient as compared to physical retail stores. Customers can find a huge variety of options from different brands, styles, designs, prices and materials within a few clicks. People no longer have to visit multiple brick-and-mortar stores wasting time and effort to find the perfect accessory that meets their requirements. Product reviews and ratings by other customers help them in selecting the right product. Accessories from niche brands also reach a wider audience through online channels. The trend of mobile shopping and frequent online discount offerings have made people buy phone accessories much more frequently now for a good bargain.

Increasing preference for protective cases and covers

With new smartphones becoming larger in size, thinner and costlier, people have become much more concerned about protecting their devices from accidental drops, bumps and scratches. While earlier basic phone pouches or slim covers were adequate, rising phone prices and importance given to looks has led to increased demand for tough, rugged and stylish phone cases and screen guards. Varied lifestyles and work profiles require phones to be carried around frequently, thus, making them prone to damage. With many people using their phones for long hours daily and taking pictures frequently, preserving the phone body has become a priority.

Phone cases offer comprehensive protection through multiple layers while enhancing aesthetic appeal. Materials range from thermoplastic polyurethane to shock-absorbing gel and even ballistic nylon depending on usage. Stylish cases in diverse colors and funky designs allow users to showcase their personality as well. Screen guards with scratch resistance coatings provide defense against scratches from sharp objects during daily operation without obscuring visibility. Transparent flip cover designs serve the dual purpose of protecting displays and cameras from dirt and damage as well as allowing hands free video calling functions. Such utility-focused customizations boosts sales of protective casings and films.