ORTHODONTICS MARKET ANALYSIS

The global orthodontics market was valued at US$ 5.23 Billion in 2022 and is forecast to reach a value of US$ 8.95 Billion by 2030 at a CAGR of 6.94% between 2023 and 2030. The global orthodontics market is experiencing strong growth due to the rise in prevalence of malocclusion and increasing awareness among the population about orthodontics. Moreover, rise in demand for orthodontic supplies and rising number of dental aesthetic procedures is expected to boost growth of the market. However, factors such as high cost of treatment and adverse effects associated with orthodontics are expected to hamper growth of the orthodontics market.

Global Orthodontics Market: Regional Insights

Based on geography, the global orthodontics market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Among regions, North America is expected to gain highest share in the market over the forecast period owing to the high prevalence of dental disorders, increasing awareness among people, rising number of dental procedures, and growing population in the region. For instance, as recommended by the American Association of Orthodontists, every child should get a dental check up by the age of seven and regular dental visits should commence at the age of 12 months. Regular dental visits help in the identification of dental problems early on so that treatment can be initiated in time. This in turn is expected to propel the grower of the market.

Europe and Asia Pacific are also expected to witness significant growth in the global orthodontics market due to the rising prevalence of malocclusion, surge in dental tourism, increasing awareness among people about orthodontics, and growing number of dental procedures in these regions. For instance, India is emerging as one of the preferred destinations for the dental tourism in the world. India has become one of the most promising countries for all kinds of medical or dental treatments at very affordable prices. Indian Dentistry is fast catching up as a medical tourists aim owing to its affordability, accessibility, and much cheaper rates

Figure 1. Global Orthodontics Market Share (%), By Region, 2023

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Global Orthodontics Market Drivers:

Increasing awareness among people to drive market growth

Another factor which is driving the growth of the orthodontics market is the increasing awareness among the population about orthodontics. For instance, the American Dental Association (ADA) is keen on spreading awareness among people regarding the importance of oral health and hygiene, which is likely to drive market growth. Orthodontic treatment is about more than a beautiful smile, it involves the correction of a bad bite, repositions misaligned jaws and, reduces overcrowding, and straightens crooked teeth, maximizing the overall oral health. This in turn is increasing demand for orthodontics, driving the growth of the market.

High prevalence of dental disorders to propel market growth

One of the key factors expected to augment the growth of the global orthodontics market over the forecast period is the rise in prevalence of dental disorders worldwide. For instance, the prevalence of oral diseases continues to increase worldwide with growing urbanization and changes in living conditions. Thus, with the increase in prevalence of dental disorders, the demand for orthodontics is also increasing rapidly. According to the World Health Organization (WHO), more than 2 billion people worldwide suffer from caries of permanent teeth and 514 million children suffer from caries of primary teeth. This in turn is driving the market growth.

Global Orthodontics Market Opportunities:

Rise in demand for orthodontics worldwide is expected to provide significant growth opportunities for players in the global orthodontics market. For instance, with the increase in prevalence of dental disorders and increasing awareness among people, the demand for orthodontics is also increasing with a rapid pace. In August 2022, Orthobrain announced the launch of SimplyClear as the latest addition to its solutions for the growth of orthodontic treatment. SimplyClear is not only advanced, flexible aligner that provides optimal clinical results but it is also part of a wider support package that aims to support and streamline the introduction of orthodontic treatment.

Rising interest for dental aesthetic procedures among people is expected to offer significant growth opportunities for players in the orthodontics market. For instance, the World Health Organization (WHO) considers malocclusion one of the most important oral health problems, after periodontal disease and caries. An estimated prevalence is between 39% and 93% in children and adolescents. Thus, with the rise in burden of malocclusion worldwide, the demand for orthodontics supplies is also increasing. Moreover, according to the American Dental Association, in June 2021, 85% of people were highly concerned about their dental health in the U.S.

Global Orthodontics Market Trends:

Rise in focus on dental care is a recent trend

Proper oral hygiene is essential for healthy teeth and gums. The goal of oral health education is to improve knowledge, which may lead to adoption of favorable oral health behaviors that contribute to better oral health. The U.S. Centers for Disease Control and Prevention (CDC) supports states in their efforts to reduce oral disease and improve oral health by using effective interventions. The CDC also provide state or territorial health departments with funding, guidance, and assistance to monitor oral health and to implement and evaluate oral health interventions. This trend is expected to continue over the forecast period, driving the market growth.

Rising use of 3D printing is another trend

3D printing has provided more advantages over the traditional workflow process by enabling direct printing of scanned computer-aided designing (CAD) files of the patient’s oral configuration. 3D printing is being used by dental companies focused upon advanced orthodontic treatments. Major companies, such as EnvisionTEC, Align Technology, Inc., and Stratasys, Ltd., among others have also invested in 3D printers, as they offer various advantages, such as the unification of workflows and ease of treatment dissemination, compared to the traditional ones. This trend is also expected to continue over the forecast period, driving the market growth.

Global Orthodontics Market Restraints:

High cost of treatment to hinder growth of the market

One of the key factors expected to hamper the growth of the global orthodontics market is the high cost of treatment. Orthodontic treatment is highly inaccessible to the general population due to its high pricing. The cost of orthodontic treatment is comparatively high as compared to conventional one. For instance, an Invisalign Clear Aligner treatment could cost between US$ 2,000 and 8,000 in the United States. Moreover, metal brackets cost around US$ 2,500, while ceramic brackets cost around US$ 3,000 to 10,000. However, the cost of treatment is mainly based on the recommended treatment and the associated devices.

Adverse effects of orthodontics to hamper the market growth

Another factor which is hampering growth of the global orthodontics market is the adverse effects associated with orthodontics. For example, orthodontic treatment is associated with high number of adverse effects, such as pain, root resorption, periodontal disease, pulpal changes, and/or TMD (temporomandibular dysfunction). Orthodontists should be aware of these effects and associated risk factors. Risk factors linked to root resorption include duration of treatment, length, and shape of the root, trauma history, habits, and genetic predisposition. These factors have raised plausible concerns to discourage patients from opting for the treatment.

Figure 2. Global Orthodontics Market Share (%), by Product Type, 2023

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Global Orthodontics Market Segmentation:

The global orthodontics market report is segmented into Product Type, Age Group, End User, and Region.

Based on Product Type, the market is segmented into Conventional Products (Brackets, Wires, Adhesives, Bands, Correctors, Tubes, and Others (Hand Instruments, Elastics, and Retainers) and Advanced Products (Aligner, Scanner, 3D Printer, CAD/CAM Systems, and Others (Software and Vibrational Stimuli Devices). Out of which, Conventional Products Segment is expected to dominate the orthodontics market during the forecast period and this is attributed to the increasing demand for new, efficient, and aesthetic products, such as brackets.

Advanced Products Segment is also expected to witness significant growth in the near future and this is due to the rise in adoption of advanced products and rise in awareness among people.

Based on Age Group, the market is segmented into Teenage Group and Adult Age Group. Out of which, Teenage Group Segment is expected to dominate the market over the forecast period and this is attributed to the rise in burden of dental/oral disease in teenage group.

Based on End User, the market is segmented into Specialty Clinics, Hospitals, and Others (Small-scale Dental Practices). Out of which, Specialty Clinics Segment is expected to dominate the market during the forecast period and this is attributed to the increase in awareness among people about orthodontic treatments and rise in focus on oral health.

Hospitals Segment is also expected to witness significant growth in the near future and this is owing to the increasing number of dental aesthetic procedures worldwide.

Global Orthodontics Market: Key Developments

In May 2022, KLOwen Braces, Inc. recieved a funding of around US$ 10.5 million to leverage 3D printing, artificial intelligence (AI), and digital indirect bonding to offer the only 7 - 7 custom solution with options for both metal and clear brackets.

In May 2022, Ormco Corporation announced the launch of Ultima Hook developed specifically for the Ultima wire. It is designed and engineered to correct maloccluded teeth in conjunction with orthodontic appliances, providing performance and efficiency.

In April 2022, Eon Dental launched a new and improved Eon Aligner ecosystem of solutions and support utilities. With this new launch, Eon Aligner will be able to provide more initiatives to its customers in order to deliver cutting-edge, patient- and doctor-centric solutions.

In February 2022, OraPharma launched the OraFit custom clear aligner system in the U.S. The OraFit aligner system uses high-performance materials in a 3-layer design for improved aesthetics, more comfortable aligners, and overall long-term oral health.

In February 2022, Ormco Corp. announced the launch of Spark Clear Aligners Release 12, offering industry-leading clinical enhancements, product optimization, and case-planning improvements.

Global Orthodontics Market: Key Companies Insights

The global orthodontics market is highly competitive. This is attributed to the increase in demand for orthodontics across the globe due to rise in burden of dental/oral disorders, as a result, players in the market are focusing on launching novel products in the market.

Some of the key players in the global orthodontics market are 3D Systems Corporation, 3M Company, 3Shape A/S, Align Technology, Inc., Bernhard Förster GmbH, Carestream Dental, LLC, and American Orthodontics Corporation, among others.

*Definition: Orthodontics is the branch of dentistry that focuses on diagnosing and treating bad bites (malocclusion). Common orthodontic treatments include conventional products (brackets, wires, adhesives, bands, correctors, tubes, and others) and advanced products (aligner, scanner, 3D printer, CAD/CAM systems, and others.