The global professional hair care market is estimated to be valued at USD 38.28 Bn in 2025 and is expected to reach USD 56.84 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2032.
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Due to rising interest in hair look and care, the industry of professional hair care is growing steadily. With people in urban towns caring more and more about how they look, demand for advanced hair styling products has increased a lot. Moreover, the rising incomes allow many people to buy high-quality and specialized products for their hair. Firms are using creative product ideas, mainly with natural and herbal ingredients, to appeal to those who care about their health and the environment.
At the same time, the rise of online shopping has transformed the way people get their hair care products. With online platforms, companies can now offer their customers tailored hair care options, something that wouldn’t be possible in an offline store. They make it easier for companies to touch more customers, communicate with them, and design products that suit each customer’s preferences. While there are signs of progress, many still find it hard to buy professional hair care products because they are often so costly, which could limit the market becoming larger.
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AI enables brands and professionals to offer personalized hair care products and services. By analyzing factors such as hair type, texture, scalp health, environmental influences, and customer preferences, AI can recommend tailored solutions. In April 2025, Bengaluru-based startup Cureskin unveiled the world’s first AI-powered hair analyser. Integrated into the Cureskin app, this tool uses advanced AI and machine learning to detect male pattern baldness and assess hairline health with high precision, allowing users to monitor hair thinning early and receive personalized treatment recommendations.
According to Coherent Market Insights, from November 2023 to October 2024, the world imported 44,135 shipments of hair care products. These shipments came from 5,529 exporters and were received by 4,483 global buyers, showing a 2% decline compared to the previous twelve months. In October 2024 alone, 1,440 hair care product shipments were imported, reflecting a 0% year-on-year growth compared to October 2023, as well as a 0% sequential increase from September 2024.
The shampoo segment is expected to occupy 38.9% share in 2025 of the global professional hair care market in terms of product type. This is primarily attributed to the versatility of shampoo products and their daily usage among consumers. Shampoos are widely used for various hair care needs ranging from cleansing and volumizing to conditioning and repairing. They contain ingredients that gently remove impurities from the hair and scalp while nourishing and hydrating. In January 2025, Lidl España partnered with Secret Code to introduce two new professional hair care lines: Secret Code Plex and Curly. These exclusive ranges are available in 700 Lidl stores across Spain and include a repairing shampoo, intensive treatment, leave-in conditioner, and repairing oil. This is further accelerating the professional hair care market demand.
The business-to-consumer (B2C) distribution channel is expected to account for 62.8% of the market share in the global professional hair care industry in 2025. Salons and retailers selling directly to end customers offer convenience of access that bolsters sales volumes. Walk-in consumers can pick products of their choice depending on haircare routines without having to make special orders. This boosts impulse purchases and trials of new items. For instance, in April 2025, Cécred, the transformational hair care brand founded by Beyoncé Knowles-Carter, formed a strategic alliance with Ulta Beauty, the largest beauty retailer in the U.S. The award-winning brand is now available in over 1,400 Ulta Beauty stores nationwide and online, marking the retailer's largest exclusive hair care launch to date. Moreover, the experience economy is increasingly driving consumers to salons for premium services and advice beyond just haircuts or coloring.
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North America continues to lead the global professional hair care market driven by high consumer spending across major countries in the region with 37.2% share in 2025. The U.S., in particular, has a large and affluent customer base who are very conscious about fashion trends and personal grooming. Many international hair brands have established a strong presence in the country over decades and have come to dominate the professional salon industry. This wide availability of products and the popularity of salon services has made hair care a significant consumer category. For instance, in April 2025, JUSTICE Professional Haircare, a globally adored brand created by stylists, launched in Canada. Available at two of the country’s top wellness retailers, the brand combines salon-quality performance with active botanicals, delivering premium results. Besides domestic demand, North America is also a major importer of hair care products from other developed markets. Countries export sophisticated hair coloring solutions, premium hair sprays, and serums to salons and distributors across the U.S. and Canada.
On the other hand, the Asia Pacific region has emerged as the fastest growing regional market for professional hair care in recent years. Countries like China, India, and Indonesia are experiencing rapid urbanization which has boosted spending on personal looks and grooming. Rising disposable incomes have also increased trial rates of salon services beyond metro areas. International hair brands have stepped up their presence in key APAC markets through new store openings, partnerships with local distributors, and targeted digital promotions. In September 2024, NewU, a Dabur Enterprise, opened a new store at Mall of Avadh in Ayodhya. This launch is a key step in NewU's expansion strategy to bring beauty and personal care products to a wider audience, especially in Tier 2 and Tier 3 towns. The store features a broad range of haircare products. This is further contributing to the professional hair care demand across the APAC region.
There are many reasons why the Japanese hair care market is growing, including demographic change, new developments, and adapting trends in consumers. The country's aging population is one of the key reasons why there has been growth, because it creates individuals who desire products for thinning hair, keeping their scalp healthy, and reversing the signs of aging. R&D in product formulations leads has pushed the market forward by using ingredients from nature and new technologies like microencapsulation. Furthermore, robots and AI can be seen in hair care treatments as in Panasonic’s hair-washing robot, demonstrating Japan’s strong link between heritage and modern technology in beauty. Japanese customers are more interested in organic and natural hair products, which relates to a more overall concern with the environment and health. They are adding some centuries-old ingredients from Japan to their products but keeping the latest developments. Additionally, thanks to technology that helps analyze a person’s hair and scalp, the market is shifting toward more personalized hair care products. Because of these advancements along with a strong research and development approach, the professional hair care market in Japan is expected to grow for many years.
The U.S. professional hair care market is on a steady upward trajectory thanks to more people buying quality hair care products and new technologies. Increased hair care sales are owed to greater attention to grooming, new hair care items on the market, and a rise in the availability of salon services nationwide. In May 2025, Moxie Salon and Beauty Bar LLC, an independent salon franchisor offering premium hair care and beauty services, opened a new store in Raleigh, NC. Besides, the market sees success with more people turning to at-home hair care, thanks to professional-grade products becoming easier for consumers to find. This is further creating lucrative professional hair care market opportunities.
With the global pandemic making store visits difficult, consumers around the world have embraced online shopping like never before. This has provided a tremendous boost to the online sales of professional hair care products that were previously confined to physical store shelves and salons. Customers can now purchase a wide range of shampoos, conditioners, serums, styling tools, and colouring solutions from the comfort of their homes. Leading brands have expanded their presence on e-commerce platforms like Amazon to cater to the growing demand. In February 2025, Rehab, a hair care brand, debuted online at Selfridges. The brand features a range of vegan, cruelty-free products, including shampoo and conditioner sheets, as well as hair oil capsules, all designed to promote healthier hair. This is further contributing to the professional hair care market share.
The global professional hair care market has been experiencing strong growth in recent years, driven by consumers' increasing focus on natural and sustainable products. There is a rising demand for hair care solutions that are crafted from organic, natural ingredients and are free from harsh chemicals. Many consumers now consider the ingredient list and eco-friendliness of products as important as the results. This change in preferences is largely a result of growing health and environment consciousness. People have become more aware of the impact of chemical-laden products on their bodies as well as the planet. In December 2024, Fiore, a homegrown beauty brand focused on natural and sustainable solutions, launched its first hair care line: The Daily Moisturising Shampoo and The Daily Nourishing Conditioner. This duo is designed to deeply nourish, hydrate, and protect hair, making it ideal for winter care.
In recent years, consumers have grown more conscious about the ingredients used in personal care products and their impact on both personal health as well as the environment. There is a strong preference for products that are free from harmful chemicals, silicones, parabens, sulphates and other ingredients known to cause toxicity issues. This change in tastes and preferences is primarily being led by millennials and Generation Z consumers who want to use hair care products that are natural yet effective. They are willing to pay more premium prices for products made from high quality natural extracts and organic plant butters and oils that nourish and moisturize the scalp without causing any damage. Many professional salons and stylists have also noticed this shift in demand from their clients who want to use natural, chemical-free products at salons as well as for home use. As a result, several major hair care brands along with smaller organic brands have launched new professional as well as retail ranges based on natural and organic ingredients.
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| Base Year: | 2024 | Market Size in 2025: | USD 38.28 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 5.8% | 2032 Value Projection: | USD 56.84 Bn |
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| Companies covered: |
L'Oréal Group , Procter & Gamble, Henkel AG & Co. KGaA , Unilever, Estée Lauder Companies Inc., Kao Corporation, Revlon Inc., Coty Inc. , Shiseido Company, Limited , Amway Corporation, Fable & Mane , Aveda Corporation, Avon Products Inc, Johnson & Johnson, Natura & Co., Professional Hair Labs, and PLZ Corp |
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About Author
Kalpesh Gharte is a senior consultant with approximately 5 years of experience in the consulting industry. Kalpesh holds an MBA in Operations and Marketing Management, providing him with a strong foundation in market strategy and analysis. He has contributed to various consulting and syndicated reports, delivering valuable insights that support informed business decisions
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