Professional Hair Care Market to reach USD 56.84 billion by 2032 - Coherent Market Insights

Professional Hair Care Market to reach USD 56.84 billion by 2032

The global professional hair care market size is expected to stand at USD 38.28 billion in 2025. It is forecasted to reach a USD 56.84 billion valuation by 2032, displaying a CAGR of 5.8% during the forecast period (2025-2032).  

Rising demand for hair styling products that improve the appearance of hair will drive the market growth. The availability of professional hair care products targeted at specific types of hair can create high demand. Increasing consumer knowledge of hair care products, the surge in prices of high-end hair care products, and the impact of celebrity hairstyles can positively impact the professional hair care market growth over the forecast period.

Key Market Insights

The professional hair care market growth is expected to witness an uptick owing to the presence of various hair care manufacturers offering luxury to mass offerings. The use of technologies that encourage personal grooming like customizable color selections can drive customer demand.

• By product type, the shampoo segment is expected to occupy a 38.9% share of the professional hair care market in 2025. Shampoos targeted at different hair types and addressing different concerns such as anti-dandruff and volumizing can drive the segment growth significantly.
• By distribution channel, the B2B segment is expected to report a significant uptick in demand owing to B2B e-commerce platforms providing distributors to manage products from multiple manufacturers and streamlining operations. The focus on brand building and selling to customers directly through their channels can drive the segment growth in the professional hair care market.
• Region-wise, Asia Pacific is predicted to capture more than 35% of the professional hair care market in 2025. This is attributed to customers in India, China, and Indonesia spending their money on hair grooming products. Shampoo and hair coloring product manufacturers are launching new products owing to customers embracing professional hair care products with natural ingredients. Indonesia, in particular, is ripe for the market growth owing to a large section of customers learning hair self-care from YouTube and the proliferation of professional salon services such as hair straightening, hair masks, and extensions.

The full report is now available for purchase: https://www.coherentmarketinsights.com/market-insight/professional-hair-care-market-4852

Professional Hair Care Market Report Coverage

Market Dynamics

The demand for specialized hair care solutions is driving the professional hair care market growth. Specialized hair care solutions targeting different hair types and addressing varying concerns such as scalp health, hair loss prevention, color protection, damage repair, and styling. Pollution levels in cities driven by urbanization and prioritization of customers in choosing high-quality products and solutions can drive the market growth significantly.

Omnichannel marketing is the rising trend in the professional hair care market. The proliferation of social media and the impact of influencers on consumer buying habits has led to hair care manufacturers investing in these channels. The high visibility gained by products on social media influencer channels, B2B marketplaces, and television can bode well for product sales. The use of personalization to influence customer shopping habits and constant customer feedback to improve products can drive the market growth sustainably over the forecast period.

Market Opportunities

Vegan Hair Care Products to Boost Market Volume

Hair care products containing zero animal components or by-products are expected to provide new growth opportunities for the professional hair care market growth. Vegan hair care solutions are growing in popularity by targeting customers following the vegan lifestyle. For instance, Naturaz, a U.S. based vegan hair care solutions manufacturer, launched a Kids Detangler & Leave-in conditioner for detangling children’s coils and curls in September 2024. Acceptance of sustainable solutions by customers can work favorably for the global market.

Market Challenges

DIY Professional Hair Care Solutions to Threaten the Market Growth

Do-it-yourself (DIY) professional hair care solutions are expected to flood the market as customers increasingly seek these products for self-grooming. Expensive prices at salons and exorbitant prices of products at partnership-led beauty parlors can steer customers away. For instance, Being Frenshe, a brand by Ashley Tisdale, launched seven new products in January 2025 for its customers who love to partake in self-care sessions.

Analyst’s View

“The professional hair care market is on the verge of massive growth due to the rising number of hair stylists and beauty influencers,” quips Mr. Kalpesh Gharte, a senior consultant working in Coherent Market Insights.

“Increasing number of customers experimenting with new hairstyles and colors can drive the market growth significantly. Rising disposable income levels in developing regions and the propensity of customers to spend on premium hair care products can bode favorably for the market growth over the forecast period.”

Recent Developments

Amway Korea, a subsidiary of Amway Corporation, relaunched 21 products on February 05, 2025, including five major product lines from SATINIQUE, a hair care brand owned by Amway.

Competitor Insights

• Revlon Inc.
• Amway Corporation
• PLZ Corp.
• Coty Inc.
• Natura & Co.
• Pai Shau
• Olaplex
• Kao Corporation
• Professional Hair Labs
• The Estée Lauder Companies Inc.
• Avon Products Inc.
• Fable & Mane
• Unilever Corporation
• Johnson & Johnson
• L'Oreal Group
• Procter and Gamble Co.
• Shiseido Company, Limited
• Henkel AG and Co.
• Aveda Corporation (Estee Lauder)

Market Segmentation

• Product
• Hair Coloring
• Shampoo
• Styling Agent
• Straightening & Perming Product
• Distribution Channel
• Business to Business (B2B)
• Business to Consumer (B2C) (Hypermarkets/Supermarkets, E-commerce, Salons, Specialty Stores, and Others)

Regional Insights

• North America
• • U.S.
  • Canada
• Latin America
  • Mexico
  • Brazil
  • Argentina
  • Rest of Latin America
• Europe
  • Italy
  • Germany
  • U.K.
  • Spain
  • Russia
  • France
  • Rest of Europe
• Asia Pacific
  • South Korea
  • India
  • China
  • Japan
  • Australia
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa
  • GCC Countries
  • Israel
  • Rest of Middle East & Africa