White noise is a sound which is claimed to mask other sounds that occur naturally in the environment. White noise has the same amplitude throughout its audible frequency range of 20 to 20,000 hertz. It is analogous to white light, which consists of every visible wavelength on the color spectrum. White noise machines are sound devices, which help build a more soothing bedroom atmosphere that promotes good sleep. These gadgets frequently provide ambient and natural sounds such as chirping birds and crashing waves in addition to white noise and other noise colors.

Moreover, these machines are frequently used as a sleeping aid for infants. White noise in the background may help babies fall asleep sooner. Some white noise machines for infants contain a mode that mimics the mother's heartbeat, which may be calming for the babies.

Global White Noise Sleep Aid Market: Dynamics

The rising incidence of tinnitus and insomnia among adults is expected to drive the global white noise sleep aid market growth. For instance, according to data published in The Lancet Regional Health in January 2022, stated that the prevalence of any tinnitus was 14.7% in Europe, ranging from 8.7% in Ireland to 28.3% in Bulgaria. Severe tinnitus was found in 1.2% participants, ranging from 0.6% in Ireland to 4.2% in Romania between 2017-2018

Moreover, the rising utilization of white noise sleep aids and advancements in sleep aid devices are expected to propel the growth of the global white noise sleep aid market over the forecast period. For instance, in April 2021, Sandland Sleep, offers a non-pharmaceutical line of holistic, vegan-friendly sleep-aid products, launched a holistic line of sleep aids that are scientifically proven to help consumers improve their sleep naturally.

Furthermore, increasing mergers, agreements, and acquisitions by market players, increasing adoption of sleeping aids, advancements in sleeping aids, and frequent launches of novel products are some factors that will drive the global white noise sleep aid market growth.

Additionally, increased stress and anxiety issues due to COVID-19 pandemic is exacerbating sleep issues. Thus, many people rely on the low, steady buzz of a sleep sound machine (sleep aids) or smartphone application when they cannot sleep. For instance, according to an article published in American Academy of Sleep Medicine in February 2021, global pooled prevalence rate of sleep problems among all populations was 35.7%, Patients with COVID-19 appeared to be the most affected group with sleep problems, with a pooled rate of 74.8%. This, in turn, is expected to increase the demand for sleeping aids across the globe, driving the market growth.

Global White Noise Sleep Aid Market: Restraints

Some drawbacks of white noise machines may hinder the growth of the global white noise sleep aid market. For instance, according to an article published in The Guardian on October 18, 2020, Mathias Basner, a professor from the University of Pennsylvania School of Medicine in Philadelphia conducted some research (published in journal Sleep medicine reviews) which concluded that white noise as sleep aid may do more harm than good, as it was found that white noise may disrupt the sleep. Moreover, he was concerned that the white noise does not let auditory system to rest overnight.

Global White Noise Sleep Aid Market: Regional Insights

Among regions, North America is expected to dominate the white noise sleep aid market during the forecast period, owing to product launches by key companies in the region. For instance, in January 2021, Hatch, Inc. the Silicon Valley-based company, introduced a new sleep product called Rest Mini which is a sleek, durable sound machine designed to help babies and children fall asleep and sleep properly through the night.

Moreover, Europe is expected to witness significant growth during the forecast period, owing to the increasing prevalence of sleep disorder. For instance, according to data published in Frontiers in 2020, the prevalence of insomnia symptoms in Italy was around 28%.

Global White Noise Sleep Aid Market: Competitive landscape

Key players operating in the global white noise sleep aid market include Sandland, Snooz, LLC, YogaHome, LLC, Homedics Inc., Hatch, Inc., Mintal Inc, Adaptive Sound Technologies, Inc. (ASTI)., and BrookStone Company

Global White Noise Sleep Aid Market: Taxonomy

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