Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Market Overview

Social business intelligence is the process for data analysis from social networking websites and sources such as LinkedIn, Twitter, and Facebook. It combines analytics with social media, in order to offer vital business insights. Social business intelligence is typically used with BI methods and conventional reporting to help enterprises in better decision making. Enterprises implement social business intelligence in order to monitor consumer behavior and preferences. With increasing adoption of social media technology, social business intelligence aids enterprises to remain competitive in the market.

The global social business intelligence market is estimated to account for US$ 30,049 Mn in terms of value by the end of 2027.

Market Dynamics- Drivers

  1. Increasing use of social media boosting the demand for big data is expected to drive growth of the global social business intelligence market during the forecast period

Majority of private organizations are focused on adopting big data solutions, in order to capture and store large volumes of unstructured data through social media and emails. Furthermore, big data support managing unstructured data fully or partially from enterprise IT systems, social media platforms, and CRM conversations. Furthermore, big data offers Hadoop solutions, which enable users to manage, store, and analyze data across numerous resources efficiently. Hence, these factors are expected to drive growth of the global social business intelligence market during the forecast period.

  1. Growing adoption of cloud-based technologies and software-as-a-service is expected to propel the global social business intelligence market growth over the forecast period

Business intelligence services play a crucial role in big data analysis tools that are cloud-based. Deployment of cloud services on social media platforms has numerous benefits such as low infrastructure cost and service model remuneration. For instance, organizations such as Microsoft Corporation, IBM Corporation, and Oracle Corporation are adopting public and private cloud platforms to switch their enterprise workloads. In North America, the market for social business intelligence systems that are implemented on a private cloud platform is growing exponentially. Therefore, these factors are expected to propel the market growth over the forecast period.

Statistics:

North America held dominant position in the global social business intelligence market in 2019, accounting for 35.4% share in terms of value, followed by Europe, APAC and RoW respectively.

Figure 1: Global Social Business Intelligence Market Share (%), in terms of Value, By Region, 2019

Social Business Intelligence  | Coherent Market Insights

Market Dynamics- Restraints

  1. Complexity associated with mapping data and data governance integrity while cloud adoption is expected to restrain growth of the global social business intelligence market during the forecast period

Enterprises carry out multiple operations and have a large volume of different data including that of the supply chain, ERP running financials, and other functions. These enterprises are required to determine and plan where data is, in order to share and integrate information. Mapping data is prone to error, time-consuming, and complex tasks in many integration processes. This acts as a roadblock for integration on the cloud. Thus, these factors are expected to restrain growth of the market during the forecast period.

  1. Challenges associated with security is expected to hinder the global social business intelligence market growth over the forecast period

In social business intelligence systems, one of the prime challenges faced by many organizations while adopting cloud services is data security. As demand for cloud-based services is growing, most organizations are shifting their workloads on the cloud from on premise based, therefore security breaches have increased. Hence, security breaches and privacy concerns are among the prime challenges faced by vendors offering cloud-based solutions. Hence, these factors are expected to hinder the global social business intelligence market growth in the near future.

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Social Business Intelligence Market Report Coverage

Report Coverage Details
Base Year: 2019 Market Size in 2019: US$ 19,043 Mn
Historical Data for: 2016 to 2019 Forecast Period: 2020 to 2027
Forecast Period 2020 to 2027 CAGR: 5.9% 2027 Value Projection: US$ 30,049 Mn
Geographies covered:
  • North America: U.S., Canada
  • Latin America: Brazil, Argentina, Mexico, Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, Rest of Middle East
  • Africa: South Africa, North Africa, Central Africa
Segments covered:
  • By Deployment type: On-premise, Cloud-based.
  • By Size of Enterprise: Small Enterprise, Medium Enterprise, Large Enterprise.
  • By Vertical: BFSI, Healthcare and Life Science, Consumer Goods and Retail, Travel and Tourism, IT and Telecommunication, Media and Entertainment, Government, Others.
Companies covered:

IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation.

Growth Drivers:
  • Increasing use of social media boosting the demand for big data
  • Growing adoption of cloud-based technologies and software-as-a-service
Restraints & Challenges:
  • Complexity associated with mapping data and data governance integrity while cloud adoption
  • Challenges associated with security

Market Opportunities

  1. Positive attitude towards Hadoop can present significant business opportunity

Adopting new enterprise data operating systems over SQL is expected to make a positive impact on the global social business intelligence market. Furthermore, distributed analytic framework including MapReduce is expected to turn Hadoop into a general-purpose data operating system. It also offers sufficient performance at a low price and manages various types of workloads such as graph analytics and stream processing.

  1. Increasing use of in-memory analytics can pose excellent growth opportunities

Rising adoption of in-memory database is expected to accelerate analytic processing. Several tasks such as hybrid transaction processing, which are used for faster analytics operations would reside within the same database.

Figure 2: Global Social Business Intelligence Market Value (US$ Mn), 2017 - 2027

Social Business Intelligence  | Coherent Market Insights

The global social business intelligence market was valued at US$ 19,043Mn in 2019 and is forecast to reach a value of US$ 30,049Mn by 2027 at a CAGR of 5.9% between 2020 and 2027.

Market Trends

  1. Trends by the size of enterprise

Business intelligence for small and medium enterprises have become affordable

Big data analytics is playing a significant role in the way various departments in a business, specifically sales and marketing, functions. SMEs are investing in BIs and gradually shifting from spreadsheets, as the solutions have become faster and more affordable. The BI solutions require configuration rather than development from scratch. For instance, in 2012, Zoho Corporation Pvt. Ltd. added Zoho Business Intelligence, which is a BI feature for Zoho CRM with Zoho report integration.

  1. Trends by vertical

Increasing demand for location intelligence

Spatial data is adding to complexity/simplicity of BI and analytics. For end users, it is beneficial to mash-up location-based intelligence with other data. The users are able to map marketing strategies, locate geographic sites for restaurants or cellular towers, etc. the challenge faced by enterprises to deploy BI is that these systems are not designed to be implemented on existing systems of the spatial data of the enterprise. Advanced BI vendors are gradually working on the issue, but traditional BI is not compatible when it comes to spatial data. For instance, in October 2014, Luciad, a Belgium-based software developing company, designed time dimension-based business intelligence to enhance location and its interactive user conference for BI.

Global Social Business Intelligence Market - Impact of Coronavirus (Covid-19) Pandemic

Due to Covid-19 pandemic, many industries witnessed significant shift in their business. There is significant impact on social business intelligence market as well. Software companies across the globe are using business intelligence tools to analyze the data to understand the consumer behaviors and market trends. Due to Covid-19 demand for these tools is increasing as companies are using insights generated from these tools to identify new financial threats and opportunities. For instance, IBM Corporation’s products such as IBM Watson Tone Analyzer and the IBM ILOG CPLEX are used by companies to analyses behavior of consumer and predict the ongoing effects of corona for next quarter.

Competitive Section

Key players operating in the global social business intelligence market are IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation. 

Key Developments

Key players in the market are focused on mergers and acquisitions, in order to enhance the market presence. For instance, in June 2019, Logi Analytics Inc. acquired Zoomdata Inc., a data visualization firm 

Social business intelligence (BI) is a process of analyzing the large volume of data from various social media sites such as LinkedIn, Twitter, and Facebook and many others. Social business intelligence is used by enterprises to analyze their data which is generated from enterprise applications, cloud based data, social media data and devices data. BI helps business users to access and analyze data to generate insights. These insights are helpful for business users to take strategic decisions. Social BI system is useful in retrieval and analysis of growing volume and variety of data.

Market Dynamics

The growth of advanced analytics in BFSI is expected to propel the global social business intelligence market growth over the forecast period. Business intelligence system helps resources in financial institution such as sales teams or tellers with solutions to avoid any kind of discrepancies or problems. BI helps banking institutions to analyze their customer’s data and generate insights about customer details, to improve the product and services of the banking industry. BI tools are used by many business users to monitor their own investments and returns. Developing investment strategies, improving strategies, customer retention policies, and minimizing risks are some of the factors responsible for the adoption of business intelligence systems by the BFSI vertical. Thus, in turn, increases the demand of market growth during the forecast period.

Increasing adoption of cloud is expected to propel the global social business intelligence market growth over the forecast period. Business intelligence services play a crucial role in cloud based big data analysis. Deployment of cloud services on social media platforms has numerous benefits such as low infrastructure cost and service model remuneration. For instance, organizations such as Microsoft Corporation, IBM Corporation, and Oracle Corporation are adopting public and private cloud platforms to switch their enterprise workloads. In North America, the market for social business intelligence systems that are implemented on a private cloud platform is growing exponentially.

Market Taxonomy

This report segments the global social business intelligence market on the basis of deployment, size of enterprise, vertical and region. On the basis of deployment type, the global social business intelligence market is segmented into on-premise and cloud-based. On the basis of size of enterprise type, the global social business intelligence market is segmented into small enterprise, medium enterprise and large enterprise. On the basis of vertical, the global social business intelligence market is segmented into BFSI, healthcare and life science, consumer goods and retail, travel and tourism, it and telecommunication, media and entertainment, government and others. On the basis of region, the global social business intelligence market is segmented into North America, Europe, Asia Pacific, ROW.

Key features of the study:

  • This report provides an in-depth analysis of the global social business intelligence market and provides market size (US$ million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year.
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global social business intelligence market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered in the global social business intelligence market are IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation. The market players are focusing on strategic collaborations to innovate and launch new products to meet the increasing needs and requirements of consumers.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
  • The global social business intelligence market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global social business intelligence market.

Detailed Segmentation:

  • Global Social Business Intelligence Market, By Deployment Type:
    • On-premise
    • Cloud-based
  • Global Social Business Intelligence Market, By Size of Enterprise:
    • Small Enterprise
    • Medium Enterprise
    • Large Enterprise
  • Global Social Business Intelligence Market, By Vertical:
    • BFSI
    • Healthcare and Life Science
    • Consumer Goods and Retail
    • Travel and Tourism
    • IT and Telecommunication
    • Media and Entertainment
    • Government
    • Others
  • Global Social Business Intelligence Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Company Profiles
    • IBM Corporation *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • TIBCO Software, Inc.
    •  SAP SE
    •  Logi Analytics Inc.
    • Tableaue Software, Inc.
    • MicroStrategy, Inc.
    • QlikTechnologies, Inc.
    •  Alteryx, Inc.
    •  Microsoft Corporation

 *Browse all the market data tables and figures on “Global Social Business Intelligence Market- Forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Deployment Type
      • Market Snippet, By Size of Enterprise
      • Market Snippet, By Vertical
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New System Launch/Approval
  4. Impact of COVID-19 Pandemic on Social Business Intelligence Market
    • Short Term and Long Term Impact, By Region
      • North America
      • Europe
      • Asia Pacific
      • Latin America
      • Middle East and Africa
  5. Global Social Business Intelligence Market, By Deployment Type, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Cloud-based
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  6. Global Social Business Intelligence Market, By Size of Enterprise, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • Small Enterprise
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Medium Enterprise
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Large Enterprise
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  7. Global Social Business Intelligence Market, By Vertical, 2017-2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2019 and 2027 (%)
      • Segment Trends
    • BFSI
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Healthcare and Life Science
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Consumer Goods and Retail
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Travel and Tourism
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • IT and Telecommunication
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Media and Entertainment
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Government
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2020–2027, (US$ Million)
  8. Global Social Business Intelligence Market, By Region, 2017-2027  (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2019 and 2027 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Size of Enterprise, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Size of Enterprise, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Regional Trends
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Size of Enterprise, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Size of Enterprise, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Deployment Type, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Size of Enterprise, 2020–2027 (US$ Million)
      • Market Size and Forecast, By Vertical, 2020–2027 (US$ Million)
      • Market Share Analysis, By Country, 2019 and 2027 (%)
        • GCC Countries
        • South Africa
        • Rest of the Middle East and Africa
  9. Competitive Landscape
    • Company Profiles
      • IBM Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • TIBCO Software, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SAP SE
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Logi Analytics Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Tableaue Software, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • MicroStrategy, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • QlikTechnologies, Inc.,
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Alteryx, Inc.
        •  Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Microsoft Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  10. Section
    • References
    • Research Methodology
    • About Us and Sales Contact

*Browse XX market data tables and XX figures on “Global Social Business Intelligence Market-forecast to 2027”.

Frequently Asked Questions

The global social business intelligence market size was valued at US$ 19,043 million in 2019 and is estimated to exhibit a CAGR of 5.9 % between 2020 and 2027.
On-premise segment held the major market share in 2019 due to easy to configure and easily integrated with existing IT and operational systems.
Increasing use of social media boosting the demand for big data is expected due to growth of the global social business intelligence market during the forecast period.
Complexity associated with mapping data and data governance integrity while cloud adoption is expected to restrain growth of the global social business intelligence market during the forecast period .
North America social business intelligence market is expected to generate the highest revenue during the forecast period.
Some of the key players operating in the market IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation.
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