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Phase-Xs | Biologics & Biosimilars | Coherent Market Insights

Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Stock photography is the supply of photographs which are often licensed for specific purpose. The stock photo industry has established models including traditional macrostock photography, midstock photography, and microstock photography. Rates charged by conventional stock photography agencies vary as per copy of image, while microstock photography may sell for around US$ 25 cents for a single copy. Professional stock photographers place their images with one or more stock photography agencies on a contractual basis, while stock agencies may accept the high-quality photos of amateur photographers through online submission.

The global stock photography market is expected to witness significant growth during the forecast period (2021–2028) due to growing demand for quality images. The factors such as animation production, blockchain technology, AI (Artificial Intelligence) and ML (Machine Learning) in stock content are likely to contribute to the growth of the stock photography market during the forecast period. The global stock photography market as well as the video industry has undergone massive changes, such as digital cameras have taken over, driving the popularity of stock photography among amateurs. However, illegal downloads of stock images is affecting the sales of stock photographs.

Global Stock Photography Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 crisis has accelerated some changes that were underway in the marketing industry. With the crisis driving everything digital and increasing e-commerce among smaller companies, opportunities for stock images and videos are expected to rise in near future. Marketers are adding more layers of interaction in web design to make it more experiential and garner more customer engagement with content. This has led to the use of everything from auto-play video to interactive info-graphics to UI (User Interphase) elements. Neuro-marketing is also gaining prominence, specifically among digital marketers that have traditionally used views, scroll depth, leads, subscriptions, and social shares to measure campaign performance.

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Stock Photography Market Report Coverage

Report Coverage Details
Base Year: 2020 Market Size in 2020: US$ 3.3 Bn
Historical Data for: 2017 to 2019 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 5.2% 2028 Value Projection: US$ 4.8 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., France, Italy, Spain, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, New Zealand, South Korea, and Rest of Asia Pacific
  • Middle East and Africa: South Africa, GCC Countries, and Rest of Middle East and Africa
Segments covered:
  • By Product Type: Stock images and Stock videos
  • By License: Royalty Free (RF) and Royalty Managed (RM)
  • By End User: Marketers, Films & TV Producers, Media & Publishing Companies, Businesses and Individual Creators, and Others
  • By Source: Macrostock and Microstock
Companies covered:

Adobe Stock, Getty Images, Visual China Group (VCG), Shutterstock, 123RF,Agence France Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Coinaphoto, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, Imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press.

Growth Drivers:
  • Demand for animation production and animated stock images
  • AI and ML in stock content for image recognition
Restraints & Challenges:
  • Illegal downloads affecting the growth in sales of global stock photographs 
  • Free images reducing the demand for paid image downloads 

Asia Pacific held dominant position in the global stock photography market in 2018.

During the forecast period, the Asia Pacific region is expected to register the highest incremental growth due to the sprawling demand for stock images for commercial applications.

Figure 1: Global Stock Photography Market Share (%), By Region, 2020

Stock Photography  | Coherent Market Insights

Macrostock, among source segment is expected to drive the market growth during the forecast period.

The world drifting toward personalized content and brands finding it hard to establish their USPs, they are increasingly auditing their content and aiming to serve tailored imagery to their customers. These trends are likely to drive the demand for macrostock agencies.

Figure 2: Global Stock Photography Market Value (US$ Bn) Analysis and Forecast, 2017 - 2028

Stock Photography  | Coherent Market Insights

The global stock photography market was valued at US$ 3.3 Bn in 2020 and is expected to reach US$ 4.8 Bn by 2028 at a CAGR of 5.2% between 2021 and 2028.

Major players operating in the global stock photography market include Adobe Stock, Getty Images, Visual China Group (VCG), Shutterstock, 123RF,Agence France Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Coinaphoto, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, Imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press

Stock photography refers to the supply of photographs, which are often licensed for specific purposes such as magazine publishing or pamphlet-making. Traditional stock photo agencies have large catalogues that may include press archives and works by notable photographers. More recent trends in microstock photography include "lifestyle" photographs of people "at work and play," food, sports, and fashion. Other stock photo themes may include stereotypes, expressing common emotions and gesticulations, pets, and images related to travel and tourism.

Market Dynamics

Among license segment, popularity of royalty managed (RM) images is fading due to its high cost and complex licensing process. For instance, in late 2019, Getty Images, the largest player offering RM images in the license segment announced that it was going to steadily drop its RM creative collection in 2020 to focus on its RF offering. While there are quite a few small and mid-sized agencies that offer RM images, the growth of the segment is slowing down.

Among source segment, Macrostock is expected to hold the largest market share. Market is moving slowly towards promotional content which is specifically made for the customers and companies, who are focusing to make personalized images for their clients. This trend will drive growth of macrostock agencies.

Key features of the study:

  • This report provides in-depth analysis of global stock photography market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2021– 2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading  market players
  • It profiles leading players in the global stock photography market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include Adobe Stock, Getty Images, Visual China Group (VCG), Shutterstock, 123RF,Agence France Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Can Stock Photos, Coinaphoto, Death to Stock, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, Imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press.
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global stock photography market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global stock photography market

Detailed Segmentation

  • Global Stock Photography Market, By Product Type:
    • Stock Images
    • Stock Videos
  • Global Stock Photography Market, By License:
    • Royalty Free (RF)
    • Royalty Managed (RM)
  • Global Stock Photography Market, By Source:
    • Macrostock
    • Microstock
  • Global Stock Photography Market, By End User:
    • Marketers
    • Films & TV Producers
    • Media & Publishing Companies
    • Businesses and Individual Creators
    • Others
  • Global Stock Photography Market, By Region:
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • New Zealand
      • South Korea
      • Rest of Asia Pacific
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Middle East & Africa
      • South Africa
      • GCC Countries
      • Rest of Middle East and Africa
  • Company Profiles
    • Adobe Stock
      • Company Overview
      • Product Portfolio and Specifications
      • Financial Performance
      • Strategic Overview
      • Recent Developments/Updates
    • Getty Images
    • Visual China Group (VCG)
    • Shutterstock
    • 123RF
    • Agence France Presse (AFP)
    • Agefotostock
    • Alamy
    • AP Images
    • Artlist
    • Coinaphoto,
    • Depositphotos
    • Dissolve
    • Dreamstime
    • East News
    • Envato
    • Fotosearch
    • ImagineChina
    • Masterfile
    • The Mega Agency
    • Newscom
    • Photofolio
    • Pixta
    • Pond5
    • PR Photos
    • Redux Pictures
    • Reuters Images
    • SilverHub Media
    • Stocksy
    • SuStock Videotock
    • Imagesbazaar
    • Videvo
    • PEXELS
    • NHK Video Bank
    • Nippon News
    • Motion Array
    • Storyblocks
    • WENN
    • ZUMA Press

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By License
      • Market Snippet, By Source
      • Market Snippet, By End User
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New Product Launch/Approvals
    • Value Chain Analysis
    • Porter’s Analysis
    • PEST Analysis
    • Impact of COVID-19 Pandemic
  4. Global Stock Photography Market, By Product Type, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Stock Images
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Stock Videos
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  5. Global Stock Photography Market, By License, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Royalty Free (RF)
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Royalty Managed (RM)
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  6. Global Stock Photography Market, By Source, 2017-2028 (US$ Million)
    • Macrostock
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Microstock
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  7. Global Stock Photography Market, By End User, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Marketers
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Films & TV Producers
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Media & Publishing Companies
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Businesses and Individual Creators
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  8. Global Stock Photography Market, By Region, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2028 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Product Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By License, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Source, 2017–2028 (US$ Million)
      • Market Size and Forecast, By End User, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • U.S.
        • Canada
    • Europe
      • Regional Trends
      • Market Size and Forecast, By Product Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By License, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Source, 2017–2028 (US$ Million)
      • Market Size and Forecast, By End User, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • U.K.
        • Germany
        • Italy
        • France
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • Regional Trends
      • Market Size and Forecast, By Product Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By License, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Source, 2017–2028 (US$ Million)
      • Market Size and Forecast, By End User, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • New Zealand
        • Rest of Asia Pacific
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Product Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By License, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Source, 2017–2028 (US$ Million)
      • Market Size and Forecast, By End User, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East and Africa
      • Regional Trends
      • Market Size and Forecast, By Product Type, 2017–2028 (US$ Million)
      • Market Size and Forecast, By License, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Source, 2017–2028 (US$ Million)
      • Market Size and Forecast, By End User, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country/Region, 2020 and 2028 (%)
        • GCC Countries
        • South Africa
        • Rest of Middle East and Arica
  9. Competitive Landscape
    • Company Profiles
      • Adobe Stock
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Getty Images
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Visual China Group (VCG)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Shutterstock
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Agence France Presse (AFP)
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Agefotostock
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Alamy
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • AP Images
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • 123RF
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Artlist
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Coinaphoto
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Depositphotos
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Dissolve
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Dreamstime
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • East News
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Envato, Fotosearch
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ImagineChina
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Masterfile
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • The Mega Agency
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Newscom
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Photofolio
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Pixta
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Pond5
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • PR Photos
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Redux Pictures
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Reuters Images
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SilverHub Media
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Stocksy
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • SuStock Videotock
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Imagesbazaar
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Videvo
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • PEXELS,
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • NHK Video Bank
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Nippon News
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Motion Array
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Storyblocks
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • WENN
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ZUMA Press
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
    • Analyst Views
  10. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse 90 market data tables and 50 figures on "Stock Photography Market - Global forecast to 2028”.

FAQgrowicon

Frequently Asked Questions

The market is expected to reach US$ 4.8 billion by 2028.
The market is expected to witness a CAGR of 5.2% during the forecast period (2021-2028).
Animation Production, AI (Artificial Intelligence) and ML (Machine Learning) in Stock Content are expected to boost growth of the market.
Macrostock, in source segment held the largest market share in the market.
Asia Pacific region held the largest share in the market in 2020.
Key players operating in the market include Adobe Stock, Getty Images, Visual China Group (VCG), Shutterstock, 123RF,Agence France Presse (AFP), Agefotostock, Alamy, AP Images, Artlist, Coinaphoto, Depositphotos, Dissolve, Dreamstime, East News, Envato, Fotosearch, ImagineChina, Masterfile, The Mega Agency, Newscom, Photofolio, Pixta, Pond5, PR Photos, Redux Pictures, Reuters Images, SilverHub Media, Stocksy, SuStock Videotock, Imagesbazaar, Videvo, PEXELS, NHK Video Bank, Nippon News, Motion Array, Storyblocks, WENN, and ZUMA Press.
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