The tube packaging market is estimated to be valued at USD 12,160.4 Mn in 2025 and is expected to reach USD 19,796.9 Mn by 2032, growing at a compound annual growth rate (CAGR) of 7% from 2025 to 2032.
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The global tube packaging market is witnessing consistent growth, propelled by increasing demand for convenient, hygienic, and sustainable packaging solutions across personal care, pharmaceuticals, and oral care industries. Tube packaging offers superior product protection, ease of use, and efficient dispensing, making it a preferred choice for creams, gels, ointments, and toothpaste. Squeeze tubes dominate the market due to their user-friendly design and versatility.
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Current Event |
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Surge in Demand for Sustainable Packaging |
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Expansion of Personal Care and Pharmaceutical Sectors in Asia Pacific |
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Advances in Laminated and Multi-layer Tube Technologies |
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The tube packaging market is undergoing significant transformation driven by sustainability initiatives and evolving government regulations. Globally, Extended Producer Responsibility (EPR) laws are being implemented, mandating producers to manage the end-of-life of packaging materials.
For instance, California's SB 54 requires a 25% reduction in single-use plastics and mandates that all packaging be recyclable or compostable by 2032. Similarly, the European Union's Packaging and Packaging Waste Directive enforces strict recycling targets and promotes the use of sustainable materials. These regulations are prompting manufacturers to innovate, leading to increased adoption of eco-friendly materials like biodegradable plastics and laminated composites.
Additionally, labelling requirements are being standardized to inform consumers about recyclability and proper disposal methods. In Canada, new regulations stipulate recycled content requirements and clear labelling for plastic packaging. Overall, these initiatives are steering the tube packaging industry towards more sustainable practices, aligning with global efforts to reduce environmental impact.
With growing awareness about plastic waste and its adverse effects on the environment, there is a rising demand from consumers and manufacturers for more sustainable packaging solutions. Traditional plastic and metal tubes used for packaging cosmetics, food and pharmaceutical products end up in landfills where they take centuries to decompose. This is creating a negative impression about brands that use non-recyclable or non-biodegradable packaging.
Tube packaging manufacturers are facing increasing pressure to make their products eco-friendlier. Tube materials like aluminum and plastic are now being replaced by more sustainable options such as paperboard. Paperboard tubes have the advantage of being lightweight as well as recyclable and biodegradable. They can be easily broken down by natural processes within a few months after disposal. This gives tube packaging a much smaller carbon footprint compared to plastic or metal alternatives.
Brand owners are also promoting the sustainable attributes of paperboard tubes in their marketing campaigns to appeal to environmentally conscious consumers. The shift towards eco-friendlier paper-based tube packaging is therefore expected to drive significant demand over the coming years.
In May 2025, Scoda Tubes, a stainless-steel tubes and pipes manufacturer, launched its initial public offering (IPO) aiming to raise ₹220 crore. The IPO opened for subscription from May 28 to May 30, 2025, with a price band set between ₹130 and ₹140 per share. This move is part of Scoda Tubes' strategy to expand its business operations and enhance its presence in the tube packaging market.
With the marketing landscape becoming more competitive and dynamic, brands are focusing on enhancing the packaging design and visual appeal to make their products stand out on retail shelves. Standardized tube packaging may not always meet the customization needs of different products and brands.
Manufacturers are now able to provide highly customized and tailored tube packaging solutions to their clients. Tube sizes, shapes, printing capabilities, closure types etc. can be designed as per the client's brand identity, target audience and specific application requirements.
Tailor-made tubes allow innovating with packaging shape and adding brand messages, imagery or textures unique to the product. Custom designs help create a distinctive unboxing experience for the end user. Personalized tubes can also be integrated with specialized features like anti-microbial linings, controlled dispensing mechanisms or security seals according to the product formulation.
In May 2025, Jindal (India) Ltd entered the steel section pipes and tubes market with a ₹100 crore investment to boost its production capacity. Manufacturing commenced at its Ranihati plant in Howrah, aiming for a monthly output of 5,000 metric tons. This expansion is projected to generate ₹315 crore in revenue in 2026, marking a significant step in diversifying and expanding its footprint in the steel industry.
The demand for tube packaging is increasing across industries such as oral care, food, and beauty. Emerging markets are expected to drive significant demand due to rising incomes and spending on consumer goods. Developing economies offer a large potential customer base. There is also room for manufacturers to offer differentiated products with added features.
The squeeze tubes segment is projected to lead the global tube packaging market, capturing a 40.4% share in 2025. This dominance is driven by the tubes’ user-friendly design and versatile functionality, providing consumers a convenient dispensing experience without the need for additional tools or devices. Their widespread applicability across industries such as personal care, pharmaceuticals, and food products underpins their leading position.
Laminated tubes are expected to hold a significant share of 36.1% in 2025, primarily due to their superior barrier properties and environmentally friendly profile. By combining layers of paper or film with aluminum foil or plastic, laminated tubes provide enhanced protection against moisture, oxygen, and contamination. Additionally, their sustainability benefits align well with increasing environmental concerns, further boosting their adoption.
The oral care application segment is anticipated to dominate the tube packaging market with a 41.6% share in 2025. Tube packaging is highly preferred in this segment for products like toothpaste, gels, and mouthwashes due to its ability to preserve product integrity, enable targeted application, and offer ease of use. The durability and efficient containment properties of tubes contribute significantly to the segment’s growth and widespread adoption.
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North America is anticipated to retain its leadership position in the global tube packaging market with a 41.7% share in 2025. This dominance is driven by a well-established manufacturing base and the strong presence of key industry players specializing in innovative and sustainable packaging solutions. High consumer demand for convenient and eco-friendly packaging formats further propels market growth. Additionally, ongoing investments in R&D focusing on enhancing tube functionality and sustainability reinforce North America's market expansion.
Europe remains a significant contributor to the tube packaging market, supported by increasing environmental regulations and a strong consumer preference for sustainable packaging. Countries like Germany, France, and the UK emphasize the adoption of recyclable and laminated tube materials to reduce environmental impact. The region’s commitment to green packaging initiatives and stringent regulatory frameworks stimulates the development and use of innovative tube packaging solutions, maintaining steady market growth.
The United States and Canada lead the tube packaging market in North America, which is expected to hold a 41.7% global share in 2025. The U.S. dominates due to its advanced manufacturing capabilities, strong presence of major packaging companies, and high consumer demand for convenient, sustainable packaging in personal care, pharmaceuticals, and food industries. Innovation in eco-friendly materials and smart packaging solutions further drive market growth.
Canada complements this leadership with increasing investments in sustainable packaging technologies, supportive regulations promoting environmental responsibility, and rising consumer awareness about product safety and convenience.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 12,160.4 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7% | 2032 Value Projection: | USD 19,796.9 Mn |
| Geographies covered: |
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| Companies covered: |
Albea S.A., Amcor Limited, Essel Propack Limited, Sonoco Products Company, World Wide Packaging Inc., Montebello Packaging Inc., VisiPak, Inc., Intrapac International Corporation, Hoffman Neopack AG, Huhtamaki Oyj, , CCL Packaging USA., Berry Global Inc., Clariant International Ltd., CPP Global Holdings Ltd., BRK Packwell Pvt.Ltd., HCT Packaging Inc. , Viva Group Inc, CTL - TH Packaging Group SL , Romaco Group, and Hoffman Neopac AG |
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About Author
Pankaj Poddar is a seasoned market research consultant with over 12 years of extensive experience in the fast-moving consumer goods (FMCG) and plastics material industries. He holds a Master’s degree in Business Administration with specialization in Marketing from Nirma University, one of India’s reputed institutions, which has equipped him with a solid foundation in strategic marketing and consumer behavior.
As a Senior Consultant at CMI for the past three years, he has been instrumental in harnessing his comprehensive understanding of market dynamics to provide our clients with actionable insights and strategic guidance. Throughout his career, He has developed a robust expertise in several key areas, including market estimation, competitive analysis, and the identification of emerging industry trends. His approach is grounded in a commitment to understanding client needs thoroughly and fostering collaborative relationships. His dedication to excellence and innovation solidifies his role as a trusted advisor in the ever-evolving landscape of not only FMCG but also chemicals and materials markets.
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