Whey protein isolate is produced by separating whey component from milk and it contains over 85% protein. Whey protein isolate contains essential amino acids, low lactose levels, and does not contain fats and carbohydrates. It is easily digestible and provides health benefits such as promoting muscle growth, lowering blood pressure, aiding in weight reduction, and reduction of symptoms of depression and stress. Whey protein isolates are used in various applications such as nutritional supplements, cereals, pharmaceutical tablets, infant formula, ice cream, juices, bakery, and snack products.
Growing health concerns among consumers about health and benefits of consuming whey proteins such as lowering cholesterol, boosting immunity, and reducing cardiovascular risks is driving growth of the whey protein isolates market size. Rising obesity rate is propelling demand for whey protein isolates as it aids in weight reduction by improving metabolism and helps in reducing fat tissue. According to World Health Organization, 39% of the population aged above 10 were obese in 2016 worldwide.
Furthermore, consumption of functional food and beverages is fuelling demand for nutraceutical ingredients such as whey protein isolates. According to Coherent Market Insights’ study, global nutraceutical ingredients’ market was valued at US$ 30.57 billion in 2016 and is expected to reach to US$ 57.46 billion by 2025. Manufacturers are launching various products containing whey protein isolates to cater to rising consumer demand. For instance, in November 2017, Mopro Nutrition launched Greek yoghurt of whole milk infused with whey protein isolate. Whey protein isolates are commonly consumed by athletes and body builders as it provides bioactive peptides, leucine and others, which aid in boosting workout performance and aid in building lean muscles. According to Coherent Market Insights’ study, global sports nutrition market is estimated to reach US$ 48.87 billion by 2025, at a CAGR of 6.64% during the forecast period of 2017 to 2025.
However, high manufacturing cost of whey protein isolate is hindering growth of the global whey protein market over the forecast period.
Key Players and Business Strategies
Global whey protein isolates market is segmented into:
By End-use Industry
Whey protein isolates Market Key Developments:
Leading players functioning in the global whey protein market are adopting various strategies such as new product launch and collaborations in order to maintain their dominating position in the global market.
For instance, in Jan 2015, Davisco, business unit of Agropur Inc., announced the increase in production capacity along with the extension of company’s BioZate product line, a family of hydrolyzed whey protein, complementing the existing whey protein product portfolio for food and nutrition applications.
In April 2019, Dymatize, a leading player in protein supplements announced the launch of new Elite protein bars and ISO 100 clear protein drinks serving the protein needs for company’s fitness consumers.
Furthermore, companies are participating in seminar and conferences in order to showcase their products to larger consumer base and increase sales. For instance, Cosucra, a company with nutritional expertise, sponsored innovative protein sampling station at 2018 Protein Trends & Technologies Seminar’s formulating with Proteins program held on May 23, 2018.
In October 2018, FrieslandCampina Ingredients Active Nutrition, engaged in dairy protein industry, are continuously undergoing various innovations in lifestyle and performance nutrition arena with the launch of an ultra-clean whey protein isolate.