After-sun products are used after exposure to sun to provide hydration, cooling, and nourishment. It reduces redness of skin and prevents skin peeling due to sun burn. Increasing awareness of health hazards caused due to prolonged sun exposure such as sunburn, skin-tanning, early aging, and skin cancer is driving growth of the after-sun products market. Rising trend of organic and natural personal care products is increasing the demand for after-sun products containing natural components such as aloe vera, fruit extract, and others. According to the Centre for the Promotion of Imports, natural cosmetics market in Germany grew by 9.2% in 2016 with consumer spending of US$ 1.37 billion in 2016. VLCC Health Care Limited launched sun care summer range including soothing after-sun gel containing red algae gel and sea buckthorn fruit oil in January 2013. The development of new packaging technology and products including after-sun sheet masks and sprays is fueling the growth of after-sun products market. For instance, Empack Spraytech Inc. launched Aloe Continuous Clear Spray containing aloe vera extracts to reduce sunburn pain and moisturize peeling skin in 2015. The availability of other sun care products such as sunscreen is restraining the growth of after-sun products market. According to Canadian Community Health Survey, in Canada, 63% of the population above 18 years old used sunscreen on face and 51% on body for sun protection in 2014.
After-sun products Market Taxonomy
On the basis of product type, after-sun products market is segmented into:
On the basis of end-user, after-sun products market is segmented into:
On the basis of distribution channel, after-sun products are segmented into:
Creams and lotion product type segment accounted for highest market share in 2016 due to its advantages such as easy application, ease of handling, and rapid absorption. Female segment held the highest market share in the end user segment of after-sun products market. This is attributed to the rising awareness of skin problems such as wrinkles, tanning, premature aging, and dry skin due to sun exposure among women.
After-Sun Products Market Outlook
The companies operating in the after-sun products market are launching new products for business expansion. Vichy Laboratories launched Ideal Soleil After-Sun In-Shower to reduce skin dryness caused due to sun exposure in 2016.
Key players operating in global after-sun products market include L'Oréal Group, Beiersdorf AG, Christian Dior SE, The Estee Lauder Companies Inc., Shiseido Co., Avon Products, Inc., Johnson & Johnson Services, Inc., Kao Corporation, Unilever PLC, and The Procter & Gamble Company.
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