Augmented Reality in Healthcare Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2016-2024

Augmented reality is gaining prominence among medical personnel for various applications ranging from surgical preparation assessment to minimally-invasive surgery and rehabilitation. Various healthcare IT-enabled companies are venturing into the augmented reality in healthcare market to capitalize on the high growth opportunities on offer. The million dollar market is witnessing technology disruption and is expected to grow at a robust double digit CAGR during 2016–2024. Augmented reality is finding wide application from medical training to pharmacy benefit management. Moreover, apart from saving patients’ lives, existing processes in healthcare organizations can be made more efficient and precise with the help of augmented reality.

Augmented reality in healthcare market outlook is set to run on similar business model as that of IT industry in 1980s. Many new players are expected to emerge in the market. However, only few would be able to consolidate their position worldwide. Moreover, mergers and acquisitions is projected to be the prevalent trend in augmented reality in healthcare market in near future. As a result, the market is set to be competitive in the near future, with sharp decline in overall prices during the forecast period.

Development of Healthcare IT infrastructure to Support growth of augmented reality in healthcare market scenario

Technological advancements and high demand to minimize healthcare complexity is expected to bolster growth in adoption of augmented reality in near future. Augmented reality in healthcare market revenue is expected to be further driven by increasing workload of healthcare professionals and stringent regulatory compliances in clinical trials and laboratory testing. Rise in healthcare expenditure is a macroeconomic factor that would drive market growth to some extent. Growth is expected to be concentrated in developed regions with robust healthcare infrastructure such as North America and Europe. However, high cost and data security concern associated with augmented reality in healthcare technology would restrict demand to a certain extent during the study period.

Augmented Reality In Healthcare Market Taxonomy:

Coherent market insights has segmented the market on the basis of:

  • Product Type
    • Augmented reality
    • AR Displays
    • AR Sensors
    • AR Input Devices
    • AR Semiconductor Components
    • Virtual Reality (VR)
    • VR Semiconductor Components
    • VR Devices
    • VR Sensors
  • Technology
    • Augmented Reality (AR)
    • Wearable AR System
    • Vision-based AR System
    • Mobile Device-based AR System
    • Spatial AR System
    • Virtual Reality (VR)
    • Semi-immersive VR System
    • Fully-immersive VR System
    • Non-immersive VR System
  • End User
    • Advertising Agencies
    • Hospitals and Clinics
    • Research laboratories
    • Community Pharmacy
    • Pharmaceutical and Biotechnology Companies
    • Academic Institutes Unit
    • Government Agencies
    • Other End User

Technological Advancements to Drive Adoption of Augmented Reality Solutions in North America

North America is expected to dominate the global augmented reality in healthcare market size, owing to rising awareness among people and growing demand for augmented reality among people in this region. Moreover, technological advancements in augmented reality is also accentuating market growth in North American. Europe is the next most-dominant market for augmented reality in healthcare market. On an average, the Europe spends over 8% of its GDP on healthcare. Moreover, the region is characterized by the presence of leading companies and technological advancement in field of healthcare.  

Asia Pacific augmented reality in healthcare market size is projected to grow steadily over the following decade. Asia Pacific is a largely untapped market due to lack of proper healthcare facilities in some Asian countries. However, Asia Pacific (India, China, Australia, Japan, and Malaysia, among others) is expected to be the most lucrative market for augmented reality in healthcare in the near future due to range of driving factors. Rapid economic development and improvement of the healthcare infrastructure is expected to drive regional growth. Latin America and MEA at nascent stage in adoption of the technology in the healthcare sector, with very few companies operating in these regions. However, the markets in these regions are expected to follow upward trajectory toward the latter half of the forecast period.  

Product innovation and emphasis on distribution channels are key strategies adopted by augmented reality in healthcare market players

Some of the key market players include Zugara Inc, Vuzix Corporation, Qualcomm Incorporated, Artoolworks Inc, Augmented Pixels Co., Kooaba Ag, and Layar B. V.

Research Methodology

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
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  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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