Baby Diapers Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017- 2025

Baby diapers are a part of baby care products, which allows baby to urinate or defecate without spoiling clothes or external environment. The major factors contributing to the growth of the global baby diaper market are the advantages provided by diapers, such as safety, comfort, convenience, ready availability, easy disposal and cost effectiveness. Diapers are healthy for infant skin, as they reduce rashes, irritations, and infections. They provide comfort to the infant by their perfect fit, softness, absorbency, and breathable nature. Other factors increasing the growth of baby diaper market are increase in literacy, urbanization, increase in number of working mothers, growing affluence, and increase in per capita spending.

Constantly increasing competition is the greatest challenge for diaper market. Major market players are continuously innovating their products to meet consumer demands. They are also conducting advertising campaigns to seek the attention of the consumer.

Global Baby Diapers - Market Taxonomy

Based on product type, global baby diapers market is segmented into:

  • Cloth Diapers
  • Flat Cloth Diapers
  • Fitted Cloth Diapers
  • Pre-Fold Cloth Diapers
  • All in one cloth diapers
  • Other cloth diapers
  • Disposable Diapers
  • Ultra adsorbent Diapers
  • Regular disposable Diapers
  • Super Absorbent Diapers
  • Bio-Degradable Diapers
  • Training Nappies
  • Swim pants
  • Biodegradable Diapers
  • Smart Diapers
  • Others

Based on distribution channel, global baby diapers market is segmented into:

  • Supermarkets
  • Hypermarkets
  • Convenient Stores
  • Specialty Stores
  • Online or E-Commerce

Disposable diapers are commonly preferred because of their easy use and disposal. Bio-degradable diapers are gaining popularity due to their eco-friendly nature. E-commerce has caused a significant growth in the global market for baby diapers by increasing market penetration.

Global Baby Diapers Market Outlook

  • North America is the largest market for baby diapers due to high literacy rate, working population, and product development. Baby diapers have reached a high level of penetration in the market in this region. Biodegradable diapers is expected to be a major growth promoter for baby diaper market in the USA due to environmental regulations.
  • In Europe, there is a prominent demand for disposable diapers especially in Western Europe. Demand for biodegradable diapers is predicted due to environmental regulations imposed by European Union.
  • Asia Pacific is the fastest growing market, owing to increase in birth rate, female literacy, and increase in disposable and dual income. Considering the potential of this market, many big companies such as P&G and Huggies are making impactful launches. The 2008 baby milk scandal in China has led to increase in foreign baby care products, thereby increasing the market for baby diapers especially in urban areas in China.
  • Latin America has a potential for growth in baby diaper market due to increase in birth rate especially in Brazil, Chile, and Peru.
  • Africa has a great potential of growth in baby diaper market, as it has highest birth rate especially in Niger, Mali and Uganda. However, the market penetration in this region is very low.
  • In Middle East, urbanization, modernization, and increase in literacy rate will be the major growth drivers for baby diapers market.

The companies are adopting various organic and inorganic growth strategies to sustain their market positions. In 2014, an innovative product introduced by KimberlyClark Corp. is a diaper alert with smart phone application of alerting parents when babies wet their diaper. Smart diaper is another innovative product introduced by Pixie scientific LLC, which tracks the health of the child. Key players operating baby diapers market include Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Private Ltd., Nobel Hygiene Pvt Ltd., Bummis, Fujian Shuangheng Group Co. Ltd., and Bumkins Inc.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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