Barley Grass Market, by Form (Solid and Liquid), by Origin (Natural and Organic), by End-use Industry (Food and Beverages, Pharmaceuticals, and Personal Care), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018 - 2026

  • To Be Published : Nov 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Barley grass is the leaf of barley plant, which is used in the production of barley grass juice. Barley grass contains wide range of antioxidants, vitamins, fibers, and enzymes. It is considered good for health.

Market Dynamics:-

Health benefits of barley grass includes reduced cholesterol level, controlled blood sugar level, improved digestion, and weight loss. These are driving factors for global barley grass market growth over the forecast period.

Increasing demand for natural food and beverages by health conscious consumers and easy availability of barley grass in retail shops and online platforms are factors driving growth of the barley grass market.

Market Outlook:-

The demand for barley grass is increasing due to rising consumer awareness regarding health benefits of consumption of barley grass. Barley grass has antioxidant properties, which helps in protecting human health and heart. It helps to boost the human immune system. The consumption of barley grass juice provides necessary antioxidants to the body that repels free-radical damage on skin, thus improving skin health.

Among end-use industry, food and beverages segment held dominant position in the global barley grass market in 2017 and it is expected to retain its position in the market over the forecast period. Barley grass is used in food and beverage industry. According to India Brand Equity Foundation (IBFE), food industry in India was valued at US$ 39.71 billion in 2017, which increased by US$ 65.4 billion in 2018.

Key players in the barley grass market are focusing on strategies such as product development and new product launches, in order to gain market share in the global barley grass market. In 2014, Sante Barley launched Barley Max NZ, a nutritional supplement made from fresh, natural, and organic young barley grass of New Zealand. Barley Max NZ has composition of multiple vitamins, minerals, and amino acids, which provides strength, energy, and stamina for maintaining good health.

Among region, North America is expected to hold dominant position in the global barley grass market, owing to increasing production of personal care and cosmetic products, which is boosting the demand for barley grass. In personal care and cosmetic industry, soaps are produced from barley grass powder. According to the International Trade Administration (ITA) and the U.S. Department of Commerce, the export of personal care and cosmetics products was valued at US$ 10.4 billion in 2015 in the U.S., which increased by around 15% from 2013.

Key Players:-

Major players operating in the global barley grass market include Green Foods Corporation, The Synergy Company, Zokiva Nutritionals LLC, Swanson Health Product, Vitafit, Morlife Store, Vimergy, and Green Source Organics, and YT (Xi'an) Biochem Co., Ltd.

Market Taxonomy:-

On the basis of form, the global barley grass market is segmented into:

  • Solid
  • Liquid

On the basis of origin, the global barley grass market is segmented into:

  • Natural
  • Organic

On the basis of end-use industry, the global barley grass market is segmented into:

  • Food and Beverages
  • Pharmaceutical
  • Personal Care

On the basis of region, the global barley grass market is segmented into:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • U.K.
    • Germany
    • Italy
    • Spain
    • France
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • New Zealand
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East
    • Gulf Cooperation Council (GCC)
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • South Africa
    • Central Africa

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.