Flagship Smartphone Market, By Distribution Channel (OEMs, Retail Stores, e-Commerce), By Operating Systems (Android, iOS, Microsoft, RIM Blackberry, Others) By Memory Storage Type (Inbuilt storage, Expandable) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Sep 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Flagship smartphones have gained significant popularity over the past few years. Companies are increasingly introducing high-end mobile phones and largely focus on the sales & marketing of these phones to garner increased consumer traction. Some of the popular product launch in 2017 include the Samsung Galaxy S8, LG G6, HTC U11, OnePlus 5, Motorola Moto Z2 Force, Apple iPhone X, and Mi6. The rapidly growing working population is increasingly inclined towards luxury products such as flagship smartphones and are growingly tech savvy, in turn fueling market growth.

Growing emphasis on the internet penetration to boost the economic growth is expected to drive the demand of the flagship smartphone

Proliferation of IoT and increased demand of connectivity in every aspect, that include home automation, security, automotive, work, factory has led significant change in the lifestyle of the middle income group. Moreover, increased emphasis on the development of high speed internet technology such as 4G and 5G technologies is expected to drive the demand of advanced mobile phone having features such as high processing capability, versatility, and durability. In addition, increased emphasis on the introduction cutting edge features such as improved water resistance, high resolution cameras, biometric identification, and gesture control among others will present strong growth prospects for flagship smartphones market over the forecast period.

Flagship Smartphone Market Taxonomy

On the basis of distribution channel, the global flagship smartphone market is classified into:

  • Original Equipment Manufacturer (OEM)
  • Retail stores
    • Multi-brand stores
    • Single brand stores
  • e-Commerce

On the basis of operating systems, the global flagship smartphone market is classified into:

  • Android
  • iOS
  • Microsoft
  • RIM Blackberry
  • Others (Sailfish, Tizen & Ubuntu)

On the basis of memory storage type, the global smartphone market is classified into:

  • Inbuilt storage
    • 8 GB and less
    • 16 GB
    • 32 GB
    • 64 GB and above
  • Expandable storage

Multi-channel retailing has added to the ease of availability of flagship smartphones to the customers across the globe

Growth of multiple retail channels include single brand, multi-brand stores, and e-commerce across different regional segments have increased consumer access to the newly launched smart gadgets. Moreover, growth of ecommerce business to cater the international consumer base. In recent past, major smartphone manufacturers have focused on teaming up with e-tailers, serving as exclusive sales partners for their flagship devices. Players such as Xiaomi, Motorola, and OnePlus have reaped rich dividends from such partnerships in the recent past.

Android OS is expected to hold the largest flagship smartphone market share over the forecast period

Android provide world-class platform to create applications and games for users that can be virtually accessed from anywhere across the globe. This is primarily owing to its open accessibility and all major manufacturers, with the exception of Apple opting for this operating system for their flagship phones. Among the storage types, expandable memory handsets are expected to gain edge over the internal memory limitation. This is owing to the improvement in multi-aspects of the smartphones, which include motion sensing, graphic resolutions, and increasing consumers’ requirement for information storage. However, factors such as fast processing, easy data accessibility, and protection from viruses that can be transmitted through external device, are expected to drive the growth of the flagship smartphone market. In addition, few major companies will continue to provide inbuilt storage spaces to the consumers.

Key Players in the Global Flagship Smartphone Market

Chief industry participants in the flagship smartphone market include Samsung Electronics Co. Ltd., Apple Inc., Oppo, OnePlus and Mobitech Creations, Xiaomi, Huawei Technologies Co. Ltd., LG Electronics Inc., Lenovo Group Limited, ZTE Corporation, TCL Communication Technology Holdings Limited, and Vivo Communication Technology Co. Ltd. Asia Pacific is expected to remain the prominent focus of the players, owing to the largest middle income group and the increasing penetration of mobile phones mainly in China, India, and ASEAN countries.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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