Frosting and Icing Market, by Product Type (Buttercream Frosting, Boiled or Cooked Icing, Ganache, Royal Icing, Dusting, Cream Cheese Frosting, and Others), by End-use Industry (Commercial and Non-commercial), and by Distribution Channel (Hypermarket, Supermarket, Online Channels, Convenience Stores, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2025

Market Introduction

Frosting and icing are used for decorating baked goods such as pastries, muffins, and cakes. Frosting is a fluffy and thick coating of butter or cream on the cakes and icing is a thin and sugary glaze on cakes and pastry that hardens on cooling. The basic frosting and icing consists of sugar, butter, and milk or water with different flavors such as chocolate, fruit juice or extracts, and others.

Market Dynamics

Growing demand for cakes and pastries is one of the major factors driving growth of global frosting and icing market. According to the Agriculture and Agri-Food Canada, the sales value of cakes in U.K. increased at an average of 2% each year between 2012 and 2017, with an increase of 1.5% over CAGR (2007-2012). Furthermore, increasing number of bakeries, owing to growing urbanization, rising income, results in growing food industry, is fueling growth of frosting and icing market. According to India Brand Equity Foundation (IBEF), in 2016, the food processing industry in India ranks fifth in terms of consumption, production and exports and was valued at US$ 258 billion in 2015.

However, health concerns such as increasing obesity is restraining the market growth. According to the Centers for Disease Control and Prevention (CDC), in 2017, 36.5% of the adults in the U.S. had obesity, which negatively affected growth of the market. To overcome this, various manufacturers are focusing towards introducing new products with low fat content. For instance, in 2016, Cargill Inc., launched Regal Cake and Icing Shortening containing 20% less fats, as compared to palm shortenings.

Market Trends

On the basis of product type, the buttercream frosting is expected to show a significant growth in the frosting and icing market over the forecast period, owing to its consistency and ease of use. Furthermore, most of the manufacturers are developing new buttercream frosting & icing products, which is projected to drive growth of frosting and icing market. For instance, in November 2015, Dawn Food Products Inc. offered premium buttercream frostings for cake decorators with variety of flavors such as vanilla and chocolate, which enabled decorators to design unique confections with control and intricacy.

Online retail segment is significantly gaining traction in both developed and emerging economies, as it offers a wide range of branded products through a single website and offers free delivery. According to the Coherent Market Insights, the global online retail market was valued at US$ 2,171.22 billion in 2016 and is expected to reach US$ 9,572.96 billion by 2025.

Market Outlook

North America dominated the global frosting and icing market in 2016. The consumption of cakes and pastries and other confectionery treats is associated with many events throughout the year such as birthdays, occasions, Easter, thanksgiving, Christmas, and other celebrations. The sales of confectionery products in the U.S. was observed to be high during such events. Also, the urban population is more inclined towards consumption of confectionery products compared to its rural counterparts. According to the U.S. Census Bureau, over 80% of the population resided in urban areas in 2017. According to the UN sources, urban population in Canada is 82.3%. These factors are expected to contribute to the market growth in this region. Asia Pacific is expected to witness a highest CAGR over the forecast period. According to Agricultural & Processed Food Products Export Development Authority (APEDA), in 2014, the bakery industry in India was one of the largest section in processed food industry and witnessed a CAGR of more than 15%.

Market Players

Key players are focused on adopting various organic and inorganic growth strategies such as mergers and acquisitions, joint ventures and partnerships, and product or technological innovations to retain position in the frosting and icing market. For instance, in April 2014, Renshaw Fondant Icing launched colors such as powder blue, raspberry pink, and dusky lavender to its range of ready to roll icing, tropical coral, and emerald green. Also, in May 2013, the architectural team in Los Angeles developed a 3D printed sculpture technology to design and print original sugar sculptures. This technology converts sugar into a sculptural and structural element that is used to sweeten the food. Some of the leading players operating in the global frosting and icing market include CSM Bakery Solutions, Wilton Brands LLC, Rich Products Corporation, General Mills, Inc., Dawn Food Products, Inc., Lawrence Foods, Inc., Macphie of Glenbervie Ltd, JF Renshaw Ltd, and Fruit Fillings Inc. among others.

Market Taxonomy

On the basis of product type, the frosting and icing market is segmented into:

  • Buttercream Frosting
  • Boiled or Cooked Icing
  • Ganache
  • Royal Icing
  • Dusting
  • Cream Cheese Frosting
  • Others

On the basis of end-use industry, the frosting and icing market is segmented into:

  • Commercial
  • Non-Commercial

On the basis of distribution channel, the frosting and icing market is segmented into:

  • Hypermarket
  • Supermarket
  • Online Channels
  • Convenience Stores
  • Others

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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