Guar Gum Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017-25

Guar gum, also referred to as gellan gum is a natural polymer extracted from the guar seed. It is a powdered product used to stabilize, emulsify, and thicken the texture of certain foods and industrial products.   The most important property of guar gum is the ability to attain high viscosity in low concentrations Being non-toxic in nature, low in calories, and high in fibers, guar gum is used as an additive in foods and beverages such as bottled coconut and almond milk, yogurts, soups, and fiber supplements. There are numerous other application of guar gum include body lotions and DIY beauty recipes, however, the food industry accounts for over 70 percent revenue share in guar gum market. Also, its colloidal nature and emulsifying property make it ideal for use as a thickening agent. Guar gum is highly versatility. This is due to lack of technically viable and feasible alternate products in industries such as oil & gas, textiles, and pharmaceuticals. The major challenges are the instability of oil price, oversupply and gradual emergence of superior alternatives. Also, as the key source being agriculture, the weather plays an important role in production.

Guar Gum Market Taxonomy

On basis of grade

  • Food Grade
  • Industrial Grade
    • Paper
    • Mining
    • Explosive
    • Oil and Gas
  • Pharmacy Grade
    • Drugs
    • Cosmetics
  • Others

On basis of application

  • Thickening Agent
  • Emulsifier
  • Stabilizer
  • Gelling Agent
  • Bonding Agent
  • Fracturing Agent
  • Flocculent
  • Preservation Agent
  • Water Retention
  • Others

On basis of end-use

  • Food & Beverages
    • Bakery & Confectionery Products
    • Dairy & Frozen Products
    • Beverages
    • Sauces & Dressings
    • Others
  • Textile
  • Pharmaceutical
  • Mining & Explosives
  • Oil and Gas
  • Cosmetic
  • Defense
  • Paper
  • Others

A wide variety of grade guar gum powders are used in the food industry. As a stabilizer, thickener, and emulsifier, guar gum finds its application various industries. It is used as a stabilizer in the food industry for stabilizing ice-creams, instant puddings, cheeses, and whipped cream substitutes, and as a meat binder. It is also suitable for use in painting, printing, fire control, dyeing, and textiles.. Thus making the food & beverages and oil & gas industries the largest end-user industries of guar gum. It is also used as an additive to fracking fluid to increase its viscosity. This helps in keeping fractures open for longer periods of time, increasing drainage and production of oil.

Drawbacks of adding guar gum in processed foods, lead to digestive issues and gut reactions.

Guar Gum Market Outlook

  • Asia Pacific is a small market for guar gum consumption, however, it is a major raw material source for guar seeds. 80% of the world’s guar is produced by India in the states of Rajasthan, Gujarat, and Haryana. It is India’s largest agricultural export (based on volume). China has the world’s largest technically recoverable shale reserves, the exploitation of which is expected to boost the guar gum market. Currently, guar gum is used in the food, textile, and pharmaceutical industries in the Asia-Pacific region.
  • North America and Europe are the largest markets for guar gum powder due to its use in the food industry as an additive and oil industry as a fracturing agent. Hence, an increase in drilling activities in the U.S. shale industry, has increased the demand for guar gum, thus driving market growth. Also, increasing use in the food industry is a result of the increasing  demand for gluten-free foods.
  • The Middle East has witnessed a thriving food and beverage industry due to high disposable incomes in the region. This has directly translated growth for the guar gum market. . Africa is a small player in this market and is not expected to experience much growth  over the forecast period.
  • Latin America also demonstrates significant growth in the guar gum market. The productivity of processed foods such as cheese, sausages, soups and animal feed preparations increases on addition of guar gum. With countries in this region holding large livestock populations, the animal food preparation industry is, in turn, fueling growth of the guar gum market.

Propel SSP, manufactured by Fairmount Santrol Company, based in the U.S., is an alternative to guar gum proppant, which  is a cheaper and technically superior alternative. Though, currently in research and trial stage, Propel SSP market is expected to grow due to the successful trials in Marcellus and Utica shale. This is expected to negatively affect the guar gum industry in the near future. Some major players in the Guar Gum Market are Penford Corp., TIC Gums, Inc., Lucid Group, Vikas WSP Limited, and Ashland Inc.

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