Hair fixative polymers are used in various hair styling products such as creams, gels, mousse, sprays, and wax. Polymers are useful class of raw material that are used in the cosmetic industry, owing to its rigidity in molecular size and chemical composition. They provide moisture resistance and chemical functionality that inhibits special hair fixing properties. The most widely used polymers in the hair care products includes polyether polyols, silicone polymers, vinyls or acrylics, and modified carbohydrates.
Increasing purchasing power of emerging economies coupled with increasing inclination of population towards self-grooming are some of the factors contributing to growth of the market. The hair styling products forms an attractive segment in the hair care market and is expected to witness a CAGR of over 4% during the forecast period. Hence, increasing demand for products such as hair gels, hair wax and creams is driving the growth of hair fixative polymers market. Furthermore, increasing research and development activities for naturally derived hair fixative polymers due to the changing consumer preference is further adding to the growth of the global hair fixative polymers market. For instance, Revolymer launched RevCare NE100s, a naturally derived hair fixation polymer in April 2016.
Hair Fixative Polymers - Market Taxonomy
On the basis of Product Type, Hair Fixative Polymers market is segmented into:
On the basis of Application, Hair Fixative Polymers market is segmented into:
Non-ionic hair fixative polymer is the dominant segment based on product type, owing to the high use in on the go hair styling products such as hair creams, hair gels, and hair sprays. Also, celebrity endorsements and increasing professional hair products are also playing a pivotal role in the growth of this segment. For instance, Kate Middleton’s hair stylist, Richard Ward, launched a 14-piece hair care range, The Chelsea Collection, in 2016, which includes ingredients such as Argan oil and keratin as well as an anti-ageing elixir.
Hair Fixative Polymers - Market Outlook
North America is the largest market for hair fixative polymers and is expected to retain its dominant position over the forecast period. The growing cosmetic industry in the region has surged the demand for male and female hair grooming products, which in turn is expected to positively drive market growth of the hair fixative polymers. According to the international trade administration, Department of Commerce USA, the per capita cosmetic spend was US$ 139 in 2014. According to the International Trade Administration, the hair products comprised 15% of the total domestic personal care and cosmetics market in 2016 in the U.S.
Asia Pacific is the fastest growing market for hair fixative polymers, owing to increasing consumer awareness regarding hair health especially in emerging economies such as India and China. According to Indian Beauty and Hygiene Association (IBHA), the Indian beauty and personal care products market is expected to reach US$10 billion by 2021 at a growth rate of 6%. Hair care remains one of the dominant segment in this region and the growing demand for hair care products is expected to further drive growth of the hair fixative polymers market in this region. Furthermore, the humid sub-tropical climate resulting in problems such as hair fall, dandruff amongst others is expected to surge the demand for natural as well as synthetic hair fixation polymers.
Europe has lucrative demand for hair fixative polymers due to high adaptation of hair care products by consumers. For instance, according to Consumer Insights 2017, published by Cosmetics Europe, 85% of the consumers in Europe consider hair care products of highest priority.
Key market players operating in the global hair fixative market include AkzoNobel N.V., Ashland, BASF SE, Eastman Chemical Company, Mitsubishi Chemical Holdings Corporation, Croda International Plc, Hallstar, The Dow Chemical Company, Nexeo Solutions, LLC., and Miwon Commercial Co., Ltd.
Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:
In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.
Coherent Market Insights desk research is based on a principle set of research techniques:
Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:
Preliminary Data Mining
The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.
Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.
Coherent Statistical model
We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:
Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.
This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:
The primary research is conducted with the ecosystem players including, but not limited to:
Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.[email protected]
Talk to our research consultant to design an exclusive report as per your research needs.
We aim to fulfil client's research demands with tailored research solutions.
We aim to provide research studies in quickest turnaround time and in a much cost effective manner.
We cover each industry from supply and demand side with an aim to provide a most holistic research study.
We strive to provide most accurate and reliable research findings in our research reports.