Oatmeal Market, by Oats Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, and Others) and by Distribution Channel (Supermarket, Hypermarket, Specialty Stores, Online Channels, and Others) – Size, Share, Outlook, and Opportunity Analysis, 2018 - 2025

  • To Be Published : Jul 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Oatmeal is made of hulled (husk) oat grains that have been rolled, steel-cut or milled (ground). Oatmeal is a well-known and largely consumed as a breakfast commodity. It is protein and fiber rich meal, which helps consumers in reducing weight, as it takes to time digest reducing hunger and provide several health benefits such as helps lower blood pressure, reduces cholesterol levels and blood sugar, provides skin care, decreases the risk of childhood asthma and others. According to WHO (World Health Organization), in 2014, around 39% of adults across the globe were overweight. Also, 41 million children below age of 5 were overweight, this in turn is driving growth of the market, worldwide. Furthermore, availability of numerous variants and flavors in oatmeal provides more choices to the customers.

Instant rolled oats segment is one of the fastest growing segment among the product type of oatmeal market, owing to advantages offered by instant rolled oats such as easy to cook, on-the-go, and are pre-cooked. Among distribution channel, supermarket segment is projected to witness the highest share in the global oatmeal market, owing to the capability of this distribution channel to offer wide range of oatmeal products with discounts and offers, which gains consumer traction.

Market Dynamic

Increasing preference for healthy meal among individuals with rich source of fiber is one of the major driver for growth of the global oatmeal market. Moreover, increasing use of oats as a part of daily meal by people suffering from cardiovascular disorders and diabetes is driving market growth, as consumption of oats reduce the postprandial glycaemic response, which refers to an elevated blood glucose concentration after a meal. According to the WHO, the number of people diagnosed with diabetes has increased from 108 million in 1980 to 422 million in 2014. The WHO also projected diabetes to be the seventh largest cause of death by 2030.

Development of various flavored oatmeal and use of oatmeal in the cosmetic industry is expected to create lucrative growth opportunities for the oatmeal market. For instance, in 2018, Oat Cosmetics, a manufacturer and supplier of 100% natural, oat derived cosmetics ingredients to the beauty and personal care industry, launched a new range called as aurafirm, which consist of three oat-based active ingredients used to improve skin health, boost cell turnover, and also improve complexion radiance.

However, availability of alternatives such as cornflakes, buckwheat, and quinoa are the key factors restraining market growth.

Oatmeal Market Outlook

  • North America held a prominent market share in the global oatmeal market in 2017, with U.S. being the major contributor to the market growth in 2017. For instance, in 2015, the Quaker Oats Company launched three ranges of products: Wholesome Crunch Granola, Warm & Crunchy Oat Clusters, and Oat Granola. Moreover, in 2017, Pepsico launched two flavours of oats: Curry Magic and Chaat Style to enhance their product portfolio and further increase the company’s revenue.
  • Asia Pacific is projected to be the lucrative market for oatmeal over the forecast period, owing to increasing popularity and demand of oatmeal, changing lifestyle, and shift towards convenience food in this region. Moreover, increasing initiatives by major players to expand their business in this region by adopting several measures is further boosting the growth of the oatmeal market in this region. For instance, in 2015, PepsiCo Inc., expanded their nutritional business by opening a new facility Quaker Oats manufacturing in China.

Key Players

Several market players are adopting various organic and inorganic growth strategies, in order to sustain their market position. Mergers, acquisitions, expansions in various geographies, and new product launches are some of key strategies followed by major players in the global oatmeal market. For instance, in 2018, B&G Foods Inc., acquired McCann’s Irish Oatmeal brand from TreeHouse Foods, Inc. for US$ 32 million. McCann’s offers a range of instant oatmeal, steel-cut oat and rolled out products, and Non-GMO project verified varieties.

Key players operating in the global oatmeal market include Nature’s Path Foods Inc., General Mills Inc., Kellogg NA Co., The Quaker Oats Company, World Finer Foods Inc., Bagrry’s India Ltd., La Crosse Milling Company, Avena Foods Limited, Cargill Incorporated, and World Finer Foods Inc.,

Market Taxonomy

Global Oatmeal Market is segmented into:

By Oat Type -

  • Whole Oat Groats
  • Steel Cut Oats
  • Scottish Oats
  • Regular Rolled Oats
  • Quick Rolled Oats
  • Instant Oats
  • Others

By Distribution Channel -

  • Supermarket
  • Hypermarket
  • Specialty Stores
  • Online Channels
  • Others

By region

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • Central Africa
    • South Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.