Optical Brighteners Market, By Chemical (Cinnamic Acid, Coumarin, Dicarboxylic Acid, and Others), By Application (Detergents and Soaps, Fabrics, Paper and Others), and By End user (Consumer products, Packaging, Textiles and Apparel, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Jul 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Optical brighteners are compounds that absorb light in the violet or ultraviolet region of the electromagnetic spectrum and reemit it in the blue region, by a process known as fluorescence. Optical brighteners are also referred to as fluorescent whitening agents or fluorescent brightening agents. Optical brighteners possess properties such as are whiteness and brightness, light fastness, washing fastness, heat resistance, chemical stability, metamerism, low volatility and high solubility in organic solvents. Optical brighteners are mainly used to brighten colors or mask yellowing and are thus, used  as detergent whiteners, paper brighteners, as well as textile whitening, fiber whitening, and brightening or color-correcting additives in cosmetics. They are also used in plastics to improve its initial color, provide white end-use products, and increase brightness of black and colored pigmented articles. Optical brighteners are widely used in molded thermoplastics, adhesives, fibers, films and sheets, clear and pigmented lacquers, paints, synthetic leather, printing inks, photo processing solutions, and ultraviolet tracers.

Increasing demand for optical brighteners in various applications such as detergents, plastics, fibers, and paper poses as a major factor driving growth for the optical brighteners market. Stringent government regulations imposed on the use of chemical agents in consumer products due to its unfavorable repercussions on health, poses as a major restraint for growth of the optical brighteners market. 

Optical Brighteners Market Taxonomy

On the basis of chemical, the optical brighteners market is segmented into:

  • Cinnnnamic Acid
  • Coumarin
  • Dicarboxylic Acid
  • Diphenyl Pyrazoline
  • Stilbene
  • Others

On the basis of application, the optical brighteners market is segmented into:

  • Detergents and Soaps
  • Fabrics
  • Paper
  • Synthetics and Plastics
  • Cosmetics
  • Others

On the basis of end user, the optical brighteners market is segmented into:

  • Consumer Products
  • Packaging
  • Textiles and Apparel
  • Security and Safety
  • Others

 Among end user, the textile and apparel segment is the largest end user of optical brighteners, owing to its color whitening and brightening effect.

Optical Brighteners - Market Outlook

  • Europe has the largest market for optical brighteners, owing to increasing demand for optical brighteners in personal care products such as shampoos and soaps, especially in Germany, Italy, and France. According to Plastics Europe, an association of European plastic manufacturers, Europe held a share of 18% in the world plastic production in 2015 and was recorded to be the world’s second largest producer of plastics. Thus, the growing plastic industry, which employs optical brighteners, has in turn, increased the demand for optical brighteners in Europe.
  • Asia Pacific is the fastest growing market, owing to significant growth of end-use industries such as textiles, consumer products, and packaging, especially in countries such as in India and China. China experiences the largest demand for optical brighteners in its paper industry. Department of Commerce, Ministry of Commerce and Industry established trust, Brand Equity Foundation (IBEF) projected the Indian textile industry to reach US$ 123 billion by 2021 and the demand for paper in India to increase by 53%. This, in turn, is expected to augment growth of the optical brighteners market in the region.  
  • North America experiences significant demand for optical brighteners due to demand for high quality products such as detergents, cosmetics, plastics, and fabrics.
  • In Latin America, Middle East, and Africa, increasing health awareness and disposal income among the populace are propelling demand for consumer care products, which is in turn, fueling growth of the optical brighteners market.

Major players in optical brighteners market are adopting strategies such as merger and acquisition, plant expansion, and innovation to sustain their position in the global market. 3 V Incorporation ,  Aron Universal, Archroma, BASF SE, AkzoNobel N.V., Brilliant Colors Inc., Clariant AG, Eastman Chemical Company, Huntsman Corporation, Keystone Aniline Corporation, RPM International Corp., and The Fong Min International Company Limited are some major market players operating in the optical brighteners market.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.