Global Skin Care Products Market, by Distribution Channel (Hypermarket, Supermarket, Specialty Stores, Online Channel, Drug Stores, and Others), by Product Type (Anti-Aging Products, Skin Whitening Products, Sensitive Skin Care Products, Anti-Acne Products, Dry Skin Care Products, Infant Skin Care Products, and Others), and by End User (Male, Female, and Kids) – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2026 – 2026

  • To Be Published : Dec 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Skin care products are those that support the skin’s integrity, enrich its appearance in addition to curing skin conditions. Skin care products provide the nutrition required for the skin, while products such as sunscreens protect the skin from harmful UV-radiations, thus helping in the prevention of skin cancer. The rising personal care industry worldwide, is driving the growth of the skin care products market. According to the International Trade Administration (ITA), in 2014, per capita spending on cosmetic products was reported as USD 139 in United States, USD 171 in South Korea and USD 174 in Japan. Thus, the high per capita spending on cosmetic products is anticipated to boost the growth of the market. Further, new product launches and various innovation in the skin care products such as organic personal care products, are the factors, supporting the growth of skin care products market. For instance, Revlon Inc. had launched a series of Almay Kinetin Skincare Advanced Anti-Aging products, in 2017. However, the limited shelf life of the skin care product poses as a limitation to the market growth.

Market Trends:

Factors driving market growth include increasing inclination towards probiotic skincare products, which has probiotic bacteria such as bifidobacterium and lactobacillus that are beneficial to the skin. For instance, Aurelia Probiotic Skincare Miracle Cleanser, launched by Aurelia, incorporated this bacteria in its products. Demand for hyaluronic acid and retinoid-based products, is increasing on account of the powerful anti-aging properties of these products. These help in treating issues such as wrinkles, scars, acne, and sun damage.

The online stores segment is expected to exhibit fastest growth on an account of the growing e-commerce retail industry. Customers are preferring the online segments for the purchase of skin care products due to the option to choose from a wide range of products in addition to options such as discounts and delivery. According to U.S. Census Bureau News, total e-commerce sales in the U.S. in 2017 accounted for US$ 453.5 billion, an increase of 16.0% compared to 2016.

Market Outlook:

  • Asia Pacific is held the fastest-growing market for skin care in 2016 and is expected to retain its dominance throughout the forecast period (2018-2025). According to ITA, with rising demand from men, the Indian skin care market is expanding at a phenomenal rate and several players are developing innovative cosmetic products, especially skin care products, for men. Companies such as L'Oréal are introducing special men’s skin care range such as anti-aging products in India. A number of international brands are focusing on entering into the market in Asia Pacific due to the huge untapped potential, especially in the emerging economies such as India and China. For instance, Malu Wilz, a premium German skin care brand, partnered with Kaunis Marketing Services Pvt Ltd in India, in 2017, to enter in the Indian skin care market.
  • Several skin care manufacturers are focusing on product innovation with added benefits. For instance, Revance Therapeutics Inc. is developing wipe-on botulinum toxin to wipe off wrinkle lines by 2018, in order to prevent aging. Manufacturers are also adopting numerous inorganic strategies such as mergers and acquisitions in order to strengthen their position in the global skin care market. For instance, L’Oréal acquired three skin care brands, CeraVe, AcneFree, and Ambi from Valeant for around US$ 1.3 billion in January 2017.
  • The market is highly competitive due to presence of a large number of brands and premium pricing. Consumers thus, switch between brands and settle for personalized products. Hence, the skin care manufacturers are adding innovative products with beneficial ingredients such as healthy bacteria, to their product portfolio. Apart from this, manufacturers are also incorporating new technologies such as nano gold and nanosomes technology or nano particles such as the Peter Thomas Roth line of 24K gold skincare for manufacturing skin care products. These products contain physicochemical characteristics of nanoparticles, such as rigidity, hydrophobicity, size, and charge, which are crucial for skin permeation mechanism and reducing aging. Thus, these products are gaining significant traction, globally.

Some of the major players operating in the field of skincare products market are Unilever Plc, Shiseido Company Ltd., Johnson & Johnson Inc., Procter & Gamble Co., Revlon Inc., Kao Corporation, and Avon Products Inc.

Global Skin Care Products - Market Taxonomy:

On the basis of distribution channel, the skin care products market is segmented into:

  • Hypermarkets
  • Supermarkets
  • Convenience Stores
  • Online Channel
  • Specialty Stores
  • Others

On the basis of product type, the skin care products market is segmented into:

  • Anti-Aging cosmetic Products
  • Skin Whitening Cosmetic Products
  • Sensitive Skin Care Products
  • Anti-Acne Products
  • Dry Skin Care Products
  • Infant Skin Care Products
  • Others

On the basis of end user, the skin care products market is segmented into:

  • Male
  • Female
  • Kids

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

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The primary research is conducted with the ecosystem players including, but not limited to:

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  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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