Still Wine Market, By Product Type (Still Red Wine, Still White Wine, and Still Rose Wine), and By Distribution Channel (Hypermarkets, Supermarkets, Specialty Stores, Online Stores, and Others) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Aug 2019 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Still wine is a kind of table wine, which is specially treated to remove carbon dioxide, in order to make it non bubbly or fuzzy. Grapes are the most widely used raw material for still wine manufacturing. Manufacturing of still wine includes various processes such as sorting of raw material, crushing, maceration & pressing, fermentation, maturation, bottling, and bottle aging. Majority of wines are developed for immediate drinking, whereas some wines are manufactured to get benefits from bottle aging in optimum cellar conditions.   

Market Dynamics  

  • Increasing popularity of alcoholic beverages such as wine and beer in the high millennial population (above the legal drinking age) is expected to be the major factor for growth of the market. According to Millennial Engagement Initiative Report 2017, in 2014, over 36% of the U.S. workforce comprises millennial generation and nearly half (46%) of all the U.S. work force is projected to be millennial by 2020. Such factors are projected to create conducive environment for growth of the still wine market over the forecast period.
  • Moreover, increasing investment by leading market players to expand wine production capacity to better serve the needs of local customers is an important factor for growth of the market. For instance, in November 2016, Accolade wines invested US$ 40 million into Berry Winery, to establish new packaging and glass bottling plant. The new facility possesses a bottling capacity of 8 million cases of wine annually.
  • Government across various regions have imposed strict regulations on wine products. For instance, European Union established a set of allowed and not-allowed oenological practices. Under this practice, all wine imported into Europe needs to be certified. The certification and wine analysis report must be presented within single document. In addition to this, legislations such as allergen declaration, labelling & presentation, food laws, and various others are strictly imposed on wine. These factors could act as a restrain to the market growth.

Market Outlook

  • On the basis of distribution channel, supermarkets segment is projected to gain major traction in the market over the forecast period. In International Wine Challenge 2018, over 391 supermarkets such as Morrison, Waitrose, Tesco, and various others received awards for their offerings in variety of wines. As a part of long term sales and marketing strategy, supermarkets are engaged in launching new still wine products to receive acknowledgment in International Wine Challenge. For instance, in November 2017, Tesco launched a Grenacha-Rose and a Sauvignon Blanc, two new low alcohol still wines, in order to meet rising demand for still wines in the U.K.
  • Europe is a well-established market for still wine and accounted for highest revenue share in global still wine market in 2017. In Europe, countries such as France, Italy, Spain, and Germany are the leading producers of still wines. According to United States Department of Agriculture 2017 Report, on Germany Wine Industry, total consumption of still wine and sparkling wine fluctuated between 19.3 and 20.5 million hl during 2015-17. Moreover, per capita consumption of wine increased between 20.1 and 21.1 liters in 2017. In 2015, Germany imported over 1.5 billion liters of wine, which included 58% of bulk wine, 37% bottled wine, and 4% sparkling wine. These factors are expected to aid in growth of still wine market in Europe.
  • Asia Pacific is projected to be the fastest growing region in the market over the forecast period. In Asia Pacific, China, Australia, and ASEAN are projected to gain major traction in still wine market over the forecast period. According to Agriculture and Agri-Food Canada 2016 Report on China Wine Market, the wine sales in China was pegged at 2,466 million liters in 2015. This is projected to grow by 75% by the end of 2019, reaching 4,320 million liters.  

Key players

  • Key players operating in the global still wine market include E. & J. Gallo Winery, Constellation Brands, Inc., Miguel Torres S. A., The Wine Group Inc., Treasury Wine Estate, Castel Group, Accolade Wines, Concha y Toro, and among others.
  • Several companies that manufacture still wine are adopting various growth strategies, in order to sustain their market position. Mergers, acquisitions, and collaboration in various geographies are some of key strategies followed by major players in the still wine market. For instance, in June 2016, E. & J. Gallo Winery acquired Orin Swift Cellars, a well-known wine brand. The acquisition included rights for Orin Swift Cellars wine brands, related inventory along with the control of popular wine tasting room located at St. Helena. Furthermore, in February 2016, E. & J. Gallo Winery acquired distribution rights for Renato Ratti, an Italy-based wine manufacturer, in the U.S. market. Such activities are creating a conducive environment for growth of the market.

Market Taxonomy

On the basis of product type, global still wine market is segmented into:

  • Still Red Wine
  • Still White Wine
  • Still Rose Wine

On the basis of distribution channel, global Still Wine market is segmented into:

  • Hypermarkets
  • Supermarkets
  • Specialty Stores
  • Online Stores
  • Others

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.