Web Real-Time Communication Market, By Product Type (Solution and Services), By Solution (Video Calling & Conference, Voice Calling & Conference, Messaging & File Sharing, Social Networking, and Gaming), By Service (Consulting Services, Implementation & Integration Services, and Others), By End-user Industry (IT & Telecom, Media & Entertainment, Banking, Finance Services and Insurance (BFSI), Retail & Consumer Goods, Public Sector & Education, Healthcare, Transportation & Logistics, and Others), and By Region - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

Web real-time communication is a method of communication through which interchanging information and exchanging real-time media, without any transmission delay is possible. Web real-time communication is a communication standard that enables peer-to-peer communication. It is a browser-based application that can be utilized for voice calling, video chats, data transmission, social networking, and gaming purposes.

Web real-time communication is a combination of applications including JavaScript, Application Programming Interfaces (APIs), and HTML5 for integration of communication technologies in browser. Web real-time communication comprises three Application Programming Interfaces (API), which includes GetUserMedia, DataChannels, and PeerConnection. GetUserMedia enables a user to access a device such as camera and microphone. DataChannels aids in maintaining communication between peers by enabling bidirectional data network. PeerConnection enables a link between local device and remote devices. These features improve quality of voice and video calls, which in turn enhances user experience. In addition to that, it provides security in web communication between receiver and sender as it follows encryption principle of both data and signaling.

Growth of the market is owing to increasing inclination of consumers towards interacting with peers through real-time communication and rising use of social media. According to Coherent Marker Insights’ analysis, as of July 2016, over 1.7 billion people were using Facebook monthly, which is about 38% of the U.S. population.

Web real-time communication does not require any special application for any mode of communication including voice and video chat between users. Additionally, rising adoption of smart devices, increased utilization of broadband connectivity, and development of IT infrastructure that is compatible for 4G LTE and 5G connectivity, is expected to propel growth of the global web real-time communication market. For instance, according to Coherent Market Insights’ analysis, as of 2016, over 68% of global population is already using mobile phones. In addition to that, according to Internet World Stats, as of June 30, 2017, total Internet users count was totaled at 3,885,567,619 among global population of 7,519,028,970. Therefore, these factors are expected to boost growth of global market growth over the forecast period.

Web real-time communication standards are still in the developmental phase, which is one of the major factors restraining growth of the global web real time communication market.

Web Real-Time Communication Market Taxonomy

On the basis of product type, the global web real-time communication market is segmented into:

  • Solution
  • Services

On the basis of solution, the global web real-time communication market is segmented into:

  • Video Calling & Conference
  • Voice Calling & Conference
  • Messaging & File Sharing
  • Social Networking
  • Gaming

On the basis of service, the global web real-time communication market is segmented into:

  • Consulting Services
  • Implementation & Integration Services
  • Others

On the basis of end-user industry, the global web real-time communication market is segmented into:

  • IT & Telecom
  • Media & Entertainment
  • Banking, Finance Services and Insurance (BFSI)
  • Retail & Consumer Goods
  • Public Sector & Education
  • Healthcare
  • Transportation & Logistics
  • Others

Web Real-Time Communication Market: Regional Insights

The global web real-time communication market is segmented on the basis of regions into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. The market for web real-time communication in North America accounted for the largest share in the global market in 2016. Growth in the region is attributed to the advanced technology and internet infrastructure, rising number of social media users in North America. For instance, according to Coherent Market Insights’ analysis, Facebook has the most active users about 1.860 billion per month. That is around 22% of the world’s population. In 2016 total, smartphone users in North America increased to about 78% from about 60% in 2015. Hence, increase in smartphone utilization will proportionally increase demand for internet connectivity. North America is the leading market for 5G network infrastructure technology. This is due to presence of key market player such as T-Mobile, which is planning to establish 5G network infrastructure in the U.S. Additionally, AT&T and Verizon Communication have already successfully completed 5G trial and are expected to deploy it by 2023. These factors are leading to increasing demand for real-time communication in this region.

Web Real-Time Communication Market: Competitive Background

Major players operating in the global web real-time communication market include AT&T Inc., Tokbox Inc., Apidaze, Avaya, Inc., Cisco Systems, Inc., Genband Inc., Dialogic Corporation, Polycom, Inc., Oracle Corporation, Twilio, Inc., Quobis, and Cafex Communications, Inc.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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