The global scalp care market is expected to surpass US$ 20.79 Billion by 2030, exhibiting a CAGR of 7.1% during the forecast period (2023-2030).
'Scalp health' is the beauty buzzword du jour for good reason; the length, luster, and health of the hair depends on the scalp health. With increasing stress and pollution levels worldwide, hair and scalp problems are also increasing with rapid pace. Thus, for specific scalp concerns, regular use of a cure or a treatment is vital. Scalp cleansing, is essentially the process of massaging the scalp using scalp care products to wash away product buildup from the hair follicles. Massage helps in pumping up the blood circulation and unclogs hair pores, thereby promoting and maintaining healthy hair follicles and scalp.
The global scalp care market Drivers:
Increasing demand and adoption of scalp care products is expected to augment the growth of the global scalp care market during the forecast period. The popularity and rise in skincare products has changed the way individuals think about their scalp health. For instance, in October 2021, Garnier and Walmart teamed up to launch a new exclusive hair care line focused on the scalp, Garnier Fructis Pure Clean Hair Reset collection. The new hair care collection is exclusively available at Walmart, in more than 4,200 stores and at Walmart.com.
Opportunities:
Increasing demand for scalp care around the world is expected to provide substantial growth opportunities for players in the global scalp care market. For instance, scalp care prevents the build-up of oil and dead skin and keeps the scalp healthy. In August 2021 Ryo launched scalp treatment to combat hair loss. The new hair care line aims to improve rough hair and hair tensile strength by providing scalp moisture and nourishment as well as enhancing hair moisture, heat protection, shine, softness, and elasticity, in addition to, providing an anti-ageing effect for hair. This shampoo is suitable for various scalp and hair needs.
Restraints:
Availability of counterfeit products and side effects (or allergic reaction) of scalp care products are expected to hamper the growth of the global scalp care market. Counterfeit goods of original products are prevalent, with fake bottles available at a discounted price, around the world. For instance, in 2020, National Intellectual Property Rights Coordination Center seized 12,000 boxes of counterfeit shampoos displaying such names as Head & Shoulders and Pantene, where the products, if sold on the street, would have retailed for US$ 13 million.
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https://www.coherentmarketinsights.com/market-insight/scalp-care-market-5132
Key Takeaways:
The global scalp care market was valued at US$ 12.2 Bn in 2022 and is forecast to reach a value of US$ 20.79 Bn by 2030 at a CAGR of 4.02% between 2023 and 2030.
Among the product type segment, shampoo held the dominant position in the global scalp care market in 2022, accounting for 62.3% shares in terms of value. Increasing approval and launch of new products is expected to propel the growth of the segment during the forecast period.
Market Trends:
The increasing adoption of natural and organic scalp/hair care products is expected to aid in the growth of the global scalp care market. For instance, in January 2022, Dot & Key launched a range of hair care products, offering consumers a full range of hair solutions to address specific concerns and build healthy hair care regime.
The introduction of novel products by market players is expected to propel the growth of the global scalp care market. For instance, in June 2022, Nutrafol launched a line of scalp care products, designed to balance the scalp microbiome and complement the internal foundation established with Nutrafol's award-winning nutraceuticals for optimal hair growth.
Global Scalp Care Market - Impact of Coronavirus (COVID-19) Pandemic
The beauty and personal care industry was affected by the COVID-19 pandemic, as there have been widespread retail and convenience store closures, leading to the weakening sales of various scalp care products. For instance, Beiersdorf AG reported a decline of sales across the entire group by 1.9% during the ongoing pandemic. However, COVID-19 is known to impact the hair, gut, and skin and resulted in excessive hair shedding. Post-COVID hair shedding, being an extreme condition, requires additional care. Hair loss after COVID-19, known as telogen effluvium, is a common side effect of the virus. This, in turn, is expected to increase the demand for scalp care products, driving the market growth.
In January 2022, Advanced Wellness launched hair loss treatment for COVID-19 patients. The company has successfully tested the unique plasma treatment as the finest method for restoring scalp health and halting hair loss.
Recent Developments:
- In August 2021, Bumble and Bumble announced the launch of Hairdresser's Invisible Oil Ultra-Rich collection, a comprehensive hair care regimen that delivers rich hydration to dry hair
- In February 2021, Head & Shoulders, U.A.E. teamed up with Carrefour to extend its breakthrough range of Head & Shoulders Supreme scalp care products as well as to promote the overall scalp health
Competitive Section:
- Procter & Gamble Co.
- L'Oreal SA
- Moroccan Oil
- Unilever PLC
- Procter & Gamble Co.
- Beiersdorf AG
- Johnson & Johnson Inc.
- The Estee Lauder Companies Inc.
- Himalaya Wellness Company
- Kao Corporation
- Natura & Co.
- Lotus Herbals Pvt. Ltd.
- Bioderma Laboratories
