BODY SCRUB MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2026 - 2033)

Global Body Scrub Market Size and Forecast – 2026 to 2033  

According to Coherent Market Insights, the global body scrub market is estimated to be valued at USD 18.45 Bn in 2026 and is expected to reach USD 27.93 Bn by 2033, expanding at a compound annual growth rate (CAGR) of 6.1% from 2026 to 2033.

Key Takeaways of the Body Scrub Market

• The plant-based segment is expected to capture 45.1% of the global body scrub market share in 2026.
• The natural ingredients segment is estimated to hold 48.7% of the body scrub market share in 2026.
• The men segment is projected to capture 57.88% of the market share in 2026.
• The Asia Pacific region is expected to lead the body scrub market with a 45.2% share in 2026.
• The North America region will hold 19.3% share in 2026 and record the fastest growth.

Market Overview

• Market trends indicate a significant shift toward organic and sustainable ingredients in body scrubs, with consumers favoring eco-friendly, chemical-free formulations that provide skin care products benefits without harming the environment.
• Additionally, the launch of innovative products targeting diverse skin types and concerns, along with rising e-commerce penetration and personalized beauty solutions, continues to propel market expansion, catering to the evolving preferences of health-conscious and beauty-aware consumers.

Currents Events and Its Impacts

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Segmental Insights 

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Why Does the Plant-based Segment Dominate the Global Body Scrub Market in 2026?

The plant-based segment is expected to hold 45.1% of the body scrub market share in 2026, due to the increasing demand for natural, environmentally-friendly and animal-free products by consumers. People are growing more conscious of the environmental effects of what they buy, and are thus moving towards botanical based formulations. The trend is particularly high with millennials and Gen Z, who are concerned with sustainability and responsible sourcing. Plant-based body scrubs are seen as less risky, less harsh and biodegradable as compared to synthetic ones thereby increasing their popularity.

A notable instance is the launch of "Herbivore Botanicals' Coco Rose Body Scrub," a plant-based product that gained popularity for its sustainable sourcing and biodegradable packaging. This product taps into the eco-conscious consumer trend, offering a luxurious yet responsible alternative to synthetic options.

Why are Natural Ingredients Dominating the Global Body Scrub Market in 2026?

Natural ingredients segment is projected to capture 48.7% of the global body scrub market share in 2026, the consumers are now more educated and watchful with what they put on their skin. The increased knowledge about the harmful consequences of the use of synthetic chemicals in the personal care products has motivated the consumers to prefer body scrub, created with the primary aim to use only the ingredients, which are available in the natural environment. Natural ingredients are seen to be better skin compatible and nourishing, unlike synthetic or highly processed ones, and will not lead to irritation or long term harm.

The trends of clean beauty advocate the notion of transparency in the sourcing of the ingredients, and it is fully consistent with the use of natural components. Consumers are interested in scrubs, which are based on natural exfoliants, crushed nutshells, seeds or mineral-rich clays, with plant oils and extracts that deliver a moisturizing and soothing action. The demand is also supported by the increasing skin sensitivities and the dermatological issues, in which natural ingredient-based formulations are prescribed or desired by skin care experts.

Men Dominates the Global Body Scrub Market

The men segment is expected to hold 57.88% of the global body scrub market share in 2026, with a big momentum as the new male customers tore down the traditional taboo related to personal grooming and skincare. The trend towards acceptance and inclusion of skincare ritual in men has a significant change and is motivated by influence by social media, exposure to international beauty trends, and the increasing knowledge about personal hygiene and look. This cultural transformation has seen an increased number of men being willing to use specialized products such as body scrubs that fit their needs in terms of skin.

The skin of a man is different in the texture and quantity of oil than the one of a woman, and it requires specific formulas to provide the skin with exfoliation without any dryness and irritation. Companies have countered this by coming up with body scrubs that contain ingredients that are appropriate in rough hair follicles and thicker skin or dermal cover in men. Male grooming has been driven by the emphasis on fighting against body odor, coarse skin, hair making body scrubs a part of the male grooming kit.

Regional Insights

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Asia Pacific Body Scrub Market Analysis and Trends

The Asia Pacific region is projected to lead the market with a 45.2% share in 2026, owing to the growing disposable incomes, and rising urbanization of the population, coupled with the rising consumer interest in personal grooming and wellness. The development of the market ecosystem in the Asia Pacific has been characterized by the emergence of a boom on the local and international brands that serve the various skin types and preferences with the support of favorable government policies that facilitate the production and export of cosmetics such as incentives in South Korea and India.

The good availability of regional players like Shiseido (Japan), Innisfree (South Korea) and Forest Essentials (India) plays a major role in consumer trends by incorporating traditional botanical ingredients with the current technological advancement in skincare. Trade mechanisms also contribute to this development whereby when cross-border e-commerce is more advanced, consumers will have access to more goods. The growth of the contemporary type of retail stores and online platforms only enhance the spread of the product in this multicultural and densely populated area.

North America Body Scrub Market Analysis and Trends

The North America region is expected to exhibit the fastest growth in the market contributing 19.3% share in 2026, can be attributed to a well-established beauty and personal care industry ecosystem, high consumer awareness, and robust distribution channels. The area is advantageous with good government systems that back cosmetic safety and innovations to enhance product development and quality assurance. The fact that there is a high number of multinational companies such as The Estee Lauder Companies, Procter and Gamble and Johnson and Johnson solidify the top position of the regions.

These corporations spend a lot on research and advertising, constantly launching new innovative products of the body scrub with natural and organic ingredients, skin-friendly materials. Also, the advanced retail environment with the penetration of e-commerce and the presence of specialty stores make the wide availability of products possible. The markets are further driven by North Americas trade dynamics which are typified by efficient supply chain and free flowing imports both in Asia Pacific and Europe.

Body Scrub Market Outlook for Key Countries

Why is the U.S. Emerging as a Leading Market for Body Scrubs?

The reason why the U.S. body scrub market is leading is that the beauty industry is highly developed and the demand in the market is high with respect to high quality and organic body scrubs. Large competitors such as Procter and Gamble and The Estee Lauder Companies are the dominant players in the cosmetic industry and constantly produce innovations in formulations addressing different skin issues such as exfoliation, moisturizing and sensitive skin. The abundance of specialty beauty retailers (Sephora, Ulta Beauty) and the large online market platform give consumers the freedom to access a wide variety of products. The interest of U.S. consumers in ethical sourcing and cruelty-free products is on the increase, which drives brands to increase their transparency and sustainability.

Why is Japan Emerging as a Leader in the Body Scrub Market?

Japan’s body scrub market reflects a blend of traditional skincare rituals and cutting-edge technology, positioning it as a leader in high-quality body scrub products. Such products as Shiseido and Kose use some special ingredients (green tea, rice bran, and oil of camellia) taking into consideration the cultural tendencies of this soft exfoliation and skin wellbeing. The government promotes innovation with the policy of promoting cosmetic safety and quality standards whereas urban consumers are willing to learn premium and luxury products. The advanced retail network in Japan and the use of digital technology also boosts the penetration of the market.

India Body Scrub Market Trends

The body scrub market in India is driven by the increased consumption by the growing middle-income consumers who are after luxury product and wellness products with a touch of heritage. Examples of such brands are Forest Essentials and Kama Ayurveda that build on the Ayurvedic formulations using modern packaging and marketing decisions and attracting local and international consumers.

The investment in cosmetics manufacturing, which allows product variety and affordability, is brought by the government efforts to promote the Make in India or ease of doing business. Digital media has become one of the most important avenues of brand exploration and sales and it has helped in booming growth in the market.

South Korea Body Scrub Market Trends

South Korea remains on the forefront of innovating the skincare industry, such as body scrubs, and companies such as Innisfree and Amorepacific have been driving fashion towards natural, eco-friendly, and multipurpose products. The high level of R&D and short development cycles of their products allow the country to have a quick adoption of new textures and ingredients by the consumers. The global coverage is supported by government support in the form of cosmetics export promotion policies. The global popularity of K-Beauty’s also in turn helps to increase domestic market enthusiasm and product sophistication.

Brazil Body Scrub Market Trends

The beauty consciousness attributed to the cultural focus on body care and appearance gives the Brazil body scrub market an advantage in the respect of growing popularity of body care products. Some of the local businesses like Natura y Co have been the first to introduce ingredients that have been sourced sustainably, and community-based, with ethics and environmental stewardship.

The government regulations affecting the cosmetics industry seek to introduce safety rules and export promotion but there is still a problem of infrastructure. The increasing internet connectivity and e-commerce availability gives the consumers the power to shop a more diverse range of products, both local and foreign brands that match and supplement local ones, promoting innovation and diversification of body scrubs.

End User Demographics (Gender & Skin Concerns)

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Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In December 2025, Foxtale, an Indian D2C beauty brand known for its skincare, launched Hula Hoop as its entry into bodycare, marking a shift to a house-of-brands strategy.
• In December 2025, Jones Road Beauty, founded by Bobbi Brown, expanded into body care with its first full collection of products. The five-product line emphasizes clean, ceramide-rich formulas for hydration, barrier support, and sensorial luxury for daily routines.
• In August 2024, Tree Hut, known as America’s premier body scrub brand, announced a partnership with Lollapalooza in Chicago as an official sponsor. The brand introduced its Self-Care Studio, which offered a unique “Remix Your Self-Care” experience featuring its latest limited-edition fall scents: Pumpkin Pop and Cherry Rave.
• In March 2024, Australian body care brand, Frank Body, anticipated a significant sales increase following the anticipated launch of its acclaimed Glycolic Body Scrub in Southeast Asia. Originally launched a year and half ago, this product quickly became a bestseller, currently ranking as the top-selling item in Australia and the U.S.

Top Strategies Followed by Global Body Scrub Market Players

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Market Report Scope 

Body Scrub Market Dynamics 

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Body Scrub Market Driver - Growing Demand for Natural and Organic Personal Care Products

The increasing consumer preference to natural and organic personal care items is greatly pushing the body scrub market across the globe. Greater understanding of the adverse impact of synthetic chemicals present in traditional scrubs has prompted customers to embrace AFM plant-based products with mild but effective exfoliatory. This change is also driven by an increased interest in a healthy, well, and sustainable lifestyle, which makes consumers question the list of ingredients and prefer products without parabens, sulfates, and artificial fragrances. The presence of botanical extracts, essential oils, naturally occurring exfoliants like sugar, salt, and crushed nutshells have increased the popularity of the body scrubs particularly among the environmentally and health conscious.

As an example, brands such as The Body shop and Lush demonstrate the growing popularity of natural body scrubs. These businesses have been able to take advantage of the rising trend of consumer moving to organic and cruelty-free, providing body scrubs that are formulated using plant-based materials such as sugar, salt and natural oils.

Body Scrub Market Opportunity - Expansion of Product Lines Catering to Specific Skin Types

The global body scrub market has a huge growth potential on the extension of the product lines based on individual skin types to target the varied needs of the consumers across the world. With the growing awareness on the need to customize skincare, consumers are increasingly demanding body scrubs that have been specifically formulated in relation to sensitive, dry, oily, combination and aging skin. This is attributed to an increasing realization of the peculiarities of the skin and the willingness to use specific solutions that will reduce the negative consequences and increase the effectiveness.

For example, brands such as Herbivore Botanicals have been able to ride on this trend with body scrubs that are infused with a calming element such as blue tansy or aloe vera on sensitive skin. Moreover, the growing popularity of the usage of CBD in body care lines is an opportunity to introduce scrubs that prevent inflammation and acne that would appeal to the consumers with acne-prone or sensitive skin.

Analyst Opinion (Expert Opinion)

• The body scrub industry has been growing significantly, which is due to the growing interest of the consumer in self-care and wellness in the area of clean beauty, in particular. The International Beauty Expo (2023) and the Natural Skincare Conference (2022) also shed a lot of light on the most notable trends, where companies such as Frank Body and Lush are eager to develop innovative, environmentally sustainable formulations that would attract health-conscious individuals.
• The recent move by Frank Bodys to embrace sustainably sourced ingredients in the production of its popular coffee scrubs is an indication of the commitment by the industry towards transparency and environmental responsibility. Conversations in these conferences pointed out the increasing demand of the goods that should not only exfoliate, but also nourish the skin with the help of natural botanicals, which is a transition towards whole-body beauty rituals.
• The issues related to the supply chain of ingredients, regulatory compliance on natural claims were often mentioned as possible impediments to growth. Firms that emphasize consumer education and invest in effective marketing techniques to bring out their differences selling propositions will most probably have a competitive advantage. Finally, the success of the body scrub market will be based on its capacity to be innovative, at all times, as it must resonate with the changing consumer perception on sustainability and effectiveness of the personal care products.

Market Segmentation

• Type Insights (Revenue, USD Bn, 2021 - 2033)
  • Plant-based
  • Milk-based
  • Others
• Ingredient Type Insights (Revenue, USD Bn, 2021 - 2033)
  • Natural Ingredients
  • Synthetic Ingredients
  • Organic Ingredients
• End User Insights (Revenue, USD, 2021 - 2033)
  • Men
  • Women
• Packaging Type Insights (Revenue, USD Bn, 2021 - 2033)
  • Tubes
  • Pouches
  • Others (e.g., Sachets)
• Distribution Channel Insights (Revenue, USD Bn, 2021 - 2033)
  • Supermarkets/Hypermarkets
  • Specialty and Beauty Stores
  • Online Retail Stores
  • Others
• Regional Insights (Revenue, USD Bn, 2021 - 2033)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • The Body Shop
  • Shiseido Co., Ltd.
  • The Face Shop
  • TONYMOLY
  • L’Oreal
  • Forest Essentials
  • Sephora USA, Inc.
  • Innisfree Cosmetics Pvt.Ltd.
  • Procter & Gamble

Sources

Primary Research Interviews

• CEO – Leading Body Scrub Manufacturer (e.g., L’Oréal S.A. or Unilever PLC equivalent)
• Supply Chain Director – Major Personal Care Distributor
• Production Lead – Skincare Exfoliants Producer
• Sustainability Officer – Natural Cosmetics Certification Authority

​Stakeholders

• Manufacturers
• End-use Sectors
  • Beauty and Personal Care Consumers
  • Spa and Wellness Centers
  • Retail and E-commerce Platforms (Amazon, Sephora, Alibaba)
• ​Regulatory & Certification Bodies (e.g., FDA for cosmetics, EU Cosmetics Regulation)
• E-commerce Platforms and Retailers (Sephora, Ulta, Nykaa)
• Technology Integration Players: Organic skincare and clean beauty innovators (e.g., Frank Body, Herbivore Botanicals)

​Databases

• UN Comtrade Database (HS Code for cosmetics and skin care preparations)
• India Import Export (EXIM) Database
• USITC Trade Data for Beauty Products
• Eurostat Trade Statistics for Cosmetics

Magazines

• Global Cosmetic Industry (GCI Magazine) – Trends in skincare and body care
• Skin Inc. Magazine – Body scrub innovations and spa trends
• ​Premium Beauty News – Personal care market dynamics
• ​Happi Magazine – Cosmetics formulations and exfoliants
• Professional Beauty – Global beauty industry updates

​Journals

• International Journal of Cosmetic Science – Body scrub efficacy and ingredients
• Journal of Cosmetic Dermatology – Exfoliation and skin health studies
• Cosmetics (MDPI) – Natural body scrubs research
• Personal Care Magazine – Market and formulation analysis

Newspapers

• Women's Wear Daily – Beauty product launches and trends
• The Wall Street Journal – Global personal care demand
• Business Standard (India) – Skincare imports and Asia growth
• Cosmetics Design – Industry news and disruptions
• Reuters – Price volatility in beauty ingredients

Associations

• Personal Care Products Council (PCPC)
• International Cooperation on Cosmetics Regulation (ICCR)
• Natural Products Association
• Society of Cosmetic Chemists (SCC)

Public Domain Sources

• FDA – Cosmetics guidelines and safety standards
• European Commission – Regulation (EC) No 1223/2009 on cosmetics
• World Health Organization – Safety standards for personal care exposure
• USITC – Cosmetics trade assessments
• OECD – Personal care trade and sustainability reports

Proprietary Elements

• CMI Data Analytics Tool
• Proprietary CMI Existing Repository of information for last 8 years.