CENTELLA COSMETICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025 - 2032)

Global Centella Cosmetics Market Size and Forecast – 2025 - 2032  

The Global Centella Cosmetics Market is estimated to be valued at USD 867.2 Mn in 2025 and is expected to reach USD 1,383.4 Mn by 2032, exhibiting a compound annual growth rate (CAGR) of 6.9% from 2025 to 2032.

Key Takeaways of the Centella Cosmetics Market

• The skin care segment is expected to account for 31.3% of the global Centella cosmetics market in 2025.
• The creams and lotions segment is projected to hold a 38.5% share of the market in 2025.
• The Women segment is set to account for 61.3% of the global Centella cosmetics market in 2025.
• North America is projected to lead the global Centella cosmetics market in 2025 with a 29.1% share. Asia Pacific, holding a 12.5% share, will be the fastest-growing region.

Market Overview

Market trends indicate a surge in demand for clean-label and organic cosmetics incorporating Centella due to its antioxidant and anti-inflammatory properties. Additionally, innovations in product formulations and increased adoption in premium skincare lines have propelled the market forward. The growing inclination towards sustainable and eco-friendly products, along with expanding distribution channels such as e-commerce, further fuels the popularity and accessibility of Centella-based cosmetics globally.

Current Events and Its Impact

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Segmental Insights

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Centella Cosmetics Market Insights, By Product - Skin Care Segment Dominates Due to Rising Consumer Awareness and Demand for Natural Ingredients

Skin Care segment is expected to contribute 31.3% share of the global centella cosmetics market in 2025, owing to the increasing consumer demand for safe, natural, and effective skincare solutions. Centella asiatica, commonly known as Gotu Kola, is renowned for its potent antioxidant and anti-inflammatory properties, making it a preferred ingredient among skincare product manufacturers. Consumers today are highly aware of the adverse effects of synthetic chemicals commonly found in cosmetics, driving the shift towards natural and herbal alternatives. Centella’s efficacy in promoting skin healing, reducing redness, and enhancing collagen synthesis further fuels its preference in skin care formulations.

Centella Cosmetics Market Insights, By Formulation - Creams and Lotions Remain Preferred Formulations for Versatile Consumer Benefits and Ease of Use

Creams and Lotions segment is projected to contribute 38.5% share of the market in 2025, because they offer a versatile and user-friendly format that appeals to a broad consumer base. These formulations are often considered the most practical for daily skincare routines, due to their ease of application, absorbency, and ability to provide prolonged hydration. Centella-based creams and lotions effectively combine moisturizing properties with the herb’s therapeutic benefits, making them a staple in consumers’ cosmetic arsenals.

Centella Cosmetics Market Insights, By End-use Channel – Women Segment Dominates as Empowered Consumers Driving Centella Cosmetics Demand

Women segment is set to account for 61.3% share of the global centella cosmetics market, due to their dominant role as the primary consumers and influencers within the cosmetics industry. Women’s increasing preference for natural, skin-friendly, and multifunctional cosmetic products underscores the growing demand for Centella-based formulations. This trend is closely linked to heightened beauty consciousness paired with a proactive approach toward skincare, with many women actively seeking products that deliver both aesthetic enhancement and skin health benefits.

Regional Insights

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North America Centella Cosmetics Market Analysis and Trends

The North America region is projected to lead the market with a 29.1% share in 2025. The region is seeing strong growth driven by increasing consumer demand for natural and botanical-based skincare products. The U.S. and Canada, in particular, lead the market due to a growing preference for clean beauty products and a shift towards plant-based skincare solutions. Centella asiatica is increasingly recognized for its skin-repairing, anti-aging, and anti-inflammatory properties, leading to its adoption in a variety of skincare products, including serums, creams, and masks.

North American consumers are particularly drawn to Centella-based products, due to their effectiveness in soothing sensitive and irritated skin, making it especially popular for acne-prone and aging skin. Key players in the region, such as Estée Lauder, Procter & Gamble, and Johnson & Johnson, are investing in research and development to incorporate Centella asiatica into their formulations, boosting the market’s expansion.

Asia Pacific Centella Cosmetics Market Analysis and Trends

The Asia Pacific region is expected to exhibit the fastest growth in the market contributing 12.5% share in 2025, driven by an increasing consumer shift toward natural and herbal beauty products, alongside the growing awareness of Centella asiatica’s skin-repairing and anti-aging benefits. The market ecosystem is thriving with innovation hubs in countries like South Korea, Japan, and China, where both startups and established companies are developing specialized Centella-based formulations targeting sensitive, acne-prone, and aging skin.

Government regulations in the region, supported by agencies such as the Korean Ministry of Food and Drug Safety (MFDS) and Japan’s Pharmaceuticals and Medical Devices Agency (PMDA), ensure safety and efficacy standards in cosmetic products, which boosts consumer confidence and product credibility.

Centella Cosmetics Market Outlook for Key Countries

South Korea Centella Cosmetics Market Trends

South Korea's centella cosmetics market continues to lead global innovation in Centella cosmetics, driven by a sophisticated beauty culture that emphasizes skincare efficacy and natural ingredients. Major companies such as Amorepacific and LG Household & Health Care leverage cutting-edge research to develop advanced Centella-infused serums, creams, and masks. The country's well-established supply chain and government support for herbal cosmetic research facilitate the rapid introduction of new products. South Korean consumers’ demand for clean beauty and multifunctional products sustains the market's vitality.

U.S. Centella Cosmetics Market Trends

The U.S. centella cosmetics market is marked by growing enthusiasm for clean and plant-based skincare, with Centella emerging as a preferred botanical ingredient. Key players including Paula’s Choice and The Ordinary have popularized Centella through affordable, accessible product lines aimed at health-conscious consumers. The US market benefits from a strong retail network encompassing e-commerce giants and specialty beauty stores. Regulatory frameworks ensure product safety, aiding consumer confidence and fostering market expansion.

China Centella Cosmetics Market Trends

China’s Centella cosmetics market is expanding due to rising urban middle-class consumers seeking natural solutions for skin sensitivity and anti-aging. Local giants like L’Oréal China and Shanghai Jahwa actively develop Centella-containing products that cater to domestic tastes and preferences. Supportive government policies promoting traditional herbal ingredients in modern cosmetics encourage innovation and local sourcing. The country’s dynamic e-commerce landscape also serves as a crucial distribution channel for new product launches and brand visibility.

Japan Centella Cosmetics Market Trends

Japan’s Centella Cosmetics market continues to prioritize efficacy and gentle formulations, making Centella a valued ingredient among consumers focusing on skin repair and calming. Established companies such as Shiseido and Kose incorporate Centella in premium skincare lines, blending tradition with modern technology. Japan’s stringent cosmetic regulations and emphasis on product quality enhance consumer trust. Additionally, the country’s aging population creates demand for anti-aging Centella-based products, sustaining market growth.

India Centella Cosmetics Market Trends

India's Centella cosmetics market is driven by a rich heritage of Ayurveda and increasing consumer preference for herbal beauty products. The country benefits from the widespread availability of Centella asiatica (locally known as Gotu Kola) and a vibrant natural cosmetics industry dominated by players like Forest Essentials, Himalaya, and Patanjali. Government initiatives to promote indigenous plants and support small and medium enterprises in the herbal space help scale production and awareness. Growing urbanization and rising disposable income further propel market development.

End User Feedback and Unmet Needs in the Centella Cosmetics Market

Positive User Experience: Efficacy and Skin Repair

The standout features of Centella-based products, particularly those containing Centella Asiatica, is its effectiveness in promoting skin repair and treating conditions like acne, eczema, and signs of aging. End-users in the beauty and skincare sector, particularly in Asia Pacific and North America, have praised products like Centella-infused serums and creams for their anti-inflammatory, antioxidant, and wound-healing properties. These products are highly regarded for their ability to soothe irritated skin, reduce redness, and accelerate the healing process.

Technological Gaps in Product Development

Many manufacturers have yet to fully harness the potential of Centella by combining it with other complementary natural ingredients. There is an opportunity for advanced product formulations that incorporate innovative technologies such as microencapsulation or nanotechnology to enhance the bioavailability of Centella and improve its effectiveness, particularly for deep skin penetration and prolonged action. Users have shown interest in products that offer these advanced delivery systems, which could lead to more sustainable and efficient skin care treatments.

Market Players, Key Development, and Competitive Intelligence

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Key Developments

• In March 2025, Liman Korea unveiled the world’s first Centella smart farm in Haengwon-ri, Gujwa-eup, Jeju City, spanning 4,500 pyeong. This marks a significant milestone for the company, which is renowned for its Incellderm skincare brand. The smart farm is the first of its kind in the cosmetic industry, designed to ensure the highest quality of Centella Asiatica, a key ingredient in their products. Liman Korea's initiative sets it apart as the only domestic cosmetic company to operate such a facility for securing raw materials. Additionally, Kolmar BNH, a health functional food ODM company, is also expanding into the smart farm business, reflecting the growing trend of technology-driven agricultural solutions in the beauty and wellness sectors.
• In March 2024, Tira, a multi-brand beauty and personal care retailer, exclusively launched the Korean skincare brand Skin1004 on its platform and in-store locations across India. The brand's debut collection features clean beauty products, with Centella Asiatica as its key ingredient.
• In May 2023, Sublime Cosmetics introduced CONTRASOL, a new product line developed in collaboration with Carmel Cosmetics Labs. The range includes sunscreens and after-sun lotions designed for superior skin protection. Notably, the Postsun Cica Lotion, enriched with Centella Asiatica extract and vitamin B5, is formulated to help regenerate skin after sun exposure.

Top Strategies Followed by Global Centella Cosmetics Market Players

• Established players dominate by leveraging substantial investments in research and development (R&D) to drive innovation in high-performance, scientifically validated Centella-based products. These market leaders prioritize the creation of advanced formulations that meet diverse consumer needs, ensuring product efficacy and safety that cater to premium segments. Alongside product innovation, these players engage in strategic partnerships with major industry stakeholders and original equipment manufacturers (OEMs) to streamline supply chains, enhance production efficiencies, and solidify their market presence.
  • For example, L'Oréal, which has extensively invested in research to develop Centella-infused skincare products like Cicapair, known for its healing properties in soothing sensitive and irritated skin. These companies also form strategic partnerships with major industry stakeholders and original equipment manufacturers (OEMs) to streamline supply chains, enhance production efficiencies, and solidify their market presence.

• Mid-level market players in the Centella cosmetics segment adopt strategies focused on balancing quality with affordability to appeal to the growing segment of price-sensitive consumers. By offering cost-effective solutions that do not compromise on essential product attributes, these companies position themselves to capture substantial market shares in both emerging and established regions. To bolster their operational capabilities and widen their market reach, mid-level firms increasingly engage in collaborative ventures, including joint production agreements and technology-sharing partnerships.
  • For example, Hada Labo has become a trusted name in skincare, renowned for its deep-hydration technology and scientifically advanced formulations.

• Small-scale enterprises in the global Centella cosmetics market often compete by differentiating themselves through niche specialization and innovation. These players focus on developing products with unique, highly targeted features—such as organic certifications, vegan formulations, or inclusion of complementary botanicals—that resonate with specific consumer segments. Embracing cutting-edge technologies, including advanced extraction methods and sustainable packaging solutions, helps small companies stay agile and competitive in a crowded marketplace.
  • The Skin Witch, a small brand that focuses on 100% organic Centella products designed for consumers looking for eco-friendly, plant-based skincare solutions. These small players often embrace cutting-edge technologies, including advanced extraction methods and sustainable packaging solutions, to stay agile and competitive.

Market Report Scope

Centella Cosmetics Market Report Coverage

Centella Cosmetics Market Dynamics

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Centella Cosmetics Market Driver - Growing Demand for Natural and Herbal Skincare Products

The increasing consumer inclination towards natural and herbal skin care products is a significant driver propelling the growth of the global centella cosmetics market. As awareness regarding the potential side effects of synthetic chemicals in personal care products rises, consumers are actively seeking safer, plant-based alternatives that offer therapeutic benefits without harsh additives. Centella asiatica, known for its anti-inflammatory, wound-healing, and antioxidant properties, perfectly aligns with this demand, positioning it as a favored ingredient in skincare formulations.

According to the World Health Organization's (WHO) Traditional Medicine Strategy 2014-2023, updated in 2021, approximately 88% of WHO member states now recognize the use of traditional and complementary medicine, including herbal ingredients in cosmetic applications.

Centella Cosmetics Market Opportunity - Introduction of New Product Lines Targeting Specific Skin Concerns

The global centella cosmetics market presents a significant opportunity for brands to innovate by introducing new product lines tailored to address specific skin concerns such as acne, aging, hyperpigmentation, and sensitivity. Modern consumers are moving beyond generic skincare solutions toward targeted treatments that address precise concerns such as acne scarring, hyperpigmentation, rosacea, and age-related skin changes.

Centella asiatica's scientifically-proven anti-inflammatory, wound-healing, and antioxidant properties make it an ideal active ingredient for developing specialized formulations. For instance, brands are now launching dedicated serums combining Centella with complementary ingredients like niacinamide for acne-prone skin, or peptides for anti-aging concerns. This trend toward personalization is further accelerated by the rise of K-beauty and clean beauty movements, where consumers actively seek botanically-derived ingredients with proven efficacy.

Analyst Opinion (Expert Opinion)

• The global centella cosmetics market is rapidly evolving, driven by the rising consumer demand for natural and effective skincare solutions. Brands like COSRX and Kiehl's have successfully harnessed the healing properties of Centella Asiatica, integrating it into their formulations to address skin concerns like inflammation and aging.
• Recent conferences, such as the Global Cosmetic Industry Summit (2023) and the In-Cosmetics Global (2022), have highlighted innovations in centella-based products, showcasing formulations that enhance skin barrier function and promote healing. Presentations from these events emphasized the increasing awareness of ingredient transparency and sustainability, with companies demonstrating how sourcing practices impact product efficacy and consumer trust. Successful case studies revealed that brands leveraging centella not only improve product appeal but also tap into the growing trend of clean beauty.
• As consumers become more ingredient-conscious, the centella cosmetics market is set for significant growth. The intersection of consumer education, technological advancements in formulation, and marketing strategies centered around natural ingredients will be crucial in shaping this sector's future, establishing centella as a key player in the competitive cosmetics landscape.

Market Segmentation

•  Product Insights (Revenue, USD Mn, 2020 - 2032)
  • Skin Care
  • Hair Care
  • Makeup
  • Fragrance
  • Others
•  Formulation Insights (Revenue, USD Mn, 2020 - 2032)
  • Creams and Lotions
  • Serums
  • Gels
  • Masks
•  End-use Channel Insights (Revenue, USD Mn, 2020 - 2032)
  • Women
  • Men
•  Distribution Channel (Revenue, USD Mn, 2020 - 2032)
  • Supermarkets/Hypermarkets
  • Specialty Beauty Stores
  • Drugstores/Pharmacies
  • Online
  • Others
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • L'Oreal S.A.
  • Estée Lauder Companies Inc.
  • The Face Shop (LG H&H)
  • Innisfree (Amorepacific)
  • SkinCeuticals
  • Neutrogena (Johnson & Johnson)
  • Jart+
  • COSRX
  • Tonymoly
  • Hada Labo
  • Missha
  • Burt's Bees
  • Nature Republic
  • Eucerin
  • Clinique

Sources

Primary Research Interviews

• Product Development Manager – Leading Centella-based Skincare Brand
• Procurement Manager – Major Beauty Retailer (Centella-based Products)
• Marketing Director – Global Skincare Brand with Centella in Product Line
• Research Scientist – Centella Plant-based Cosmetic Ingredient Supplier

Stakeholders

• Manufacturers
• End-use Sectors:
• Cosmetic Brands (Skincare, Anti-aging, Acne Care, Hydration)
• Personal Care Products (Body lotions, Serums, Sunscreens)
• Dermatological Solutions (Sensitive Skin, Post-sun Care)
• Regulatory & Certification Bodies:
• Cosmetic Ingredient Certification Organizations
• Sustainable Farming Certification Bodies
• Retailers:
• E-commerce Platforms (Online Retailers specializing in beauty products)
• Brick-and-mortar Beauty Stores
• Beauty & Wellness Subscription Boxes
• Technology Integration Players:
• AI-based Personalized Skincare Solutions (Centella-based products)

Databases

• UN Comtrade Database
• Cosmetic Industry Databases

Magazines

• Cosmetic Business – Industry Updates and Market Trends for Centella-based Cosmetics
• Beauty Independent – Innovations in Centella-based Skincare Products
• BeautyMatter – Beauty Industry Growth and Centella’s Role in Skincare
• Dermatology Times – Consumer Preferences in Skin Solutions featuring Centella

Journals

• Journal of Dermatological Science – Efficacy of Centella Asiatica in Skincare
• Journal of Cosmetic Dermatology – Centella's Role in Healing and Skin Repair
• International Journal of Cosmetic Science – Centella Asiatica in Formulation Trends
• Phytotherapy Research – Therapeutic Applications of Centella Asiatica in Cosmetics
• Skin Pharmacology and Physiology – Centella Asiatica in Sensitive Skin Products

Newspapers

• The Guardian – Growth in Natural Cosmetics with Centella Asiatica
• The Financial Times – Market Insights into Plant-based Skincare Products
• Asia Health Journal – Centella Skincare Product Growth in Asia-Pacific
• The New York Times – Consumer Preferences Shifting to Plant-based Skincare

Associations

• International Association of Color Manufacturers (IACM)
• American Society of Cosmetic Chemists (SCC)
• The International Fragrance Association (IFRA)
• European Federation of Cosmetic Ingredients (EFfCI)

Public Domain Sources

• FDA – Guidelines for dietary supplements, including liquid vitamins
• European Commission – Food Supplements Regulation and Vitamin Guidelines
• World Health Organization – Safety standards and health impact studies on vitamins
• OECD – Nutritional and safety assessments for food supplements

Proprietary Elements

• CMI Data Analytics Tool, Proprietary CMI Existing Repository of information for the last 8 years.