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DOG DNA TEST MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2026 - 2033)
Dog DNA Test Market, North America (U.S. and Canada), Latin America (Brazil, Argentina, Mexico, and Rest of Latin America), Europe (Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific), Middle East (GCC Countries, Israel, and Rest of Middle East), Africa (South Africa, North Africa, and Central Africa), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)
- Published In : 10 Feb, 2026
- Code : CMI9319
- Page number : 168
- Formats :
Excel and PDF
- Industry : Biotechnology
- Historical Range : 2020 - 2024
- Base Year : 2025
- Estimated Year : 2026
- Forecast Period : 2026 - 2033
Global Dog DNA Test Market Size and Forecast – 2026-2033
According to Coherent Market Insights, the global dog DNA test market is estimated to be valued at USD 362.5 Mn in 2026 and is expected to reach USD 1,018.4 Mn by 2033, exhibiting a compound annual growth rate (CAGR) of 15.9% from 2026 to 2033. This significant growth highlights increasing consumer interest in pet health and genetics, alongside advancements in DNA testing technologies that are driving market expansion over the forecast period.
Key Takeaways of the Dog DNA Test Market
- Breed identification segment is expected to lead the dog DNA test market, capturing 52% share in 2026.
- Pet owners segment is estimated to represent 73% of the market share in 2026.
- Single nucleotide polymorphism (SNP) segment is projected to dominate with 45% of the global dog DNA test market share in 2026.
- North America is expected to lead the market, holding a share of 44% in 2026. Asia Pacific is anticipated to be the fastest-growing region, with 27% share in 2026.
Market Overview
- The global dog DNA test market is experiencing rapid growth due to increasing pet ownership and rising expenditure on pet health and wellness services.
- Technological advancements in genetic sequencing and data analytics are reducing costs and improving accuracy, making DNA tests more accessible to mainstream consumers.
- Growing consumer awareness of breed-specific health risks and personalized care needs is expanding the addressable market beyond basic breed identification tests.
- Integration of DNA testing with veterinary services, AI-enhanced health analytics, and multi‑disease screening panels offers long‑term upside, enabling market players to capture value through differentiated, high‑margin offerings.
Current Events and Its Impact
|
Current Events |
Description and its Impact |
|
Rising Pet Ownership and Spending |
|
|
Launch of New DNA Test Kits by Major Players |
|
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Why Does the Breed Identification Segment Dominate the Global Dog DNA Test Market in 2026?
The breed identification segment is expected to hold the largest share of 52% in 2026, owing to its fundamental role in pet genetics and ownership. Many dog owners and breeders seek precise knowledge of a dog’s breed composition to better understand behavioral tendencies, physical traits, and care requirements. Identifying the breed does not only give a clear picture regarding the breed of a particular dog but also gives the necessary information regarding the expected size, temperament and suitability of the animal with the family members or other pets. This is intensified by the growing humanization of pets whereby dog owners are more concerned with customizing lifestyles, dietary and training programs to fit the breed specifications.
For instance, in July 2024, Mars completed the acquisition of Cerba Vet and ANTAGENE, expanding its Science & Diagnostics division. This strengthens Mars's veterinary diagnostics and genomic capabilities, boosting its reach in pet genomics alongside Wisdom Panel.
Why Does the Pet Owners Segment Dominate the Global Dog DNA Test Market in 2026?
The pet owners segment is projected to hold the largest share of 73% in 2026, driven largely by increasing awareness and desire for personalized pet care. Most people who own pets nowadays treat them as members of the family and as a result, there is increased awareness about learning more about their pets at a genetic level. This emotional attachment causes pet owners to not only want to know more about their ancestry by paying to have their DNA tested, but also to help them make decisions about nutrition, exercise, grooming, and preventive medical treatment based on the genetic composition of their dog.
For instance, Wisdom Panel by Mars Petcare is driving a trend in proactive, personalized pet care, allowing owners to easily test for over 350 breeds, types, and varieties. By using a simple cheek swab, owners receive detailed insights into ancestry and health, enabling informed decisions on diet, training, and potential disease-causing mutations.
(Source- https://www.mars.com/news-and-stories/press-releases/genetic-testing)
Single nucleotide polymorphism (SNP) Dominates the Global Dog DNA Test Market
Single nucleotide polymorphism (SNP) segment is expected to capture the highest share of 45% in 2026, because of its efficiency, accuracy, and cost-effectiveness in detecting genetic variations. Genotyping of single nucleotide polymorphism can be performed in a large-scale analysis of thousands of genetic markers simultaneously, allowing the breeds, traits, and possible health risks of an individual to be identified with high confidence. The multifaceted information needed by dog DNA tests is best gained due to the ability of this technology to examine the subtle genetic differences.
Impact of Regulatory Developments on the Global Dog DNA Test Market
- Stricter Data Protection Laws: The laws in regions such as Europe and North America on data privacy and consumer consent, are getting stricter since pet genetic data is regarded as sensitive. Such laws force businesses operating in the global dog DNA test market to adopt more stringent data protection protocols, which guarantee openness and consumer access to their genetic data. Consequently, organizations are spending money on safe data storage and explicit consent, which can add to the operation fees but also earn the trust of consumers and contribute to the development of the market.
- Standardization of Testing Protocols: With the growing dog DNA testing market, there has been a call by the regulatory agencies to have standardized testing procedures to keep the accuracy and reliability of the breed ascertainment and health screening findings. This is imperative to ensure consistent and non-fraudulent or false outcomes, and therefore enhance credibility of testing services. The standardization not only enhances consumer confidence but also offers a platform on which international expansion can be undertaken since the pet genetic testing will be consistent in the different regions and countries.
Regional Insights
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North America Dog DNA Test Market Analysis and Trends
The North America region is projected to lead the market with a 44% share in 2026, driven by a robust ecosystem consisting of advanced veterinary infrastructure, high consumer awareness about pet health, and widespread adoption of pet healthcare technologies. Market growth is further strengthened by government policies that market companion animals and strict policies on pet products. Also, the availability of well-known players in the industry like Embark Veterinary, Wisdom Panel (a Mars company), and Paw Print Genetics has stimulated innovation and opened more opportunities to the consumers to experience the DNA testing services.
For instance, in July 2025, a new U.S.‑based canine health study was launched to explore how gut‑focused nutrition, DNA insights, and activity tracking affect dog immunity and long‑term vitality. This initiative brings together genetic data with broader health metrics to support preventative care and wellness monitoring for dogs, highlighting the growing role of DNA testing in advanced pet health research.
(Source- https://finance.yahoo.com/news/pop-launches-canine-health-study-154400485.html?)
Asia Pacific Dog DNA Test Market Analysis and Trends
The Asia Pacific region is expected to exhibit the fastest growth in the dog DNA test market contributing 27% share in 2026, due to rising pet adoption rates, increasing disposable incomes, and growing awareness of pet wellness in emerging economies such as China, India, South Korea, and Japan. The growing urban middle class is more confident in the role of pet healthcare and individual services, which drives the desire to test genomes. In countries such as China, governments have begun to enact laws that would enhance the health and welfare of animals, which indirectly promotes market growth. The market environment has local startups as well as foreign competitors that are moving into the market with more localized tests and affordable prices.
In April 2025, researchers announced a partnership between Embark Veterinary and the College of Veterinary Medicine at Cornell University, where DNA test results from dog owners are being used not just for breed and health insights but also to support ongoing research aimed at improving canine health outcomes. Pet owners contributing data through Embark tests are helping generate findings that could influence future genetic health understanding and veterinary care strategies.
(Source- https://news.cornell.edu/stories/2025/04/dog-owners-help-advance-research-one-dna-test-time)
Dog DNA Test Market Outlook for Key Countries
What are the Current Trends Shaping the U.S. Dog DNA Test Market?
The U.S. dog DNA test market can be described as highly consumer-oriented in terms of high-technological solutions to pets as well as genetic information about dogs. The main competitors like Embark Veterinary and Wisdom Panel, are constantly innovating with extensive breed and health screening kits. The Pet insurance penetration and existing veterinary network enhance market penetration. Moreover, partnerships with veterinary hospitals and pet stores will create additional consumer touchpoints to strengthen the U.S. leader status in the dog DNA test segment.
How is China Helping in the Growth of the Dog DNA Test Market?
The dog DNA test market in China is rapidly expanding, driven by the increasing number of pet owners, particularly in metropolitan areas. Dog DNA testing is desired because there is an increasing interest in the authenticity of the breeds and identification of health risks. Local companies are teaming up with foreign specialists in order to provide proper and cheap testing services. Greater access to DNA tests through improved digital technology platforms of pet care education and online retailing of products have enabled more people to have access to veterinary tests and government attention on animal health policies facilitate formalization of this niche market.
Key Drivers for the Growth of the Germany Dog DNA Test Market
The dog DNA test market in Germany is still leading the European markets with a robust service network in veterinary services together with the knowledge of consuming about the genetics of pets and preventive care. Other prominent firms such as Laboklin are providing complete genetic testing packages supported by state-of-the-art laboratories. High-quality product offering is promoted by the regulatory environment of the country in terms of supporting animal health and research investment. Besides, collaboration with DNA test providers also reduces uncertainties and untrustworthiness of test results in partnerships between pet food brands and DNA test providers.
Japan Dog DNA Test Market Trends
The market of dog DNA tests in Japan is increasing steadily, with the help of the culture that places high importance on pets and technology. Domestic firms are combining DNA testing with more comprehensive pet health offerings, developing specific packages to identify the breed, and screen hereditary diseases. The focus on animal welfare provided by the government and the availability of pet insurance programs make it possible to have a steady adoption of the industry. The developed e-commerce system also makes it easy to get testing kits throughout the country.
Breed Coverage Gaps by Geography and Their Impact on the Global Dog DNA Test Market
|
Region |
Breed Coverage Gaps |
Impact on Market |
|
North America |
Some rare and regional breeds, especially mixed breeds, may not be fully covered in genetic testing. |
Limited breed coverage in certain DNA test kits can lead to reduced adoption among pet owners of non-standard breeds. |
|
Europe |
European and local breeds (e.g., Belgian Shepherd, Italian Greyhound) may have incomplete genetic references. |
Limited breed databases hinder the accuracy of breed identification, leading to lower consumer trust and market penetration. |
|
Asia Pacific |
There are fewer comprehensive breed profiles for native and non-global breeds (e.g., Shiba Inu, Kangal). |
As pet ownership grows, there is a gap in available genetic data for specific regional breeds, creating a barrier for growth in certain countries. |
|
Latin America |
Limited breed profiles for regional dogs like the Brazilian Terrier or Argentine Dogo. |
Breed-specific genetic testing services may be underutilized, resulting in slower market penetration in Latin American countries. |
|
Middle East & Africa |
Incomplete data on regional breeds such as Salukis or local working dogs. |
A lack of comprehensive breed testing limits demand for services in some regions, stunting market growth. |
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Market Players, Key Developments, and Competitive Intelligence
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Key Developments
- On January 14, 2026, Mars Veterinary Health published its 2025 Science Impact Report, highlighting more than 500 peer‑reviewed scientific publications and accelerated data‑driven innovation aimed at improving global pet health outcomes including genetic research.
- In July 2025, Embark Veterinary expanded its canine genetics portfolio with the launch of a first-to-market Canine Relative Finder DNA test. This feature allows dog owners to identify, connect with, and find familial connections for their pets, including siblings, parents, and cousins.
- In March 2025, Wisdom Panel, part of Mars Petcare’s Science & Diagnostics division, reached a milestone of testing DNA from over 5 million pets, reinforcing its leadership in pet genetic services and contributing to research that underpins market growth.
Top Strategies Followed by Global Dog DNA Test Market Players
|
Player Type |
Strategic Focus |
Examples |
|
Established Market Leaders |
Established players dominate the market by investing heavily in R&D to develop high-performance DNA testing kits with improved accuracy and user-friendliness. They focus on building comprehensive genetic databases and proprietary technologies while forming strategic partnerships with OEMs and veterinary institutions. |
Mars Petcare’s Wisdom Panel leads the market by continuously innovating its DNA testing kits, partnering with veterinary clinics for wider adoption and expanding globally to regions with increasing pet care awareness. |
|
Mid-Level Players |
Mid-level players in the dog DNA test market focus on offering affordable yet reliable products, targeting price-sensitive consumers, particularly in developing regions. They collaborate with technology providers and contract manufacturers to improve production efficiency and access new technologies, helping them stay competitive. |
Basepaws offers a cost-effective DNA test, focusing on essential health screening and breed identification, while partnering with contract manufacturers to scale production and expand its reach in emerging markets. |
|
Small-Scale Players |
Small-scale players in the dog DNA test market focus on niche segments and innovative products using advanced technologies to meet specific consumer needs. Their agility allows them to quickly adapt to trends, offering unique features not found in mainstream tests. |
Dognomics offers specialized genetic tests for rare breeds and uses advanced genetic markers, collaborating with local manufacturers to cater to specific regional pet owner communities. |
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Market Report Scope
Dog DNA Test Market Report Coverage
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 362.5 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 15.9% | 2033 Value Projection: | USD 1,018.4 Mn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Wisdom Panel (Mars Petcare), Embark Veterinary, Inc., Dognomics (Clinomics), DNA MY DOG (Canadian Dog Group Ltd.), Orivet Genetic Pet Care Ltd., Basepaws Inc. (Zoetis), Neogen Corporation, PetDx, EasyDNA (Genetic Technologies), CirclePaw (Prenetics Global Limited), Macrogen, Inc., Animal Genetics, myPETGENE / myPETGENE pet genomics, MyDogDNA, and Canine Genetic Testing (CAGT) |
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| Growth Drivers: |
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| Restraints & Challenges: |
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Market Dynamics
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Dog DNA Test Market Driver - Increasing Awareness of Genetic Health Risks in Dogs
As pet owners grow more aware of the health impacts of their dogs in the long-term, genetic health risk awareness is driving the demand for dog DNA tests. With the rising amount of information regarding hereditary illnesses and breed specific disorders, the owners are encouraged to take every step to learn the genetic composition of their animals to prevent or better treat any possible health problems. This increased awareness is enhanced by an increased interest in preventative healthcare in the veterinary circles, which promotes early detection and intervention measures in terms of genetic screening.
For instance, in November 2025, Mars Petcare announced the third anniversary of its MARS PETCARE BIOBANK project, reporting a major study using the program’s genetic data to identify gene variants linked to canine atopic dermatitis (a common dog skin condition). This reflects continued investment and expansion in genetic research and pet health genomics.
Dog DNA Test Market Opportunity - Development of Advanced Multi-Disease and Trait Panels
The global dog DNA Test market will also have the advantage of having more multi-disease and trait panel developments, and this is a big growth potential. The standard dog DNA tests often emphasize on breed identification or diagnosing few genetic conditions. Nevertheless, recent developments in the field of genomic technologies have allowed constructing full-fledged panels that can identify a wide range of hereditary diseases and physical characteristics at the same time. Such improved panels are more diagnostic and give valuable information regarding the health risks, tendencies of a dog behavior and physical traits of a particular dog. Such comprehensive data is in high demand by pet owners and veterinarians as it can facilitate individual healthcare, preventive treatment, and responsible breeding choices.
For instance, in October 2023, Zoetis-owned Basepaws launched its Breed + Health Dog DNA Test, covering over 280 genetic markers linked to hereditary conditions. This new offering provides personalized wellness insights and supports early disease detection.
(Source- https://news.zoetis.com/press-releases/press-release-details/2023/)
Analyst Opinion (Expert Opinion)
- The global dog DNA test market has reached high growth rate due to a mix of new technology, growth in pet ownership and the growth in consumer demand to have their pets taken care of personally. The development of new DNA sequencing technology is one of the major aspects that are driving the growth of the market because it has considerably lowered the costs of testing besides enhancing accuracy and efficiency. Due to the growing awareness of genetic health risks among the owners of pets, the rate of genetic testing as a health screening method, breed identification, and early identification of hereditary disorders are on the rise. Further, the rising use of pets, especially in the emerging economies is spurring the demand for DNA testing services coupled with a growing desire of the consumers to invest in preventive healthcare.
- The combination of DNA testing with veterinary care and AI-based solutions to obtain more detailed health data is also developing new opportunities. Although there is a bright future, the challenges of the industry such as issues relating to privacy of the data and regulatory ambiguity in genetic testing are still there. An example of this is the market seeing great efforts such as the Mars Petcare developing its Wisdom Panel and Basepaws launching its holistic health reports, which are assisting the market and offer the most vital information about the future of pet health care.
Market Segmentation
- Type Insights (Revenue, USD Mn, 2021 - 2033)
- Breed Identification
- Health Screening
- Ancestry/Genetic Composition
- Trait Prediction
- Genetic Disease Risk Testing
- Application Insights (Revenue, USD Mn, 2021 - 2033)
- Pet Owners
- Veterinary Clinics
- Animal Breeders
- Research Institutions
- Technology Insights (Revenue, USD Mn, 2021 - 2033)
- Single nucleotide polymorphism (SNP)
- PCR (Polymerase Chain Reaction)
- Microarray Technology
- Whole Genome Sequencing
- Distribution Channel Insights (Revenue, USD Mn, 2021 - 2033)
- Online
- Offline
- End User Insights (Revenue, USD Mn, 2021 - 2033)
- Pet Owners
- Veterinary Professionals
- Animal Rescue Organizations
- Breeders and Trainers
- Regional Insights (Revenue, USD Mn, 2021 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- North America
- Key Players Insights
- Wisdom Panel (Mars Petcare)
- Embark Veterinary, Inc.
- Dognomics (Clinomics)
- DNA MY DOG (Canadian Dog Group Ltd.)
- Orivet Genetic Pet Care Ltd.
- Basepaws Inc. (Zoetis)
- Neogen Corporation
- PetDx
- EasyDNA (Genetic Technologies)
- CirclePaw (Prenetics Global Limited)
- Macrogen, Inc.
- Animal Genetics
- myPETGENE / myPETGENE pet genomics
- MyDogDNA
- Canine Genetic Testing (CAGT)
Source
Primary Research Interviews
- Industry Stakeholders List
- Veterinary Clinics and Pet Hospitals
- Pet Product Retailers
- End-users List
- Pet Owners
- Animal Breeders
Government and International Databases
- U.S. Food and Drug Administration (FDA)
- European Food Safety Authority (EFSA)
- U.S. Department of Agriculture (USDA)
- World Health Organization (WHO)
- European Commission - Health and Food Safety
- Centers for Disease Control and Prevention (CDC)
Trade Publications
- Pet Product News International
- Veterinary Practice News
- Pet Age
- Animal Wellness Magazine
- Pet Business
- Veterinary Economics
Academic Journals
- Journal of Animal Genetics
- Animal Genetics and Genomics
- Journal of Veterinary Internal Medicine
- Journal of Companion Animal Medicine
- Veterinary Journal
- Animal Biotechnology Journal
Reputable Newspapers
- The New York Times
- The Guardian
- The Washington Post
- USA Today
- The Times
- Financial Times
Industry Associations
- American Veterinary Medical Association (AVMA)
- International Society of Animal Genetics (ISAG)
- Pet Industry Distributors Association (PIDA)
- World Small Animal Veterinary Association (WSAVA)
- American Kennel Club (AKC)
- British Veterinary Association (BVA)
Public Domain Resources
- Data.gov
- Eurostat
- National Institute of Health (NIH)
- United Nations Food and Agriculture Organization (FAO)
- World Bank Open Data
Proprietary Elements
- CMI Data Analytics Tool: Proprietary analytics tool to analyze real-time market trends, consumer behavior, and technology adoption in market
- Proprietary CMI Existing Repository of Information for Last 8 Years
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About Author
Nikhilesh Ravindra Patel is a Senior Consultant with over 8 years of consulting experience. He excels in market estimations, market insights, and identifying trends and opportunities. His deep understanding of the market dynamics and ability to pinpoint growth areas make him an invaluable asset in guiding clients toward informed business decisions. He plays a instrumental role in providing market intelligence, business intelligence, and competitive intelligence services through the reports.
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